Drive demand & sales with
product marketing basics
1h 23min | 6 lessons | 0 downloadable resources
In this course, you will learn how to:
- Develop a product marketing strategy that drives adoption and revenue.
- Create positioning and messaging that makes your product stand out.
- Align marketing, sales, and product teams for a seamless go-to-market execution.
- Build a launch plan that generates awareness and accelerates adoption.
- Use customer insights to refine messaging and optimize positioning over time.
Trusted by marketers at
Even great products fail without the right marketing strategy
Building a great product isn’t enough, if your positioning is weak or your launch is ineffective, customers won’t buy. Most brands fail to clearly communicate their value, leading to poor adoption and wasted marketing efforts. This course gives you the exact playbook to develop winning product marketing strategies that make your product impossible to ignore.
Master the fundamentals of product marketing to lead go-to-market programs and deliver results confidently
Course Length:
1h 23min. 6 lessons.
The best companies don’t just build great products, they market them in a way that drives demand and loyalty. Strong positioning and effective go-to-market strategies separate successful products from those that get overlooked. This course gives you the proven frameworks to launch, position, and grow products that customers want to buy.
After completing this online course on product marketing introduction, you will be able to assist your team and company with:
- Create positioning and messaging that differentiate your product.
- Develop a go-to-market plan that ensures a strong launch.
- Align marketing, sales, and product teams for better execution.
- Optimize product marketing strategies based on real customer insights.
- Drive higher adoption, engagement, and sales with effective messaging.
This course is for you if you are responsible for:
- Product marketers looking to refine their positioning and messaging.
- Growth teams responsible for driving product adoption.
- Marketing leaders launching new products or features.
- Product managers who need to align marketing and sales efforts.
- Business owners who want to improve how they bring products to market.
Look no further than CXL, this is the best and most recommended course you will find on Product Marketing Introduction.
Subscribe now and get access
Course Curriculum
Introduction to product marketing
What is product marketing?
Who product marketing serves, and how
Goals and responsibilities of product marketing
Key product marketing activities and ownership
Product marketing metrics and measurement of success
Justin is a product marketer specializing in venture backed expansion- and growth-stage tech companies. He has a decade of experience in product marketing, marketing and operations from a background spanning tech, venture capital and management consulting.
Currently, he leads the market & competitive intelligence function at Highspot, Seattle’s newest $2.3B unicorn and the leading sales enablement platform.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Product Marketing Introduction Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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