Drive more revenue with email & SMS marketing for ecommerce
1h 31min | 7 lessons | 14 downloadable resources
In this course, you will learn how to:
- Understand the fundamentals of email and SMS marketing, including key performance indicators and revenue attribution models.
- Develop strategies to grow your email and SMS subscriber lists effectively.
- Collect and utilize zero-party data to improve customer experience and engagement.
- Implement automated email and SMS workflows to optimize customer journeys.
- Create and execute effective email and SMS campaigns that drive conversions and retention.
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Boost sales and customer loyalty with high-impact email and SMS campaigns
To drive customer retention and stand out in ecommerce, effective communication is key. This course helps tackle challenges such as stagnant subscriber lists and underperforming campaigns by teaching you how to grow your audience and optimize every touchpoint. Gain practical skills in utilizing zero-party data, creating personalized workflows, and building automated campaigns that convert and engage. By mastering these strategies, you’ll increase repeat purchases, maximize customer lifetime value, and see real results.
Master email & SMS marketing for ecommerce to increase customer retention and sales growth
Course Length:
1h 31min. 7 lessons.
This course teaches you to build effective email and SMS strategies for ecommerce success. By covering techniques for creating personalized workflows and optimizing message timing, you’ll be able to nurture customer relationships and drive conversions. Learn how to utilize zero- and first-party data for effective targeting, automate campaigns for maximum efficiency, and apply analytics to continuously improve performance. Upon completion, you’ll be able to increase engagement and repeat purchases, and improve customer lifetime value.
After completing this online course on advanced ecommerce email & SMS marketing you will be able to assist your team and company with:
- Designing personalized and automated email and SMS workflows.
- Growing your subscriber list through effective data collection strategies.
- Optimizing timing and content for maximum engagement.
- Analyzing campaign performance to refine strategies.
- Utilizing customer data to drive targeted messaging.
This course is for you if you are responsible for:
- Email and SMS marketing strategy for ecommerce.
- Customer engagement and retention programs.
- Creating automated workflows and campaign optimization.
- Data-driven marketing in ecommerce.
- Optimizing customer experience through direct communication channels.
Subscribe now and get access
Course Curriculum
Advanced Ecommerce Email & SMS Marketing
The Building Blocks of Email Marketing + KPIs
Revenue Attribution in Email & SMS Marketing
Growing your email & SMS list
Collecting and using zero-party data
Automating key stages of customer journey
Balancing your communication with Email & SMS campaigns
Kasey Luck is the Founder & CEO of Luck & Co, an agency helping 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double (sometimes triple) the email & SMS revenue of brands they work with. Their secret: a combination of customer-centric approach, having fun with content, and loving data and numbers.
Kasey’s writing on email marketing has been published in the Huffington Post and Growth Hackers. Previously, she led Event Marketing at 500 Startups, a global VC fund, and startup accelerator.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Advanced Ecommerce Email & SMS Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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