Increase sales with high-performing Google Shopping campaigns
2h 03min | 6 lessons | 6 downloadable resources
In this course, you will learn how to:
- Build and optimize Google Shopping campaigns for maximum conversions.
- Improve product feed quality to increase visibility and performance.
- Use bidding strategies that lower costs while driving higher ROI.
- Structure campaigns to scale profitably while reducing wasted spend.
- Analyze data and make adjustments that improve long-term performance.
Trusted by marketers at
Google Shopping can be a revenue goldmine; if you know how to optimize It
Most brands set up their product feeds, launch a campaign, and hope for the best. Without the right strategy, they waste ad spend on unqualified clicks and struggle to scale profitably. This course gives you a step-by-step system to optimize Google Shopping campaigns, refine targeting, and turn ad spend into consistent, profitable revenue growth.
Master Google Shopping to drive ecommerce sales and beat the competition
Course Length:
2h 03min. 6 lessons.
Most brands waste money on Google Shopping because they treat it like a set-it-and-forget-it channel. This course is built for marketers who want to take full control of their product listings, bidding, and optimization strategies to drive consistent, profitable growth. Every framework is tested, and every strategy is designed to help you improve product visibility, reduce wasted spend, and maximize conversions. Learn how to build a Google Shopping strategy that turns ad spend into revenue.
After completing this online course on Google Shopping, you will be able to assist your team and company with:
- Structure and manage Google Shopping campaigns for maximum efficiency.
- Optimize product feeds to improve rankings and visibility.
- Use data-driven bidding strategies to increase profitability.
- Scale campaigns without increasing acquisition costs.
- Continuously refine and improve performance based on real data insights.
This course is for you if you are responsible for:
- Ecommerce marketers looking to maximize Google Shopping performance.
- Business owners who want to increase sales through paid search.
- Performance marketers managing product listing ads.
- Growth teams focused on scaling profitable acquisition channels.
- Anyone responsible for driving ecommerce revenue with Google Shopping.
Look no further than CXL, this is the best and most recommended course you will find on Google Shopping.
Subscribe now and get access
Course Curriculum
Google Shopping
What You Need to Know About Google Shopping Campaign Types
Setting your Google Shopping feed up for success
Performance Max as your baseline campaign
The Case for Advanced Campaign Setups
Optimizing Google Shopping Campaigns: The Never-ending Step
I’m a top 25 PPC expert in 2022 and currently the founder of SavvyRevenue, an eCommerce-only PPC agency focused on on scaling Shopping, Feed and Search management. We scale B2C eCommerce businesses in the US and Europe profitably
I’ve worked in PPC since 2009, spoken across the world and agency owner since 2010. My core belief is that PPC is becoming less about the technical know-how and more about combining technical know-how with business insights.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Shopping Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
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– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
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One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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