Become great at organic social media
Learn to develop effective social media marketing campaigns.
Discover the type of content that works best across each platform, and master techniques for improving organic distribution.
By Phil Nottingham,
Founder @ Nott Media
Course length: 2h 40min
Some of the companies that train their teams at CXL:
Learn to create and distribute content like a pro
This course will give you all the ammunition you need to come up with fresh ideas, and ensure you’re creating and distributing content in the most effective way possible.
Competitive advantage in organic social media comes from understanding exactly how the platforms work, what resonates and why, and how you can create and distribute content that will stand out from the pack.
What you will learn in this course
- Learn to recognise the principles behind effective organic distribution on social media.
- Prepare for success through a planning framework that ensures resonant and share-worthy content is created.
- Differentiate between social media channels and explain which content formats tend to perform best.
- Create a content strategy that matches your brand with the right channels and media types to deliver meaningful results.
- Implement techniques for turning returning visitors into regular visitors.
- Propose value propositions for social media channels that create resonant brand positioning.
After taking this course you’ll…
- Understand the principles behind effective organic distribution on social media and how you can apply these principles throughout your campaigns
- Develop a multi-platform strategy, matching the strengths and opportunities of your brand, with a pre-production framework that ensures resonant content is always created
- Differentiate between different social media platforms according to media type, and be able to better predict success in advance of creative production
- Implement tactics for improving reach and engagement across social media platforms, and improve the success metrics for all your social content.
Skills you will master
Phil Nottingham
Founder @ Nott Media
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
Your course curriculum
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Learn Organic Social Media: FAQ
Who is this course for?
This course is essential for you if you want to understand exactly how organic social media works, what resonates and why, and how you can create and distribute content that will stand up from the pack.
Some careers that will especially benefit from this course are social media manager, content manager, PPC specialist, growth manager, and paid media specialist.
What will you learn?
After taking this course, you will:
- Understand the principles behind effective organic distribution on social media and how you can apply these principles throughout your campaigns
- Develop a multi-platform strategy, matching the strengths and opportunities of your brand, with a pre-production framework that ensures resonant content is always created
- Differentiate between different social media platforms according to media type, and be able to better predict success in advance of creative production
- Implement tactics for improving reach and engagement across social media platforms, and improve the success metrics for all your social content.
What does the course include?
Our Organic Social Media training includes 10 lessons, 1 downloadable resource, 2h 40min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Organic Social Media Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 40min long.