GA4 Audit Course

Make sure Google Analytics tracks accurately

2h 33min | 7 lessons | 13 downloadable resources

In this course, you will learn how to:

Identify and fix GA4 setup errors that lead to bad data.
Ensure your tracking is accurate, complete, and reliable.
Audit events, conversions, and configurations to eliminate blind spots.
Set up reports that give you real insights, not misleading numbers.
Maintain a clean and optimized GA4 setup for long-term accuracy.

English subtitles Certificate included

Trusted by marketers at

If your GA4 data is wrong, every decision you make is too

Bad data leads to bad decisions. If your GA4 setup is misconfigured, you’re not just missing insights, you’re actively harming your marketing performance. This course gives you the skills to audit and fix GA4, so you always have reliable, actionable data.

Master GA4 audits to ensure data accuracy and optimize Your analytics setup

Course Length:
2h 33min. 7 lessons.

Accurate data is the foundation of smart marketing and business decisions. This course ensures your GA4 setup is error-free, tracking the right metrics, and delivering insights you can act on with confidence. Learn the exact process experts use to audit, fix, and optimize GA4, so you never have to question your data again. You’ll be able to identify issues in your GA4 and GTM setups, optimize configurations, and implement best practices for data privacy – leading to more reliable insights and better decision-making.

After completing this online course on GA4 audits, you will be able to assist your team and company with:

Auditing GA4 implementations to identify tracking errors.
Fixing broken configurations that lead to inaccurate reporting.
Setting up event and conversion tracking properly for better insights.
Ensuring marketing decisions are based on clean, accurate data.
Maintaining a reliable GA4 setup that scales with your business.

This course is for you if you are responsible for:

Managing or analyzing data from Google Analytics 4.
Ensuring tracking accuracy across marketing channels.
Troubleshooting GA4 setup issues for clean reporting.
Making data-driven marketing and business decisions.
Optimizing analytics for long-term success.

Look no further than CXL, this is the best and most recommended course you will find on GA4 Audits.

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Course Curriculum

GA4 Audit

Introduction to Digital Analytics Audits

Introduction about how the course will make you proficient and effective at undertaking audits of GA4, which involves becoming a data analytics detective. The course is aimed at analytics professionals who are familiar with Google Analytics 4 and Google Tag Manager. The aim is to give you the knowledge and skills to offer advice and solutions to the problems you uncover.

Key aspects of data quality

Learn about the concepts of accuracy and precision in data collection and how these relate to privacy and establishing a source of truth. Understanding these facets is key to ensuring reliable data for decision-making. Additionally, students will learn about sampling and data modeling in GA4, including the limits on events, cardinality, and the use of Google Signals. This knowledge will equip students to better comprehend how these factors can impact data quality and, avoid creating problems with data accuracy.

Overview of Common Data Quality Issues

Learn how to use the Chrome developer tools, GTM Preview mode and selected browser extensions to expertly debug and uncover problems with GA4 tracking and events. This will allow you to identify where to prioritize your efforts in improving GA4 data quality.

Tracking Code Presence (site crawl)

Gain proficiency in auditing the placement of tracking codes within website source code, and understand how to deal with the common challenges such as iFrames, payment gateways, content security policies. Learn to use essential auditing tools like Screaming Frog, to quickly identify pages that might be missing crucial tracking codes.

Events and Parameters

Dive into the world of events and parameters, uncovering the secrets to capturing granular user interactions on websites. By mastering these techniques, you will unlock deeper insights into user behavior, transforming the way clients approach and interpret web analytics, and ensure tailored and actionable data-driven strategies.

Integrity Checks

Get a comprehensive understanding of addressing data gaps within Google Analytics 4, learning strategies ranging from data augmentation to leveraging machine learning models for predictive insights. Additionally, you will master the nuances of validating analytics data using a secondary source, ensuring you can discern reliable data patterns and address discrepancies, all while adhering to essential privacy considerations and understanding the inherent differences between data sources.

Testing User Scenarios

Learn the techniques to meticulously examine and validate data tracking and user interactions on websites. This will allow you to harness tools like DebugView, GA4 Test property, and Chrome developer tools to simulate and assess various user behaviors. This will ensure GA4 analytics data capture is both accurate and reflective of actual user experiences. This hands-on approach not only aids in understanding user pathways, but also bolsters web design, marketing strategies, and overall conversion optimization.

