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Increase conversions and reduce wasted spend with Facebook Ads experimentation

4h 25min | 20 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Design and run Facebook Ads experiments that drive measurable improvements.
  • Test audiences, creatives, placements, and bidding models for optimal performance.
  • Avoid common testing mistakes that lead to misleading data.
  • Analyze test results with confidence and apply insights to scale campaigns.
  • Build a repeatable system for continuous ad optimization.

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English subtitles Certificate included
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Trusted by marketers at

Running Facebook Ads without testing leads to wasted spend – don’t waste your budget

Without a structured experimentation process, most advertisers rely on gut instinct, leading to inconsistent results and unnecessary ad spend. Making random tweaks without data-backed insights won’t drive sustainable growth. This course helps you build a testing framework that ensures every campaign is optimized for performance and profitability.

Master Facebook Ads experimentation to maximize ad efficiency and increase ROAS

Course Length:
4h 25min. 20 lessons.

Most advertisers throw money at Facebook Ads without knowing what’s actually working. This course is built for marketers who want to stop making blind adjustments and start using structured experimentation to drive measurable results. Every strategy is tested, and every framework is designed to help you refine targeting, improve creatives, and optimize bidding models with confidence. Learn how to run high-impact tests, extract meaningful insights, and systematically scale your campaigns for maximum ROI.

After completing this online course on Facebook Ads experimentation, you will be able to assist your team and company with:

  • Develop a systematic approach to Facebook Ads experimentation.
  • Identify high-impact tests that drive performance improvements.
  • Optimize creative, targeting, and bidding strategies based on data.
  • Scale successful campaigns while reducing wasted ad spend.
  • Build a repeatable framework for ongoing ad optimization.

This course is for you if you are responsible for:

  • Performance marketers who want to maximize Facebook Ads ROI.
  • Paid media professionals looking to improve campaign performance.
  • Growth marketers focused on scalable, data-driven advertising.
  • Business owners running Facebook Ads who want better results.
  • Anyone responsible for optimizing Facebook Ads strategy and execution.

Look no further than CXL, this is the best and most recommended course you will find on Facebook Ads Experimentation.

Subscribe now and get access

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Course Curriculum

Facebook Ads Experiments

Understanding the Value of Experimentation

In this lesson, we will look into the importance of testing with data and how it helps in building a culture of experimentation.

Introduction to A/B Testing

Explore best practices for setting up controlled experiments using A/B testing.

Setting Meaningful Success Metrics

Learn approaches for quantifying campaign goals as clear metrics.

Testing New Experimentation Hypothesis

In this lesson, we will dive into the important process of formulating robust hypotheses. Then we will leverage these hypotheses to design tailored experiments.

Testing Across Multiple Variables

Students will delve into A/B and multivariate testing techniques, understanding their unique advantages and best use cases.

Introduction to Dynamic Creative Optimization

Dive into the world of Dynamic Creative Optimization (DCO) and discover how it transforms the creative testing process.

Designing Engaging Instant Experiences

Dive into the art and science of designing instant experiences that capture your audience’s attention.

Collecting Audience Insights with Instant Forms

In this lesson we will delve into the world of Instant Forms, understanding their importance in gathering audience insights.

Reaching New Audiences with Multi-Advertiser Ads

In this lesson, you’ll dive deep into the world of multi-advertiser ads.

Reaching New Audiences with Partner Advertiser Ads

Learn the basics and perks of using Partner Advertiser ads to collaborate with other brands.

Preparing Your Campaign for Partnerships

In this lesson, you’ll learn hands-on tactics to set up transparent campaigns with partners.

Monitoring Joint Campaign Performance

Delving into the world of joint campaign monitoring, this lesson unravels how to collaboratively analyze performance, ensuring transparency and effective optimization.

Collaboration Best Practices for Partnerships

Dive into the heart of successful partnerships by understanding the best practices in collaboration.

Continuous Experimentation Culture

In this lesson, students will grasp the power of continuous learning and tweaking.

Continuous Improvement Tactics

Explore the techniques of testing and refining ideas over time, using iterative optimization.

Analyzing Results to Inform Future Experiments

In this lesson, we’ll dive into how to look at the results of your tests, figure out what they mean, and use them to make your next experiments even better.

Powerful Performance Metrics

In this lesson, we’ll dive into how to look at the results of your tests, figure out what they mean, and use them to make your next experiments even better.

Implementing Data-Driven Decisions

You will learn the best ways to put optimization plans into action.

Developing Your Experimentation Strategy

In this lesson, you’ll learn how to create a roadmap for your experiments.

Final Exam: Facebook Ads Experiments

Curt Maly

Co-Founder at Blackbox Social Media

Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Facebook Ads Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

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