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Become great at Email & SMS Marketing for Ecommerce

Maximize your store’s revenue to grow sustainably — even in a challenging market.

By Kasey Luck,

Founder & CEO @ Luck & Co

Course length: 1h 31min

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English subtitles Certificate included

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Introduction video (2 minutes)

This course is essential for you if…

  • You work in (or want to work in) a 7+ figure DTC brand and want to stand out by making email & SMS their highest revenue-generating channel (that’s constantly growing!)
  • You want to elevate yourself above the masses of marketers relying on promotions to get their emails to convert.
  • You’re an eCommerce Founder or CEO looking for growth that’s not reliant on advertising platforms and acquisition, higher retention, and better margins. CEOs that want to not only grow in the good times and withstand the bad times, but those who want to build winning, long-lasting brands that outsmart all competition.

After taking this course you will…

  • Understand email revenue attribution benchmarks and the levers you have for growing the revenue that’s coming from this channel, so you can forecast out and predict how much your list will bring you 6 months from now.
  • Learn how to collect invaluable first-party data as you grow your email & SMS lists, and how to use it to deliver a delightful customer experience, while growing your email engagement, conversion, and retention.
  • Automate the key stages of your customer journey so that your shoppers receive the content they need when they need it, which will turn them into your brand’s biggest fans, lead to more conversion and retention.
  • Learn how to segment your list and balance sending frequency with segmentation so you’re improving your email & deliverability metrics while also maximizing the number of people reached and attributed revenue.

Skills you will master

Ecommerce email marketingEmail list growthEmail marketingEmail marketing copySMS marketing

Your course curriculum

Advanced Ecommerce Email & SMS Marketing

1 The Building Blocks of Email Marketing + KPIs

How ecommerce marketing has changed in recent years due to changing privacy rules and what you can do about it. Understanding the foundations of email & SMS marketing and channel performance. Topics covered: Understand the fundamentals of Email

2 Revenue Attribution in Email & SMS Marketing

Develop a deep understanding of different attribution models popular among email & SMS platforms and learn how to account for it in your reporting and planning.  Topics covered: Understand the difference between open-based and click-based attr

3 Growing your email & SMS list

How to effectively grow your email & SMS lists without annoying your subscribers. Topics covered: Learn why on-site popups are the best way to grow your email list (and see a case study showing the numbers behind alternative ways of list growth)Lea

4 Collecting and using zero-party data

The differences between zero, first, second, and third-party data, how to collect that zero-party data and USE it to continue to win at marketing in the post-privacy world. Topics covered: Understand the difference between zero, first, second, and thir

5 Automating key stages of customer journey

Using a customer-centric approach to deliver the right content at the right time (to the right people) and drive up conversion rates and revenue. Topics covered: Understand the key stages in a DTC shopper journey and how to automate communicate during

6 Balancing your communication with Email & SMS campaigns

Email & SMS campaigns benchmark, creating a monthly email calendar, and the art & science of segmentation. Topics covered: Learn how to build campaigns that delight subscribers instead of annoying them by leveraging content, frequency, and audi

Kasey Luck

Founder & CEO @ Luck & Co

Kasey Luck is the Founder & CEO of Luck & Co, an agency helping 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double (sometimes triple) the email & SMS revenue of brands they work with. Their secret: a combination of customer-centric approach, having fun with content, and loving data and numbers.

Kasey’s writing on email marketing has been published in the Huffington Post and Growth Hackers. Previously, she led Event Marketing at 500 Startups, a global VC fund, and startup accelerator.

This online course comes with a certificate to prove completion

Completing this course earns you an On-Page, On-Site and Programmatic SEO Certificate.

2024 - On-Page, On-Site & Programmatic SEO CXL Certificate

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Learn Email and SMS Marketing for Ecommerce: FAQ

Who is this course for?

This course is essential for you if…

  • You work in (or want to work in) a 7+ figure DTC brand and want to stand out by making email & SMS their highest revenue-generating channel (that’s constantly growing!)
  • You want to elevate yourself above the masses of marketers relying on promotions to get their emails to convert.
  • You’re an eCommerce Founder or CEO looking for growth that’s not reliant on advertising platforms and acquisition, higher retention, and better margins. 

Some careers that will especially benefit from this course are ecommerce manager, growth manager, content manager, PPC specialist, SEM specialist, SEO specialist, and email marketer.

What will you learn?

After taking this course, you will:

  • Understand email revenue attribution benchmarks and the levers you have for growing the revenue that’s coming from this channel, so you can forecast out and predict how much your list will bring you 6 months from now.
  • Learn how to collect invaluable first-party data as you grow your email & SMS lists, and how to use it to deliver a delightful customer experience, while growing your email engagement, conversion, and retention.
  • Automate the key stages of your customer journey so that your shoppers receive the content they need when they need it, which will turn them into your brand’s biggest fans, and lead to more conversion and retention.
  • Learn how to segment your list and balance sending frequency with segmentation so you’re improving your email & deliverability metrics while also maximizing the number of people reached and attributed revenue.

What does the course include?

Our Email and SMS Marketing for Ecommerce training includes 7 lessons, 14 downloadable resources, 1h 31min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Email and SMS Marketing for Ecommerce Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 31min long.