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Self-paced online digital marketing courses on all things conversion optimization, digital analytics and digital marketing. All in a single subscription.
Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.
B2B | campaigns | pilot planning
Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.
adobe | analytics | reporting | data analysis
Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.
AI | CRO tools and methods | experimentation
Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.
metric building | regression discontinuity designs | statistics
Leverage knowledge of the human brain and buyer behavior to increase sales.
user behavior | emotional resonance | attention and perception
Learn to plan, execute and measure a successful B2B content strategy.
lead generation | SEO | measurement
Learn skills and know-how to deliver consistent revenue gains on any website you optimize.
optimization best practices | conversion research | testing strategies | CRO program management
Total time approximation: ~106h
Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.
lead generation | productization | client relationships
Customer Acquisition Minidegree is predominantly focused on how to get customers via paid and organic channels + relevant measurement.
Digital Marketing | SEO | Paid Acquisition
This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
churn | customer experience | customer journeys | measurement
Learn effective visualization techniques to create compelling stories with data
Google Data Studio | reports | analytics strategy
Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.
influencer marketing | marketing campaigns | branding
Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.
emotional design | cognitive psychology | design audits
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
Find actionable marketing insights using Excel and Google Sheets.
pivot tables | named ranges | VLOOKUP | string manipulation
Learn a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.
facebook ads | segmentation | campaigns | advanced
Course Length: 6.5h
Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come
content strategy | lead acquisition | outbound marketing
Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.
analytics reports | event tracking | behavioral data analysis
Learn to create more insightful reports and save time in the process with Data Studio.
reporting | analytics | CASE formulas | visualization
Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
Apply strategic, structured frameworks to improve your optimization program.
heuristic evaluation | user behavior analysis | prioritization
Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.
attribution | custom reports | data audits
Use intermediate-level GTM knowledge for greater data governance and control over tag management.
tags | variables | triggers | GTM APIs
Learn how to target, build, and measure LinkedIn ads.
funnel optimization | campaigns | audience targeting
Develop yourself and a high performance marketing team
leadership | pyschological safety
Learn high-level marketing frameworks to accelerate your business and career growth.
data analysis | swot analysis | interviews
Improve your PPC returns by leveraging your audiences across channels and in the search network.
google | ads | retargeting | audiences | remarketing
Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.
automation | marketing tools | analysis | segment.com
Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.
data collection | product metrics | analysis tools
Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.
product positioning & messaging | sales enablement | product management
Build a product-led growth strategy to convert more free trial users into paid customers.
product qualified leads | segmentation | onboarding
Outline and establish processes using a repeatable framework to launch to your campaigns
project management | DACI
Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design
Use keyword research and the right content types to build an SEO driven editorial calendar
SEO | content calendar | campaigns
Learn how to boost rankings, traffic and brand with link building
link building | google search console | guest posting | outreach
Course length: 4h
Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.
significance and confidence intervals | sample size and statistical power | various types of tests
SEO | search | crawlers | linking
Get happier customers and increased sales with user-centric marketing.
user research | user testing | marketing campaigns
Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.
youtube | ads | marketing | campaigns