Turn clicks into revenue with
LinkedIn ads experimentation
4h 25min | 20 lessons | 0 downloadable resources
In this course, you will learn how to:
- Run advanced LinkedIn ad experiments that consistently boost lead quality.
- Identify precisely which elements of your campaigns drive the best ROI.
- Prioritize LinkedIn tests effectively, saving budget and accelerating growth.
- Measure and interpret test results accurately to improve decision-making.
- Scale successful LinkedIn campaigns across your business with confidence.
Trusted by marketers at
LinkedIn ads can deliver powerful results, but most marketers aren’t testing effectively
Too many marketers run LinkedIn campaigns without clear, structured experimentation, missing out on valuable insights and leaving results to chance. This course changes that. It provides a systematic framework for running powerful tests, optimizing your campaigns, and achieving reliable, measurable growth from LinkedIn.
Master LinkedIn ads experimentation to improve campaign performance and maximize ROI
Course Length:
4h 25min. 20 lessons.
In this course, you’ll move beyond basic LinkedIn ad setups. You’ll learn advanced testing and optimization strategies that help you confidently pinpoint what truly works. With industry-leading insights and proven frameworks, you’ll be ready to consistently deliver improvements in lead quality, conversions, and ROI. Gain hands-on expertise in designing and running experiments, helping you test various ad formats, targeting, and bidding strategies to drive more efficient campaigns.
After completing this online course on LinkedIn ads experimentation, you will be able to assist your team and company with:
- Designing targeted tests to boost LinkedIn campaign effectiveness.
- Making data-driven optimizations to lower costs and improve results.
- Understanding exactly what content resonates with your LinkedIn audience.
- Building repeatable, scalable frameworks for LinkedIn experimentation.
- Clearly demonstrating the business value of your LinkedIn advertising efforts.
This course is for you if you are responsible for:
- Running or optimizing LinkedIn advertising campaigns.
- Driving growth and improving ROI from social advertising.
- Implementing testing and experimentation programs on LinkedIn.
- Identifying high-performing ad strategies to scale.
- Maximizing results and demonstrating clear value from LinkedIn marketing spend.
Look no further than CXL, this is the best and most recommended course you will find on LinkedIn Ads Experimentation.
Subscribe now and get access
Course Curriculum
LinkedIn Experimentation
Importance of Experimentation and Testing in LinkedIn Ads – what you unlock from testing.
Designing a Structured Experimentation Framework
Identifying key metrics and performance indicators
A/B testing and multivariate testing strategies
Evaluating results from testing
Testing audiences with native Linkedin targeting
Exclusions and how to negatively target
Using your own data to target on LinkedIn.
Analyzing advanced demographic breakdowns in tests
Best practices for ad copy and creative
Testing different objective options
How to test ad formats and variations
Understanding bidding on LinkedIn
Monitoring campaign performance and key metrics
Analyzing trends and identifying areas for improvement
Optimizing bids, budgets, and frequency
Conversion tracking and attribution analysis
Iterating and refining strategies based on data analysis
Scaling limitations and recognizing signs of diminishing returns
Additional levers available to scale Linkedin ad success
Setting up tracking mechanisms and pixels
Analyzing campaign data and generating reports
Presenting insights and recommendations to stakeholders
Final Exam: LinkedIn Experimentation
This online course
comes with a
Certificate
Completing this course earns you an official CXL LinkedIn Ads Experimentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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