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Drive business growth with customer retention

3h 00min | 7 lessons

In this course, you will learn how to:

  • Identify and measure key retention metrics that impact business growth.
  • Reduce churn by implementing proven retention strategies.
  • Build personalized customer journeys to improve retention.
  • Segment your customers for targeted retention efforts.
  • Implement long-term retention improvements to enhance customer lifetime value.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Reduce churn and boost customer lifetime value with proven retention strategies

Many businesses struggle to retain customers and minimize churn, leading to lost revenue and growth opportunities. This course equips you with the tools to build effective retention strategies that target key customer segments, optimize personalized journeys, and reduce attrition. By learning to measure retention metrics and implement long-term improvements, you’ll enhance customer satisfaction and lifetime value.

Master customer retention strategies to reduce churn and increase lifetime value

Course Length:
3h 00min. 7 lessons.

In this course, you’ll gain a deep understanding of customer retention strategies that drive long-term business growth. You’ll learn how to measure key retention metrics, reduce churn, and build personalized journeys that keep customers engaged. By mastering these skills, you’ll be able to create effective retention campaigns, segment customers effectively, and implement long-term improvements that increase customer lifetime value and satisfaction.

After completing this online course on customer retention you will be able to assist your team and company with:

  • Identifying and measuring critical retention metrics.
  • Developing personalized customer journeys for retention.
  • Segmenting customers for targeted retention efforts.
  • Implementing strategies to reduce churn and improve retention rates.
  • Maximizing customer lifetime value through long-term retention improvements.

This course is for you if you are responsible for:

  • Customer retention strategies.
  • Reducing churn and improving customer loyalty.
  • Developing personalized customer engagement.
  • Tracking and analyzing customer retention metrics.
  • Maximizing customer lifetime value for the business.

Subscribe now and get access

See Pricing

Course Curriculum

Retention: The most underrated growth channel

1 Retention = revenue

Learn the ins and outs of retention, how to define it, and ways it can impact your business. Topics covered: What is bad/good/great retention?How to calculate your retention rateThe monetary payoffsUntapped growth opportunities Resources Slides Supplem

2 The early bird gets the retention worm

Retention begins the moment your customer signs up. Learn about how you can impact Week 1 retention. Topics covered: What the aha! moment has to do with retentionHow to impact retention from Day 0Getting your customer to early adoption Resources Slides

3 For best results: segment

Creating a personalized new user experience based on where they are in their customer journey can create a lasting effect on retention and reducing churn. Learn the ins and outs of segmenting for the greatest impact. Topics covered: What you need to kn

4 Beyond the first 90 days

Learn how to build retention strategies into every interaction with your customer, no matter how long they’ve been around. Topics covered: Creating habits around the core values of your productBuilding in opportunities for feedback that mattersGetting

5 Slowing the curve

Retention is not always about new features. This lesson will teach you how to slow down or even flatten the retention curve outside of product development. Topics covered: How to lead a feature refinement projectIdentifying and gaining retention hooks

6 Measuring and improving retention long term

Quantitative and qualitative data impact retention rates. Learn how to identify those areas of opportunity and use them to refine your churn busting efforts over time. Topics covered: What data to look at when considering what makes a customer churnThe

Val Geisler

Customer Evangelist @ Klaviyo

Val has been obsessed with customer experience since her high school cashier job at the local Target store.

From retail to events and now software, Val has seen it all: the good, the bad, and the ugly.

As an email marketing strategist, Val combines her background in customer experience, content creation, and digital strategy. Nothing brings her more happiness than helping businesses unblock the way they connect with their customers.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Customer Retention Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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