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Customer Storytelling Course

Become great at customer storytelling & proof

3h 58min | 9 lessons

In this course, you will learn how to:

  • Gather customer insights that actually convince prospects to buy
  • Build advocacy programs that turn customers into your sales team
  • Use third-party review sites to create social proof that beats competitors
  • Apply call analytics tools to find the stories that close deals
  • Set up systems that maintain customer obsession without burning out your team

Sign up to All-Access

English subtitles Certificate included
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Trusted by marketers at

Turn customer storytelling into a revenue driver that closes more deals

Course Length:
2h 10min. 11 lessons.

Most product marketing fails because we talk about features instead of customer outcomes. Your prospects don’t care how amazing your product is. They care about results other customers achieved. This course shows you how to gather, organize, and use customer stories that actually move deals forward and build lasting advocacy programs.

After completing this online course on Customer Storytelling & Proof, you will be able to:

  • Collect customer insights that highlight why prospects should choose you over competitors
  • Build customer advocacy programs that generate qualified referrals and case studies
  • Use customer stories strategically throughout your sales process to accelerate deals
  • Set up review site management that creates authentic social proof
  • Apply Outreach’s proven methodology for maintaining customer relationships at scale

This course is for you if you are:

  • Working in B2B product marketing and struggling to create compelling customer proof
  • A product marketer who wants to accelerate your career with proven storytelling skills
  • Looking to build advocacy programs that drive measurable business results
  • Managing customer relationships but need better systems to scale your efforts
  • Tired of generic case studies that don’t actually help close deals

Look no further than CXL, this is the best and most recommended course you will find on using storytelling and proof for your business.

Subscribe now and get access

See Pricing

Course Curriculum

Customer storytelling and proof

The Power of Customer Storytelling

Understand why strong customer storytelling helps you win more deals and the key ways to leverage customer advocates Topics covered: Learn what’s wrong with taking a product-first lens and why focusing on customers will help your product break through …

Becoming Customer Obsessed

Develop rituals that tune you into what matters most to your customers.

How to Build an Army of Advocates

Build programs that develop customer advocates Topics covered: Learn why it’s critical to “build an army of advocates” on day 1Understand the basic principles of advocates and how to avoid easy trapsReview techniques to facilitate & develop early a …

Customer Storytelling Uses

An introduction to the ways product marketer’s can leverage customers Topics covered: Learn most compelling ways to leverage customersApply customer stories to specific marketing assetsReview examples of compelling customer storytelling Resources Lesso …

The Hero’s Journey

Why Joseph Campbell’s The Hero with a Thousand Faces is on every great marketer’s bookshelf Topics covered: Understand the hero’s journey and why it’s an effective storytelling model for marketingLearn how to make the customer the hero of your storytel …

Managing 3rd Party Review Sites

Review sites can make or break your company – learn the basic playbook to maintain a strong presence that compels buyers to choose you. Topics covered: Learn why reviews sites are a critical asset for buyersHow to develop your own playbook to maintain …

Case Study Basics

Case studies are the bread & butter of strong social proof. Learn the basics of how to construct an effective case study. Topics covered: Learn why case studies are a necessary and effective tool for sales Understand the do’s & don’ts when cons …

Reference Programs

The ultimate social proof happens with buyers connect with customers. Building a reference program for your sales team equips them with the ultimate tool to convince concerned buyers. Topics covered: Understand the power of references and why it’s wort …

Jordan Greene

Senior Director of Product Marketing @ Outreach

Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. He’s helped grow Outreach from an early-stage startup to a $4.4B sales software company, including building a community of raving customer advocates of over 100k.

He has 10+ years of experience in B2B tech product marketing in growth companies.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Customer Storytelling and Proof Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.