Attract more customers and dominate your market with strategic positioning
1h 17min | 9 lessons | 3 downloadable resources
In this course, you will learn how to:
- Develop a positioning strategy that makes your brand stand out.
- Identify and communicate your unique value in a crowded market.
- Create messaging that aligns with your ideal customers.
- Align your marketing, sales, and product strategy around strong positioning.
- Build long-term brand differentiation that drives loyalty and growth.
Trusted by marketers at
If customers can’t see what makes you different, they won’t choose you
Being just “another option” in your industry leads to price wars and low margins. Without a strong positioning strategy, businesses struggle to attract the right customers and establish authority in their market. This course gives you the tools to define a clear, compelling market position, so you become the obvious choice, not just an alternative.
Master positioning to differentiate your brand and drive lasting customer loyalty
Course Length:
1h 17min. 9 lessons.
Having a great product isn’t enough if customers don’t understand why they should choose you. This course is built for marketers and business leaders who want to create a strong, differentiated position that attracts the right audience and drives real business growth. Every strategy is tested, and every framework is designed to help you communicate value clearly, outshine competitors, and establish a brand that people trust and prefer. Learn how to develop a positioning strategy that increases demand, builds loyalty, and makes your brand the obvious choice.
After completing this online course on positioning, you will be able to assist your team and company with:
- Define a market position that makes your brand the go-to choice.
- Communicate your unique value in a way that resonates with customers.
- Align brand messaging with customer needs and expectations.
- Create a positioning strategy that strengthens your competitive advantage.
- Build a long-term brand identity that drives loyalty and sales.
This course is for you if you are responsible for:
- Marketers responsible for brand positioning and messaging.
- Founders and business owners who want to stand out in their market.
- Growth teams focused on customer acquisition and retention.
- CMOs and brand strategists developing market differentiation strategies.
- Anyone who wants to create a brand that attracts and retains the right customers.
Look no further than CXL, this is the best and most recommended course you will find on Positioning.
Subscribe now and get access
Course Curriculum
Positioning
The 8 Elements of Your Positioning Story
How to Identify Your Best Customers
How to Mine Your Best Customers for Effective Positioning
How to Identify Your Demand Type
How to Identify a Compelling Change, Stakes & Villain
How to Craft an Effective Promised Land & ID Your Superpowers, and Harvest Compelling Proof
How to Create a Memorable Simple Promise
How to Test Your Positioning Story and Roll It Out to Dominate Your Market
Brendan is an author and award-winning messaging expert and the founder of The Daily Creative.
He is the creator of a simple, story-driven communications framework that allows organizations to clearly differentiate themselves in the marketplace, transforming them into a Market of One—an organization that is sought after for what makes it unique.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Positioning Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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