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Get ahead in PPC with
Google Ads Experimentation

Leverage the one Google Ads feature most marketers don’t know about, and turn it into a treasure trove of knowledge for your PPC campaigns.

  • Learn how to run search experiments for responsive ads, and combine them with Google’s auto-testing to stay ahead of the industry.
  • Build custom experiments and get case studies with the recommended tests you should run in all your accounts.
  • Apply experimentation to other campaign types, including Performance Max.

Online course: Google Ads Experiments

By Susan Wenograd,

Marketing Consultant

9 lessons, 1h 30min

Sign up to All-Access

English subtitles Certificate included
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Some of the companies that train their teams at CXL:

Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.

This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Introduction video

Master search experiments in 1h 30min

Google Ads experiments give you back that testing power in areas where Google’s optimization cannot be applied. They’re key to optimizing your campaigns, refining your strategies, and ultimately enhancing your results.

A pathway to smarter PPC decisions and more impactful campaigns

This training helps you master experimentation in Google Ads, including exploring what bidding type and audience produces the biggest impact in your campaigns.

You’ll build custom experiments that are a treasure trove of knowledge and can even redefine your account structure down the road. The insights you’ll gain will be transformative.

You’ll also learn how to test in the responsive ads environment and how to run Performance Max Experiments to assess PM’s effectiveness in comparison to traditional setups.

Who is this course for:

This course is for you if you…

  • Want to apply CRO rigor and experimentation techniques to your Ads campaigns.
  • Want to test best practices and measure their impact on your accounts.
  • Have never used Google Experiments before.
  • Have previously tried Google Experiments, but didn’t know how to apply what you learned.
  • Would like to try and Experiment, but aren’t sure what’s worth testing.

Take this course and you will…

After taking this course, you will:

  • Be able to make larger decisions in Google Ads by using the Experiments feature which will help you do it smartly and incrementally.
  • Know how to harness the power of different settings in Campaigns without totally rocking the boat on your performance.
  • Know how to create an Experiment, what tests we always recommend running, and how to interpret the data for smart decisions.
  • Build experiments to test your creatives and optimize your campaign over time.

Learn from a world-class PPC legend

Susan Wenograd

Marketing Consultant

Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.

Skills you will master

Google AdsGoogle Ads CampaignsGoogle Ads ExperimentsGoogle Ads TargetingPPC Experimentation

Victor A.

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Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

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This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

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Get a lesson preview

  • Run the most powerful experiments in Google Ads.

    In just a few minutes learn how to run the most powerful experiments: custom experiments. Access part this lesson for free.

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Your course curriculum

Google Ads Search Experiments

1 Things to Know Before Making an Experiment

Things you need to know before you start.

2 The Experiments Interface

How to navigate to Experiments, and understand its user interface.

3 Ad Variation Experiments

How you can still test ads, even in the era of Responsive Search Ads.

4 Custom Experiments

What custom experiments are, and a walkthrough of making them.

5 Custom Experiments: Bidding

One campaign Experiment that’s always worth running: testing bid types.

6 Custom Experiments: Audiences

Learn more and maximize your best-performing audience segments.

7 Performance Max Experiments

See how Google’s latest Campaign type will do against your traditional setups.

8 Course Wrap- Up

Review the key takeaways from the course

Show off your hard-earned skills and strengthen your profile.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Advanced Facebook Ads course: FAQ

How long does it take to complete this course?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 30min long. The majority of people will complete the course in between 1 and 1.5 hours.

What does the course include?

Our Google Ads Experiments training includes 9 lessons, 1 downloadable resource, 1h 30min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Google Ads Experimentation certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period 7-day no questions asked money-back period.