Craft a winning
ecommerce brand strategy
2h 00min | 25 lessons | 80 downloadable resources
In this course, you will learn how to:
- Make your brand top of mind through effective positioning strategies.
- Utilize diverse media channels to maximize brand exposure.
- Utilize LinkedIn to build brand authority and expand reach.
- Create impactful messaging to win over and engage your audience.
- Uncover key tactics for scaling and sustaining brand growth.
Some companies who train their teams at CXL
Build ecommerce brand recognition and loyalty
Building a strong brand in ecommerce can be challenging, with crowded markets making it difficult to stand out and capture consumer loyalty. This course teaches you how to develop and position your brand strategically, use multiple marketing channels, and create engaging messaging that resonates with your audience. By learning to optimize your brand strategy, you’ll attract and retain customers, increase your brand’s visibility, and drive business success.
Master ecommerce brand strategy for sustained growth and customer loyalty
Course Length:
2h 00min. 25 lessons.
This course teaches you how to build a powerful ecommerce brand that aligns with your target audience, ensuring you stand out from competition. You’ll learn to develop effective brand messaging, establish a strong market position, and execute strategies that improve brand visibility and customer retention. By applying these methods you’ll improve customer loyalty and drive consistent growth for your ecommerce business.
After completing this online course on ecommerce brand strategy you will be able to assist your team and company with:
- Developing and implementing a structured brand strategy for ecommerce.
- Creating unique brand messaging that aligns with target audiences.
- Optimizing brand presence across multiple marketing channels.
- Driving customer loyalty through strategic brand initiatives.
- Analyzing and adapting brand strategies to market trends.
This course is for you if you are responsible for:
- Ecommerce brand management and development.
- Marketing strategy and execution.
- Customer acquisition and retention programs.
- Digital marketing campaigns and brand awareness.
- Business growth and competitive positioning strategies.
Subscribe now and get access
Course Curriculum
Ecommerce brand strategy
1 How to talk about your vulnerabilities in public
2 Naming an ecommerce brand
3 Converting free attention into sales
4 Winning awards
5 How equity crowdfunding can grow your brand
6 Getting famous people to support your brand
7 Getting free press coverage
8 Getting in touch with journalists
9 How to make noise that the media wants to cover
10 Converting media coverage into ecommerce sales
11 Building brand awareness on Linkedin
12 Approaching targets on LinkedIn
13 Creating engaging LinkedIn content
14 Making sales from LinkedIn
15 Getting important people to promote your brand on Linkedin
16 Public speaking to promote your brand
17 Engaging customers through public speaking
18 Creating an ‘ask’ when speaking in public
19 Converting public speaking gigs into sales
20 Getting the right kind of customer feedback
21 Learning the value of controversy
22 How to win at Trademarks
23 Getting ‘The X Factor’
24 Mastering email marketing
His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.
Coined as “the brand turbo-charging Australia’s sustainability movement,” Single Use Ain’t Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.
Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Ecommerce Brand Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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