Become great at
Google Ads experimentation
1h 30min | 9 lessons
In this course, you will learn how to:
- Set up and run Google Ads experiments to test campaign performance.
- Use data-driven insights to optimize ad spending and improve ROI.
- Experiment with bidding strategies, ad copy, and audience targeting.
- Analyze and interpret experiment results to make informed decisions.
- Scale winning experiments to enhance overall campaign performance.
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Increase your Google Ads ROI with proven experimentation strategies
Many advertisers struggle with optimizing Google Ads campaigns due to a lack of data-driven testing, resulting in wasted ad spend and underperformance. This course provides you with the skills to run structured experiments that test bidding strategies, ad copy, and targeting. By learning to interpret the results and scale winning tactics, you’ll gain a clear understanding of what works best for your campaigns, enabling you to improve performance, reduce wasted spend, and maximize your ad budget’s impact.
Master Google Ads experiments to improve ad performance and join the top 1% of PPC experts
Course Length:
1h 30min. 9 lessons.
This course provides in-depth training on using Google Ads experiments to enhance your campaign performance. You’ll learn to set up and manage tests, analyze data, and apply findings to improve bidding strategies, ad copy, and audience targeting. By mastering these techniques, you’ll gain the ability to optimize your ad spend, increase conversions, and ensure your campaigns consistently deliver strong results. You’ll walk away with the knowledge to make data-driven decisions that directly impact the success of your Google Ads campaigns.
After completing this online course on Google Ads experiments, you will be able to assist your team and company with:
- Setting up and managing effective Google Ads experiments.
- Testing and optimizing bidding strategies, ad copy, and targeting.
- Analyzing experiment results for data-driven decision-making.
- Improving ROI by scaling successful ad experiments.
- Reducing wasted ad spend through continuous testing and optimization.
This course is for you if you are responsible for:
- Managing paid advertising campaigns.
- Optimizing ad budgets and ROI.
- Running A/B tests and experiments on ads.
- Improving digital marketing performance through data-driven insights.
- Scaling ad campaigns for maximum effectiveness and efficiency.
Subscribe now and get access
Course Curriculum
Google Ads Search Experiments
1 Things to Know Before Making an Experiment
2 The Experiments Interface
3 Ad Variation Experiments
4 Custom Experiments
5 Custom Experiments: Bidding
6 Custom Experiments: Audiences
7 Performance Max Experiments
8 Course Wrap- Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads Experiments Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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