Live Course: Optimizing B2B content funnels with AI
Build an AI-supported content funnel that converts browsers into buyers.
Session Dates:
4 August 2026 | 11 AM CT / 4 PM UTC | 90 Minutes
11 August 2026 | 11 AM CT / 4 PM UTC | 90 Minutes
Instructor: Andy Crestodina, co-founder of Orbit Media
Voted top 3 most influential content marketer and built Orbit Media to $8.5M YRR organically, advised 1,000+ businesses, and authored 600+ articles on SEO & content marketing.
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
- AI-based methods for finding the hidden topics that connect with your specific audience.
- Train AI to build a persona that provides detailed insights into your buyer.
- Write CTAs that address buyer objections and align with the intent of each funnel stage.
- Use AI to increase the effectiveness of your funnel and attract a steady flow of qualified leads.
Trusted by marketers at
More content won’t help when everyone is publishing more.
B2B buyers now expect content that speaks directly to their situation.
Generic blog posts and broad guides still get traffic, but they do not convert. The gap between content that attracts and content that converts is a messaging gap – and AI gives you a faster way to close it.
Thousands of marketers choose CXL
Course overview
How is this different from our on-demand courses?
How is this different from our on-demand courses? This isn’t something you binge-watch at 1.5x speed and forget by next week. Our cohort-based courses are built for doing, not just learning.
You’ll get:
- Prompts and templates developed and tested across 500+ hours of content research
- Audience research methods you can apply to your content instantly
- AI use cases mapped to specific funnel stages – topic discovery at the top, conversion copy at the bottom
What’s included?
- Two interactive live sessions with Andy Crestodina
- Guided exercises, hot seats & real-time feedback
- Templates, examples & prompts to apply everything fast
SESSION 01
Find topics and angles to attract qualified buyers to your content
🗓️ 4 August | 11:00 AM – 12:30 PM CT | 90 Minutes
Great content starts with audience research. And audience research starts with great prompts. In this live session, content marketing expert Andy Crestodina shares some of the most effective AI methods for planning, creating, and promoting content that connects.
Topics covered:
- Identify the topics your audience is looking for but competitors are not covering
- Create a high-performing email signup call to action
- Find category-level content gaps using AI to surface white-space topics
- How to use your data to find alignment between topics and channels
Practical exercises:
- AI methods for content mission statements and signup CTAs
- Exporting key reports from GA4 for analysis using AI
- Social strategies: counter-narratives and white-space topics
SESSION 02
Fix conversion gaps stopping qualified visitors from becoming leads
🗓️ 11 August | 11:00 AM – 12:30 PM CT | 90 Minutes
There are prospects on your key pages right now. They might click your CTA, but they have some questions.
The key to generating high-quality leads is to align your copywriting with the needs of this visitor. To use the language that wins the sales conversation.
Topics covered:
- Use AI to do conversion-focused audience intelligence
- Audit key pages to find unsupported claims, unanswered objections, and weak CTAs
- Rewrite CTAs using cognitive bias principles matched to each stage of the funnel
- Apply a repeatable page audit framework to any conversion page going forward
Practical exercises:
- Build an AI buyer persona trained on your target audience
- How to use AI to spot gaps in key conversion pages
- Audit your pages to find unsupported claims
- Draw on cognitive biases and use them in your calls-to-action
Meet your instructor
Why take a course with CXL?
Old playbooks are dead, and the law of poor clickthroughs is real. What works today might be useless in a few months.
CXL is where you can always come to learn what’s working TODAY.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies.
Every course is designed to drive real outcomes: higher conversion rates, faster growth, and smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work.
Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Need some more convincing?
Listen to this agency owner explain why he trains his team at CXL