Become great at making Facebook ads creatives
1h 12min | 6 lessons | 4 downloadable resources
In this course, you will learn how to:
- Create high-performing Facebook Ads using still images, videos, and compelling copy.
- Use creative variations to maximize ad performance.
- Communicate product value through unique “angles” that resonate with your audience.
- Develop scalable ad creative strategies focused on both quality and quantity.
- Apply direct-response advertising techniques to improve clarity and messaging.
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Create high-impact Facebook Ads that drive engagement, convert and scale your business
Many businesses struggle to create Facebook ads that consistently drive results, especially with the challenges of evolving platforms and audience behavior. This course helps you overcome these issues by teaching you how to develop creative strategies that drive conversions using still images, video, and compelling copy. You’ll also learn how to build scalable ad frameworks that balance both quality and quantity, helping your brand achieve lasting success.
Master Facebook Ads creatives creatives to build high-converting, scalable campaigns
Course Length:
1h 12min. 6 lessons.
This course teaches you how to craft highly effective Facebook ads using a blend of visuals, video, and persuasive copy. You’ll learn to optimize creative strategies for both conversion and scalability, driving consistent results across various ad formats. By mastering creative variation, direct-response techniques, and understanding how to communicate product value, you’ll walk away with a framework that scales performance-driven Facebook ad campaigns.
After completing this online course on Facebook Ads creatives you will be able to assist your team and company with:
- Crafting compelling ad creative that converts.
- Scaling ad strategies with creative variations.
- Communicating product value effectively through ads.
- Building creative frameworks for long-term ad success.
- Applying direct-response techniques to boost engagement.
This course is for you if you are responsible for:
- Creating and managing Facebook ad campaigns.
- Optimizing ad creative for conversions.
- Scaling ad efforts while maintaining performance.
- Developing creative strategies for social media ads.
- Enhancing ad messaging to drive results.
Subscribe now and get access
Course Curriculum
Facebook Ads Creative
1 Generating Quantity: Utilizing Creative Volume And Cost Controls To Win
2 Generating Quantity: Five Ad Variation Types To Create A Wider Range Of Outcomes
3 Generating Quality: Prioritizing Clarity + The Hero Product
4 Generating Quality: The Headline (Or, It Starts With Words)
5 Generating Quality: Explaining The Value You’re Providing
I just really love growing ecommerce brands.
That love first formed in 2015 when I began my ecom career as a media buyer at QALO in the heart of its run from $0-$20M in 1.5 years with no external funding. I led our efforts on Facebook Ads, Google Ads, and direct media buys in digital and print.
After the exhilaration of that rapid growth, I became a growth strategist at the newly-formed Common Thread Collective (CTC), a digital sales agency that helps entrepreneurs achieve their dreams. Within two years I was promoted up to VP of Growth, where I led our digital strategy.
Soon after, CTC spun off its brands via its DTC aggregator, 4×400, and I was eager to get my hands dirty there. So I slid over to lead growth at 4×400 until again promoted within two years, this time to CEO.
I ran 4×400 until December 2021, leading up to 6 brands at a time, and now work as an outsourced ecommerce growth executive across multiple brands, where I get to keep doing exactly what I love:
Grow ecommerce brands.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Facebook Ads Creative Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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