Increase sales and customer loyalty with email & SMS marketing for ecommerce
1h 31min | 7 lessons | 14 downloadable resources
In this course, you will learn how to:
- Develop an email and SMS strategy that increases customer lifetime value.
- Automate campaigns to recover abandoned carts, drive sales, and boost engagement.
- Improve segmentation and personalization to increase open rates and conversions.
- Optimize email and SMS timing, messaging, and frequency for maximum impact.
- Build a retention-focused system that turns first-time buyers into repeat customers.
Trusted by marketers at
Email and SMS without a strategy won’t drive sales – make every message count
Blasting customers with generic promotions doesn’t build loyalty, it drives them away. Poorly timed, irrelevant, or overly frequent messages lead to unsubscribes, low engagement, and lost sales. This course gives you a step-by-step system to create email and SMS campaigns that feel personal, add value, and generate consistent revenue without annoying your audience.
Master email & SMS marketing for ecommerce to increase customer retention and sales growth
Course Length:
1h 31min. 7 lessons.
Most brands rely on discounts to bring customers back, but that only trains buyers to wait for the next sale. A strong email and SMS strategy builds real connections, increases lifetime value, and drives repeat purchases without relying on constant promotions. This course gives you the frameworks to create engaging, automated campaigns that boost sales, strengthen brand loyalty, and turn one-time buyers into long-term customers.
After completing this online course on advanced ecommerce email & SMS marketing, you will be able to assist your team and company with:
- Build high-converting email and SMS flows for ecommerce.
- Use automation to recover lost sales and increase repeat purchases.
- Personalize campaigns to improve engagement and revenue.
- Optimize timing, frequency, and messaging to reduce unsubscribes.
- Develop a retention strategy that increases customer lifetime value.
This course is for you if you are responsible for:
- Ecommerce marketers looking to improve email and SMS performance.
- Retention teams focused on driving repeat purchases.
- Growth marketers responsible for customer engagement and loyalty.
- Business owners who want to increase revenue without relying on ads.
- Anyone managing email and SMS marketing for an ecommerce brand.
Look no further than CXL, this is the best and most recommended course you will find on Advanced Ecommerce Email & SMS Marketing.
Subscribe now and get access
Course Curriculum
Advanced Ecommerce Email & SMS Marketing
The Building Blocks of Email Marketing + KPIs
Revenue Attribution in Email & SMS Marketing
Growing your email & SMS list
Collecting and using zero-party data
Automating key stages of customer journey
Balancing your communication with Email & SMS campaigns
Kasey Luck is the Founder & CEO of Luck & Co, an agency helping 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double (sometimes triple) the email & SMS revenue of brands they work with. Their secret: a combination of customer-centric approach, having fun with content, and loving data and numbers.
Kasey’s writing on email marketing has been published in the Huffington Post and Growth Hackers. Previously, she led Event Marketing at 500 Startups, a global VC fund, and startup accelerator.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Advanced Ecommerce Email & SMS Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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