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Psychology of Pricing - 2017 course is part of the Digital Psychology & Persuasion minidegree.

Master
digital psychology
and persuasion

Get advanced-level skills in digital psychology and persuasion:

  • Boost the persuasiveness of your copy and design
  • Learn to understand your customer’s mindset and needs
  • Build habits, increase loyalty, and elicit emotional responses
  • Direct attention and catalyze action with cues and triggers
  • Integrate psychological tactics with your conversion optimization efforts

Sign up to All-Access

English subtitles Certificate included
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Some companies who train their teams at CXL

Taught by the top 1% of marketing practitioners

In this extensive certification program by CXL, you will learn the methodologies and processes required to
better understand your users and be able to influence their actions. All of our instructors are hand-picked
and carefully vetted. 

André
Morys

CRO Expert
& co-founder
of konversionsKRAFT

Bart
Schutz

Expert in digital experimentation
& CRO

Brian
Cugelman

Behavioral Science
& Technology
Specialist

Momoko
Price

Principal
Analyst &
Consultant

Peep
Laja

Founder of
CXL, Wynter
& Speero

Roger
Dooley

Neuro-
Marketing
Expert

Understand persuasion psychology:
how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

Learn proven psychological frameworks that will help you understand user behavior, and influence purchase patterns.

Digital psychology is the study of psychology and human behavior in combination with the digital environment, specifically in areas like digital marketing and web design. Persuasion psychology is the study of how a person or an audience can be influenced to behave or act in a specific way.

This program focuses on the impact that psychological aspects have on human behavior when interacting with technology, like scrolling through a page or leveraging sales psychology to turn your visitors into customers.

After taking this minidegree, you’ll:

  • Learn the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
  • Increase online sales by using behavioral psychology, persuasion and neuromarketing.
  • Be able to influence your user’s mindset, behavior, and attitude, to increase conversions through copy and design.

This course is for you if you:

  • Are a digital marketer or optimizer
  • Want to learn more about marketing psychology
  • Want to boost conversion rates and user experience

Subscribe now and get access

See Pricing

A collection of 18 courses designed to help you master digital psychology

Minidegrees are collections of individual courses grouped around a theme. The digital psychology Minidegree is designed to give you specialist-level skills in digital psychology and persuasion.

Psychology foundations

Understanding how people work, so you could convert them.
Identify and understand the decisions users make on your site
Learn how to get attention and maintain it.
Explore three different methods of learning, as well as the key mechanisms involved in memory.

Neuromarketing and persuasion models

Understand what motivates your customers to convert.
Learn persuasion principles, that can be used to maximize user retention.
Learn what to do and what to avoid to build and maintain trust with your customers.
Explore various biases that influence purchase behaviors all the time, that are relevant to digital marketing.
Learn about cognitive models and how they apply to page design.

Applied behavioral psychology

Increase experiment win rate and impactful results with Neuromarketing, Behavioral Design, and psychology.
Stop letting amateur copy wipe out your conversions
Learn the 5 principles of persuasive design.

This minidegree
comes with a
Certificate

Completing this course earns you an official Digital Psychology Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Digital Psychology Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this training, you will:

  • Boost the persuasiveness of your copy and design
  • Learn to understand your customer’s mindset and needs
  • Build habits, increase loyalty, and elicit emotional responses
  • Direct attention and catalyze action with cues and triggers
  • Integrate psychological tactics with your conversion optimization efforts
What does this training include?

Our Digital Psychology and Persuasion training includes 3 tracks, 18 courses, 54h 54min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Digital Psychology and Persuasion Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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