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Google Analytics 4 Course for Beginners

Master the fundamentals of GA4

5h 04min | 37 lessons

In this course, you will learn how to:

  • Confidently set up and navigate Google Analytics 4 to measure website performance.
  • Understand user behaviors clearly and spot opportunities to grow traffic.
  • Create insightful GA4 reports to communicate marketing performance effectively.
  • Track user engagement to make smarter marketing decisions.
  • Use GA4 data to identify high-performing content and campaigns.

Sign up to a subscription plan

English subtitles Certificate included
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Learn Google Analytics 4 for Beginners and gain confidence in tracking and optimizing your website’s performance

Course Length:
5h 04min. 37 lessons.

This course makes GA4 simple and immediately usable. You’ll move beyond basic dashboards to confidently uncover actionable insights, helping you and your team improve marketing performance from day one. With step-by-step lessons and clear examples, you’ll become the analytics resource your business needs. Learn to utilize the full power of GA4’s event-based tracking system to gain a deeper understanding of user behavior to improve your website’s performance and marketing strategy.

After completing this online course on Google Analytics 4 for Beginners, you will be able to assist your team and company with:

  • Quickly navigating and utilizing Google Analytics 4 to make informed decisions.
  • Clearly interpreting user data to find growth opportunities.
  • Measuring and reporting website performance accurately and efficiently.
  • Implementing a straightforward analytics strategy aligned with your marketing goals.
  • Identifying which content and marketing channels genuinely drive results.

This course is for you if you are responsible for:

  • Managing and reporting on website performance and user behavior.
  • Improving marketing effectiveness through data-driven decisions.
  • Ensuring accurate measurement and reporting across digital channels.
  • Increasing clarity and confidence in your analytics reporting.
  • Aligning website analytics with overall business objectives.

Look no further than CXL, this is the best and most recommended course you will find on Google Analytics 4 for Beginners.

Subscribe now and get access

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Course Curriculum

Google Analytics 4 for Beginners

Course Introduction

The intro course is really designed for people who are going to be using Google Analytics 4 as opposed to setting it up.

GA4 Event Types

In this lesson you’ll understand the different types of events and to show an example of a custom event. This Google documentation page is one of the most valuable ones you can bookmark.

Getting Started

Let’s get started.

GA4 Properties We’ll Use

GA4 properties we will use throughout the course.

Google Merchandise Store

Getting started with Google Merchandise Store

Home Screen – a customizable dashboard

Getting Started with the Home Screen

Insights

A look at Insights

Definitions –Sessions and Users

Understanding Sessions and Users

Reports Snapshot; Realtime

A look at Reports Snapshot

Acquisition Reports

A closer look into Acquisition Reports

User Acquisition

A look at User Acquisition

Hidden Features in the UI

A look at some of the hidden features in the UI

Default Channel Group

A look at the Default channel group

Traffic Acquisition

We’re going to look at a different way that Google segments the visitors coming to your website in the traffic acquisition report.

Acquisition Overview Report

We’re going to see one more UI change.

More Segmenting Features

When you segment, you’re breaking up the traffic into smaller chunks of data and that lets you analyze what’s going on a little bit better. It’s also what I call Owning the Interface, Part 2.

Customization

 We will look at customization options within the user interface.

Wrapping Up Acquisition Reports

Well, that wraps up the acquisition section.

Engagement Reports

We’re going to look at what users did on your website

Engagement Overview Report

We will be looking at the engagement overview report.

Landing Page Report – Part 1

This is the first of three parts where we will be focusing on the landing page report.

Landing Page Report – Part 2

This is part two of a three-part series.

Landing Page Report – Part 3

This is part three of a three part series, Investigating The Landing Page Report

Pages and Screens – Part 1

We start another multi-part section, this one on pages and screens.

Pages and Screens – Part 2

Part two of looking at pages and screens.

Events – Part 1

This is another two part lesson, this time on events.

Events – Part 2

It’s part 2 of our Events, and we’ll dive in a bit deeper into the Events Report.

Conversions

The Conversions Report

Wrapping Up Engagement Reports

Closing out Engagement Reports

Other Reports in GA4

Other reports, and the other aspects of the GA4 user interface

Ecommerce Background

A look into E-commerce background

Monetization Reports

A look into Monetization Reports

Retention – User Reports

A look into User Reports

Advertising

A look into Advertising Reports

Explorations – Part 1

Explorations part one of two

Explorations – Part 2

Explorations part two of two

Course Wrap-up

A recap of what we’ve covered so far

Fred Pike

Managing Director / COO @ Northwoods Software

Fred Pike is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area.

A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intermediate” was his fifth CXL course, making “Strategic Analytics Framework for GA4” his sixth.

At any time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

This online course
comes with a
Certificate

Completing this course earns you an official CXL GA4 for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

See the post

Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

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Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

See the post

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.