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Increase sales and customer loyalty with email & SMS marketing for ecommerce

1h 31min | 7 lessons | 14 downloadable resources

In this course, you will learn how to:

  • Develop an email and SMS strategy that increases customer lifetime value.
  • Automate campaigns to recover abandoned carts, drive sales, and boost engagement.
  • Improve segmentation and personalization to increase open rates and conversions.
  • Optimize email and SMS timing, messaging, and frequency for maximum impact.
  • Build a retention-focused system that turns first-time buyers into repeat customers.

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English subtitles Certificate included
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Email and SMS without a strategy won’t drive sales – make every message count

Blasting customers with generic promotions doesn’t build loyalty, it drives them away. Poorly timed, irrelevant, or overly frequent messages lead to unsubscribes, low engagement, and lost sales. This course gives you a step-by-step system to create email and SMS campaigns that feel personal, add value, and generate consistent revenue without annoying your audience.

Master email & SMS marketing for ecommerce to increase customer retention and sales growth

Course Length:
1h 31min. 7 lessons.

Most brands rely on discounts to bring customers back, but that only trains buyers to wait for the next sale. A strong email and SMS strategy builds real connections, increases lifetime value, and drives repeat purchases without relying on constant promotions. This course gives you the frameworks to create engaging, automated campaigns that boost sales, strengthen brand loyalty, and turn one-time buyers into long-term customers.

After completing this online course on advanced ecommerce email & SMS marketing, you will be able to assist your team and company with:

  • Build high-converting email and SMS flows for ecommerce.
  • Use automation to recover lost sales and increase repeat purchases.
  • Personalize campaigns to improve engagement and revenue.
  • Optimize timing, frequency, and messaging to reduce unsubscribes.
  • Develop a retention strategy that increases customer lifetime value.

This course is for you if you are responsible for:

  • Ecommerce marketers looking to improve email and SMS performance.
  • Retention teams focused on driving repeat purchases.
  • Growth marketers responsible for customer engagement and loyalty.
  • Business owners who want to increase revenue without relying on ads.
  • Anyone managing email and SMS marketing for an ecommerce brand.

Look no further than CXL, this is the best and most recommended course you will find on Advanced Ecommerce Email & SMS Marketing.

Subscribe now and get access

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Course Curriculum

Advanced Ecommerce Email & SMS Marketing

The Building Blocks of Email Marketing + KPIs

How ecommerce marketing has changed in recent years due to changing privacy rules and what you can do about it. Understanding the foundations of email & SMS marketing and channel performance. Topics covered: Understand the fundamentals of Email

Revenue Attribution in Email & SMS Marketing

Develop a deep understanding of different attribution models popular among email & SMS platforms and learn how to account for it in your reporting and planning.  Topics covered: Understand the difference between open-based and click-based attr

Growing your email & SMS list

How to effectively grow your email & SMS lists without annoying your subscribers. Topics covered: Learn why on-site popups are the best way to grow your email list (and see a case study showing the numbers behind alternative ways of list growth)Lea

Collecting and using zero-party data

The differences between zero, first, second, and third-party data, how to collect that zero-party data and USE it to continue to win at marketing in the post-privacy world. Topics covered: Understand the difference between zero, first, second, and thir

Automating key stages of customer journey

Using a customer-centric approach to deliver the right content at the right time (to the right people) and drive up conversion rates and revenue. Topics covered: Understand the key stages in a DTC shopper journey and how to automate communicate during

Balancing your communication with Email & SMS campaigns

Email & SMS campaigns benchmark, creating a monthly email calendar, and the art & science of segmentation. Topics covered: Learn how to build campaigns that delight subscribers instead of annoying them by leveraging content, frequency, and audi

Kasey Luck

Founder & CEO @ Luck & Co

Kasey Luck is the Founder & CEO of Luck & Co, an agency helping 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double (sometimes triple) the email & SMS revenue of brands they work with. Their secret: a combination of customer-centric approach, having fun with content, and loving data and numbers.

Kasey’s writing on email marketing has been published in the Huffington Post and Growth Hackers. Previously, she led Event Marketing at 500 Startups, a global VC fund, and startup accelerator.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Advanced Ecommerce Email & SMS Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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