Master A/B Testing and experimentation in Facebook Ads.
Online course: Facebook Ads Experimentation
Skill level: Intermediate to Expert
Course length: 4h 25min | 20 lessons
Overview: This course will teach you to master continuous optimization by utilizing data for meaningful metrics, hypotheses, and experiments.
- Acquire rigorous testing skills through A/B testing, multivariate techniques, and utilizing tools like Facebook’s Experiment tool.
- Enhance customer experiences using techniques such as Dynamic Creative Optimization, Instant Experience design, and form optimization for increased engagement.
- Employ data-driven decision-making for ongoing improvement, maintaining flexibility for long-lasting success.
Learn from national speaker, award-wining expert, and founder Curt Maly.
Some of the companies that train their teams at CXL:
Facebook ads on a plateau? Turn them into high-converting campaigns with testing
After completing the Facebook Ads Experimentation course, you’ll also be able to:
- Master A/B testing methodology, multivariate techniques, and Facebook’s Experiment tool, gaining rigorous testing skills to uncover breakthrough insights.
- Leverage continuous data-driven optimization and craft meaningful testing hypotheses, impactful experiments, and metrics
- Leverage Strategic Partnerships by creating aligned goals, budgets and integration systems maximizing value through cooperation.
- Clearly outline testing hypotheses, select meaningful metrics, and design controlled experiments laying the foundation for continual, data-driven optimization.
4h 25min. 20 lessons.
We’ve brought together the ultimate training to start experimenting with Facebook Ads, delivered by a national speaker expert. So you can be confident that by the end of this training you’ll be able to maximize results.
Giving you a total of 4h 25min of deep, comprehensive learning across 20 lessons:
- The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
- You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified Facebook Ads Experimentation master.
Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.
Bring value to your team and your clients:
This course is for you if…
- You’re searching for proven tactics to boost results but struggling to apply research on your own. Structured training delivers strategies directly applicable to your work.
- Testing seems complex. These step-by-step lessons break it down into manageable pieces. You’ll gain confidence to test sophisticated hypotheses and scale success.
- You’re responsible for growing key accounts or leads for your company but findings are mixed. Rigorous testing provides the data-backed approach needed for high-impact initiatives.
Skills you will master
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
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Your course curriculum
Facebook Ads Experiments
1 Understanding the Value of Experimentation
2 Introduction to A/B Testing
3 Setting Meaningful Success Metrics
4 Testing New Experimentation Hypothesis
5 Testing Across Multiple Variables
6 Introduction to Dynamic Creative Optimization
7 Designing Engaging Instant Experiences
8 Collecting Audience Insights with Instant Forms
9 Reaching New Audiences with Multi-Advertiser Ads
10 Reaching New Audiences with Partner Advertiser Ads
11 Preparing Your Campaign for Partnerships
12 Monitoring Joint Campaign Performance
13 Collaboration Best Practices for Partnerships
14 Continuous Experimentation Culture
15 Continuous Improvement Tactics
16 Analyzing Results to Inform Future Experiments
17 Powerful Performance Metrics
18 Implementing Data-Driven Decisions
19 Developing Your Experimentation Strategy
20 Final Exam: Facebook Ads Experiments
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
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