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Learn how to market to Gen Z. Become great at TikTok ads

2h 48min | 7 lessons

In this course, you will learn how to:

  • Create TikTok ads that effectively capture attention and convert.
  • Develop a scalable TikTok ad strategy through structured testing and optimization.
  • Avoid common mistakes and maximize ad performance.
  • Source creators and generate high-quality content quickly.
  • Implement a blueprint for scaling successful TikTok ad campaigns.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Boost engagement and drive conversions with high-impact TikTok ads

Many businesses struggle to create TikTok ads that stand out and convert effectively. This course helps you overcome those challenges by teaching you how to design engaging ads, avoid common mistakes, and scale campaigns efficiently. You’ll also learn how to source content quickly from creators and use structured testing to optimize ad performance. These skills will enable you to build impactful TikTok ad campaigns that connect with your audience and drive measurable results.

Master TikTok ads to build engaging campaigns that drive results and scale effectively

Course Length:
2h 48min. 7 lessons.

In this course, you will learn key strategies needed to create high-impact TikTok ad campaigns. You’ll gain expertise in ad creation, content sourcing, and structured testing to improve performance and engagement. By the end of the course, you’ll be able to avoid common ad mistakes, optimize for conversions, and scale your campaigns confidently, ensuring effective results.

After completing this online course on TikTok ads you will be able to assist your team and company with:

  • Creating TikTok ads that capture attention and convert.
  • Implementing structured testing for optimized ad performance.
  • Sourcing high-quality content from creators.
  • Avoiding common mistakes to maximize ad success.
  • Scaling successful ad campaigns efficiently.

This course is for you if you are responsible for:

  • Running paid social campaigns on TikTok.
  • Optimizing ad performance and engagement.
  • Scaling successful ad campaigns across digital platforms.
  • Developing content strategies for short-form video.
  • Improving conversion rates for social media ads.

Subscribe now and get access

See Pricing

Course Curriculum

TikTok Ads

1 Creative 101: Mastering the fundamentals

In this lesson, we will cover: current best practicesfast and effective ways to produce creatives without the guesswork of what to do, where to start, and where your best chances of success lietop-performing creative typesthe different types of creativ

2 Creative 201: The Research

In this lesson, we will cover: Creative Research: Inspiration Creative Research: Trends The Core Sales Message Framework Creative Research: Finding Creators You will learn: how and where to conduct creative research to produce your next winning adstap

3 Creative 301: How to make TikToks that convert

In this lesson, we will cover: The focus for each ad creativeHow to engage your audienceCrafting winning Ads consistently with go-to frameworks to follow You will learn: how to capture attention in a 3s worlda detailed breakdown of some of my best ads

4 Setup & Testing

In this lesson, we will cover: Common Mistakes To AvoidHow to win Creative TestingThe SVST Testing MethodTMLaunching Phase 1 – Message TestingLaunching Phase 2 – Creative Testing You will learn: the common pitfalls to avoid the creative testing roller

5 Optimization

In this lesson, we will cover: How to troubleshoot non-converting ads Detailing your Winning Ad FormulaTM Optimizing from your Winning Ad FormulaTM You will learn: how to read your data & find out what’s working + what’s not an easy-to-follow templ

6 Scaling

In this lesson, we will cover: Scaling with Phase 3 – Audience TestingScaling with Phase 4 – Scaling Campaigns You will learn: how to lay the foundation for scalinghow to maximize Winning Ads + keep your account stablehow to scale your ads to drive sal

7 Final Exam – TikTok Ads

William Perry

CEO @ Reason Agency

William Perry is the CEO of Reason Agency and the Founder of Elite Media Buyers Academy.

He and his team specialize in highly-optimized split testing & media buying strategies that make acquiring customers more profitable.

In 2020, they analyzed, audited, and managed more than $30,000,000 in digital ad-spend across Facebook, Google, Snapchat, Taboola, Pinterest & Youtube.

This online course
comes with a
Certificate

Completing this course earns you an official CXL TikTok Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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