Make smarter marketing decisions with Google Analytics 4 for beginners

5h 04min | 38 lessons

In this course, you will learn how to:

Confidently set up and navigate Google Analytics 4 to measure website performance.
Understand user behaviors clearly and spot opportunities to grow traffic.
Create insightful GA4 reports to communicate marketing performance effectively.
Track user engagement to make smarter marketing decisions.
Use GA4 data to identify high-performing content and campaigns.

English subtitles Certificate included

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Most marketers still aren’t confident with GA4 – that changes now

Many marketers feel overwhelmed when using Google Analytics 4, making decisions based on incomplete data or guesswork. This course cuts through the complexity, giving you clarity and confidence. You’ll gain practical skills to quickly interpret data, identify opportunities, and clearly measure your marketing results.

Learn Google Analytics 4 for beginners and gain confidence in tracking and optimizing your website’s performance

Course Length:
5h 04min. 38 lessons.

This course makes GA4 simple and immediately usable. You’ll move beyond basic dashboards to confidently uncover actionable insights, helping you and your team improve marketing performance from day one. With step-by-step lessons and clear examples, you’ll become the analytics resource your business needs. Learn to utilize the full power of GA4’s event-based tracking system to gain a deeper understanding of user behavior to improve your website’s performance and marketing strategy.

After completing this online course on Google Analytics 4 for beginners, you will be able to assist your team and company with:

Quickly navigating and utilizing Google Analytics 4 to make informed decisions.
Clearly interpreting user data to find growth opportunities.
Measuring and reporting website performance accurately and efficiently.
Implementing a straightforward analytics strategy aligned with your marketing goals.
Identifying which content and marketing channels genuinely drive results.

This course is for you if you are responsible for:

Managing and reporting on website performance and user behavior.
Improving marketing effectiveness through data-driven decisions.
Ensuring accurate measurement and reporting across digital channels.
Increasing clarity and confidence in your analytics reporting.
Aligning website analytics with overall business objectives.

Look no further than CXL, this is the best and most recommended course you will find on Google Analytics 4 for Beginners.

See Pricing

Course Curriculum

Google Analytics 4 for Beginners

Course Introduction

The intro course is really designed for people who are going to be using Google Analytics 4 as opposed to setting it up.

GA4 Event Types

In this lesson you’ll understand the different types of events and to show an example of a custom event. This Google documentation page is one of the most valuable ones you can bookmark.

Getting Started

Let’s get started.

GA4 Properties We’ll Use

GA4 properties we will use throughout the course.

Google Merchandise Store

Getting started with Google Merchandise Store

Home Screen – a customizable dashboard

Getting Started with the Home Screen

Insights

A look at Insights

Definitions –Sessions and Users

Understanding Sessions and Users

Reports Snapshot; Realtime

A look at Reports Snapshot

Acquisition Reports

A closer look into Acquisition Reports

User Acquisition

A look at User Acquisition

Hidden Features in the UI

A look at some of the hidden features in the UI

Default Channel Group

A look at the Default channel group

Traffic Acquisition

We’re going to look at a different way that Google segments the visitors coming to your website in the traffic acquisition report.

More Segmenting Features

When you segment, you’re breaking up the traffic into smaller chunks of data and that lets you analyze what’s going on a little bit better. It’s also what I call Owning the Interface, Part 2.

Acquisition Overview Report

We’re going to see one more UI change.

Customization

We will look at customization options within the user interface.

Wrapping Up Acquisition Reports

Well, that wraps up the acquisition section.

Engagement Reports

We’re going to look at what users did on your website

Engagement Overview Report

We will be looking at the engagement overview report.

Landing Page Report – Part 1

This is the first of three parts where we will be focusing on the landing page report.

Landing Page Report – Part 2

This is part two of a three-part series.

Landing Page Report – Part 3

This is part three of a three part series, Investigating The Landing Page Report

Pages and Screens – Part 1

We start another multi-part section, this one on pages and screens.

Pages and Screens – Part 2

Part two of looking at pages and screens.

Events – Part 1

This is another two part lesson, this time on events.

Events – Part 2

It’s part 2 of our Events, and we’ll dive in a bit deeper into the Events Report.

Conversions

The Conversions Report

Wrapping Up Engagement Reports

Closing out Engagement Reports

Other Reports in GA4

Other reports, and the other aspects of the GA4 user interface

Ecommerce Background

A look into E-commerce background

Monetization Reports

A look into Monetization Reports

Retention – User Reports

A look into User Reports

Advertising

A look into Advertising Reports

Explorations – Part 1

Explorations part one of two

Explorations – Part 2

Explorations part two of two

Course Wrap-up

A recap of what we’ve covered so far

About the expert

Fred Pike

Managing Director / COO @ Northwoods Software

Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.

At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Google Analytics 4 for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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