Increase conversions and loyalty with ecommerce personalization
2h 00min | 8 lessons | 2 downloadable resources
In this course, you will learn how to:
- Build a personalization strategy that increases sales and customer retention.
- Use behavioral and transactional data to create relevant shopping experiences.
- Implement personalized recommendations, offers, and messaging at scale.
- Optimize personalization efforts to maximize conversions and revenue.
- Measure and refine personalization tactics for long-term growth.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
Please refer to our course catalog to access the list of courses to earn certificates.
Trusted by marketers at
Personalization that doesn’t drive sales is just noise; turn it into a revenue machine
Most ecommerce brands treat personalization as an afterthought, relying on basic product recommendations that fail to drive real impact. Personalization should be a profit engine, not just a feature. This course gives you the tools to build a data-driven personalization strategy that increases conversions, strengthens customer relationships, and maximizes revenue at scale.
Master personalization for ecommerce to drive customer engagement and increase sales
Course Length:
2h 00min. 8 lessons.
Most brands treat personalization as a simple add-on instead of a powerful revenue driver. This course is built for marketers who want to take full control of their personalization strategy and use it to increase conversions, customer retention, and lifetime value. Every framework is tested, and every strategy is designed to help you segment customers effectively, deliver highly relevant experiences, and optimize personalization efforts for maximum business impact. Learn how to turn personalization into a competitive advantage that drives measurable sales and long-term growth.
After completing this online course on personalization for ecommerce, you will be able to assist your team and company with:
- Develop a personalization strategy that increases conversions and repeat purchases.
- Use data to create highly relevant shopping experiences.
- Optimize recommendations, offers, and messaging to maximize revenue.
- Implement personalization at scale without losing efficiency.
- Measure the impact of personalization and refine strategies for long-term success.
This course is for you if you are responsible for:
- Ecommerce marketers looking to improve conversion rates and customer retention.
- Growth teams focused on optimizing personalization strategies.
- Business owners who want to create more engaging shopping experiences.
- Performance marketers managing on-site personalization and targeted campaigns.
- Anyone responsible for driving revenue through ecommerce personalization.
Look no further than CXL, this is the best and most recommended course you will find on Personalization for Ecommerce.
Subscribe now and get access
Course Curriculum
Personalization for ecommerce
The Benefits of Personalization
Measurement
Segmentation
Starting the conversation: Getting to know your user
Continuing the conversation
The thank you page
What happens next? How to get the user to come back for another date?
The big picture
Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.
With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.
When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Personalization for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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