Master A/B Testing and experimentation in Facebook Ads.

Online course: Facebook Ads Experimentation

Skill level: Intermediate to Expert

Course length: 4h 25min | 20 lessons

Overview: This course will teach you to master continuous optimization by utilizing data for meaningful metrics, hypotheses, and experiments.

  • Acquire rigorous testing skills through A/B testing, multivariate techniques, and utilizing tools like Facebook’s Experiment tool.
  • Enhance customer experiences using techniques such as Dynamic Creative Optimization, Instant Experience design, and form optimization for increased engagement.
  • Employ data-driven decision-making for ongoing improvement, maintaining flexibility for long-lasting success.

Learn from national speaker, award-wining expert, and founder Curt Maly.

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English subtitles Certificate included
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Some of the companies that train their teams at CXL:

Facebook ads on a plateau? Turn them into high-converting campaigns with testing

After completing the Facebook Ads Experimentation course, you’ll also be able to:

  • Master A/B testing methodology, multivariate techniques, and Facebook’s Experiment tool, gaining rigorous testing skills to uncover breakthrough insights.
  • Leverage continuous data-driven optimization and craft meaningful testing hypotheses, impactful experiments, and metrics
  • Leverage Strategic Partnerships by creating aligned goals, budgets and integration systems maximizing value through cooperation.
  • Clearly outline testing hypotheses, select meaningful metrics, and design controlled experiments laying the foundation for continual, data-driven optimization.

4h 25min. 20 lessons.

We’ve brought together the ultimate training to start experimenting with Facebook Ads, delivered by a national speaker expert. So you can be confident that by the end of this training you’ll be able to maximize results.

Giving you a total of 4h 25min of deep, comprehensive learning across 20 lessons:

  • The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
  • You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified Facebook Ads Experimentation master.

Curt Maly

Co-Founder at Blackbox Social Media

Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.

Bring value to your team and your clients:

This course is for you if…

  • You’re searching for proven tactics to boost results but struggling to apply research on your own. Structured training delivers strategies directly applicable to your work.
  • Testing seems complex. These step-by-step lessons break it down into manageable pieces. You’ll gain confidence to test sophisticated hypotheses and scale success.
  • You’re responsible for growing key accounts or leads for your company but findings are mixed. Rigorous testing provides the data-backed approach needed for high-impact initiatives.

Skills you will master

Facebook AdsExperimentationAdvertising

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

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Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

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Your course curriculum

Facebook Ads Experiments

1 Understanding the Value of Experimentation

In this lesson, we will look into the importance of testing with data and how it helps in building a culture of experimentation.

2 Introduction to A/B Testing

Explore best practices for setting up controlled experiments using A/B testing.

3 Setting Meaningful Success Metrics

Learn approaches for quantifying campaign goals as clear metrics.

4 Testing New Experimentation Hypothesis

In this lesson, we will dive into the important process of formulating robust hypotheses. Then we will leverage these hypotheses to design tailored experiments.

5 Testing Across Multiple Variables

Students will delve into A/B and multivariate testing techniques, understanding their unique advantages and best use cases.

6 Introduction to Dynamic Creative Optimization

Dive into the world of Dynamic Creative Optimization (DCO) and discover how it transforms the creative testing process.

7 Designing Engaging Instant Experiences

Dive into the art and science of designing instant experiences that capture your audience’s attention.

8 Collecting Audience Insights with Instant Forms

In this lesson we will delve into the world of Instant Forms, understanding their importance in gathering audience insights.

9 Reaching New Audiences with Multi-Advertiser Ads

In this lesson, you’ll dive deep into the world of multi-advertiser ads.

10 Reaching New Audiences with Partner Advertiser Ads

Learn the basics and perks of using Partner Advertiser ads to collaborate with other brands.

11 Preparing Your Campaign for Partnerships

In this lesson, you’ll learn hands-on tactics to set up transparent campaigns with partners.

12 Monitoring Joint Campaign Performance

Delving into the world of joint campaign monitoring, this lesson unravels how to collaboratively analyze performance, ensuring transparency and effective optimization.

13 Collaboration Best Practices for Partnerships

Dive into the heart of successful partnerships by understanding the best practices in collaboration.

14 Continuous Experimentation Culture

In this lesson, students will grasp the power of continuous learning and tweaking.

15 Continuous Improvement Tactics

Explore the techniques of testing and refining ideas over time, using iterative optimization.

16 Analyzing Results to Inform Future Experiments

In this lesson, we’ll dive into how to look at the results of your tests, figure out what they mean, and use them to make your next experiments even better.

17 Powerful Performance Metrics

In this lesson, we’ll dive into how to look at the results of your tests, figure out what they mean, and use them to make your next experiments even better.

18 Implementing Data-Driven Decisions

You will learn the best ways to put optimization plans into action.

19 Developing Your Experimentation Strategy

In this lesson, you’ll learn how to create a roadmap for your experiments.

20 Final Exam: Facebook Ads Experiments

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Frequently asked questions

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What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
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– Access team learning engagement reports.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.