Experiment to extract the best out of your LinkedIn campaigns.

Online course: LinkedIn Ads Experimentation

Skill level: Intermediate to Expert

Course length: 3h 03min | 24 lessons | 2 downloadable resources

Skills you will learn:

  • Strategic Testing: Design a structured experimentation and testing framework on LinkedIn to plan statistically significant experiments.
  • Experimentation Scalation: Scale your successful experiments to new audiences.
  • LinkedIn Targeting: Know the different ways to find the best target audience using positive and negative targeting features.

Learn from LinkedIn ads agency founder “Tuned Social” and ex-LinkedIn manager, Rob Muldoon.

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English subtitles Certificate included

Some of the companies that train their teams at CXL:

Understand experimentation and testing frameworks that work for your business

There are many ways to make LinkedIn Ads work for your business, the real challenge is to explore the best way to maneuver the LinkedIn platform, and its audience to work for your business. This course will teach you that.

After completing the LinkedIn Ads Experimentation course, you’ll also be able to:

  • Optimize experiments: Understand LinkedIn objectives, bidding types, and ad formats to set up experiments to find the best option for you.
  • Leverage different ad formats: Learn what the best ad formats for engaging your audience are.
  • Streamline cost: Understand how much you should be paying for your ads and turn it into powerful and cost-effective platform.

3h 03min. 24 lessons.

We’ve brought together the ultimate training to start experimenting with LinkedIn Ads, delivered by an expert who has been working with the platform his whole career. So you can be confident that by the end of this training, you’ll be able to maximize results.

Giving you a total of 3h 03min of deep, comprehensive learning across 24 lessons:

  • The course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
  • You’ll earn a certificate at the end of the course to prove to your employer, clients, and wider network that you’re a certified LinkedIn Ads Experimentation master.

Rob Muldoon

Founder @ Tuned Social: LinkedIn Ad Agency @ Ireland
Rob founded Tuned Social: LinkedIn Ads Agency and spent 7 years working at LinkedIn Marketing Solutions. Since 2014 he has managed ads for some of the largest LinkedIn advertisers in the world and consulted some of the most advanced users of the Campaign Manager platform.

Bring value to your team and your clients:

This course is for you if…

  • You’re looking to properly explore LinkedIn and go from it being expensive and overwhelming to cost-effective and powerful.
  • You’re a campaign manager who wants to learn which strategies work and which don’t on LinkedIn Ads.
  • You’re responsible for scaling your successful campaigns and experiments to new audiences on LinkedIn.

Skills you will master

ExperimentationLinkedIn AdsLinkedIn Ads Strategy

Join thousands of marketers all over the world who have leveled up their skills with CXL:

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  • Shape your experimentation into an structured framework

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Your course curriculum

LinkedIn Experimentation

1 Importance of Experimentation and Testing in LinkedIn Ads – what you unlock from testing.

Experimentation on LinkedIn: Why it’s important and the mindset you need to adopt.

2 Designing a Structured Experimentation Framework

Creating a structured framework to allow you to build statistically significant experiments in LinkedIn.

3 Identifying key metrics and performance indicators

How to identify meaningful metrics and KPIs to run conclusive experiments.

4 A/B testing and multivariate testing strategies

A/B testing and multi-variate testing: What do they mean and how you should use them

5 Evaluating results from testing

In this session, you’ll learn how to evaluate the results from your experiments. Where to look, what to look at, and when tests are statistically significant.

6 Testing audiences with native Linkedin targeting

The LinkedIn targeting options: How to structure your audience tests

7 Exclusions and how to negatively target

Negative targeting on LinkedIn: Excluding segments to tighten up your targeting

8 Using your own data to target on LinkedIn.

Using your own data to target on LinkedIn

9 Analyzing advanced demographic breakdowns in tests

The LinkedIn Demographics tool: Understanding how to read it.

10 Best practices for ad copy and creative

The best practices to get ahead of your competitors on copy and creative

11 Testing different objective options

The objective options on LinkedIn: What each of them mean and when to use them

12 How to test ad formats and variations

The LinkedIn Ad formats: What are your options

13 Understanding bidding on LinkedIn

Bidding on LinkedIn: What you need to know

14 Monitoring campaign performance and key metrics

The LinkedIn Campaign Manager reporting options.

15 Analyzing trends and identifying areas for improvement

How to LinkedIn Campaign Manager outputs and identify areas of improvement

16 Optimizing bids, budgets, and frequency

Improving performance by optimising bids, budgets and frequency

17 Conversion tracking and attribution analysis

Conversion tracking and attribution analysis: Using the available options to give you more intelligence

18 Iterating and refining strategies based on data analysis

Iterating and refining strategies based on data analysis: Understanding how to change your objectives, goals and strategy based on what you’ve learned

19 Scaling limitations and recognizing signs of diminishing returns

Scaling limitations and recognizing signs of diminishing returns

20 Additional levers available to scale Linkedin ad success

Additional levers to scale LinkedIn Ads success: Using multiple ad formats

21 Setting up tracking mechanisms and pixels

Setting up tracking mechanisms and pixels: Making your experiments as relevant as possible

22 Analyzing campaign data and generating reports

Analyzing campaign data and generating reports: The export options available and how to build your own reports in Excel

23 Presenting insights and recommendations to stakeholders

Presenting insights and recommendations to stakeholders: Making your hard work count with end decision makers

24 Final Exam: LinkedIn Experimentation

The final exam for the “LinkedIn Experimentation” course.

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Frequently asked questions


What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
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