Get better insights with
A/B testing foundations
1h 07min | 5 lessons
In this course, you will learn how to:
- Understand the purpose and best practices of A/B testing to avoid common mistakes.
- Prioritize A/B tests using proven frameworks for maximum impact.
- Apply statistical methods to ensure your A/B tests are valid and reliable.
- Choose and design the most effective tests to meet your goals.
- Accurately interpret A/B test results to inform future optimization strategies.
Some companies who train their teams at CXL
Save time and money running A/B tests like the pros
Many teams struggle with running ineffective A/B tests that waste time and resources without yielding actionable insights. This course addresses these challenges by teaching you how to design, prioritize, and interpret A/B tests like a pro. You’ll acquire the skills to run statistically valid tests that lead to better decision-making, ultimately saving your team time and money while driving more impactful results.
Master A/B testing and unlock the power to make data-driven decisions with confidence
Course Length:
1h 07min. 5 lessons.
By completing this course, you’ll gain the critical skills needed to design and execute effective A/B tests that deliver actionable insights. You’ll learn how to avoid common testing mistakes, prioritize impactful experiments, and apply rigorous statistical methods. This course equips you with the ability to make data-driven decisions that optimize strategies, ultimately leading to better business outcomes and more efficient use of resources.
After completing this online course on A/B testing foundations,
you will be able to assist your team and company with:
- Designing effective A/B tests that yield actionable insights.
- Prioritizing tests that have the highest potential impact.
- Applying statistical methods to validate test results.
- Avoiding common testing mistakes to save time and resources.
- Interpreting test results to inform data-driven decisions.
This course is for you if you are responsible for:
- Conversion rate optimization (CRO).
- Digital marketing strategies.
- UX/UI design improvements.
- Data analysis and interpretation.
- Product management and optimization.
Subscribe now and get access
Course Curriculum
A/B testing foundations
Introduction to A/B testing
What to test?
Test prioritization
A/B testing statistics
Testing strategies
Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.
Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.
This online course
comes with a
Certificate
Completing this course earns you an official CXL A/B Testing Foundations Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Marketers choose CXL
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get scale-up growth strategies in your inbox.
An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.
Join 140,000+ marketers | Subscribe to our educational newsletter