Become a Google Analytics 4 expert
Learn how to make the most out of Google Analytics 4 in 5 hours.
- Set up a GA4 property from scratch, understand how Google Tag works, spot data errors, and take the right actions to improve data collection.
- Customize your GA4 interface to save time and surface important insights in your metrics.
- Debug and troubleshoot GA4 to make sure your data is accurate.
Online course: Google Analytics 4 Intermediate
Course length: 5h 00min
Managing Director / COO @ Northwoods Software
Some of the companies that train their teams at CXL:
Optimize your GA4 setup to make sure your data is accurate
This course will help you understand GA4 at a deeper level, personalize your setup so that you’re always working with the right data, and debug it when it’s not working properly.
You’ll be guided by a world-class analytics expert: Fred Pike, who has worked with GA4 for years before its official launch.
Few people have such deep mastery of the tips and tricks you need to run far and fast with GA4.
If you’ve completed GA4 for beginners, you’re ready to embark on this course
We suggest you take our Google Analytics 4 for Beginners course before this one.
Intermediate GA4 teaches you how to set up a new property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning customizing data labeling, and using Chrome extensions to manage events with gTag.
Introduction video
This course is for you if…
- You’ve taken our Google Analytics 4 for Beginners course.
- You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
- You want to understand the new GA4 interface and the different ways reports are structured now.
- You want to set up a GA4 property and solve the challenges that may arise with your data reporting.
- You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
- You want to provide new and more relevant insights to your company through report customization.
Skills you will master
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Your course curriculum
GA4 Intermediate
1 Course Introduction
GA4 Intermediate
Gain a deeper understanding of GA4 and build upon foundational knowledge.
2 Creating a GA4 property
GA4 Intermediate
Starting from scratch, we'll set up a new GA4 property and go through the process of defining the business/organization type, size, and objectives.
3 Adding GA4 tracking
GA4 Intermediate
Including the Gtag, Measurement ID and GTM.
4 Adding GA4 to WordPress
GA4 Intermediate
We'll look at three representative ways and talk about their relative merits.
5 Google Tag Admin Settings
GA4 Intermediate
We'll take a look at the gtag Admin section to discover what's relevant and crucial.
6 Google Tag Part 2 – “Main” Settings
GA4 Intermediate
Including two more chrome extensions, the debug view, cross-domain tracking and how Google Tag could be used as a "master" controller of Enhanced Measurement Events.
7 Google Tag Part 3 – IP and Dev Filters
GA4 Intermediate
We'll explore the "see more"/hidden configuration settings, most of which are justifiably hidden.
8 Google Tag Part 4 – Remaining Settings
GA4 Intermediate
Let's go!
9 GA4 Enhanced Measurement Events
GA4 Intermediate
Let's dive in!
10 Custom Definitions
GA4 Intermediate
In this lesson we'll discover what we need to do to make those parameters available in our reports.
11 Data Settings – Part 1
GA4 Intermediate
Discover what Google Signals are and what they are not.
12 Data Settings – Part 2
GA4 Intermediate
In addition, we discover the glorious ability to expand on Google's Default Channel Group.
13 Product Links – Part 1
GA4 Intermediate
Let's connect it to Google Search Console and to Google Ads.
14 Product Links – Part 2
GA4 Intermediate
We'll run through the ways to connect to BigQuery and the possible costs (if any) of connecting.
15 GA4 Admin – Other Settings
GA4 Intermediate
Let's dive in!
16 The Library
GA4 Intermediate
We look at the first parts of that reporting life cycle and discover how to install the GA4 business templates.
17 New Reports and Collections
GA4 Intermediate
Let's Dive in!
18 Customizing Reports
GA4 Intermediate
Let's get rid of the noise.
19 Audiences
GA4 Intermediate
Let's dive in!
20 Explorations
GA4 Intermediate
Creating funnels, flows, and segments let you dig deep for insights.
21 The Network Tab
GA4 Intermediate
There's one source of truth for evaluating network traffic.
22 More Chrome Extensions
GA4 Intermediate
Install some awesome chrome extensions to help you understand what's happening with your network traffic.
23 DebugView
GA4 Intermediate
Let's get started!
24 From scratch (ish)
GA4 Intermediate
Let's get started!
25 WordPress Example
GA4 Intermediate
In the case of WordPress and WooCommerce, the GTM4WP plug-in is one of the most popular options.
26 Let’s Buy a GoPro!
GA4 Intermediate
Follow along with Fred as he purchases a GoPro. Will their ecommerce implementation be as good as their cameras?
27 Custom Events
GA4 Intermediate
We'll learn to set them up and choose parameters.
28 Sources of events
GA4 Intermediate
We'll walk through the different sources and their pluses and minuses.
29 GTM Events
GA4 Intermediate
Explore recommended parameters and more.
30 Conversions
GA4 Intermediate
Some of those will become conversions.
You might also like
Fred Pike
Managing Director / COO @ Northwoods Software
Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.
At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
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Google Analytics 4 Intermediate course: FAQ
How long does it take to complete this course?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 5h 00min long. The majority of people will complete the course in between 5 and 5.5 hours.
Do I need previous experience with GA3 or GA4 before taking this course?
You should take our Google Analytics 4 for Beginners course before taking this one.
What is the difference between GA4 for Beginners and Intermediate GA4 courses?
Google Analytics 4 for beginners serves as an introduction to the GA4 interface, the event-based data model, the dimensions and metrics, the reports and filters, and the customization features.
Intermediate Google Analytics 4 will teach you how to set up a new GA4 property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning up and customizing data labeling for more accurate reporting, and using Chrome extensions to manage events with gTag.
This course is for you if…
- You’ve taken our Google Analytics 4 for Beginners course.
- You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
- You want to understand the new GA4 interface and the different ways reports are structured now.
- You want to set up a new GA4 property from scratch and solve the challenges that may arise during the process.
- You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
- You want to provide new and more relevant insights to your company through report customization.
What does the course include?
Our Google Analytics 4 Intermediate training includes 31 lessons, 30 downloadable resources, 5h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Google Analytics 4 Intermediate certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .