GA4 Audit Course
Make sure Google Analytics tracks accurately
2h 33min | 7 lessons | 13 downloadable resources
In this course, you will learn how to:
- Identify and fix GA4 setup errors that lead to bad data.
- Ensure your tracking is accurate, complete, and reliable.
- Audit events, conversions, and configurations to eliminate blind spots.
- Set up reports that give you real insights, not misleading numbers.
- Maintain a clean and optimized GA4 setup for long-term accuracy.

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If your GA4 data is wrong, every decision you make is too
Bad data leads to bad decisions. If your GA4 setup is misconfigured, you’re not just missing insights, you’re actively harming your marketing performance. This course gives you the skills to audit and fix GA4, so you always have reliable, actionable data.

Master GA4 audits to ensure data accuracy and optimize Your analytics setup
Course Length:
2h 33min. 7 lessons.
Accurate data is the foundation of smart marketing and business decisions. This course ensures your GA4 setup is error-free, tracking the right metrics, and delivering insights you can act on with confidence. Learn the exact process experts use to audit, fix, and optimize GA4, so you never have to question your data again. You’ll be able to identify issues in your GA4 and GTM setups, optimize configurations, and implement best practices for data privacy – leading to more reliable insights and better decision-making.
After completing this online course on GA4 audits, you will be able to assist your team and company with:
- Auditing GA4 implementations to identify tracking errors.
- Fixing broken configurations that lead to inaccurate reporting.
- Setting up event and conversion tracking properly for better insights.
- Ensuring marketing decisions are based on clean, accurate data.
- Maintaining a reliable GA4 setup that scales with your business.
This course is for you if you are responsible for:
- Managing or analyzing data from Google Analytics 4.
- Ensuring tracking accuracy across marketing channels.
- Troubleshooting GA4 setup issues for clean reporting.
- Making data-driven marketing and business decisions.
- Optimizing analytics for long-term success.
Look no further than CXL, this is the best and most recommended course you will find on GA4 Audits.

Subscribe now and get access
Course Curriculum
GA4 Audit
Introduction to Digital Analytics Audits
Key aspects of data quality
Overview of Common Data Quality Issues
Tracking Code Presence (site crawl)
Events and Parameters
Integrity Checks
Testing User Scenarios
Set Up and Configuration Audit
Property Settings
Data Stream Settings
Configuring and Validating Events
User ID and Cross-Device tracking
Customization of Reports & Exploration reports
Excluding Some Data (internal traffic)
AI Audit Tools Showcase
GA4 Integrations
Privacy & Compliance Audit – Privacy Settings in GA4
PII and GA4
Auditing User Consent and Opt-out Settings
Tool showcase: Monitoring Your Martech Stack
Prioritizing Audit Findings (Eisenhower matrix concept)
Establishing Monitoring or an Audit Calendar
Course Wrap-Up
Final Exam – GA4 Audit

This online course
comes with a
Certificate
Completing this course earns you an official CXL GA4 Audit Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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