Become great at ecommerce personalization

Understand and segment your audience to personalize their experience and watch your AOV, conversion, and retention spike.

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

By Siobhan Solberg,

Founder @ Raze

Course length: 2h 00min

Sign up to All-Access: $289 / month Buy just this program for $299

English subtitles Certificate included

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Introduction video

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This course is essential for you if…

  • You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
  • You want your audience to think of you anytime your category comes up in conversation.
  • You want to offer the best customer experience to your users.

After taking this course you will…

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

Skills you will master

Audience personalizationEcommerce customer experienceEcommerce personalizationEcommerce segmentation

Your course curriculum

Personalization for ecommerce

1 The Benefits of Personalization

Why bother personalizing your eCommerce store when everything is already going ok – or not? In this lesson, you will understand the benefits of personalization and what can go wrong.

2 Measurement

Understand the strategy required, how, and what to measure to personalize your users’ experience successfully.

3 Segmentation

Understanding and segmenting your users is the mainstay of personalization – we will learn how to segment and think about our users to personalize your website successfully.

4 Starting the conversation: Getting to know your user

Start the conversation and learn techniques to personalize and optimize the home page for new and returning users with self-selection and behavioral segmentation.

5 Continuing the conversation

How to optimize the category page so that each of your users feels like you are getting to know them better and providing a better experience.

6 The thank you page

Learn how to increase AOV on checkout, turn your Thank You page into a revenue driver, and increase retention.

7 What happens next? How to get the user to come back for another date?

Post-purchase personalization can drive customer lifetime value and retention by increasing engagement and loyalty. This is best done by emails and SMS marketing specific to the user or the users’ segment and not blanket “sale” emails that are irrelevant.

8 The big picture

The big picture – what’s this conversation about, and what do you need to remember before diving in? Putting all the pieces together.

Siobhan Solberg

Founder @ Raze

Siobhan is the founder of a small agency called Raze and host of the Marketing.Unf*cked podcast.

With almost a decade in the industry as a musician-turned-CMO-turned-optimizer, you might expect her to be a marketing & data nerd. The truth is, she loves fixing things: tags, furniture, customer journeys. Expect practical strategies over fluffy promises. And a mild obsession with delivering results.

When she is not helping her clients drive growth, you’ll find her outside. (If you can find her) On a boat. Or a bike. Or a trail. Training for the next Ironman. Or failing that, with my nose in a book.

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Learn Personalization for Ecommerce: FAQ

Who is this course for?

This course is essential for you if…

  • You want to run an eCommerce store seeking to increase AOV and retention even if you already have a killer conversion rate.
  • You want your audience to think of you anytime your category comes up in conversation.
  • You want to offer the best customer experience to your users.

Some careers that will especially benefit from this course are ecommerce manager, ecommerce marketer, or growth manager.

What will you learn?

After taking this course, you will:

  • Understand what you can and can not measure to personalize your audience while respecting their privacy.
  • Determine the most successful personalization for your eCommerce store (no, it’s not always the same).
  • Develop a personalization strategy based on the user journey stage to avoid overwhelming your audience.
  • Improve customer experience and your revenues by learning how to personalize from ad to post-purchase and not just your website.

What does the course include?

Our Personalization for Ecommerce training includes 9 lessons, 2 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Personalization for Ecommerce Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.