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Increase sales with
ecommerce content marketing

2h 52min | 19 lessons | 36 downloadable resources

In this course, you will learn how to:

  • Develop a content strategy that aligns with your ecommerce goals.
  • Identify and understand your target audience to create relevant content.
  • Utilize the buyer’s journey to guide content creation and distribution.
  • Conduct SWOT analysis to assess strengths, weaknesses, opportunities, and threats in your content marketing.
  • Implement the Barbell Strategy to balance product-led and buzzworthy content.

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English subtitles Certificate included
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Generate organic content and drive ecommerce sales

Many ecommerce businesses struggle to create and distribute content that drives sales and connects with their target audience. This course provides you with the skills to develop a content strategy specifically geared towards your ecommerce goals, from understanding your audience and aligning content with the buyer’s journey to employing powerful frameworks like SWOT analysis and the Barbell Strategy. You’ll gain the ability to create content that attracts, engages, and converts, contributing to ecommerce success.

Master ecommerce content marketing for engaging and converting audiences

Course Length:
2h 52min. 19 lessons.

This course provides you with the skills to strategically create and distribute content that aligns with the needs and behaviors of your target ecommerce audience. You’ll learn to leverage content frameworks, conduct effective market and audience research, and optimize content for every stage of the buyer’s journey. By focusing on high-impact strategies and performance measurement, you’ll increase brand visibility, engagement, and conversions in your ecommerce campaigns.

After completing this online course on ecommerce content marketing you will be able to assist your team and company with:

  • Designing targeted content strategies tailored to your ecommerce goals.
  • Mapping content to each stage of the customer journey for increased relevance.
  • Utilizing content frameworks like SWOT and the Barbell Strategy.
  • Measuring and optimizing content performance to drive conversions.
  • Leveraging data-driven insights for continuous content improvement.

This course is for you if you are responsible for:

  • Ecommerce marketing strategy.
  • Content creation and strategy development.
  • Customer acquisition and engagement initiatives.
  • Brand management and digital marketing.
  • Sales and conversion optimization efforts.

Subscribe now and get access

See Pricing

Course Curriculum

Ecommerce Content Marketing

1 The 3 Principles of Effective Content Strategy

In this lesson, we will walk through the primary heuristics and mental models that guide the creation of any strategy.

2 Buyer personas and audience development

In this lesson, we will cover audience research and development.

3 The buyer’s journey

In this lesson, we will cover popular buyer’s journey models to help you structure your content strategy, production, and promotion in a way to meet the reader where they are.

4 SWOT and other tools

This lesson will cover three useful tools for uncovering your strengths and opportunities, which will form the foundation of your ongoing content marketing strategy.

5 The Economics of Content Marketing

In this lesson, we will cover how economics is a valuable model for content marketing, both as a mental model and a planning tool. This approach will help you estimate your costs and ROI, and it will also help you determine which type of content you’ll need to create to stand out.

6 The Barbell Strategy

In this lesson, we will cover one of the most useful models in building your actual content marketing roadmap is the “barbell strategy.” In this approach, we use a portfolio allocation model to plan out our content and divide it into two clear content types: product-led content and buzzworthy content.

7 Keyword research: content gap analysis

In part 1 of 3 in our keyword research module, we’ll do a hands-on workshop walking through the “content gap” method to generating keyword ideas from direct and organic competitors.

8 Keyword research: pain point SEO

In part 2 of 3 of our keyword research section, we cover a fun topic: pain point SEO.

9 Keyword research: head keyword permutations

In the final installation of our keyword research section, we’ll cover head keyword permutations.

10 Pillar and cluster model: clustering

In this lesson, we’ll prune our topic list to keep only relevant ideas on our list.

11 Mapping topics to the buyer’s journey

In this lesson, we return to our buyer’s journey model, and this time, we actually use it to tag our topic list with buyer’s journey stages.

12 Building a content roadmap report

The content marketing roadmap is the centerpiece of our content marketing plan. This is the lesson where we put it all together.

13 Writing for SEO: content briefs

In this lesson, we will talk about the centerpiece of content production: the “content brief.”

14 Writing for SEO: content optimization tools

In this lesson, we will we’ll turn the focus on these same tools to help us write and optimize the piece of content for SEO.

15 Link and Share hooks

Creating content is only half the battle; getting people to read it is just as difficult.

16 Content promotion tactics

This lesson will be a short walkthrough on effective content promotion strategy. We’ll focus on short-term channels like social and communities and long-term channels like search and email.

17 Google Analytics Goals

This lesson will cover the basic essentials of setting up and tracking goals in Google Analytics so you can measure the ROI of your content marketing.

18 Setting up a dashboard

In this lesson, we’ll set up a Data Studio dashboard to track conversions generated from your content marketing.

Alex Birkett

Co-founder @ Omniscient Digital

Alex Birkett is the co-founder at Omniscient Digital, a premium content agency. Back in the day, he worked on the CXL blog. Later, he worked on freemium acquisition growth at HubSpot and ran the experimentation team at Workato.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Content Marketing Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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