Learn the basics of
Google Analytics 4

5h 04min | 38 lessons

In this course, you will learn how to:

Navigate the GA4 interface and customize reports for business needs.
Understand and implement GA4’s event-based data model.
Analyze acquisition, engagement, and e-commerce metrics effectively.
Set up and track custom events for more granular data insights.
Leverage GA4’s advanced features, such as segmentation and custom dashboards, to make data-driven decisions.

English subtitles Certificate included

Some companies who train their teams at CXL

Discover hidden capabilities and track key performance metrics to improve your digital strategy

Many businesses struggle with adapting to the event-based model of Google Analytics 4, which can make tracking and interpreting key metrics challenging. This course is designed to help you overcome these obstacles by teaching you how to navigate the GA4 interface, set up custom events, and analyze essential data such as acquisition and engagement metrics. By mastering GA4, you’ll gain the skills needed to make data-driven decisions that enhance your website’s performance and drive your digital strategy.

Learn Google Analytics 4 for beginners and gain confidence in tracking and optimizing your website’s performance

Course Length:
5h 04min. 38 lessons.

This course provides an in-depth introduction to Google Analytics 4, teaching you how to navigate the platform, set up custom events, and analyze key metrics. You’ll learn to utilize the full power of GA4’s event-based tracking system to gain a deeper understanding of user behavior. By the end, you’ll be able to use GA4 to generate actionable insights that drive informed, data-driven decisions to enhance your website’s performance and marketing strategy.

After completing this online course on Google Analytics 4 for beginners, you will be able to assist your team and company with:

Setting up custom tracking and events for more accurate data.
Analyzing user behavior and acquisition metrics effectively.
Creating custom reports and dashboards for key insights.
Improving marketing strategies based on data-driven insights.
Using GA4 to measure and optimize website performance.

This course is for you if you are responsible for:

Managing website analytics and data reporting.
Tracking and optimizing user engagement and conversions.
Developing data-driven marketing strategies.
Implementing and maintaining web tracking and reporting.
Ensuring that PPC campaigns are fully tracked and optimized.

See Pricing

Course Curriculum

Google Analytics 4 for Beginners

1 Course Introduction

The intro course is really designed for people who are going to be using Google Analytics 4 as opposed to setting it up.

2 GA4 Event Types

In this lesson you’ll understand the different types of events and to show an example of a custom event. This Google documentation page is one of the most valuable ones you can bookmark.

3 Getting Started

Let’s get started.

4 GA4 Properties We’ll Use

GA4 properties we will use throughout the course.

5 Google Merchandise Store

Getting started with Google Merchandise Store

6 Home Screen – a customizable dashboard

Getting Started with the Home Screen

7 Insights

A look at Insights

8 Definitions –Sessions and Users

Understanding Sessions and Users

9 Reports Snapshot; Realtime

A look at Reports Snapshot

10 Acquisition Reports

A closer look into Acquisition Reports

11 User Acquisition

A look at User Acquisition

12 Hidden Features in the UI

A look at some of the hidden features in the UI

13 Default Channel Group

A look at the Default channel group

14 Traffic Acquisition

We’re going to look at a different way that Google segments the visitors coming to your website in the traffic acquisition report.

15 More Segmenting Features

When you segment, you’re breaking up the traffic into smaller chunks of data and that lets you analyze what’s going on a little bit better. It’s also what I call Owning the Interface, Part 2.

16 Acquisition Overview Report

We’re going to see one more UI change.

17 Customization

We will look at customization options within the user interface.

18 Wrapping Up Acquisition Reports

Well, that wraps up the acquisition section.

19 Engagement Reports

We’re going to look at what users did on your website

20 Engagement Overview Report

We will be looking at the engagement overview report.

21 Landing Page Report – Part 1

This is the first of three parts where we will be focusing on the landing page report.

22 Landing Page Report – Part 2

This is part two of a three-part series.

23 Landing Page Report – Part 3

This is part three of a three part series, Investigating The Landing Page Report

24 Pages and Screens – Part 1

We start another multi-part section, this one on pages and screens.

25 Pages and Screens – Part 2

Part two of looking at pages and screens.

26 Events – Part 1

This is another two part lesson, this time on events.

27 Events – Part 2

It’s part 2 of our Events, and we’ll dive in a bit deeper into the Events Report.

28 Conversions

The Conversions Report

29 Wrapping Up Engagement Reports

Closing out Engagement Reports

30 Other Reports in GA4

Other reports, and the other aspects of the GA4 user interface

31 Ecommerce Background

A look into E-commerce background

32 Monetization Reports

A look into Monetization Reports

33 Retention – User Reports

A look into User Reports

34 Advertising

A look into Advertising Reports

35 Explorations – Part 1

Explorations part one of two

36 Explorations – Part 2

Explorations part two of two

37 Course Wrap-up

A recap of what we’ve covered so far

About the expert

Fred Pike

Managing Director / COO @ Northwoods Software

Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.

At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Google Analytics 4 for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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Learn the basics ofGoogle Analytics 4