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Drive conversions with ecommerce personalization

2h 00min | 9 lessons | 2 downloadable resources

In this course, you will learn how to:

  • Understand and segment your audience to personalize their experience, leading to increased average order value (AOV), conversion rates, and customer retention.
  • Identify measurable data points to personalize user experiences while respecting privacy concerns.
  • Develop a personalization strategy tailored to different stages of the user journey to avoid overwhelming your audience.
  • Implement personalization techniques across various touchpoints, from advertisements to post-purchase interactions, improving the overall customer experience.
  • Apply practical personalization tactics to your ecommerce store, resulting in improved customer engagement and revenue growth.

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Some companies who train their teams at CXL

Maximize conversions and build customer loyalty with personalized experiences

With the vast number of choices online, generic ecommerce experiences struggle to stand out. Optimizing your website’s content, offers, and user interactions to the individual needs of each customer can improve engagement and loyalty, boosting sales and retention rates. This course will guide you through practical personalization tactics that create impactful connections at every stage of the customer journey, ensuring a competitive advantage in your market.

Master personalization for ecommerce to drive customer engagement and increase sales

Course Length:
2h 00min. 9 lessons.

This course gives you in-depth knowledge and techniques to optimize customer experiences, from dynamic product recommendations to customized offers that cater to individual preferences and behaviors. You will learn how to implement data-driven personalization strategies that turn browsing into buying, create loyalty, and differentiate your brand.

After completing this online course on personalization for ecommerce you will be able to assist your team and company with:

  • Creating tailored customer experiences based on behavioral data.
  • Increasing conversions through targeted recommendations and offers.
  • Implementing segmentation strategies for effective marketing campaigns.
  • Optimizing product recommendations and site content for unique visitor needs.
  • Building customer loyalty through individualized engagement.

This course is for you if you are responsible for:

  • Ecommerce management and strategy.
  • Conversion rate optimization and digital marketing.
  • Customer engagement and retention initiatives.
  • Personalization and segmentation strategies.
  • User experience and customer journey design.

Subscribe now and get access

See Pricing

Course Curriculum

Personalization for ecommerce

The Benefits of Personalization

Why bother personalizing your eCommerce store when everything is already going ok – or not? In this lesson, you will understand the benefits of personalization and what can go wrong.

Measurement

Understand the strategy required, how, and what to measure to personalize your users’ experience successfully.

Segmentation

Understanding and segmenting your users is the mainstay of personalization – we will learn how to segment and think about our users to personalize your website successfully.

Starting the conversation: Getting to know your user

Start the conversation and learn techniques to personalize and optimize the home page for new and returning users with self-selection and behavioral segmentation.

Continuing the conversation

How to optimize the category page so that each of your users feels like you are getting to know them better and providing a better experience.

The thank you page

Learn how to increase AOV on checkout, turn your Thank You page into a revenue driver, and increase retention.

What happens next? How to get the user to come back for another date?

Post-purchase personalization can drive customer lifetime value and retention by increasing engagement and loyalty. This is best done by emails and SMS marketing specific to the user or the users’ segment and not blanket “sale” emails that are irrelevant.

The big picture

The big picture – what’s this conversation about, and what do you need to remember before diving in? Putting all the pieces together.

Siobhan Solberg

Founder @ Raze

Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.

When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Personalization for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Become great at
ecommerce personalization

2h 00min | 9 lessons | 2 downloadable resources

In this course, you will learn how to:

  • Understand and segment your audience to personalize their experience, leading to increased average order value (AOV), conversion rates, and customer retention.
  • Identify measurable data points to personalize user experiences while respecting privacy concerns.
  • Develop a personalization strategy tailored to different stages of the user journey to avoid overwhelming your audience.
  • Implement personalization techniques across various touchpoints, from advertisements to post-purchase interactions, improving the overall customer experience.
  • Apply practical personalization tactics to your ecommerce store, resulting in improved customer engagement and revenue growth.

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]

English subtitles Certificate included
CXL-Rating-Transparent

Some companies who train their teams at CXL

Maximize conversions and build customer loyalty with personalized experiences

With the vast number of choices online, generic ecommerce experiences struggle to stand out. Optimizing your website’s content, offers, and user interactions to the individual needs of each customer can improve engagement and loyalty, boosting sales and retention rates. This course will guide you through practical personalization tactics that create impactful connections at every stage of the customer journey, ensuring a competitive advantage in your market.

Master personalization for ecommerce to drive customer engagement and increase sales

Course Length:
2h 00min. 9 lessons.

This course gives you in-depth knowledge and techniques to optimize customer experiences, from dynamic product recommendations to customized offers that cater to individual preferences and behaviors. You will learn how to implement data-driven personalization strategies that turn browsing into buying, create loyalty, and differentiate your brand.

After completing this online course on personalization for ecommerce you will be able to assist your team and company with:

  • Creating tailored customer experiences based on behavioral data.
  • Increasing conversions through targeted recommendations and offers.
  • Implementing segmentation strategies for effective marketing campaigns.
  • Optimizing product recommendations and site content for unique visitor needs.
  • Building customer loyalty through individualized engagement.

This course is for you if you are responsible for:

  • Ecommerce management and strategy.
  • Conversion rate optimization and digital marketing.
  • Customer engagement and retention initiatives.
  • Personalization and segmentation strategies.
  • User experience and customer journey design.

Subscribe now and get access

See Pricing

Course Curriculum

Personalization for ecommerce

The Benefits of Personalization

Why bother personalizing your eCommerce store when everything is already going ok – or not? In this lesson, you will understand the benefits of personalization and what can go wrong.

Measurement

Understand the strategy required, how, and what to measure to personalize your users’ experience successfully.

Segmentation

Understanding and segmenting your users is the mainstay of personalization – we will learn how to segment and think about our users to personalize your website successfully.

Starting the conversation: Getting to know your user

Start the conversation and learn techniques to personalize and optimize the home page for new and returning users with self-selection and behavioral segmentation.

Continuing the conversation

How to optimize the category page so that each of your users feels like you are getting to know them better and providing a better experience.

The thank you page

Learn how to increase AOV on checkout, turn your Thank You page into a revenue driver, and increase retention.

What happens next? How to get the user to come back for another date?

Post-purchase personalization can drive customer lifetime value and retention by increasing engagement and loyalty. This is best done by emails and SMS marketing specific to the user or the users’ segment and not blanket “sale” emails that are irrelevant.

The big picture

The big picture – what’s this conversation about, and what do you need to remember before diving in? Putting all the pieces together.

Siobhan Solberg

Founder @ Raze

Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.

When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Personalization for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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