Optimize marketing efforts with segmentation and persona research
1h 56min | 8 lessons | 8 downloadable resources
In this course, you will learn how to:
- Understand customer segmentation and evaluate five segmentation types to determine the best approach for your go-to-market strategy.
- Implement a five-step process to build customer segments that align with your business objectives.
- Develop buyer personas using “The 5 Rings of Buying Insights” to gain deeper insights into your target audience.
- Conduct and process persona research effectively to create impactful buyer personas.
- Apply segmentation and persona research to craft messaging that resonates with each target market or buyer.
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Refine your targeting strategy to reach and connect with the right audiences
Accurate customer segmentation and in-depth persona research are essential for delivering relevant, impactful messaging that aligns with each unique audience segment. Without a clear understanding of your target market, efforts can become generic and ineffective. This course teaches you to look into customer motivations and behaviors, helping you tailor strategies that speak directly to your ideal customers, increase engagement, and drive higher conversions.
Master segmentation & persona research to improve messaging and drive customer engagement
Course Length:
1h 56min. 8 lessons.
Gain practical expertise in accurately defining customer personas and segmenting your audience to ensure precise targeting and personalized strategies. This course will help you connect with different customer groups, improving engagement and increasing conversions. Walk away equipped to create targeted campaigns, address customer needs effectively, and elevate your marketing impact through actionable insights.
After completing this online course on segmentation & persona research you will be able to assist your team and company with:
- Building data-backed customer personas.
- Segmenting audiences for precise targeting.
- Crafting personalized marketing strategies.
- Addressing distinct customer needs.
- Increasing campaign ROI through focused engagement.
This course is for you if you are responsible for:
- Developing marketing strategies with audience insights.
- Implementing audience segmentation and targeted messaging.
- Creating personalized marketing campaigns.
- Conducting user research and persona development.
- Driving customer engagement and loyalty efforts.
Subscribe now and get access
Course Curriculum
Segmentation and persona research
1 Course Introduction & Overview
2 Understanding Segmentation
3 Segmentation Deep Dives
4 How to Build Segments
5 Buyer Personas
6 Building Personas
7 Bringing it All Together
For the past decade, Osman Javed has been building and scaling product marketing strategies for high-growth enterprise startups. Osman started his career in technology consulting, and after a brief stint in product management, found a passion for product marketing and all things go-to-market.
Osman Javed is currently responsible for Product Marketing at Cresta and previously built Product Marketing functions at Tanium and Zuora.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Segmentation & Persona Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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