Build recognition, trust and growth with a winning ecommerce brand strategy
2h 00min | 25 lessons | 80 downloadable resources
In this course, you will learn how to:
- Build a brand strategy that increases customer loyalty and lifetime value.
- Develop a unique brand identity that sets you apart from competitors.
- Create messaging that connects with customers and drives conversions.
- Use brand storytelling to create an emotional connection with your audience.
- Align branding with marketing, product, and customer experience for consistency.

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A forgettable brand means no loyalty and higher acquisition costs
Discounts and promotions may drive short-term sales, but they don’t build lasting customer relationships. Without a strong brand, customers have no reason to choose you over competitors. The best ecommerce brands create an experience that keeps buyers coming back. This course gives you the exact strategy to build a brand that drives loyalty, increases repeat purchases, and turns first-time buyers into lifelong customers.

Master ecommerce brand strategy for sustained growth and customer loyalty
Course Length:
2h 00min. 25 lessons.
Branding is about creating an identity that customers trust and remember. The most successful ecommerce businesses establish a brand that stands for something, making them the go-to choice in their market. This course gives you a proven system to develop a powerful brand strategy, craft messaging that connects, and build a business that grows beyond short-term wins.
After completing this online course on ecommerce brand strategy, you will be able to assist your team and company with:
- Build a brand that increases customer retention and word-of-mouth growth.
- Develop a clear and compelling brand identity for your ecommerce business.
- Create messaging that builds and strengthens customer trust.
- Differentiate your brand in a crowded market to attract loyal buyers.
- Align branding with long-term business and marketing strategies.
This course is for you if you are responsible for:
- Ecommerce marketers looking to strengthen brand identity and loyalty.
- Founders who want to build a brand that stands out in a competitive space.
- Growth teams focused on increasing repeat purchases and retention.
- Business owners who need a clear brand strategy for long-term success.
- Anyone responsible for ecommerce branding, storytelling, and positioning.
Look no further than CXL, this is the best and most recommended course you will find on Ecommerce Brand Strategy.

Subscribe now and get access
Course Curriculum
Ecommerce brand strategy
How to talk about your vulnerabilities in public
Naming an ecommerce brand
Converting free attention into sales
Winning awards
How equity crowdfunding can grow your brand
Getting famous people to support your brand
Getting free press coverage
Getting in touch with journalists
How to make noise that the media wants to cover
Converting media coverage into ecommerce sales
Building brand awareness on Linkedin
Approaching targets on LinkedIn
Creating engaging LinkedIn content
Making sales from LinkedIn
Getting important people to promote your brand on Linkedin
Public speaking to promote your brand
Engaging customers through public speaking
Creating an ‘ask’ when speaking in public
Converting public speaking gigs into sales
Getting the right kind of customer feedback
Learning the value of controversy
How to win at Trademarks
Getting ‘The X Factor’
Mastering email marketing

His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.
Coined as “the brand turbo-charging Australia’s sustainability movement,” Single Use Ain’t Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.
Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Ecommerce Brand Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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