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Become great at ecommerce personalization

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

Course length: 2h 00min

Start 7-day trial for $1

Siobhan Solberg

Founder @ Raze

Some of the companies that train their teams at CXL:

Introduction video

This course is essential for you if…

  • You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
  • You want your audience to think of you anytime your category comes up in conversation.
  • You want to offer the best customer experience to your users.

After taking this course you will…

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

Your course curriculum

Personalization for ecommerce

1
The Benefits of Personalization


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.


In this lesson, you will understand the benefits of personalization and what can go wrong.



2
Measurement


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




3
Segmentation


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




4
Starting the conversation: Getting to know your user


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




5
Continuing the conversation


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




6
The thank you page


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




7
What happens next? How to get the user to come back for another date?


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




8
The big picture


Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.




Siobhan Solberg

Founder @ Raze

Siobhan Solberg, protector of privacy, mother of canines, deliverer of harsh truths, and lego lover.

Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.

When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

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  • Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
  • Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
  • Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.

Subscribe to CXL and get access

  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills
  • Playbook community with 2500+ instructions and peer-support

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The CXL guarantee

  • 7-day no questions asked money back period
  • You can immediately apply learnings and improve your results.

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Click here for a pitch deck, swipe files and tips.

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This course is available in the following minidegrees: