Master major PPC platforms like Google, Facebook, and LinkedIn Ads
Skill level: From absolute beginner to expert
Total program length: 11 courses | 58 bite-sized lessons | 45 downloadable resources
Overview: This program will make you a master of PPC ads – specifically, Facebook (Meta), Google ads and LinkedIn and as a result, you can confidently –
- Set up PPC campaigns from scratch in Google or Facebook for any audience at any stage of the funnel or buying journey.
- Audit campaigns to find money leaks, and test and optimize campaigns to drive even greater results for your company or clients.
- Write ad copy and craft creatives that encourage audience engagement and achieve higher conversions and deliver greater returns on ad spend.
Some of the companies that train their teams at CXL:
What you can do by the end of your training
This training will give you the hard skills and unshakeable confidence to set up any kind of PPC ad campaign – from top of funnel to retargeting – across Facebook (Meta) and Google.
You’ll also learn exactly what you need to do to A/B test campaigns, audit and troubleshoot existing campaigns, and improve campaign performance. So you can deliver better ROI and return on ad spend for your clients or your boss.
- You’ll understand what goes into ads and campaigns that convert – from copy to creatives, to tactical campaign and account structuring to drive performance across any marketing channel.
- You’ll know exactly how to set up any type of campaign from scratch – from choosing the right keywords and audiences, to tracking, allocating budgets, and beyond.
- You’ll be able to crack underperforming campaigns – conducting audits to uncover conversion and money leaks, and testing and analyzing data to optimize performance.
And these are just the highlights. Click here to check out the full description of this PPC ads training program.
Bring value to your company. Or your clients.
Brought to you by top-rated Google, Facebook and Meta PPC experts, this training program is a great fit for:
- In-house marketers – been using agencies to run your ads, but your boss wants you to bring it in-house? This training will give you the knowledge and skills to take it on confidently and deliver results as good as – or better – than dedicated PPC agencies.
- Marketing agencies – been advising clients on their marketing, but they want you to run their ads too? This program will show you how to deliver the high-quality results they expect from you so you can get paid generously for your work.
- Would-be PPC experts – excited by the potential for a freelance career in PPC, managing multiple clients on retainer? Or looking to join a great company or agency as a PPC expert? This program will take you from an absolute beginner (with zero experience) to a respected PPC professional.
- Social media managers – in-house or freelance, you’ve been driving great results from organic traffic since forever. This program will help you add PPC to your list of skills so you can transition into a different marketing role with a higher pay grade – or scale up your retainers with your clients.
11 Courses. 58 Lessons.
All bundled up in 1 deep training program.
For this training program, we’ve brought together 4 of our top-rated PPC courses – each delivered by a world-renowned PPC expert. Giving you the skills, knowledge, and playbooks to set up, test, audit, and optimize PPC campaigns with total confidence. Just as if you’ve been doing this for years.
It doesn’t matter whether you start with Google ads or Facebook ads courses. You’ll learn critical skills for working in each of these ad platforms – as well as acquire fundamental PPC skills which you can apply to any type of ad or ad platform.
- Each course is broken down into multiple bite-sized video lessons (with English subtitles) so you can conquer each new skill at a pace that suits you best.
- Each course is delivered by a genuine PPC expert, with years of experience managing not thousands, but millions of dollars in ad spend for some of the world’s most competitive companies.
- Each course comes with downloadable resources, from templates to step-by-step guides and playbooks. So you’ll always have something on hand to jog your memory, inspire you, or help you out if you get stuck.
- Each course comes with its own final exam and certification so you can prove to your employer, clients, and wider network that you’re a certified PPC master.
Check out what’s inside your
training program
Course #1: Facebook Ads For Beginners
Join your PPC expert as they take you on a deep dive into all facets of Facebook and Meta ads. From event tracking and domain verification to audience targeting, exclusions, creative strategies, and even which data points you should be tracking. These lessons will help you master it all – with confidence.
By the end of this course, you’ll be able to do this and more:
- Find your way around the ad interface and understand how tracking and data reporting work, including grasping the Meta Pixel and conversions API (CAPI).
- Set up tracking, structure efficient campaigns, allocate budget, and understand targeting options. As well as build experiments to test your creaties and optimize campaigns over time.
- Make creatives and write ad copy that converts even with today’s jaded audiences, without copying what competitors are doing.
Course #2: Advanced Facebook Ads
Now that you’ve locked in the core concepts and skills, this course will build on them to help you drive even greater ROAS for your boss or your clients across every campaign.
Explore carousel ads and dynamic product ads, deepen your understanding of interest targeting, and experiment with different forms of budget allocation – and gauge the impact on your results.
By the end of this course, you’ll be able to do this and more:
- Amplify the reach of your ads through better copy and creatives, combined with interest targeting, custom audiences, and lookalike audiences.
- Experiment with different types of budget allocation – campaign-by-campaign basis (CBO) or ad-set-by-ad-set basis (ABO).
- Understand the pros and cons of Advantage+, manual placements, and automated rules as well as how campaign structure impacts performance.
Course #3: Facebook Ads for Ecommerce
This course will help you understand the current landscape of the Facebook and Instagram environment, and the things you can do to continue winning in its new era.
By the end of this course, you’ll be able to do this and more:
- Understand what changed with iOS14, how that impacts your data, and how many ecommerce operators are shifting their expectations on valuing Facebook Ads.
- Evaluate the ever-expanding placements where ads can show on Facebook and Instagram, and what they generally accomplish in your marketing efforts.
- plan your creative performance and testing in an era where you have fewer insights than ever before.
Course #4: Google Ads For Beginners
Google ads might look overwhelming, but as soon as you can find your way around the Google ads interface you’ll be setting up campaigns in no time.
