Digital
Analytics
Minidegree
Get advanced-level skills in digital marketing analytics.
- Master Google Analytics and Tag Manager.
- Master the art of data storytelling.
- Learn how to present insights effectively.
- Become a digital analytics expert.
Some companies who train their teams at CXL
Taught by the top 1% of digital marketing analytics experts
Learn from the brightest minds in the industry. See how they set up their tracking and report on data in
practice. Learn how they use data to guide decision-making and unlock growth.
Cory
Watson
Senior
Full Stack
Developer
Fred
Pike
Google
Analytics
Expert
Russel
McAthy
CEO &
Co-founder
Ringside Data
Simo
Ahava
Co-founder
Simmer
Oy
Chris
Mercer
Co-founder
Measurement
Marketer
Tim
Wilson
Data &
Analytics
Expert
Become a pro at
digital marketing
analytics
After taking this extensive marketing analytics program, you will have complete mastery of digital analytics and marketing data. Learn everything you need to know about Google’s suite of tools, from Google Analytics to Tag Manager to Looker Studio.
Increase marketing performance with data-driven insights.
To do anything effectively in digital marketing, you have to be able to track data, extract data, and understand data. The decisions you and your team make should always be based on data, not on gut feelings. This program will teach you everything you need to know about tracking, understanding, and presenting data to help move the needle and drive growth for your company or clients.
After completing this program, you will:
- Master Google Analytics and Tag Manager.
- Master the art of data storytelling.
- Master Excell for marketing.
- Learn how to present insights effectively.
- Become a digital analytics expert.
This course is for you if you are responsible for:
- Reporting on marketing performance
- Setting up marketing reports
- Setting up conversion tracking
- Working with data to increase performance
- Data-driven growth initiatives
Subscribe now and get access
A collection of 12 courses designed to help you master digital marketing analytics
Minidegrees are collections of individual courses grouped together around a theme. The Digital Marketing Analytics Minidegree is designed to give you specialist-level skills in marketing analytics.
Google Analytics
Visualization and Attribution
Google Tag Manager
This minidegree
comes with a
Certificate
Completing this course earns you an official CXL Digital Analytics Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
Marketers choose CXL
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Digital Analytics Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this marketing analytics certificate, you will have complete mastery of digital analytics and expertise with using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio.
In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.
What does this training include?
Our Digital Analytics Minidegree includes 3 cumulative tracks, 12 courses, 54h 54min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Digital Analytics Minidegree Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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