Become a Google
Analytics 4 expert

5h 00min | 31 lessons | 29 downloadable resources

In this course, you will learn how to:

Set up and configure GA4 properties from scratch.
Use Google Tag Manager to streamline event tracking.
Customize GA4 reports for specific business needs.
Implement cross-domain tracking and troubleshoot data issues.
Use Chrome extensions to optimize event management with gTag.

English subtitles Certificate included

Some companies who train their teams at CXL

Troubleshoot data issues and optimize your GA4 setup for accuracy

Many businesses struggle with getting accurate and useful data from GA4 due to misconfigurations or incomplete setups. This course helps you overcome those challenges by teaching you how to correctly configure GA4, streamline event tracking, and solve common tracking issues. By taking this course, you’ll ensure your analytics are set up to deliver reliable, actionable insights, helping you make smarter, data-driven decisions and maximize the effectiveness of your digital strategies.

Master Google Analytics 4 to optimize tracking and generate higher quality data

Course Length:
5h 00min. 31 lessons.

This course gives you the skills to optimize your GA4 setup, helping you implement custom configurations, troubleshoot data issues, and improve event tracking. You’ll learn how to create detailed reports, ensuring your data is accurate and insightful. By the end, you’ll confidently manage your GA4 setup, turning data into actionable insights for smarter, data-driven decisions.

After completing this online course on intermediate Google Analytics 4 you will be able to assist your team and company with:

Setting up and optimizing GA4 for accurate tracking.
Troubleshooting common GA4 issues.
Customizing reports for specific business objectives.
Implementing advanced event tracking using Google Tag Manager.
Cross-domain tracking and data accuracy improvements.

This course is for you if you are responsible for:

Managing web analytics and data tracking.
Optimizing digital marketing strategies with data insights.
Ensuring accurate data collection and reporting.
Implementing GA4 configurations for multiple domains.
Analyzing marketing performance and user behavior data.

See Pricing

Course Curriculum

GA4 Intermediate

1 Course Introduction

This course is for – GA4 implementers or administrators, and users who want to understand GA4 more deeply.

2 Creating a GA4 property

This lesson will guide you through GA4 property creation.

3 Adding GA4 tracking

We’ll examine some of the different ways we can add GA4 tracking to a website.

4 Adding GA4 to WordPress

There are hundreds of ways to add GA4 to WordPress.

5 Google Tag Admin Settings

Google Tag (gtag) is one of the options for installing GA4 on a website.

6 Google Tag Part 2 – “Main” Settings

Review the main (non-hidden) config options in the Google Tag settings.

7 Google Tag Part 3 – IP and Dev Filters

Discover more hidden configuration settings

8 Google Tag Part 4 – Remaining Settings

We’ll finish up settings in Google Tag.

9 GA4 Enhanced Measurement Events

Review the Enhanced Measurement Events and discuss which to leave on and which to switch off.

10 Custom Definitions

The GA4 Data Model power comes from the parameters which define an event.

11 Data Settings – Part 1

An introduction to Google Signals.

12 Data Settings – Part 2

We explore the rest of the data settings, including making sure our data will last longer than two months.

13 Product Links – Part 1

GA4 is not an island.

14 Product Links – Part 2

One of GA4’s advantages is its free integration with BigQuery.

15 GA4 Admin – Other Settings

There are a few potentially important admin settings that may not be touched that often, but are very important when they’re necessary.

16 The Library

Each analytics account can have a reporting life cycle, covering everything from bare-bones generic to fully-customized reporting using tools like Looker Studio or Tableau.

17 New Reports and Collections

A guide to setting up a new report and collection.

18 Customizing Reports

There’s nothing worse than reports that show data that doesn’t apply to you.

19 Audiences

A guide to using Audiences in GA4 and Google Ads.

20 Explorations

Explorations are the analysts’ best friend in GA4.

21 The Network Tab

Debug view not working? Chrome extensions acting funky?

22 More Chrome Extensions

Want to become a great analyst?

23 DebugView

Equally powerful and frustrating, we’ll dive into the debug view and how we sometimes have to debug the debugger.

24 From scratch (ish)

Understand an ecommerce implementation from scratch.

25 WordPress Example

Sometimes it’s easier to let somebody else do the heavy lifting.

26 Let’s Buy a GoPro!

Enough with the theoretical – let’s go buy something!

27 Custom Events

When should you use a custom event versus a recommended or enhanced-measurement event?

28 Sources of events

GA4 can receive events from multiple sources.

29 GTM Events

If you want to have the most control and the most long-term reliability, GTM is your best way to send events to GA4.

30 Conversions

The goal of analytics is to track significant user interactions.

About the expert

Fred Pike

Managing Director / COO @ Northwoods Software

Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.

At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

This online course
comes with a
Certificate

Completing this course earns you an official CXL intermediate Google Analytics 4 Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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The CXL guarantee: 7-day no questions asked money-back period

Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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Become a GoogleAnalytics 4 expert