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Craft a winning
ecommerce brand strategy

2h 00min | 25 lessons | 80 downloadable resources

In this course, you will learn how to:

  • Make your brand top of mind through effective positioning strategies.
  • Utilize diverse media channels to maximize brand exposure.
  • Utilize LinkedIn to build brand authority and expand reach.
  • Create impactful messaging to win over and engage your audience.
  • Uncover key tactics for scaling and sustaining brand growth.

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English subtitles Certificate included
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Build ecommerce brand recognition and loyalty

Building a strong brand in ecommerce can be challenging, with crowded markets making it difficult to stand out and capture consumer loyalty. This course teaches you how to develop and position your brand strategically, use multiple marketing channels, and create engaging messaging that resonates with your audience. By learning to optimize your brand strategy, you’ll attract and retain customers, increase your brand’s visibility, and drive business success.

Master ecommerce brand strategy for sustained growth and customer loyalty

Course Length:
2h 00min. 25 lessons.

This course teaches you how to build a powerful ecommerce brand that aligns with your target audience, ensuring you stand out from competition. You’ll learn to develop effective brand messaging, establish a strong market position, and execute strategies that improve brand visibility and customer retention. By applying these methods you’ll improve customer loyalty and drive consistent growth for your ecommerce business.

After completing this online course on ecommerce brand strategy you will be able to assist your team and company with:

  • Developing and implementing a structured brand strategy for ecommerce.
  • Creating unique brand messaging that aligns with target audiences.
  • Optimizing brand presence across multiple marketing channels.
  • Driving customer loyalty through strategic brand initiatives.
  • Analyzing and adapting brand strategies to market trends.

This course is for you if you are responsible for:

  • Ecommerce brand management and development.
  • Marketing strategy and execution.
  • Customer acquisition and retention programs.
  • Digital marketing campaigns and brand awareness.
  • Business growth and competitive positioning strategies.

Subscribe now and get access

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Course Curriculum

Ecommerce brand strategy

1 How to talk about your vulnerabilities in public

Hold any audience’s attention and generate much higher interest in your company by being vulnerable and discussing your business challenges.

2 Naming an ecommerce brand

How to name an ecommerce brand people to remember (and want to know more about!)

3 Converting free attention into sales

How to convert free attention into ecommerce sales and recurring revenue.

4 Winning awards

How to win awards that provide your business with credibility and authority.

5 How equity crowdfunding can grow your brand

Learn how to use equity crowdfunding to build an ecommerce movement and increase brand awareness.

6 Getting famous people to support your brand

How to get high profile supporters to help build your brand awareness with larger audiences.

7 Getting free press coverage

How to get free press coverage in the right publications.

8 Getting in touch with journalists

Where to find the right journalists where no one else can.

9 How to make noise that the media wants to cover

How to stand out from the crowd with a newsworthy buzz that will generate coverage.

10 Converting media coverage into ecommerce sales

How to leverage high-profile media coverage to build brand credibility and more sales.

11 Building brand awareness on Linkedin

How to use a LinkedIn audience of any size to build brand awareness and grow your business.

12 Approaching targets on LinkedIn

When and how to approach targets on LinkedIn to secure meetings and commercial opportunities.

13 Creating engaging LinkedIn content

How to build a successful LinkedIn content strategy to get thousands of impressions, likes, comments & reshares

14 Making sales from LinkedIn

How to turn an engaged LinkedIn community into a lucrative revenue stream.

15 Getting important people to promote your brand on Linkedin

Key strategies to get tastemakers, innovators, and the real ‘influencers’ to post about your business on LinkedIn.

16 Public speaking to promote your brand

How to convert public speaking opportunities at major industry events into ecommerce brand awareness and success.

17 Engaging customers through public speaking

How to leverage customer relationships by connecting with their teams in person.

18 Creating an ‘ask’ when speaking in public

Leveraging public speaking opportunities by leaving your audience with a clear ‘ask’ to ensure the greatest ROI on your time.

19 Converting public speaking gigs into sales

How to convert attention into ecommerce sales to ensure a high ROI on your time spent speaking in public.

20 Getting the right kind of customer feedback

Understanding your customers so they answer questions you need.

21 Learning the value of controversy

How to be controversial without alienating people.

22 How to win at Trademarks

How to use trademarks to build your moat.

23 Getting ‘The X Factor’

How to scale an ecommerce brand with ‘The X Factor’.

24 Mastering email marketing

How to engage customers with savvy email marketing.

Josh Howard

Founder & CEO @ Single Use Ain't Sexy

His business has saved tens of thousands of single-use plastic bottles from landfill by replacing them with dissolvable hand soap tablets and reusable glass soap bottles.

Coined as “the brand turbo-charging Australia’s sustainability movement,” Single Use Ain’t Sexy has won 2 Good Design Awards, a Pause Fest Award & been featured by NBC Universal, E-News, The Guardian, and Time Out.

Josh is also a keynote speaker and worked as a New York-based advertising executive & lawyer in a previous life.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Brand Strategy Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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