Product Marketing Course
Build an innovative product that captures demand and dominates the market
Approx. 2 hours | 5 lessons
In this course, you will learn how to:
- Identify market opportunities and validate product ideas with real customer insights.
- Develop a unique value proposition that differentiates your product from competitors.
- Build a go-to-market strategy that ensures strong adoption and sales.
- Use data to refine positioning, messaging, and product-market fit.
- Create a scalable growth plan for long-term success.
Trusted by marketers at
Master the process of building an innovative product to be first to market and lead the competition
Course Length:
Approx. 2 hours. 5 lessons.
Most product launches fail because they don’t stand out. Being innovative isn’t enough if no one understands why your product matters. The most successful companies know how to position, message, and launch products in a way that makes them the obvious choice. This course is built for product marketers, founders, and business leaders who want a repeatable system for launching, scaling, and dominating their category. Learn how to validate demand, refine messaging, and create a go-to-market plan that drives adoption and growth.
After completing this online course on building an innovative product, you will be able to assist your team and company with:
- Develop a product strategy that ensures market fit and demand.
- Position and message your product in a way that connects with customers.
- Execute a go-to-market plan that drives adoption and sales.
- Use customer insights and data to refine product development.
- Build a scalable product growth strategy for sustained success.
This course is for you if you are responsible for:
- Product marketers looking to improve positioning and go-to-market execution.
- Founders and entrepreneurs launching new products.
- Growth teams responsible for product adoption and retention.
- Business leaders who want to drive innovation and competitive advantage.
- Anyone involved in product development, marketing, or growth strategy.
Look no further than CXL, this is the best and most recommended course you will find on Building an Innovative Product.
Subscribe now and get access
Course Curriculum
Building an innovative product
Amazon’s success
Building an Innovative Product Pt. 1
Building an Innovative Product Pt. 2
Incentivizing innovation
Putting it all together
Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.
Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Building an Innovative Product Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.