fbpx

Messaging strategy in public relations course is part of the Brand Marketing minidegree.

Master
Brand
Marketing

Get advanced-level skills in brand marketing:

  • Create and refine a strategic brand identity.
  • Radically stand out and win on brand in an oversaturated market.
  • Master messaging, storytelling and digital psychology.
  • Create your community strategy and build one with confidence.

Sign up to All-Access

English subtitles Certificate included
CXL-Rating-Transparent

Some companies who train their teams at CXL

Taught by the top 1% of brand marketers

This program is designed to help marketing professionals create and refine a strategic brand identity.
Taught by the brightest minds in the industry, this brand marketing course will give you deep knowledge in key brand disciplines.

Miri
Rodriguez

Expert
Storyteller from
Microsoft

Flavilla
Fongang

Marketing
Psychology
Expert

Louis
Grenier

Content &
Product
Marketer

Jennifer
Warren

VP of
Brand
Marketing

Brendan
Dell

Messaging
& Positioning
Expert

Siim
Säinas

Social
Measurement
& Insights Manager

A strong brand
is no longer a
nice-to-have

The biggest challenge for any business is to be top of mind. A strong brand is no longer a nice-to-have — it’s essential for meaningful differentiation. It amplifies your performance marketing. It speeds up your sales cycles. And, it is your only sustainable way to get noticed, chosen and preferred.

Your Brand Marketing will determine if you sink or swim

You’re already competing on brand. Now get what it takes to win.
You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing. Why? Because of their brand.

Nurturing the brand is what separates winners from losers. Anyone can win on brand with the right know-how. Most brand marketing courses only skim the surface. They tell you ‘why’ and leave you guessing your way through the rest. We will show you ‘how’.

After taking this minidegree, you’ll:

  • Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one.
  • Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI.
  • Know how to nurture your audience and create brand advocates using five highly effective audience-building strategies and techniques.
  • Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement.
  • Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers.
  • Transform your business into a differentiated brand with a tactical plan to connect with customers beyond the purchase.

This course is for you if you are responsible for:

  • Anything in marketing really
  • Content Marketing
  • Digital Marketing
  • Growth
  • Brand Marketing
  • Product Marketing

Subscribe now and get access

See Pricing

A collection of 18 courses designed to help you master brand marketing

Minidegrees are collections of individual courses grouped around a theme. The Brand Marketing Minidegree is designed to give you specialist-level skills in brand marketing.

Brand success

Discover the formula to develop a brand that attracts customers effortlessly
Grow lasting brand affinity by building an audience beyond your existing customer base.
Make your brand radically stand out.
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Understand what motivates your customers to convert.

Messaging and Copywriting

Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
Understand what motivates your customers to convert.
Stop letting amateur copy wipe out your conversions

Build your Tribe

Create raving brand advocates and meaningful connection
Grow lasting brand affinity by building an audience beyond your existing customer base.
Develop effective campaigns by understanding the type of content that works best across each platform, and techniques for improving organic distribution.

Measuring brand

Understand the important metrics to be tracked in order to gauge brand health.
Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.
Learn how to become truly customer-centric.
Make smarter decisions. Build better products. Get happier customers.
Learn a 10 step process to make influencer marketing work

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Brand Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Brand Marketing Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this brand management training, you will:

  • Walk away with an 8-part framework you can use to craft a positioning story and a brand strategy, helping you cut through the noise and carve out a market of one
  • Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
  • Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
  • Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
  • Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
  • Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase
What does this training include?

Our Brand Marketing training includes 6 tracks, 18 courses, 42h 08min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Brand Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Get scale-up growth strategies in your inbox.

An expert-led newsletter focused on helping marketing teams at growth/expansion stage companies
overcome growth challenges, crush their competition, and stand out in the market.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 140,000+ marketers | Subscribe to our educational newsletter