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Become great at building your brand strategy

This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.

  • Make your brand top of mind
  • Leverage media to your benefit
  • Leverage Linkedin like no one else
  • How to win over a crowd
  • Learn the best-kept secrets of scaling your brand

Course length: 2h 00min

Start 7-day trial for $1

Josh Howard

Founder & CEO @ Single Use Ain’t Sexy

Some of the companies that train their teams at CXL:

Introduction video

This course is essential for you if…

  • You are obsessed with eCommerce marketing but need to cut through the noise with more creative ways to get noticed.
  • You have a good brand that you know could be great, so it’s time to level up and make the right choices to build awareness and reach.
  • You’re a Founder, CEO, CMO, or Marketer in pursuit of bigger deals and strategic opportunities that you know are within reach if you play your cards right.

After taking this course you will…

  • Make your brand top of mind
  • Leverage media to your benefit
  • Leverage Linkedin like no one else
  • How to win over a crowd
  • Learn the best kept secrets of scaling your brand

Your course curriculum

Ecommerce brand strategy

1
How to talk about your vulnerabilities in public


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




2
Naming an ecommerce brand


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




3
Converting free attention into sales


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




4
Winning awards


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




5
How equity crowdfunding can grow your brand


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




6
Getting famous people to support your brand


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




7
Getting free press coverage


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




8
Getting in touch with journalists


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




9
How to make noise that the media wants to cover


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




10
Converting media coverage into ecommerce sales


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




11
Building brand awareness on Linkedin


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




12
Approaching targets on LinkedIn


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




13
Creating engaging LinkedIn content


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




14
Making sales from LinkedIn


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




15
Getting important people to promote your brand on Linkedin


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




16
Public speaking to promote your brand


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




17
Engaging customers through public speaking


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




18
Creating an ‘ask’ when speaking in public


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




19
Converting public speaking gigs into sales


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




20
Getting the right kind of customer feedback


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




21
Learning the value of controversy


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




22
How to win at Trademarks


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




23
Getting ‘The X Factor’


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




24
Mastering email marketing


This course will teach you how to turn your idea into a flourishing cult ecommerce brand with growth potential.




Josh Howard

Founder & CEO @ Single Use Ain’t Sexy

Josh Howard is the Founder & CEO of viral sustainable hand soap brand Single Use Ain’t Sexy.

His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.

Coined as “the brand turbo-charging Australia’s sustainability movement,” Single Use Ain’t Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.

Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Show off your hard-earned skills and strengthen your profile.

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Learn marketing on the job.
Get better results with networking.

Playbook community gives you peer support for every marketing task you face.  90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.

  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Playbook community with 2500+ instructions and peer-support

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

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This course is available in the following minidegrees: