Become a Google Analytics 4 expert
Learn how to make the most out of Google Analytics 4 in 5 hours.
- Set up a GA4 property from scratch, understand how Google Tag works, spot data errors, and take the right actions to improve data collection.
- Customize your GA4 interface to save time and surface important insights in your metrics.
- Debug and troubleshoot GA4 to make sure your data is accurate.
Online course: Google Analytics 4 Intermediate
Course length: 5 hours
Managing Director / COO @ Northwoods Software
Some of the companies that train their teams at CXL:
Optimize your GA4 setup to make sure your data is accurate
This course will help you understand GA4 at a deeper level, personalize your setup so that you’re always working with the right data, and debug it when it’s not working properly.
You’ll be guided by a world-class analytics expert: Fred Pike, who has worked with GA4 for years before its official launch.
Few people have such deep mastery of the tips and tricks you need to run far and fast with GA4.
If you’ve completed GA4 for beginners, you’re ready to embark on this course
We suggest you take our Google Analytics 4 for Beginners course before this one.
Intermediate GA4 teaches you how to set up a new property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning customizing data labeling, and using Chrome extensions to manage events with gTag.
Introduction video
This course is for you if…
- You’ve taken our Google Analytics 4 for Beginners course.
- You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
- You want to understand the new GA4 interface and the different ways reports are structured now.
- You want to set up a GA4 property and solve the challenges that may arise with your data reporting.
- You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
- You want to provide new and more relevant insights to your company through report customization.
Skills you will master
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2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
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Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
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Your course curriculum
GA4 Intermediate
1 Course Introduction
2 Creating a GA4 property
3 Adding GA4 tracking
4 Adding GA4 to WordPress
5 Google Tag Admin Settings
6 Google Tag Part 2 – “Main” Settings
7 Google Tag Part 3 – IP and Dev Filters
8 Google Tag Part 4 – Remaining Settings
9 GA4 Enhanced Measurement Events
10 Custom Definitions
11 Data Settings – Part 1
12 Data Settings – Part 2
13 Product Links – Part 1
14 Product Links – Part 2
15 GA4 Admin – Other Settings
16 The Library
17 New Reports and Collections
18 Customizing Reports
19 Audiences
20 Explorations
21 The Network Tab
22 More Chrome Extensions
23 DebugView
24 From scratch (ish)
25 WordPress Example
26 Let’s Buy a GoPro!
27 Custom Events
28 Sources of events
29 GTM Events
30 Conversions
Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.
At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
This online course comes with a certificate to prove completion
Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.
What our students say about our online marketing courses:
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Google Analytics 4 Intermediate course: FAQ
How long does it take to complete this course?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 5h 00min long. The majority of people will complete the course in between 5 and 5.5 hours.
Do I need previous experience with GA3 or GA4 before taking this course?
You should take our Google Analytics 4 for Beginners course before taking this one.
What is the difference between GA4 for Beginners and Intermediate GA4 courses?
Google Analytics 4 for beginners serves as an introduction to the GA4 interface, the event-based data model, the dimensions and metrics, the reports and filters, and the customization features.
Intermediate Google Analytics 4 will teach you how to set up a new GA4 property, the Google Tag, e-commerce analysis, cross-domain tracking, cleaning up and customizing data labeling for more accurate reporting, and using Chrome extensions to manage events with gTag.
This course is for you if…
- You’ve taken our Google Analytics 4 for Beginners course.
- You want to use Google Analytics 4 as your main analytics platform and continue reporting from it as you were previously doing with Universal Analytics.
- You want to understand the new GA4 interface and the different ways reports are structured now.
- You want to set up a new GA4 property from scratch and solve the challenges that may arise during the process.
- You want to troubleshoot your setup and detect, analyze, and solve data gaps, flawed reports, or other issues.
- You want to provide new and more relevant insights to your company through report customization.
What does the course include?
Our Google Analytics 4 Intermediate training includes 31 lessons, 29 downloadable resources, 5h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Google Analytics 4 Intermediate certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .