Become great at
GA4 audits
2h 33min | 7 lessons | 13 downloadable resources
In this course, you will learn how to:
- Audit GA4 setups for accurate data collection and analysis.
- Identify and prioritize issues within GA4 and GTM implementations.
- Optimize GA4 property and data stream configurations.
- Implement privacy compliance and data security best practices.
- Conduct thorough event and user tracking validation across devices.
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Ensure accurate GA4 data and optimize your analytics setup for better insights
Many businesses struggle with inaccurate or incomplete data in their GA4 setups, which can lead to misguided decisions and poor performance tracking. Learn how to audit your GA4 configuration to ensure you’re collecting reliable data, identifying and fixing critical issues, and meeting privacy standards. These skills will help optimize your analytics setup, ensuring data is both accurate and actionable.
Master GA4 audits to ensure data accuracy and optimize Your analytics setup
Course Length:
2h 33min. 7 lessons.
This course gives you in-depth insights on how to conduct thorough GA4 audits, ensuring your data is accurate and actionable. You’ll learn how to identify issues in your GA4 and GTM setups, optimize configurations, and implement best practices for data privacy. By mastering these skills, you’ll enhance your data collection processes, leading to more reliable insights and better decision-making.
After completing this online course on GA4 audits, you will be able to assist your team and company with:
- Auditing GA4 setups for accurate data collection.
- Identifying and prioritizing configuration issues.
- Optimizing data stream and property setups.
- Implementing privacy compliance measures.
- Validating event and user tracking across devices.
This course is for you if you are responsible for:
- Managing analytics setups.
- Ensuring accurate data collection and reporting.
- Identifying and fixing GA4 tracking issues.
- Optimizing Google Tag Manager configurations.
- Meeting data privacy and security standards.
Subscribe now and get access
Course Curriculum
GA4 Audit
1 Introduction to Digital Analytics Audits
2 Key aspects of data quality
3 Overview of Common Data Quality Issues
4 Tracking Code Presence (site crawl)
5 Events and Parameters
6 Integrity Checks
7 Testing User Scenarios
8 Set Up and Configuration Audit
9 Property Settings
10 Data Stream Settings
11 Configuring and Validating Events
12 User ID and Cross-Device tracking
13 Customization of Reports & Exploration reports
14 Excluding Some Data (internal traffic)
15 AI Audit Tools Showcase
16 GA4 Integrations
17 Privacy & Compliance Audit – Privacy Settings in GA4
18 PII and GA4
19 Auditing User Consent and Opt-out Settings
20 Tool showcase: Monitoring Your Martech Stack
21 Prioritizing Audit Findings (Eisenhower matrix concept)
22 Establishing Monitoring or an Audit Calendar
23 Course Wrap-Up
24 Final Exam – GA4 Audit
This online course
comes with a
Certificate
Completing this course earns you an official CXL GA4 Audit Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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