Customer Storytelling Course
Become great at customer storytelling & proof
3h 58min | 9 lessons
In this course, you will learn how to:
- Gather customer insights that actually convince prospects to buy
- Build advocacy programs that turn customers into your sales team
- Use third-party review sites to create social proof that beats competitors
- Apply call analytics tools to find the stories that close deals
- Set up systems that maintain customer obsession without burning out your team

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Turn customer storytelling into a revenue driver that closes more deals
Course Length:
2h 10min. 11 lessons.
Most product marketing fails because we talk about features instead of customer outcomes. Your prospects don’t care how amazing your product is. They care about results other customers achieved. This course shows you how to gather, organize, and use customer stories that actually move deals forward and build lasting advocacy programs.
After completing this online course on Customer Storytelling & Proof, you will be able to:
- Collect customer insights that highlight why prospects should choose you over competitors
- Build customer advocacy programs that generate qualified referrals and case studies
- Use customer stories strategically throughout your sales process to accelerate deals
- Set up review site management that creates authentic social proof
- Apply Outreach’s proven methodology for maintaining customer relationships at scale
This course is for you if you are:
- Working in B2B product marketing and struggling to create compelling customer proof
- A product marketer who wants to accelerate your career with proven storytelling skills
- Looking to build advocacy programs that drive measurable business results
- Managing customer relationships but need better systems to scale your efforts
- Tired of generic case studies that don’t actually help close deals
Look no further than CXL, this is the best and most recommended course you will find on using storytelling and proof for your business.
Subscribe now and get access
Course Curriculum
Customer storytelling and proof
The Power of Customer Storytelling
Becoming Customer Obsessed
How to Build an Army of Advocates
Customer Storytelling Uses
The Hero’s Journey
Managing 3rd Party Review Sites
Case Study Basics
Reference Programs

Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. He’s helped grow Outreach from an early-stage startup to a $4.4B sales software company, including building a community of raving customer advocates of over 100k.
He has 10+ years of experience in B2B tech product marketing in growth companies.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Customer Storytelling and Proof Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.