Become great at ecommerce personalization
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
- Understand what you can and can not measure to personalize your audience while respecting their privacy.
- Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
- Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
- Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.
Course length: 2h 00min
Founder @ Raze
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Introduction video
This course is essential for you if…
- You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
- You want your audience to think of you anytime your category comes up in conversation.
- You want to offer the best customer experience to your users.
After taking this course you will…
- Understand what you can and can not measure to personalize your audience while respecting their privacy.
- Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
- Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
- Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.
Your course curriculum
Personalization for ecommerce
1
The Benefits of Personalization
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
In this lesson, you will understand the benefits of personalization and what can go wrong.
2
Measurement
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
3
Segmentation
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
4
Starting the conversation: Getting to know your user
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
5
Continuing the conversation
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
6
The thank you page
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
7
What happens next? How to get the user to come back for another date?
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
8
The big picture
Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.
Siobhan Solberg
Founder @ Raze
Siobhan Solberg, protector of privacy, mother of canines, deliverer of harsh truths, and lego lover.
Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.
With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.
When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.
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