Increase loyalty and lifetime value with customer retention
3h 00min | 7 lessons
In this course, you will learn how to:
- Build retention strategies that increase customer lifetime value.
- Identify why customers churn and how to stop it.
- Use email, SMS, and loyalty programs to drive repeat purchases.
- Measure retention success and prove its impact on revenue.
- Create a customer experience that keeps people coming back.
Trusted by marketers at
Most businesses focus on acquisition and ignore retention
Chasing new customers is expensive, but keeping them is where real profit lies. If you’re not actively working to retain customers, you’re leaving revenue on the table. This course helps you build a retention strategy that strengthens loyalty, maximizes customer value, and drives sustainable growth.
Master customer retention strategies to reduce churn and increase lifetime value
Course Length:
3h 00min. 7 lessons.
Keeping customers is just as important as acquiring them. A strong retention strategy ensures customers stay engaged, return to buy again, and become loyal advocates for your brand. This course teaches you how to reduce churn, build long-term relationships, and maximize customer lifetime value where you will learn how to measure key retention metrics and build personalized journeys that keep customers engaged.
After completing this online course on customer retention you will be able to assist your team and company with:
- Designing retention strategies that boost customer lifetime value.
- Implementing email, SMS, and loyalty programs that drive repeat sales.
- Reducing churn by identifying and fixing key drop-off points.
- Measuring retention success and optimizing for long-term growth.
- Creating a customer journey that builds brand loyalty.
This course is for you if you are responsible for:
- Increasing customer retention and loyalty.
- Reducing churn and improving lifetime value.
- Building retention-focused marketing campaigns.
- Optimizing post-purchase engagement and customer experience.
- Scaling revenue without constantly increasing acquisition costs.
Look no further than CXL, this is the best and most recommended course you will find on Customer Retention.
Subscribe now and get access
Course Curriculum
Retention: The most underrated growth channel
Retention = revenue
The early bird gets the retention worm
For best results: segment
Beyond the first 90 days
Slowing the curve
Measuring and improving retention long term
Val has been obsessed with customer experience since her high school cashier job at the local Target store.
From retail to events and now software, Val has seen it all: the good, the bad, and the ugly.
As an email marketing strategist, Val combines her background in customer experience, content creation, and digital strategy. Nothing brings her more happiness than helping businesses unblock the way they connect with their customers.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Customer Retention Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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