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Meet the instructors

All our instructors are handpicked. They are active practitioners who actually do this for a living, and they are the absolute best in their craft. We turn their strategies, insights and playbooks into actionable, practical courses for your to learn from.

Louis Grenier

Founder @ Everyone Hates Marketers

Louis Grenier is the no-BS voice behind Everyone Hates Marketers and the author of Stand the F*ck Out. With years of experience working with top SaaS and tech brands (like Hotjar and Dropbox), Louis is known for cutting through marketing fluff and helping businesses win more of the right clients.

Steve Toth

CEO @ Notebook Agency

Steve Toth is a globally respected AI & SEO consultant who helps growth-stage SaaS and eCommerce companies scale through high-impact, intent-driven strategies. He’s the creator of SEO Notebook and AI Notebook – weekly newsletters with over 20,000 subscribers – where he shares real-world tactics for ranking and converting in today’s AI-powered search landscape.

Justin Rowe

CMO @ Impactable

Justin Rowe is the founder and CMO of Impactable, the top LinkedIn Ads agency for B2B companies. He’s managed over $30M in ad spend and worked with 1,200+ brands, including high-growth startups and enterprise players. Known for turning cold outreach and paid media into full-funnel growth systems, Justin has built one of the largest B2B-focused LinkedIn agencies in the world – all bootstrapped. He’s a practitioner first, obsessed with results, and his playbooks are built from running thousands of campaigns, not theory.

Trevor Longino

Founder & CEO @ CrowdTamers

Trevor Longino has built 87 million-dollar startup marketing engines in the past years and has grown 14+ startups to >$3MM in annual revenue, including Unito.io, Gog.com, Kontakt.io, and ThePrizeFactory.com.

He has launched 130+ startups, mentored and taught marketing, branding, growth, and revenue to more than 6,000 startups at accelerators all over Europe, Asia, Africa, and North America. He founded CrowdTamers, the world’s only agency that builds million-dollar marketing engines for new startups with a money-back guarantee.

Tycho Luijten

CEO @ Dapper Agency

Tycho is the founder of Dapper, a B2B marketing agency. Together with his team, he has been involved in the growth of more than 300 businesses. As the head of his agency’s marketing strategy, Tycho has built a strong online presence, reaching millions of timelines annually.

Mason Cosby

CEO of Scrappy ABM

Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM Methodology.

Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has sourced over $20M in the past 3 years.

Daphne Tideman

Freelance Growth Advisor

Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.

Gaetano Dinardi

After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.

Nick Christensen

Head of Marketing @ AppSumo

Nick has been in digital marketing for over 15 years, as a founder and consultant.

7 years ago he joined AppSumo as a paid ads contractor. Now, Nick runs the marketing team consisting of 20 people and 30 contractors.

Fred Pike

Managing Director / COO @ Northwoods Software

Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.

A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.

At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

Peep Laja

Founder @ CXL

Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.

Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.

Rob Muldoon

Founder @ Tuned Social: LinkedIn Ad Agency @ Ireland

Rob founded Tuned Social: LinkedIn Ads Agency and spent 7 years working at LinkedIn Marketing Solutions.

Since 2014 he has managed ads for some of the largest LinkedIn advertisers in the world and consulted some of the most advanced users of the Campaign Manager platform.

Emma Travis

Research Director @ Speero

As Speero’s Research Director, Emma supports businesses in integrating user research into experimentation programs, unlocking insights for more strategic experimentation.

Lucia van den Brink

Founder & Consultant @ Freelance

Lucia built her first webshop at 11 years old. Now, after more than 700 A/B tests and influencing 20M+ visitors, she runs a consultancy called Increase-Conversion-Rate.com.

Logan Bryant

Founder & Growth Advisor @ Metatest Lab, LLC

Logan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He’s passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.

Alex Birkett

Co-founder @ Omniscient Digital

Alex Birkett is the co-founder of Omniscient Digital, an organic growth agency that helps B2B brands drive revenue through content and SEO. Before this, he led growth and experimentation initiatives at HubSpot and Workato, focusing on user acquisition and data-driven marketing strategies.

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Patrick Campbell

CEO @ ProfitWell

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Maureen Todaro

Independent Consultant

Maureen Todaro is a proven communications leader with expertise in analyst relations, customer marketing, and public and investor relations. In 2006 Maureen launched MSDM Communications and Marketing, a consulting business, which helps companies establish and grow analyst relations and customer marketing programs, including long-term partnerships with Nuance, Genpact, Jive (IPO’d), Twilio (IPO’d) and currently at InVision.

Prior to this, Maureen served as vice president of corporate communications for Viisage (now IDEMIA), was a customer advocate at ATG (now Oracle), acquired her MBA from Simmons University, and worked at Harvard University in their main development office.

Andy McCotter-Bicknell

Senior Product Marketing Manager @ ZoomInfo

The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.

Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.

Carrie Melissa Jones

Founder & Chief Strategist @ CMJ

Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns.

She is the author of the award-winning book Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee.

Phil Nottingham

Founder @ Nott Media

Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.

He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.

Casey Hill

Head of growth @ Bonjoro

Casey Hill is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it’s garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts in 2020), Casey is always looking for innovative ways to help brands scale.

Miri Rodriguez

Head of Global Internship Program @ Microsoft Corporation

Miri Rodriguez is a globally recognized Storyteller, Head of Global Internship Program at Microsoft and author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age.

Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach.

Tim Wilson

Senior Director of Analytics @ Search Discovery

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at multiple agencies that worked with a range of large consumer brands; to his current role consulting with the digital analytics teams at Fortune 500 companies on their strategies, processes, and tactics for effectively putting their sales, marketing, customer, and digital data to actionable use.

Derek Gleason

Content Lead @ Shopify

Derek is Content Lead for Shopify. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of nearly 700 posts.

Prior to joining Shopify, nearly four years were spent at a digital marketing agency, delivering content marketing strategies and managing SEO for organizations like Land O’Lakes, Twitter, and Virginia Tech.

Andy Crestodina

Co-founder and Chief Marketing Officer @ Orbit Media

Andy Crestodina is a Co-Founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.

Talia Wolf

Founder and Chief Optimizer @ Getuplift

Talia helps businesses build and execute conversion optimization strategies. Over the past 5 years she has ran thousands of AB tests using emotional targeting, consumer psychology and behavioral data to help businesses increase revenue, leads, engagement and sales.

Ton Wesseling

Specialist in Conversion Optimization and Digital Experimentation @ Ton Wesseling

Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.

He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.

And many more.