Reach new audiences and increase sales with TikTok ads
2h 48min | 6 lessons
In this course, you will learn how to:
- Create high-performing TikTok ad campaigns that drive real business results.
- Target the right audience with TikTok’s advanced ad tools.
- Optimize ad creatives to increase engagement and conversions.
- Scale winning campaigns without wasting budget.
- Measure and analyze performance to continuously improve results.
This course was archived.
Note: Since this course was recorded, we have significantly improved our production standards.
Please refer to our course catalog to access the list of courses to earn certificates.
Trusted by marketers at
Most brands waste money on TikTok ads without a clear strategy
TikTok is one of the fastest-growing ad platforms, but running ads without a proven approach leads to low engagement and wasted spend. This course teaches you how to create ads that capture attention, convert viewers into customers, and maximize ROI.
Master TikTok ads to build engaging campaigns that drive results and scale effectively
Course Length:
2h 48min. 6 lessons.
Getting views on TikTok is easy, but turning them into sales requires knowledge and strategy. This course teaches you how to run high-performing ad campaigns that attract the right audience, drive engagement, and convert views into revenue. You’ll learn how to optimize every aspect of your ads to maximize results and scale effectively including how to avoid common ad mistakes, optimize for conversions, and scale your campaigns confidently, ensuring effective results.
After completing this online course on TikTok ads you will be able to assist your team and company with:
- Running TikTok ads that drive conversions, not just views.
- Targeting the right audience with data-driven ad strategies.
- Creating ad creatives that engage and persuade.
- Optimizing campaigns to improve performance and lower costs.
- Scaling TikTok advertising efforts for long-term success.
This course is for you if you are responsible for:
- Running paid social campaigns and need to expand to TikTok.
- Driving brand awareness and customer acquisition through TikTok ads.
- Optimizing ad spend for better ROI on social platforms.
- Understanding and leveraging TikTok’s ad platform for growth.
- Scaling digital marketing efforts with paid social advertising.
Look no further than CXL, this is the best and most recommended course you will find on TikTok Ads.
Subscribe now and get access
Course Curriculum
TikTok Ads
Creative 101: Mastering the fundamentals
Creative 201: The Research
Creative 301: How to make TikToks that convert
Setup & Testing
Optimization
Scaling
Final Exam – TikTok Ads
William Perry is the CEO of Reason Agency and the Founder of Elite Media Buyers Academy.
He and his team specialize in highly-optimized split testing & media buying strategies that make acquiring customers more profitable.
In 2020, they analyzed, audited, and managed more than $30,000,000 in digital ad-spend across Facebook, Google, Snapchat, Taboola, Pinterest & Youtube.
This online course
comes with a
Certificate
Completing this course earns you an official CXL TikTok Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Subscribe to CXL
and get access
✔ 80+ highly practical and detailed marketing courses
✔ Minidegree programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Keep up with AI native marketing tactics and workflows.
Subscribe to our weekly newsletter.
We find and report on AI native marketing case studies, success stories, and playbooks that are working out there right now.
Subscribe to our weekly educational newsletter