This crash course covers everything you need to know to run Google ads confidently. From an overview of the different conversion types and how to set up tracking, to search queries, keywords, and different match types.
By the end of this course, you’ll be able to do this and more:
- Understand how to conduct keyword research, how to set up bidding, and where to go in the platform for reporting.
- Measure conversions and Quality Score, and know how to analyze the results. And understand the differences between attribution models.
- Know how to use search query reports and auction insights, as well as audience segments, to gain critical insights that will improve campaign performance.
Course #5: Google Ads Experiments
Google will automatically handle split testing for you. But if you want to deliver even greater ROAS for the people you work with, you’ll need to roll up your sleeves and apply proper experimentation tactics and techniques.
This course will show you how to create custom experiments, how to test the impact of Performance Max campaigns, and how to experiment with responsive ads – so you can confidently go beyond the limits of Google’s auto optimizations.
By the end of this course, you’ll be able to do this and more:
- Run search experiments for responsive ads and combine them with Google’s auto-testing features to improve campaign performance and gain a competitive edge in the market.
- Build custom experiments and use different bidding types and audiences to maximize conversions against target CPAs, or maximize ROADS against target ROAS.
- Learn how to test specific copy points and landing pages through Ad Variations Experiment type, which is significantly different to other experiments.
Course #6: Google Ads for Ecommerce
In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.
By the end of this course, you’ll be able to do this and more:
- Spend less time managing details that Google is better at these days, so you can focus more on actual marketing. br>
- Understand how keywords are falling to the wayside in favor of user-based behavior signals, and the best ways to use them with Google Ads.
- Spend less time managing details that Google is better at these days, so you can focus more on actual marketing.
Course #7: Facebook Ads for Creative
Learn the #1 way to use Facebook Ads to grow your brand profitably.
By the end of this course, you’ll be able to do this and more:
- Internalize a framework for how to leverage still images, video, and copy to generate high-performing Facebook Ad creative no matter your production budget.
- Know how to use variations of “offers” to maximize the performance of your Facebook Ad creative.
- Understand how to build creative for both quality AND quantity to set your brand up for success that’s truly scalable.
Course #8: Advanced LinkedIn Ads
Understand the pitfalls to avoid on LinkedIn Ads and the most effective strategies to get optimal performance at the best costs from your campaigns.
By the end of this course, you’ll be able to do this and more:
- Master the bidding and budgeting strategies to get the lowest costs per click.
- Target exactly the right people in a systematic way that’s repeatable every time.
- Know the best tracking and attribution strategies to ensure you can trace your efforts all the way down to the results.
Course #9: Facebook Ads Experimentation
Facebook ads on a plateau? This course will teach you to turn them into high-converting campaigns with testing.
Leverage A/B testing for Facebook Ads to get breakthrough insights.
By the end of this course, you’ll be able to do this and more:
- Enhance customer experiences using techniques such as Dynamic Creative Optimization, Instant Experience design, and form optimization.
- Employ data-driven decision-making for ongoing improvement, maintaining flexibility for long-lasting success.
- Leverage continuous data-driven optimization and craft meaningful testing hypotheses, impactful experiments, and metrics.
Course #10: LinkedIn Ads Experimentation
This course will help you understand experimentation and testing frameworks on LinkedIn Ads that work specifically for your business.
By the end of this course, you’ll be able to do this and more:
- Design a structured experimentation and testing framework on LinkedIn to plan statistically significant experiments.
- Scale your successful experiments to new audiences.
- Know the different ways to find the best target audience using positive and negative targeting features.
Course #11: TikTok Ads
This course will help you get your TikTok ads off the ground.
By the end of this course, you’ll be able to do this and more:
- Optimize, and scale TikTok Ads.
- Learn the best type of creative to use on TikTok.
- Get familiar with current best practices.
Become a marketing leader when you subscribe to CXL
When you subscribe to CXL, you get immediate access to everything you need to advance your marketing career:
- 150+ courses covering every single topic and tactic related to lead generation, demand generation, analytics, and more, with new courses added every month.
- 10 minidegrees so you can develop deep specialization in the topics you love, from conversion rate optimization to demand creation and capture – and everything in between.
- 2,000+ practical playbooks you can try out today, that are currently being used by the top 1% of marketers worldwide.
7-day, no questions asked, money-back guarantee – signed up but don’t feel it’s a good fit? Just send us an email to [email protected] and we’ll refund you. Simple as that.
Want your boss to fund your training?
Click here to get a pitch deck, swipe files, and tips to help you convince them.
Team of 2 or more?
Click here to learn about CXL subscriptions for teams.
Join thousands of marketers all over the world who have leveled up their skills with CXL:
Frequently asked questions
This PPC ads training program is made up of 4 courses, covering everything you need to become a master of Facebook, Meta, and Google ads – from setting up campaigns from scratch to writing ad copy and optimizing performance.
In total, you get 6+ hours of training across 58 bite-sized lessons. As well as 47 downloadable resources.
That really depends on you as there’s a lot to get through. If you can study for 2-4 hours a day, you can probably get through this in less than a week.
But if you have 2 hours or less available for studying every week, it could take you a couple of weeks to finish this program.
Yes! Each course that makes up this training program is robust enough to stand alone by itself, and comes with a final exam. Meaning that you can earn a total of 4 certifications through this training program.
You can then add your skills to your LinkedIn profile and resume, or your company’s website for an extra professional boost.
Absolutely. Most bosses (and companies) are happy to pay for CXL training programs, courses, and mini degrees. But we know it can be awkward asking them, so here’s a pitch deck, some swipe files, and tips you can use to help get their stamp of approval.