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Use Facebook Ads experimentation to improve ad performance

4h 25min | 20 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Master A/B testing methodologies and multivariate techniques to uncover breakthrough insights.
  • Use Facebook’s Experiment tool for rigorous testing and optimization.
  • Develop meaningful testing hypotheses and design controlled experiments for continuous improvement.
  • Improve customer experiences using Dynamic Creative Optimization and Instant Experience design.
  • Employ data-driven decision-making to maintain flexibility and achieve long-lasting success.

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Optimize Facebook Ad performance through effective experimentation

Running Facebook ads without a clear experimentation framework can lead to missed opportunities and wasted budget. This course is designed to help you maximize your ad effectiveness by teaching rigorous testing methodologies. You’ll learn how to create hypotheses, design controlled experiments, and use Facebook’s tools to discover what drives results. With these skills you can make data-backed decisions that optimize your campaigns and improve ROI, giving you a clear advantage over competition.

Master Facebook Ads experimentation to maximize ad efficiency and increase ROAS

Course Length:
4h 25min. 20 lessons.

In this course, you’ll gain the expertise to improve your Facebook ad campaigns through structured experimentation. You’ll learn how to apply A/B and multivariate testing methods, develop hypotheses that drive useful insights, and leverage Facebook’s Experiment tools to optimize your ads. By understanding Dynamic Creative Optimization and Instant Experiences, you’ll be able to refine customer interactions, personalize ad experiences, and boost engagement rates. Build the skills to manage your ad budgets effectively, make data-driven improvements, and achieve sustainable performance gains in a competitive ad environment.

After completing this online course on Facebook Ads experimentation you will be able to assist your team and company with:

  • Designing and implementing data-backed ad experiments.
  • Optimizing ad creatives using Dynamic Creative Optimization.
  • Creating targeted hypotheses for testing ad effectiveness.
  • Enhancing customer engagement through Instant Experience formats.
  • Making budget-conscious decisions based on tested insights.

This course is for you if you are responsible for:

  • Managing or strategizing Facebook ad campaigns.
  • Improving the ROI of paid social media advertising.
  • Leading a digital marketing or performance marketing team.
  • Enhancing customer experiences through personalized ads.
  • Analyzing ad performance to optimize future campaigns.

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Course Curriculum

Facebook Ads Experiments

Understanding the Value of Experimentation

In this lesson, we will look into the importance of testing with data and how it helps in building a culture of experimentation.

Introduction to A/B Testing

Explore best practices for setting up controlled experiments using A/B testing.

Setting Meaningful Success Metrics

Learn approaches for quantifying campaign goals as clear metrics.

Testing New Experimentation Hypothesis

In this lesson, we will dive into the important process of formulating robust hypotheses. Then we will leverage these hypotheses to design tailored experiments.

Testing Across Multiple Variables

Students will delve into A/B and multivariate testing techniques, understanding their unique advantages and best use cases.

Introduction to Dynamic Creative Optimization

Dive into the world of Dynamic Creative Optimization (DCO) and discover how it transforms the creative testing process.

Designing Engaging Instant Experiences

Dive into the art and science of designing instant experiences that capture your audience’s attention.

Collecting Audience Insights with Instant Forms

In this lesson we will delve into the world of Instant Forms, understanding their importance in gathering audience insights.

Reaching New Audiences with Multi-Advertiser Ads

In this lesson, you’ll dive deep into the world of multi-advertiser ads.

Reaching New Audiences with Partner Advertiser Ads

Learn the basics and perks of using Partner Advertiser ads to collaborate with other brands.

Preparing Your Campaign for Partnerships

In this lesson, you’ll learn hands-on tactics to set up transparent campaigns with partners.

Monitoring Joint Campaign Performance

Delving into the world of joint campaign monitoring, this lesson unravels how to collaboratively analyze performance, ensuring transparency and effective optimization.

Collaboration Best Practices for Partnerships

Dive into the heart of successful partnerships by understanding the best practices in collaboration.

Continuous Experimentation Culture

In this lesson, students will grasp the power of continuous learning and tweaking.

Continuous Improvement Tactics

Explore the techniques of testing and refining ideas over time, using iterative optimization.

Analyzing Results to Inform Future Experiments

In this lesson, we’ll dive into how to look at the results of your tests, figure out what they mean, and use them to make your next experiments even better.

Powerful Performance Metrics

In this lesson, we’ll dive into how to look at the results of your tests, figure out what they mean, and use them to make your next experiments even better.

Implementing Data-Driven Decisions

You will learn the best ways to put optimization plans into action.

Developing Your Experimentation Strategy

In this lesson, you’ll learn how to create a roadmap for your experiments.

Final Exam: Facebook Ads Experiments

Curt Maly

Co-Founder at Blackbox Social Media

Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Facebook Ads Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
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You’ll get:
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If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

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