Brand
marketing that drives demand: The course for serious business growth.
The most practical brand marketing training for growth-minded marketers. Built to help you create a brand that captures attention, drives demand, and becomes impossible to ignore.
- Build mental availability and stay top of mind with your audience
- Create consistent, differentiated messaging across every touchpoint
- Use brand strategy to influence the full customer journey
- Balance long-term brand building with short-term performance marketing
- Prove brand’s impact with the right metrics and frameworks
Trusted by marketers at
Taught by the top 1% of brand marketers
This program is designed to help marketing professionals create and refine a strategic brand identity.
Taught by the brightest minds in the industry, this brand marketing course will give you deep knowledge in key brand disciplines.
Miri
Rodriguez
Expert
Storyteller from
Microsoft
Flavilla
Fongang
Marketing
Psychology
Expert
Louis
Grenier
Content &
Product
Marketer
Jennifer
Warren
VP of
Brand
Marketing
Brendan
Dell
Messaging
& Positioning
Expert
Siim
Säinas
Social
Measurement
& Insights Manager
Stop hoping people remember you. Build a strong brand they can’t forget.
Stop treating brand like a look and feel. Start using it to drive serious growth. This course shows you how to build a brand that earns trust, fuels demand, and gives your marketing a lasting edge.
Build a brand people buy into, not just buy from with brand marketing that earns trust, loyalty, and long-term growth.
You’ll learn how to build mental availability, shape buyer perception, and create brand preference that converts. This program is built for marketers who want to make brand a revenue driver, equipping you with the strategy, structure, and messaging needed to grow in complex, competitive markets.
What you’ll master:
- Developing a full-funnel brand marketing strategy
- Creating positioning and messaging that connect and convert
- Driving consistency across creative, content, and campaigns
- Aligning brand and performance marketing for compounding results
- Communicating brand impact to leadership with clarity and confidence
Who is this course for?
- Brand marketers ready to tie brand to business impact
- Growth and performance marketers who want to strengthen demand
- Founders and CMOs who need to define or evolve their brand strategy
- Marketing teams building or refreshing a brand in competitive markets
- Anyone tired of brand being seen as “just the pretty stuff”
Look no further than CXL, this is the best and most recommended course you will find on Brand Marketing.
Subscribe now and get access
A collection of 18 courses designed to help you master brand marketing
Minidegrees are collections of individual courses grouped around a theme. The Brand Marketing Minidegree is designed to give you specialist-level skills in brand marketing.
Brand success
Messaging and Copywriting
Build your Tribe
Measuring brand
This minidegree
comes with a
Certificate
Completing this course earns you an official CXL Brand Marketing Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“Getting a CXL Subscription has been one of the best choices I made”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Brand Marketing Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this brand management training, you will:
- Walk away with an 8-part framework you can use to craft a positioning story and a brand strategy, helping you cut through the noise and carve out a market of one
- Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
- Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
- Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
- Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
- Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase
What does this training include?
Our Brand Marketing training includes 6 tracks, 18 courses, 42h 08min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Brand Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter