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Become great at building an innovative product

Online course

By Chad Sanderson,

Head of Product, Data Platform @ Convoy

Course length: 2h 24min

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Some of the companies that train their teams at CXL:

The top tier tech companies have something in common: They are innovating more rapidly than most of their legacy competitors combined. That rapid iteration and innovation is the by product of great CRO. This mini course will teach you how to leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.

Introduction video (2 minutes)

Alex B.

CXL has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!

Ap S.

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.

Chad Sanderson

Head of Product, Data Platform @ Convoy

Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments. Chad is a passionate believer in the power of data, combining deep actionable insigh

Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.

Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.

Your course curriculum

Building an innovative product

1 Amazon’s success

In this lesson, we will take a look at how some companies fail to innovate while others succeed.

Topics covered:

  • Understand the central pillars of innovation behind Amazon’s success
  • Learn the difference between startup culture and Small businesses
  • Understand the risks of failing to innovate

2 Building an Innovative Product Pt. 1

Choosing the "right idea" is a primary challenge that faces innovation. This lesson will illustrate how to use an innovation flywheel to help learners how to prioritize.

Topics covered:

  • Build an innovation flywheel
  • Understand the steps to feature prioritization
  • Learn how to conduct customer RCA

3 Building an Innovative Product Pt. 2

Let's go build something!

Topics covered:

  • Learn how to create PR/FAQs
  • Learn to create a project proposal
  • Evaluate the costs and risks from a technical POV

4 Incentivizing innovation

Innovation comes from your employees, but how can you channel their creativity into meaningful change?

Topics covered:

  • Understand Incentivization Structures for Innovation
  • Define Northstar Metrics
  • Define OKRs
  • Learn how to launch a Moonshot

5 Putting it all together

In the final lesson, we will go over an entire run-down of an innovation case study to give perspective to your future projects.

Topics covered:

  • Define the four types of ‘Innovation’
  • Categorize real-world examples of innovation
  • Understand the risks of failing to innovate
  • Assign your business an innovation ranking

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