Build an innovative product that captures demand and dominates the market
2h 24min | 12 lessons | 0 downloadable resources
In this course, you will learn how to:
- Identify market opportunities and validate product ideas with real customer insights.
- Develop a unique value proposition that differentiates your product from competitors.
- Build a go-to-market strategy that ensures strong adoption and sales.
- Use data to refine positioning, messaging, and product-market fit.
- Create a scalable growth plan for long-term success.
Trusted by marketers at
Launching without a clear product strategy leads to missed opportunities
Building a great product isn’t enough. If you can’t position it effectively, competitors will win the market before you even get started. Too many brands focus on features instead of solving real customer problems, leading to weak adoption and slow sales. The best companies don’t just innovate. they create demand. This course gives you the exact framework to develop, market, and scale an innovative product that customers actually want.
Master the process of building an innovative product to be first to market and lead the competition
Course Length:
2h 24min. 12 lessons.
Most product launches fail because they don’t stand out. Being innovative isn’t enough if no one understands why your product matters. The most successful companies know how to position, message, and launch products in a way that makes them the obvious choice. This course is built for product marketers, founders, and business leaders who want a repeatable system for launching, scaling, and dominating their category. Learn how to validate demand, refine messaging, and create a go-to-market plan that drives adoption and growth.
After completing this online course on building an innovative product, you will be able to assist your team and company with:
- Develop a product strategy that ensures market fit and demand.
- Position and message your product in a way that connects with customers.
- Execute a go-to-market plan that drives adoption and sales.
- Use customer insights and data to refine product development.
- Build a scalable product growth strategy for sustained success.
This course is for you if you are responsible for:
- Product marketers looking to improve positioning and go-to-market execution.
- Founders and entrepreneurs launching new products.
- Growth teams responsible for product adoption and retention.
- Business leaders who want to drive innovation and competitive advantage.
- Anyone involved in product development, marketing, or growth strategy.
Look no further than CXL, this is the best and most recommended course you will find on Building an Innovative Product.
Subscribe now and get access
Course Curriculum
Building an innovative product
Amazon’s success
Building an Innovative Product Pt. 1
Building an Innovative Product Pt. 2
Incentivizing innovation
Putting it all together
Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.
Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Building an Innovative Product Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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