Meet the instructors
All our instructors are handpicked.
They are active practitioners who actually do this for a living, and they are the best in their craft. We turn their strategies, insights and playbooks into actionable, practical courses for you to learn from.
Advised Hotjar on brand positioning vs. Google Analytics, flipped a struggling business to $2M profit, and guided €30M+ ARR SaaS brands to stand the f*ck out.
Delivered $700K+ in annual organic traffic value at BrainStation and generated 50,000 daily clicks and #1 positions on 300k search terms using content clusters.
Founder and CMO of Impactable, the top LinkedIn Ads agency for B2B. Has managed $30M+ in ad spend across 1,200+ brands, bootstrapped.
Expert in launching startups, who took 15 companies from zero to $3M+ ARR, built 12 high-performing marketing teams, and delivered $50M+ in revenue.
Doubled his agency’s revenue twice in 2 years, drove 9M LinkedIn impressions, more than tripled qualified leads in 6 months & helped cut Logitech CPL by 80% with 700+ leads.
Mason Cosby builds marketing programs that deliver millions using the Scrappy ABM Methodology.
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has sourced over $20M in the past 3 years.
Daphne joined RockBoost as the first full-time employee, led a team of 14, then moved to Heights as Head of Growth. Now a freelance advisor, she writes for BetterMarketing and Growth Hackers.
After discovering the inner workings of content marketing when promoting his music, Gaetano quickly found himself working as a sought-after growth advisor and SEO expert.
Scaled AppSumo’s paid growth engine from $7M to $90M. Helps you fix tracking, lower CAC, and grow paid acquisition.
Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.
A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.
At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
Peep is the founder of CXL, and champion of conversion optimization and experimentation. He’s been nominated as the most influential conversion rate optimization expert in the world.
Peep is the creator of the ResearchXL conversion research framework and PXL test prioritization framework.
Rob founded Tuned Social: LinkedIn Ads Agency and spent 7 years working at LinkedIn Marketing Solutions.
Since 2014 he has managed ads for some of the largest LinkedIn advertisers in the world and consulted some of the most advanced users of the Campaign Manager platform.
Lucia built her first webshop at 11 years old. Now, after more than 700 A/B tests and influencing 20M+ visitors, she runs a consultancy called Increase-Conversion-Rate.com.
Logan, a B2B SEO consultant with 15+ years of experience, built a 15X SEO program at Tipalti. He’s passionate about teaching on-page strategy and SEO and was featured on CXL, Moz, TrafficThinkTank, and other top communities in the SEO and digital marketing world.
Grew clients like TikTok & Adobe and drove thousands of signups at HubSpot with the “surround sound strategy.” Generates measurable pipeline for SaaS & B2B clients.
Managing Director at Speero. Combines statistics and UX research to scope and run conversion research programs for companies worldwide.
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
Maureen Todaro is a proven communications leader with expertise in analyst relations, customer marketing, and public and investor relations. In 2006 Maureen launched MSDM Communications and Marketing, a consulting business, which helps companies establish and grow analyst relations and customer marketing programs, including long-term partnerships with Nuance, Genpact, Jive (IPO’d), Twilio (IPO’d) and currently at InVision.
Prior to this, Maureen served as vice president of corporate communications for Viisage (now IDEMIA), was a customer advocate at ATG (now Oracle), acquired her MBA from Simmons University, and worked at Harvard University in their main development office.
Leads Product Marketing at Apollo.io. Built competitive intelligence at ClickUp and ZoomInfo that fed six acquisitions and dozens of seven-figure deals.
Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns.
She is the author of the award-winning book Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee.
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
Casey Hill
Head of growth @ Bonjoro
Drives 30–40% of DoWhatWorks’ enterprise wins via LinkedIn, doubled Bonjoro trials, and built a podcast program tied to $250K+ ARR.
Cofounder and CEO of Empressa AI, advising boards on AI transformation. Spent years at Microsoft as a storyteller. Bestselling author of Brand Storytelling, in four languages.
Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at multiple agencies that worked with a range of large consumer brands; to his current role consulting with the digital analytics teams at Fortune 500 companies on their strategies, processes, and tactics for effectively putting their sales, marketing, customer, and digital data to actionable use.
Senior Lead, SEO and Content at Shopify, scaling AI content across nearly 700 posts. Ran the CXL blog for two and a half years. Previously SEO for Land O’Lakes and Twitter.
Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Talia Wolf
Founder and Chief Optimizer @ Getuplift
Creator of the Emotional Targeting Framework™ behind 31% more conversions at Bitly and 172% more signups at Teamwork.
Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.
He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.