Become great at TikTok Ads

Learn how to get your TikTok ads off the ground without wasting time, effort, and energy developing creative assets that never convert.

This course will break down how to start, optimize, and scale TikTok Ads right now, along with the best types of performing creative to spend less time spinning your wheels with how to make it work and more time optimizing scaling your ads.

By William Perry,

CEO @ Reason Agency

Course length: 2h 48min

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English subtitles Certificate included

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Introduction video (1 minute)

This course is essential for you if…

  • You are an experienced Facebook Advertiser and realize you need to expand from running Facebook Ads only to continue to get results for your clients or the brand you work for.
  • You don’t want to be left behind with becoming great at TikTok Ads and realize the wave of interest around running TikTok Ads.
  • You want to be able to get and manage clients who need help with TikTok Ads
  • You want to be a well-versed media buyer beyond just running paid traffic on one or two channels.

Take this course and you will…

  • Learn the best type of creative to use on TikTok, so that you don’t blow your budget running the wrong creatives – the answer isn’t using your Facebook or Instagram Ads!
  • Discover the TikTok Scaling Blueprint, broken down into 4 phases of testing into scaling, allowing you to have clarity on what’s working, what’s not working and where to have confidence putting the majority of your spend.
  • Get familiar with current best practices, the best way to structure campaigns and find success on the platform, so you don’t fall trap into never getting ads off the ground.
  • Find out how to source creators, so that you can quickly scale up your creative production and aren’t left with an ad account that’s running itself into the ground.

Skills you will master

Marketing campaignsMarketing strategyTikTok MarketingTikTok AdsTikTok creative

Your course curriculum

TikTok Ads

1 Creative 101: Mastering the fundamentals

In this lesson, we will cover: current best practicesfast and effective ways to produce creatives without the guesswork of what to do, where to start, and where your best chances of success lietop-performing creative typesthe different types of creativ …

2 Creative 201: The Research

In this lesson, we will cover: Creative Research: Inspiration Creative Research: Trends The Core Sales Message Framework Creative Research: Finding Creators You will learn: how and where to conduct creative research to produce your next winning adstap …

3 Creative 301: How to make TikToks that convert

In this lesson, we will cover: The focus for each ad creativeHow to engage your audienceCrafting winning Ads consistently with go-to frameworks to follow You will learn: how to capture attention in a 3s worlda detailed breakdown of some of my best ads …

4 Setup & Testing

In this lesson, we will cover: Common Mistakes To AvoidHow to win Creative TestingThe SVST Testing MethodTMLaunching Phase 1 – Message TestingLaunching Phase 2 – Creative Testing You will learn: the common pitfalls to avoid the creative testing roller …

5 Optimization

In this lesson, we will cover: How to troubleshoot non-converting ads Detailing your Winning Ad FormulaTM Optimizing from your Winning Ad FormulaTM You will learn: how to read your data & find out what’s working + what’s not an easy-to-follow templ …

6 Scaling

In this lesson, we will cover: Scaling with Phase 3 – Audience TestingScaling with Phase 4 – Scaling Campaigns You will learn: how to lay the foundation for scalinghow to maximize Winning Ads + keep your account stablehow to scale your ads to drive sal …

7 Final Exam – TikTok Ads

William Perry

CEO @ Reason Agency

William Perry is the CEO of Reason Agency and the Founder of Elite Media Buyers Academy.

He and his team specialize in highly-optimized split testing & media buying strategies that make acquiring customers more profitable.

In 2020, they analyzed, audited, and managed more than $30,000,000 in digital ad-spend across Facebook, Google, Snapchat, Taboola, Pinterest & Youtube.

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Learn TikTok Ads: FAQ

Who is this course for?

This course is essential for you if…

  • You are an experienced Facebook Advertiser and realize you need to expand from running Facebook Ads only to continue to get results for your clients or the brand you work for.
  • You don’t want to be left behind with becoming great at TikTok Ads and realize the wave of interest around running TikTok Ads.
  • You want to be able to get and manage clients who need help with TikTok Ads
  • You want to be a well-versed media buyer beyond just running paid traffic on one or two channels.

Some careers that will especially benefit from this course are digital marketing specialist, social media manager, online marketing manager, media buyer, or growth manager.

What will you learn?

After taking this course, you will:

  • Learn the best type of creative to use on TikTok, so that you don’t blow your budget running the wrong creatives – the answer isn’t using your Facebook or Instagram Ads!
  • Discover the TikTok Scaling Blueprint, broken down into 4 phases of testing into scaling, allowing you to have clarity on what’s working, what’s not working and where to have confidence putting the majority of your spend.
  • Get familiar with current best practices, the best way to structure campaigns and find success on the platform, so you don’t fall trap into never getting ads off the ground.
  • Find out how to source creators, so that you can quickly scale up your creative production and aren’t left with an ad account that’s running itself into the ground.

What does the course include?

Our TikTok Ads training includes 7 lessons, 5 downloadable resources, 2h 48min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the TikTok Ads Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 48min long.