Become a Google Analytics 4 expert

Learn how to make the most out of Google Analytics 4 in 5 hours.

  • Set up a GA4 property from scratch, understand how Google Tag works, spot data errors, and take the right actions to improve data collection.
  • Customize your GA4 interface to save time and surface important insights in your metrics.
  • Debug and troubleshoot GA4 to make sure your data is accurate.

Online course: Google Analytics 4 Intermediate

Course length: 5 hours

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English subtitles Certificate included
Fred Pike

Managing Director / COO @ Northwoods Software

Some of the companies that train their teams at CXL:

Optimize your GA4 setup to make sure your data is accurate

This course will help you understand GA4 at a deeper level, personalize your setup so that you’re always working with the right data, and debug it when it’s not working properly.

You’ll be guided by a world-class analytics expert: Fred Pike, who has worked with GA4 for years before its official launch.

Few people have such deep mastery of the tips and tricks you need to run far and fast with GA4.

If you’ve completed GA4 for beginners, you’re ready to embark on this course

We suggest you take our Google Analytics 4 for Beginners course before this one.

Intermediate GA4 teaches you how to set up a new property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning customizing data labeling, and using Chrome extensions to manage events with gTag.

Introduction video

This course is for you if…

  • You’ve taken our Google Analytics 4 for Beginners course.
  • You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
  • You want to understand the new GA4 interface and the different ways reports are structured now.
  • You want to set up a GA4 property and solve the challenges that may arise with your data reporting.
  • You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
  • You want to provide new and more relevant insights to your company through report customization.

Skills you will master

GA4 interfaceGA4 debuggingGoogle Analytics 4Google Analytics 4 reportsGoogle Analytics SetupData-driven marketing

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  • Get rid of the noise in your GA4 reports.

    In just a few minutes you are going to learn how to make reports show data that is relevant for you.

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Your course curriculum

GA4 Intermediate

1 Course Introduction

This course is for – GA4 implementers or administrators, and users who want to understand GA4 more deeply.

2 Creating a GA4 property

This lesson will guide you through GA4 property creation.

3 Adding GA4 tracking

We’ll examine some of the different ways we can add GA4 tracking to a website.

4 Adding GA4 to WordPress

There are hundreds of ways to add GA4 to WordPress.

5 Google Tag Admin Settings

Google Tag (gtag) is one of the options for installing GA4 on a website.

6 Google Tag Part 2 – “Main” Settings

Review the main (non-hidden) config options in the Google Tag settings.

7 Google Tag Part 3 – IP and Dev Filters

Discover more hidden configuration settings

8 Google Tag Part 4 – Remaining Settings

We’ll finish up settings in Google Tag.

9 GA4 Enhanced Measurement Events

Review the Enhanced Measurement Events and discuss which to leave on and which to switch off.

10 Custom Definitions

The GA4 Data Model power comes from the parameters which define an event.

11 Data Settings – Part 1

An introduction to Google Signals.

12 Data Settings – Part 2

We explore the rest of the data settings, including making sure our data will last longer than two months.

13 Product Links – Part 1

GA4 is not an island.

14 Product Links – Part 2

One of GA4’s advantages is its free integration with BigQuery.

15 GA4 Admin – Other Settings

There are a few potentially important admin settings that may not be touched that often, but are very important when they’re necessary.

16 The Library

Each analytics account can have a reporting life cycle, covering everything from bare-bones generic to fully-customized reporting using tools like Looker Studio or Tableau.

17 New Reports and Collections

A guide to setting up a new report and collection.

18 Customizing Reports

There’s nothing worse than reports that show data that doesn’t apply to you.

19 Audiences

A guide to using Audiences in GA4 and Google Ads.

20 Explorations

Explorations are the analysts’ best friend in GA4.

21 The Network Tab

Debug view not working? Chrome extensions acting funky?

22 More Chrome Extensions

Want to become a great analyst?

23 DebugView

Equally powerful and frustrating, we’ll dive into the debug view and how we sometimes have to debug the debugger.

24 From scratch (ish)

Understand an ecommerce implementation from scratch.

25 WordPress Example

Sometimes it’s easier to let somebody else do the heavy lifting.

26 Let’s Buy a GoPro!

Enough with the theoretical – let’s go buy something!

27 Custom Events

When should you use a custom event versus a recommended or enhanced-measurement event?

28 Sources of events

GA4 can receive events from multiple sources.

29 GTM Events

If you want to have the most control and the most long-term reliability, GTM is your best way to send events to GA4.

30 Conversions

The goal of analytics is to track significant user interactions.

Fred Pike

Managing Director / COO @ Northwoods Software

Fred is a self-avowed GA & GTM freak.  He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.  A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc.  “GA4 Intro” is his fourth CXL course. 

At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

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Google Analytics 4 Intermediate course: FAQ

How long does it take to complete this course?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 5h 00min long. The majority of people will complete the course in between 5 and 5.5 hours.

Do I need previous experience with GA3 or GA4 before taking this course?

You should take our Google Analytics 4 for Beginners course before taking this one.

What is the difference between GA4 for Beginners and Intermediate GA4 courses?

Google Analytics 4 for beginners serves as an introduction to the GA4 interface, the event-based data model, the dimensions and metrics, the reports and filters, and the customization features.

Intermediate Google Analytics 4 will teach you how to set up a new GA4 property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning up and customizing data labeling for more accurate reporting, and using Chrome extensions to manage events with gTag.

This course is for you if…

  • You’ve taken our Google Analytics 4 for Beginners course.
  • You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
  • You want to understand the new GA4 interface and the different ways reports are structured now.
  • You want to set up a new GA4 property from scratch and solve the challenges that may arise during the process.
  • You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
  • You want to provide new and more relevant insights to your company through report customization.

What does the course include?

Our Google Analytics 4 Intermediate training includes 31 lessons, 30 downloadable resources, 5h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Google Analytics 4 Intermediate certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .