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Live course: Optimizing B2B content funnels with AI

Build an AI-supported content funnel that converts browsers into buyers.

Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
  • AI-based methods for finding the hidden topics that connect with your specific audience.
  • Train AI to build a persona that provides detailed insights into your buyer.
  • Write CTAs that address buyer objections and align with the intent of each funnel stage.
  • Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads.

Session Dates:
4 & 11 August 2026 | 11 AM CT / 4 PM UTC | 90 Minutes

Buy a seat for $150*

Instructor: Andy Crestodina, co-founder of Orbit Media
Voted top 3 most influential content marketer and built Orbit Media to $8.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.

Trusted by marketers at

More content won’t help when everyone is publishing more.

B2B buyers now expect content that speaks directly to their situation.

Generic blog posts and broad guides still get traffic, but they do not convert. The gap between content that attracts and content that converts is a messaging gap. AI gives you a faster way to close it.

Buy a seat for $150*

Course overview

How is this different from our on-demand courses?

This is not passive learning. It’s working time.

Our cohort-based courses are built for having a positive impact on your work and helping you scale your marketing operations. During the live sessions, you’ll create practical automation workflows you can run in your own content process.

You’ll get:

  • Prompts and templates developed and tested across 500+ hours of content research
  • Audience research methods you can apply to your content instantly
  • AI use cases mapped to specific funnel stages – topic discovery at the top, conversion copy at the bottom

What’s included?

  • Two interactive live sessions with Andy Crestodina
  • Guided exercises, hot seats & real-time feedback
  • Templates, examples & prompts to apply everything fast

SESSION 01

Find topics and angles to attract qualified buyers to your content

🗓️ Tue, 4 August 2026 | 11 PM CT / 4 PM UTC | 90 Minutes

Great content starts with audience research. And audience research starts with great prompts. In this live session, content marketing expert Andy Crestodina shares some of the most effective AI methods for planning, creating, and promoting content that connects.

Topics covered:

  • Identify the topics your audience is looking for but competitors are not covering
  • Create a high-performing email signup call to action
  • Find category-level content gaps using AI to surface white-space topics
  • How to use your data to find alignment between topics and channels

Practical exercises:

  • AI methods for content mission statements and signup CTAs
  • Exporting key reports from GA4 for analysis using AI
  • Social strategies: counter-narratives and white-space topics

SESSION 02

Fix conversion gaps stopping qualified visitors from becoming leads

🗓️ Tue, 11 August 2026 | 11 PM CT / 4 PM UTC | 90 Minutes

There are prospects on your key pages right now. They might click your CTA, but they have some questions.

The key to generating high-quality leads is to align your copywriting with the needs of this visitor. To use the language that wins the sales conversation.

Topics covered:

  • Use AI to do conversion-focused audience intelligence
  • Audit key pages to find unsupported claims, unanswered objections, and weak CTAs
  • Rewrite CTAs using cognitive bias principles matched to each stage of the funnel
  • Apply a repeatable page audit framework to any conversion page going forward

Practical exercises:

  • Build an AI buyer persona trained on your target audience
  • How to use AI to spot gaps in key conversion pages
  • Audit your pages to find unsupported claims
  • Draw on cognitive biases and use them in your calls-to-action

Meet your instructor

Andy Crestodina

Co-founder and Chief Marketing Officer @ Orbit Media

Voted top 3 most influential content marketers and built Orbit Media to $4.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.

THIS TRAINING IS PART OF THE AI NATIVE MARKETER PROGRAM:

Become the marketer who can ship the work of three.

You do not need more AI tips. You need shipped AI-native workflows in just 2 hours/week.

After one session you will have shipped one new AI workflow you need on the job.

Every session after, your output and efficiency compounds.

Ship working AI workflows you need on the job:

2hrs /week

1. Find your current AI level

2. Ship AI ready worklfows

3. CXL does the heavy lifting, you join the program.

Close the gap between the AI skills you have and the ones your job now requires.

Which level are you?

You might be…

AI ASSISTED

You use AI for tasks like drafts and research. Your workflows and who you hand work to haven’t changed.

Or…

AI INTEGRATED

You’ve rebuilt workflows from scratch and ship work that used to need a specialist. You’re beyond a collection of prompts.

your target iS…

AI NATIVE

You design systems others run and cover scope that used to take two or three people.

After one session you will have shipped one new workflow you need on your job. Every session after, your output and efficiency compounds.

See the full program

Here’s why marketers choose CXL

Need some more convincing?

Listen to this agency owner explain why he trains his team at CXL