Google Ads Experiments Course
Increase Google ads RoAS with experimentation
1h 30min | 9 lessons
In this course, you will learn how to:
- Run precise, structured A/B tests directly within Google Ads to boost results.
- Confidently measure incremental lift from ad changes to justify your spend.
- Identify winning ads quickly, avoiding budget waste on ineffective variations.
- Implement advanced testing frameworks tailored specifically for Google Ads.
- Turn ad-testing insights into repeatable strategies that drive revenue growth.
Trusted by marketers at
Most Google Ads testing fails to drive impactful results
Too many marketers run basic ad variations without truly understanding what’s impacting performance. If your testing strategy feels random or lacks clear outcomes, you’re losing money. This course will shift your approach, equipping you to run targeted, impactful experiments that deliver measurable, repeatable improvements in ad performance.
Master Google Ads experiments to improve ad performance and join the top 1% of PPC experts
Course Length:
1h 30min. 9 lessons.
This course goes beyond typical Google Ads training, giving you advanced A/B testing strategies that uncover exactly what drives your audience to convert. You’ll learn a repeatable testing framework that ensures your ad experiments consistently boost revenue and maximize ROI. Gain the skills you need to optimize your ad spend, increase conversions, and ensure your campaigns consistently deliver strong results.
After completing this online course on Google Ads experiments, you will be able to assist your team and company with:
- Creating targeted, strategic Google Ads tests aligned with your core business goals.
- Quickly identifying ad variations that increase conversions and lower acquisition costs.
- Accurately measuring test results and scaling successful outcomes company-wide.
- Optimizing ad spend confidently with data-driven insights.
- Implementing structured, repeatable ad-testing processes to sustain growth.
This course is for you if you are responsible for:
- Managing Google Ads campaigns and testing strategy.
- Optimizing PPC performance to increase conversions and revenue.
- Demonstrating clear, incremental value from your ad spend.
- Implementing strategic testing frameworks that reliably drive business outcomes.
- Maximizing advertising budget through precise, data-backed decision-making.
Look no further than CXL, this is the best and most recommended course you will find on Google Ads Experimentation.
Subscribe now and get access
Course Curriculum
Google Ads Search Experiments
Things to Know Before Making an Experiment
The Experiments Interface
Ad Variation Experiments
Custom Experiments
Custom Experiments: Bidding
Custom Experiments: Audiences
Performance Max Experiments
Course Wrap- Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads Experiments Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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