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Become great at ecommerce personalization

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

By Siobhan Solberg,

Founder @ Raze

Course length: 2h 00min

Sign up now Buy just this program for $299

English subtitles Certificate included

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Introduction video

This course is essential for you if…

  • You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
  • You want your audience to think of you anytime your category comes up in conversation.
  • You want to offer the best customer experience to your users.

After taking this course you will…

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

Skills you will master

Ecommerce personalizationEcommerce segmentationAudience personalizationEcommerce customer experience

Your course curriculum

Personalization for ecommerce

1 The Benefits of Personalization

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

In this lesson, you will understand the benefits of personalization and what can go wrong.

2 Measurement

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

3 Segmentation

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

4 Starting the conversation: Getting to know your user

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

5 Continuing the conversation

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

6 The thank you page

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

7 What happens next? How to get the user to come back for another date?

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

8 The big picture

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

Siobhan Solberg

Founder @ Raze

Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.

When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

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Learn Personalization for Ecommerce: FAQ

Who is this course for?

This course is essential for you if…

  • You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
  • You want your audience to think of you anytime your category comes up in conversation.
  • You want to offer the best customer experience to your users.

Some careers that will especially benefit from this course are ecommerce manager, ecommerce marketer, or growth manager.

What will you learn?

After taking this course, you will:

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

What does the course include?

Our Personalization for Ecommerce training includes 9 lessons, 2 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Personalization for Ecommerce Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.