Attract the right customers with better positioning
1h 17min | 9 lessons | 2 downloadable resources
In this course, you will learn how to:
- Differentiate your company from the competition.
- Avoid commoditization and price erosion.
- Develop effective messaging that aligns with your ideal customer.
- Understand the evolution of positioning in today’s media.
- Analyze case studies from top brands to inspire your own positioning strategy.
Some companies who train their teams at CXL
Stand out in a crowded market and attract your ideal customers
Many companies struggle with standing out in a saturated market, often getting lost among competitors and forced into price wars. This course helps you to differentiate your brand, ensuring messaging aligns with your ideal audience. You’ll learn how to create a unique positioning strategy that avoids commoditization, reduces price sensitivity, and builds strong customer loyalty. You’ll leave equipped to implement a positioning strategy that drives long-term success and market relevance.
Master positioning to differentiate your brand and drive lasting customer loyalty
Course Length:
1h 17min. 9 lessons.
This course teaches you to create a unique positioning strategy that helps differentiate your brand. By understanding the fundamentals of differentiation, you’ll learn how to avoid the pitfalls of commoditization and price erosion, building a unique identity for your ideal customer. From creating messaging that speaks directly to your target audience to analyzing effective positioning strategies from top brands, learn to make your brand stand out. Leave with the skills to refine your market approach, attract loyal customers, and achieve sustainable growth.
After completing this online course on positioning you will be able to assist your team and company with:
- Developing a clear, differentiated brand positioning strategy.
- Crafting targeted messaging that aligns with ideal customers.
- Avoiding commoditization and building a distinct brand identity.
- Applying proven positioning frameworks to enhance market impact.
- Using case studies to inspire innovative positioning solutions.
This course is for you if you are responsible for:
- Defining and refining your company’s brand strategy.
- Leading or managing marketing and brand positioning.
- Increasing customer loyalty and reducing price sensitivity.
- Developing impactful messaging for target audiences.
- Differentiating your company from competitors in the marketplace.
Subscribe now and get access
Course Curriculum
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Brendan is an author and award-winning messaging expert and the founder of The Daily Creative.
He is the creator of a simple, story-driven communications framework that allows organizations to clearly differentiate themselves in the marketplace, transforming them into a Market of One—an organization that is sought after for what makes it unique.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Positioning Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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