Drive conversions & engagement with segmentation and persona research
1h 56min | 8 lessons | 8 downloadable resources
In this course, you will learn how to:
- Develop detailed customer personas based on real data.
- Segment your audience for more personalized and effective marketing.
- Use behavioral and demographic insights to refine targeting.
- Align messaging with customer needs to improve engagement and sales.
- Build a segmentation strategy that increases retention and lifetime value.
Trusted by marketers at
Weak segmentation burns budget and leaves your best customers ignored
If you’re speaking to everyone, you’re reaching no one. Generic messaging, broad targeting, and one-size-fits-all campaigns lead to low engagement and wasted spend. This course gives you a structured approach to segmentation and persona research, so you can attract the right audience, craft messaging that converts, and build stronger customer relationships.
Master segmentation & persona research to improve messaging and drive customer engagement
Course Length:
1h 56min. 8 lessons.
Guessing who your customers are leads to wasted ad spend, weak engagement, and lost revenue. The best brands don’t rely on assumptions, they use data to segment their audience, refine messaging, and build stronger connections. This course gives you the proven frameworks to identify high-value customers, create detailed personas, and craft personalized marketing that drives real results.
After completing this online course on segmentation & persona research, you will be able to assist your team and company with:
- Develop customer segments that improve targeting and conversion rates.
- Create detailed personas that guide content, messaging, and product decisions.
- Use audience research to personalize marketing campaigns.
- Identify and prioritize high-value customer groups.
- Align marketing, sales, and product strategies with real customer insights.
This course is for you if you are responsible for:
- Marketers looking to improve targeting and customer engagement.
- Growth teams responsible for increasing conversions and retention.
- Business owners who want to better understand their ideal customers.
- Product teams focused on aligning features with customer needs.
- Anyone responsible for crafting messaging that resonates with the right audience.
Look no further than CXL, this is the best and most recommended course you will find on Segmentation & Persona Research.
Subscribe now and get access
Course Curriculum
Segmentation and persona research
Course Introduction & Overview
Understanding Segmentation
Segmentation Deep Dives
How to Build Segments
Buyer Personas
Building Personas
Bringing it All Together
For the past decade, Osman Javed has been building and scaling product marketing strategies for high-growth enterprise startups. Osman started his career in technology consulting, and after a brief stint in product management, found a passion for product marketing and all things go-to-market.
Osman Javed is currently responsible for Product Marketing at Cresta and previously built Product Marketing functions at Tanium and Zuora.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Segmentation & Persona Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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