Set Up and Configuration Audit

Understand the intricacies of auditing, learning both manual and AI-driven techniques. You will be equipped with strategies to meticulously review GA4’s key areas, harnessing tools and checklists to ensure optimal data accuracy and reliability. Learn new insights about the strengths and limitations of both manual and automated processes, empowering them to select the most appropriate method based on specific audit requirements.

Property Settings

Understand and optimize GA4 property settings, ensuring they align with business objectives, manage data with precision across different plan types, and safeguard data security through appropriate user permissions.

Data Stream Settings

Master the nuances of GA4’s data stream settings, ensuring accurate data reception from various streams, implementing best practices for Single Page Applications, and optimizing Enhanced Measurement configurations for comprehensive site search analysis.

Configuring and Validating Events

Understand how to meticulously configure and validate events within GA4. Learn the nuances of ensuring comprehensive event tracking aligned with the measurement plan, mastering the validation of Ecommerce events, and utilizing tools like Preview Mode and DebugView to confirm the accurate firing of GTM tags.

User ID and Cross-Device tracking

Learn the intricacies of User ID and cross-device tracking within GA4. Understand the benefits and pitfalls of User ID tracking, leveraging it to achieve a cohesive view of user journeys across devices.

Customization of Reports & Exploration reports

Understand how well the GA4 interface has been effectively customized to meet business needs. By diving deep into report modifications and exploring the expansive features of the ‘Explore’ section, you will better understand how well GA4 has been aligned to the needs of the organization.

Excluding Some Data (internal traffic)

Master the techniques to meticulously filter and exclude specific data in GA4, ensuring reports remain precise and free from internal or unwanted traffic influences.

AI Audit Tools Showcase

Understand the capabilities and limitations of AI-driven Google Analytics audit tools, learning how to leverage their strengths while being aware of their pitfalls to ensure comprehensive and accurate auditing of GA4 implementations.

GA4 Integrations

Learn how to evaluate Google product integrations in GA4 to ensure optimal data quality and insights.

Privacy & Compliance Audit – Privacy Settings in GA4

Learn how to ensure that all data practices align with both local and international regulations. Delve deep into understanding cookie consent, data retention settings, and the intricacies of Google Signals and ad personalization, enabling you to provide informed recommendations and ensure that organizational practices are both ethical and compliant.

PII and GA4

Learn the techniques to identify, understand, and prevent Personally Identifiable Information (PII) from being sent to GA4, ensuring both data privacy and compliance.

Auditing User Consent and Opt-out Settings

Understand user consent settings in GA4, learning how to integrate cookie consent banners effectively with Google Tag Manager, ensuring both compliance and accurate data modeling.

Tool showcase: Monitoring Your Martech Stack

Understand the techniques for monitoring your marketing technology stack, utilizing tools like Vault JS and ObservePoint, while also understanding the protective role of a Content Security Policy.

Prioritizing Audit Findings (Eisenhower matrix concept)

Master the Eisenhower matrix strategy to effectively prioritize audit findings, ensuring you tackle pressing issues efficiently while also discerning which tasks to delegate or set aside.

Establishing Monitoring or an Audit Calendar

Learn how to strike a balance between continuous monitoring and periodic analytics audits, leveraging the strengths of each approach to maintain data integrity and optimize the analytics setup in GA4.

Course Wrap-Up

Here we will consolidate your learning journey, revisiting crucial skills and strategies that transform you into a data detective. Additionally, you’ll explore valuable resources and avenues for continuous learning, ensuring you’re always at the forefront of GA4 auditing and analytics advancements.

Final Exam – GA4 Audit

About the expert

Neal Cole

Founder and Senior Web Analyics Consultant @ Conversion Uplift Ltd

I have over 10 years experience working in web analytics and website optimisation for large corporations in the UK. I founded Conversion Uplift Ltd in 2016 to specialise in technical web analytics and optimisation services. This means I work with GTM, GA4 and BigQuery to troubleshoot, implement, and maintain advanced tracking and analytics solutions. Clients include companies involved in ecommerce, online gaming, financial services, logistics, leisure parks, and travel.

This online course
comes with a
Certificate

Completing this course earns you an official CXL GA4 Audit Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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