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Product Marketing Course

Drive demand & sales with
product marketing basics

1h 23min | 6 lessons

In this course, you will learn how to:

  • Develop a product marketing strategy that drives adoption and revenue.
  • Create positioning and messaging that makes your product stand out.
  • Align marketing, sales, and product teams for a seamless go-to-market execution.
  • Build a launch plan that generates awareness and accelerates adoption.
  • Use customer insights to refine messaging and optimize positioning over time.

Sign up to a subscription plan Buy just this course

English subtitles Certificate included
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Trusted by marketers at

Master the fundamentals of product marketing to lead go-to-market programs and deliver results confidently

Course Length:
1h 23min. 6 lessons.

The best companies don’t just build great products, they market them in a way that drives demand and loyalty. Strong positioning and effective go-to-market strategies separate successful products from those that get overlooked. This course gives you the proven frameworks to launch, position, and grow products that customers want to buy.

After completing this online course on product marketing introduction, you will be able to assist your team and company with:

  • Create positioning and messaging that differentiate your product.
  • Develop a go-to-market plan that ensures a strong launch.
  • Align marketing, sales, and product teams for better execution.
  • Optimize product marketing strategies based on real customer insights.
  • Drive higher adoption, engagement, and sales with effective messaging.

This course is for you if you are responsible for:

  • Product marketers looking to refine their positioning and messaging.
  • Growth teams responsible for driving product adoption.
  • Marketing leaders launching new products or features.
  • Product managers who need to align marketing and sales efforts.
  • Business owners who want to improve how they bring products to market.

Look no further than CXL, this is the best and most recommended course you will find on Product Marketing Introduction.

Subscribe now and get access

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Course Curriculum

Introduction to product marketing

What is product marketing?

Why product marketing is so misunderstood and the reasons why it looks different from company to company. Topics covered: Learn which definition of product marketing is best, and why there are so manyUnderstand the different places product marketing ca …

Who product marketing serves, and how

How and whom product marketing works with, principles to live by, and why building great relationships is so important Topics covered: Learn who product marketing’s key internal customers are, and why we partner with themGet a preview of how product ma …

Goals and responsibilities of product marketing

When you have a hammer in your hand, there’s no shortage of nails. Learn which nails really matter so you can focus on the right ones, instead of failing by trying to do everything. Topics covered: Learn why product marketing teams exist at companies a …

Key product marketing activities and ownership

With product marketing’s breadth and depth across the organization, there’s no shortage of things to do and partners to collaborate with. Above all, it’s important to have clear delineation of ownership. Topics covered: Why delineation of ownership is …

Product marketing metrics and measurement of success

With collaboration and partnerships extending across the company, what metrics should product marketing be measured on? Which one matters the most, and why? Topics covered: Learn the one metric that matters for product marketing, above all othersUnders …

Justin Topliff

Senior Product Marketing Manager @ Highspot

Justin is a product marketer specializing in venture backed expansion- and growth-stage tech companies. He has a decade of experience in product marketing, marketing and operations from a background spanning tech, venture capital and management consulting.

Currently, he leads the market & competitive intelligence function at Highspot, Seattle’s newest $2.3B unicorn and the leading sales enablement platform.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Introduction to Product Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

Here is what other marketers said

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Frequently Asked Questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.