Minidegree training program : Digital psychology and persuasion
Make your marketing impossible to ignore for your audience
This is the most advanced persuasion and behavioral science training available to marketers. Built for those who want to understand how people really think, feel, and act, so you can influence decisions and drive action at every step of the funnel.
- How to apply behavioral psychology to boost engagement and conversions.
- The cognitive biases and decision-making shortcuts your customers actually use.
- Proven persuasion tactics used by high-performing brands.
- How to evaluate and improve marketing through a psychological lens.
- A repeatable framework for designing behavior-driven experiences.
Trusted by marketers at
A collection of 18 courses designed to help you master digital psychology
Minidegrees are collections of individual courses grouped around a theme. The digital psychology Minidegree is designed to give you specialist-level skills in digital psychology and persuasion.
Psychology foundations
Neuromarketing and persuasion models
Applied behavioral psychology
Taught by the top 1% of marketing practitioners
In this extensive certification program by CXL, you will learn the methodologies and processes required to
better understand your users and be able to influence their actions. All of our instructors are hand-picked
and carefully vetted.
André
Morys
CRO Expert
& co-founder
of konversionsKRAFT
Bart
Schutz
Expert in digital experimentation
& CRO
Brian
Cugelman
Behavioral Science
& Technology
Specialist
Derek
Gleason
Senior
Content Lead
Shopify
Peep
Laja
Founder of
CXL, Wynter
& Speero
Roger
Dooley
Neuro-
Marketing
Expert
Turn digital psychology & persuasion into your most powerful growth advantage
You’ll learn to apply behavioral science in ways that influence how people think, feel, and act, without guesswork or gimmicks. This program is built for marketers who want to deeply understand human decision-making and turn that insight into action. You’ll master the psychology behind persuasion, motivation, and user behavior, so you can design campaigns, experiences, and strategies that consistently convert.
What you’ll master:
- Turning behavioral science into marketing strategies that drive action.
- Identifying cognitive patterns to optimize messaging and UX.
- Designing persuasive content, funnels, and campaigns rooted in psychology.
- Running experiments to validate psychological triggers in your funnel.
- Building emotionally resonant brand experiences that lead to higher CLV.
Who is this program for?
- Marketers who want to move beyond guesswork and start influencing behavior at scale.
- CROs and UX pros looking to understand what truly drives user action.
- Brand and content strategists aiming to connect emotionally with their audience.
- Product marketers who need to shape positioning based on how people think.
- Founders and growth teams who want to build experiences that convert and retain.
Look no further than CXL, this is the best and most recommended program you wi
Subscribe now and get access
This Minidegree comes with a Certificate
Completing this program earns you an official Digital Psychology Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Digital Psychology Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this training, you will:
- Boost the persuasiveness of your copy and design
- Learn to understand your customer’s mindset and needs
- Build habits, increase loyalty, and elicit emotional responses
- Direct attention and catalyze action with cues and triggers
- Integrate psychological tactics with your conversion optimization efforts
What does this training include?
Our Digital Psychology and Persuasion training includes 3 tracks, 18 courses, 54h 54min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you buy them as they are. A CXL subscription is the only way to get updated versions of those courses, plus every new course we release.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Digital Psychology and Persuasion Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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