Experiment to extract the best out of your LinkedIn campaigns.
Online course: LinkedIn Ads Experimentation
Skill level: Intermediate to Expert
Course length: 3h 03min | 24 lessons | 2 downloadable resources
Skills you will learn:
- Strategic Testing: Design a structured experimentation and testing framework on LinkedIn to plan statistically significant experiments.
- Experimentation Scalation: Scale your successful experiments to new audiences.
- LinkedIn Targeting: Know the different ways to find the best target audience using positive and negative targeting features.
Learn from LinkedIn ads agency founder “Tuned Social” and ex-LinkedIn manager, Rob Muldoon.
Some of the companies that train their teams at CXL:
Understand experimentation and testing frameworks that work for your business
There are many ways to make LinkedIn Ads work for your business, the real challenge is to explore the best way to maneuver the LinkedIn platform, and its audience to work for your business. This course will teach you that.
After completing the LinkedIn Ads Experimentation course, you’ll also be able to:
- Optimize experiments: Understand LinkedIn objectives, bidding types, and ad formats to set up experiments to find the best option for you.
- Leverage different ad formats: Learn what the best ad formats for engaging your audience are.
- Streamline cost: Understand how much you should be paying for your ads and turn it into powerful and cost-effective platform.
3h 03min. 24 lessons.
We’ve brought together the ultimate training to start experimenting with LinkedIn Ads, delivered by an expert who has been working with the platform his whole career. So you can be confident that by the end of this training, you’ll be able to maximize results.
Giving you a total of 3h 03min of deep, comprehensive learning across 24 lessons:
- The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
- You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified LinkedIn Ads Experimentation master.
Bring value to your team and your clients:
This course is for you if…
- You’re looking to properly explore LinkedIn and go from it being expensive and overwhelming to cost-effective and powerful.
- You’re a campaign manager who wants to learn which strategies work and which don’t on LinkedIn Ads.
- You’re responsible for scaling your successful campaigns and experiments to new audiences on LinkedIn.
Skills you will master
Join thousands of marketers all over the world who have leveled up their skills with CXL:
Get a lesson preview
Your course curriculum
LinkedIn Experimentation
1 Importance of Experimentation and Testing in LinkedIn Ads – what you unlock from testing.
2 Designing a Structured Experimentation Framework
3 Identifying key metrics and performance indicators
4 A/B testing and multivariate testing strategies
5 Evaluating results from testing
6 Testing audiences with native Linkedin targeting
7 Exclusions and how to negatively target
8 Using your own data to target on LinkedIn.
9 Analyzing advanced demographic breakdowns in tests
10 Best practices for ad copy and creative
11 Testing different objective options
12 How to test ad formats and variations
13 Understanding bidding on LinkedIn
14 Monitoring campaign performance and key metrics
15 Analyzing trends and identifying areas for improvement
16 Optimizing bids, budgets, and frequency
17 Conversion tracking and attribution analysis
18 Iterating and refining strategies based on data analysis
19 Scaling limitations and recognizing signs of diminishing returns
20 Additional levers available to scale Linkedin ad success
21 Setting up tracking mechanisms and pixels
22 Analyzing campaign data and generating reports
23 Presenting insights and recommendations to stakeholders
24 Final Exam: LinkedIn Experimentation
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 100+ other training programs.
or
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– Exclusive community.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.