CXL is the premium marketing education destination.

Become great at
brand marketing

This brand marketing certification training program teaches you all you need to know to compete on brand and win by radical differentiation.

  • Create and refine a strategic brand identity
  • Radically stand out and win on brand in an oversaturated market
  • Master messaging, storytelling and digital psychology
  • Create your community strategy and build one with confidence
  • Immediately apply learnings with hundreds of playbooks
  • Get certified to progress in your career

Program designed by

Jennifer Warren

VP of Global Brand Marketing @ Indeed

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Taught by top 1% brand marketers from companies like Indeed, Wistia and Microsoft.

What does your brand say about you? If anything

The biggest challenge for any business is to be top of mind. In saturated markets (read: every market) a strong brand is no longer a nice-to-have — it’s a life raft. It amplifies your performance marketing. It speeds up your sales cycles. And is your only sustainable way to get noticed, chosen and preferred.

Designed to help marketing professionals create and refine a strategic brand identity, this brand marketing certificate will give you deep marketing knowledge across key brand disciplines.

Go from standing still to standing out

There have never been more brands (and more noise) than today. Why should customers pick you? Competing on features, services, or pricing, might have worked until now — if you’re lucky. But not for long. The era of product-based differentiation on its way out. And prospects are desperate for someone, anyone, to stand out and make their decision easier. 

Separate yourself from the dime-a-dozen wannabe brands vying for attention and future-proof your business. Discover the methodologies it takes to create a successful brand.

Brand marketing will determine if you sink or swim

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What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

After taking this minidegree, you’ll:

  • Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one
  • Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
  • Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
  • Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
  • Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
  • Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase

You’re already competing on brand. Now get the tools it takes to win.

You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing. Why? Because of their brand. 

Drift wasn’t necessarily the best in their category, but their brand strategy led them to win it. Nurturing the brand is what separates winners from losers. And anyone can win on brand with the right tools.

Most brand marketing courses only skim the surface. They tell you ‘why’ and leave you guessing your way through the rest. We show you ‘how’.

If you’re a marketer, you need to be a brand marketer.

You can’t be a marketer who doesn’t get brand — no matter how technical you are. Analyst, SEO specialist, product, growth. Every function of sales and marketing gets a whole lot easier with a brand marketing toolkit in your pocket. From targeting more effectively to watching your ad spend go further.

You’ve been fed the idea that brand is this fluffy discipline that can’t be measured or learned. Only in amateur hands.

At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.

Paul Z.

Been a long-time reader of the CXL blog and just started my first Minidegree (Brand Marketing), just attended CXL 10.

I’m just absolutely blown away by the quality of content and thought CXL puts into their experiences. Count me as a lifelong customer.

Tony G.

CXL is my go-to platform if I want to learn anything about marketing. Purely because the content is so good. Taught by leading practitioners in their field.

If you are serious about learn your topic properly then these courses are for you. The minidegrees are worth every penny. It is an investment in you.

Alex B.

CXL has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!

Ap S.

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.

Brandon V.

CXL gave my team the tools to create and run a successful growth team. We were running tests without any thought behind them.

I now have the methodology to be more successful in my day-to-day tasks, and to further my career.

 

Jonathan R.

CXL showed me how to go from no optimization program to a fully matured program, and how to handle all the nuances that pop up along the way.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

David P.

Regarding my job today, I learned more with three courses in CXL than I did during three years in top European business courses.

4 cumulative tracks of videos & study material

Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.

All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

Brand success

Discover the formula to develop a brand that attracts customers effortlessly
Grow lasting brand affinity by building an audience beyond your existing customer base.
Make your brand radically stand out.
Learn to carve out your company as a Market of One–an organization that is sought after for what makes it unique.
Understand what motivates your customers to convert.

Messaging and Copywriting

Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
PRs and SEOs are after the same thing, attention. This program will help you learn the tactical strategic skills needed to excel.
Master storytelling to stay relevant, foster relationships, and succeed in both business and life.
Understand what motivates your customers to convert.

Build your Tribe

Create raving brand advocates and meaningful connection
Craft a self-growing, engaged community that meets members' needs and aligns with organizational goals
Grow lasting brand affinity by building an audience beyond your existing customer base.

Measuring brand

Understand the important metrics to be tracked in order to gauge brand health.
Master brand measurement concepts, select the right metrics, and create a brand tracking dashboard for success.
Learn a 10 step process to make influencer marketing work

How long will it take me to complete this minidegree?

This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs/week available for learning, it might take you around 3 months. If you can do 10-15 hrs/week, you can knock it out in 1 month.

Show off your hard-earned skills and strengthen your profile

LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.

Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

Subscribe to CXL and get access

  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

Need help convincing your boss?

Click here for a pitch deck, swipe files and tips.

Subscribe to CXL

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Brand Marketing Minidegree: FAQ

This Minidegree is the most complete brand marketing certificate ever. The training program provides over 40 hours of in-depth brand marketing courses, brought to you by top 1% practitioners.
Here’s all the info you need before starting:

What will you learn?

After taking this brand management training, you will:

  • Walk away with an 8-part framework you can use to craft a positioning story and a brand strategy, helping you cut through the noise and carve out a market of one
  • Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
  • Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
  • Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
  • Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
  • Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. This is a complete brand management training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Brand Marketing training includes 6 tracks, 18 courses, 42h 08min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Brand Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This training program is 42h 08min long.