Get started with
product marketing basics
1h 23min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Clearly define product marketing and its role in B2B organizations.
- Develop success metrics and KPIs that evolve with company growth.
- Understand product marketing functions and build effective cross-functional relationships.
- Measure product marketing effectiveness and demonstrate value to stakeholders.
- Lead go-to-market programs with confidence and align business units.
Some companies who train their teams at CXL
Address product marketing challenges and make smarter decisions
Many organizations struggle to clearly define and measure the impact of product marketing, leading to misalignment and missed opportunities. This course teaches essential skills to establish clear success metrics, create effective cross-functional collaboration, and showcase the value of product marketing within your company. By mastering these fundamentals, you can confidently lead go-to-market initiatives, drive product adoption, and ensure your efforts align with business goals.
Master the fundamentals of product marketing to confidently lead go-to-market programs and deliver results
Course Length:
1h 23min. 6 lessons.
This course provides you with the foundational knowledge to build impactful product marketing strategies. You’ll learn how to define and measure product marketing success, align cross-functional teams, and establish a clear go-to-market framework that ensures your product aligns with target customers. By mastering product positioning, messaging, and customer feedback loops, you will be prepared to effectively communicate product value and drive adoption.
After completing this online course on product marketing introduction you will be able to assist your team and company with:
- Creating measurable success metrics for product marketing.
- Designing effective go-to-market strategies.
- Improving cross-functional collaboration and alignment.
- Creating impactful messaging tailored to your target audience.
- Leveraging customer insights for product positioning.
This course is for you if you are responsible for:
- Product marketing strategy and execution.
- Launching new products or features.
- Cross-functional team alignment for marketing and sales.
- Customer research and feedback analysis.
- Building and optimizing go-to-market processes.
Subscribe now and get access
Course Curriculum
Introduction to product marketing
What is product marketing?
Who product marketing serves, and how
Goals and responsibilities of product marketing
Key product marketing activities and ownership
Product marketing metrics and measurement of success
Justin is a product marketer specializing in venture backed expansion- and growth-stage tech companies. He has a decade of experience in product marketing, marketing and operations from a background spanning tech, venture capital and management consulting.
Currently, he leads the market & competitive intelligence function at Highspot, Seattle’s newest $2.3B unicorn and the leading sales enablement platform.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Marketing Introduction Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
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We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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