Advanced Google Ads (Experiments) Course
Increase Google ads RoAS with experimentation
1h 30min | 9 lessons
In this course, you will learn how to:
- Run precise, structured A/B tests directly within Google Ads to boost results.
- Confidently measure incremental lift from ad changes to justify your spend.
- Identify winning ads quickly, avoiding budget waste on ineffective variations.
- Implement advanced testing frameworks tailored specifically for Google Ads.
- Turn ad-testing insights into repeatable strategies that drive revenue growth.
Trusted by marketers at
Master Google Ads experiments to improve ad performance and join the top 1% of PPC experts
Course Length:
1h 30min. 9 lessons.
This course goes beyond typical Google Ads training, giving you advanced A/B testing strategies that uncover exactly what drives your audience to convert. You’ll learn a repeatable testing framework that ensures your ad experiments consistently boost revenue and maximize ROI. Gain the skills you need to optimize your ad spend, increase conversions, and ensure your campaigns consistently deliver strong results.
After completing this online course on Google Ads experiments, you will be able to assist your team and company with:
- Creating targeted, strategic Google Ads tests aligned with your core business goals.
- Quickly identifying ad variations that increase conversions and lower acquisition costs.
- Accurately measuring test results and scaling successful outcomes company-wide.
- Optimizing ad spend confidently with data-driven insights.
- Implementing structured, repeatable ad-testing processes to sustain growth.
This course is for you if you are responsible for:
- Managing Google Ads campaigns and testing strategy.
- Optimizing PPC performance to increase conversions and revenue.
- Demonstrating clear, incremental value from your ad spend.
- Implementing strategic testing frameworks that reliably drive business outcomes.
- Maximizing advertising budget through precise, data-backed decision-making.
Look no further than CXL, this is the best and most recommended course you will find on Google Ads Experimentation.
Subscribe now and get access
Course Curriculum
Google Ads Search Experiments
Things to Know Before Making an Experiment
The Experiments Interface
Ad Variation Experiments
Custom Experiments
Custom Experiments: Bidding
Custom Experiments: Audiences
Performance Max Experiments
Course Wrap- Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads Experiments Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.