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We find the absolute best practitioners in the world, and get them to teach their craft. Learn from the top performers to become one.

Self-paced online digital marketing courses on all things conversion optimization, digital analytics and digital marketing. All in a single subscription.

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A

A/B testing mastery

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.

running experiments | customer base studies | prioritization

Account based marketing

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

B2B | campaigns | pilot planning

Adobe Analytics

Learn the basics of Adobe Analytics to improve product, marketing and strategy decisions.

adobe | analytics | reporting | data analysis

Advanced AI for marketers

Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.

AI | CRO tools and methods | experimentation

Advanced experimentation analysis

Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.

metric building | regression discontinuity designs | statistics

Advanced Google Tag Manager

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.

JavaScript | the data layer | GTM API

Applied neuromarketing

Leverage knowledge of the human brain and buyer behavior to increase sales.

user behavior | emotional resonance | attention and perception

Attribution

This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.

attribution | consumer behavior | analytics

B

BigQuery

Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.

analytics | automated reporting

Branding

Discover the formula to develop a brand that attracts customers effortlessly

branding strategy | messaging

Building a marketing agency

Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.

leadership | marketing | strategy

C

Content marketing research

Learn a research framework that generates a sustainable source of data-backed ideas.

content research | content dashboards | content organization

Content recycling

Improve marketing efficiency with content recycling.

content marketing | blog writing

Content strategy and SEO for lead generation

Learn to plan, execute and measure a successful B2B content strategy.

lead generation | SEO | measurement

Conversion optimization

Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.

optimization best practices | conversion research | testing strategies | CRO program management

Total time approximation: 80h 53min

CRO Agency masterclass

Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.

lead generation | productization | client relationships

Customer acquisition

Learn how to get customers via paid and organic channels, profitably and at scale.

Digital Marketing | SEO | Paid Acquisition

Customer retention for subscription products

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

churn | customer experience | customer journeys | measurement

D

Data-driven influencer marketing

Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.

influencer marketing | marketing campaigns | branding

Digital analytics

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.

Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs

Digital psychology & behavioral design

Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.

emotional design | cognitive psychology | design audits

Digital psychology & persuasion

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

neuromarketing | persuasion | applied behavioral psychology

E

Email marketing: from basics to best-in-class

Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.

email list growth | email content | campaigns

Excel and Sheets for marketers

Find actionable marketing insights using Excel and Google Sheets

pivot tables | named ranges | VLOOKUP | string manipulation

F

Facebook ads

Learn a simple but effective advertising strategy that will seamlessly move your audience through the 4 stages of the new customer journey.

facebook ads | segmentation | campaigns | advanced

Foundations of demand generation

Learn to build a predictable, scalable and repeatable lead generation machine that will help your company generate qualified leads for years to come

content strategy | lead acquisition | outbound marketing

G

Google Ads

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.

Google ads | attribution | ad campaigns

Google Analytics audit

Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.

auditing | analytics | google analytics

Google Analytics for beginners

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.

analytics reportsevent trackingbehavioral data analysis

Google Data Studio

Learn to create more insightful reports and save time in the process with Data Studio.

reporting | analytics | CASE formulas | visualization

Google Tag Manager for beginners

Apply basic GTM knowledge for increased power and control over data measurement.

tracking  |  the data layer  |  tagging

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.

data and analytics | growth channels | experimentation

H

Heuristic analysis frameworks for CRO

Apply strategic, structured frameworks to improve your optimization program.

heuristic evaluation | user behavior analysis | prioritization

I

Intermediate Google Analytics

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.

attribution | custom reports | data audits

Intermediate Google Tag Manager

Use intermediate-level GTM knowledge for greater data governance and control over tag management.

tags | variables | triggers | GTM APIs

L

Landing Page Optimization

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.

conversion research | wireframing | copywriting

LinkedIn advertising

Learn how to target, build, and measure LinkedIn ads.

funnel optimization campaigns audience targeting

M

Managing a remote marketing team

Build a thriving, high-performing marketing team with remote team management.

team organization | BICEPS framework | DACI

Marketing management

Develop yourself and a high performance marketing team

leadership | pyschological safety

Marketing strategy

Learn high-level marketing frameworks to accelerate your business and career growth.

data analysis | swot analysis | interviews

Maximizing audiences for your PPC campaigns

Improve your PPC returns by leveraging your audiences across channels and in the search network.

google | ads | retargeting | audiences | remarketing

O

Optimizing your marketing tech stack

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.

automation | marketing tools | analysis | segment.com

P

Positioning

Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging

positioning | marketing strategy | messaging

Course length: 1h 17min

Product analytics

Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.

data collectionproduct metricsanalysis tools

Product marketing for technology companies

Learn the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.

product positioning & messaging | sales enablement | product management

Product-led SaaS growth

Build a product-led growth strategy to convert more free trial users into paid customers.

product qualified leads | segmentation | onboarding

Project management for marketers

Outline and establish processes using a repeatable framework to launch to your campaigns

project management | DACI

S

Sales copywriting & product messaging

Improve your messaging strategy through customer research and analysis.

voice-of-customer research | value propositions | copy design

Scaling content marketing

Become great at scaling content marketing

SEO Strategy | AIDA framework | content marketing | backlinking

SEO driven editorial calendar

Use keyword research and the right content types to build an SEO driven editorial calendar

SEO | content calendar | campaigns

SEO link building

Learn how to boost rankings, traffic and brand with link building

link building | google search console | guest posting | outreach

Course length: 4h

Statistics for A/B testing

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.

significance and confidence intervals | sample size and statistical power | various types of tests

T

Technical content marketing

Become great at content marketing

Get advanced level skills to generate traffic, leads, and sales with your content.

This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.

  • Identify the topics that you’re best positioned to cover.
  • Create a coherent strategy that drives traffic and leads.
  • Get max value from existing content and scale your program.

Technical marketing

This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.

Technical SEO

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.

SEO | search | crawlers | linking

U

User research

Learn how to build the right product by talking to your customers.

user interviews | user analysis

User-centric marketing

Get happier customers and increased sales with user-centric marketing.

user research | user testing | marketing campaigns

V

Voice of Customer Data

Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.

user surveys | survey data processing | personas

Y

YouTube ads

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.

youtube | ads | marketing | campaigns

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