B2B Demand Generation Course
Fix your B2B marketing playbook and start driving revenue
2h 10min | 11 lessons
In this course, you will learn how to:
- Build a B2B marketing strategy that actually drives revenue, not just leads.
- Align marketing and sales for stronger pipeline growth.
- Fix positioning mistakes that make your brand forgettable.
- Execute campaigns that generate demand, not just clicks.
- Measure marketing’s real impact and prove ROI with confidence.
Trusted by marketers at
A weak B2B marketing playbook can kill your pipeline and slow growth
The hard truth: most B2B marketing strategies waste budget on ineffective tactics that don’t move the needle. Running ads, producing content, and collecting MQLs without a clear, conversion-driven strategy leads to a marketing department that’s seen as a cost center instead of a growth driver. The best B2B companies don’t just capture demand, they create it. This course gives you the exact frameworks to fix your marketing and build a playbook that drives revenue.
Fix your B2B Marketing Playbook to generate demand and capture leads with proven tactics.
Course Length:
2h 10min. 11 lessons.
B2B success isn’t about getting more traffic, it’s about positioning your brand as the obvious choice and creating demand that turns into real business. The strongest marketing teams know how to align messaging, campaigns, and sales enablement to close high-value deals. This course gives you the strategies, frameworks, and execution plans to build a B2B marketing engine that delivers measurable business growth.
After completing this online course on B2B Demand Generation, you will be able to:
- Create a B2B marketing strategy that aligns with business objectives.
- Develop messaging that positions your brand as the go-to choice.
- Launch demand generation campaigns that fill your pipeline with qualified leads.
- Structure marketing efforts to drive revenue, not just impressions.
- Prove marketing’s value with data that connects to actual business impact.
This course is for you if you are:
- B2B marketers struggling to turn leads into real revenue.
- CMOs and marketing leaders who want a strategy that actually works.
- Demand generation teams looking to create a scalable pipeline.
- Founders and startup teams building a go-to-market strategy.
- Anyone tired of ineffective B2B marketing tactics and looking for real results.
Look no further than CXL, this is the best and most recommended course you will find on Fixing Your B2B Playbook.
Subscribe now and get access
Course Curriculum
Fix your B2B Playbook
Introduction to Demand Gen and Capture
Defining the ICP
Targeting Research on LinkedIn
Desk Research
Competitor Research
Define Your SMEs and Core Messaging
Defining Content Formats, Frequency, and Processes
Channel Selection & Demand Gen Advertising
How to measure success?
BONUS: LinkedIn Organic
Final Exam: Fix your B2B Playbook
Tycho Luijten
CEO @ Dapper Agency
Tycho is the founder of Dapper, a B2B marketing agency. Together with his team, he has been involved in the growth of more than 300 businesses. As the head of his agency’s marketing strategy, Tycho has built a strong online presence, reaching millions of timelines annually.
This online course
comes with a
Certificate
Completing this course earns you an official CXL B2B Demand Generation to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Old playbooks are burning your budget. Discover the new ones filling the pipeline.
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