Attract more customers and dominate your market with strategic positioning
1h 17min | 9 lessons | 3 downloadable resources
In this course, you will learn how to:
- Develop a positioning strategy that makes your brand stand out.
- Identify and communicate your unique value in a crowded market.
- Create messaging that aligns with your ideal customers.
- Align your marketing, sales, and product strategy around strong positioning.
- Build long-term brand differentiation that drives loyalty and growth.
From CXL, trusted by 90,000+ marketers at companies like these:
If customers can’t see what makes you different, they won’t choose you
Being just “another option” in your industry leads to price wars and low margins. Without a strong positioning strategy, businesses struggle to attract the right customers and establish authority in their market. This course gives you the tools to define a clear, compelling market position, so you become the obvious choice, not just an alternative.
Master positioning to differentiate your brand and drive lasting customer loyalty
Course Length:
1h 17min. 9 lessons.
Having a great product isn’t enough if customers don’t understand why they should choose you. This course is built for marketers and business leaders who want to create a strong, differentiated position that attracts the right audience and drives real business growth. Every strategy is tested, and every framework is designed to help you communicate value clearly, outshine competitors, and establish a brand that people trust and prefer. Learn how to develop a positioning strategy that increases demand, builds loyalty, and makes your brand the obvious choice.
After completing this online course on positioning, you will be able to assist your team and company with:
- Define a market position that makes your brand the go-to choice.
- Communicate your unique value in a way that resonates with customers.
- Align brand messaging with customer needs and expectations.
- Create a positioning strategy that strengthens your competitive advantage.
- Build a long-term brand identity that drives loyalty and sales.
This course is for you if you are responsible for:
- Marketers responsible for brand positioning and messaging.
- Founders and business owners who want to stand out in their market.
- Growth teams focused on customer acquisition and retention.
- CMOs and brand strategists developing market differentiation strategies.
- Anyone who wants to create a brand that attracts and retains the right customers.
Look no further than CXL, this is the best and most recommended course you will find on Positioning.
Subscribe now and get access
Black Friday offer: 25% off, already applied. A year of CXL, 80+ courses included.
Course Curriculum
Positioning
The 8 Elements of Your Positioning Story
How to Identify Your Best Customers
How to Mine Your Best Customers for Effective Positioning
How to Identify Your Demand Type
How to Identify a Compelling Change, Stakes & Villain
How to Craft an Effective Promised Land & ID Your Superpowers, and Harvest Compelling Proof
How to Create a Memorable Simple Promise
How to Test Your Positioning Story and Roll It Out to Dominate Your Market
Brendan is an author and award-winning messaging expert and the founder of The Daily Creative.
He is the creator of a simple, story-driven communications framework that allows organizations to clearly differentiate themselves in the marketplace, transforming them into a Market of One—an organization that is sought after for what makes it unique.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Positioning Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
This is what marketers said after our live workshops and courses
B2B eCommerce platform
Sales signed off the target in writing before the brief passed Gate 1. Five review rounds took the drafts to 87% and 96%.
Campaign engine
Co-Founder, Feral MKT
“That alone used to take me a whole day working in AI-assisted mode (more days without AI), since I had to write all the copy from scratch because I didn’t like what Claude used to give me. This time it took me about an hour.”
Campaign engine
Fractional CMO & GTM Strategist
“I fixed the site and Crunchbase last week and reran Build 1 this morning with the same questions, tools and judge. Accuracy went from 53% to 71%, and wrong answers went from three to none.”
AI visibility tracker
Social club for people 60+, pre-launch
A paid first dinner, to test whether older adults will pay for it themselves. All four channels reached ship after 9 fixes.
Campaign engine
Senior copywriter, elective healthcare agency
“I was really impressed with how it handled the copy, including adding a medical compliance check due to the industry I work in … I loved all of the quality checks and scoring, since I usually do that type of QA work manually.”
Campaign engine
Clinic management software
A campaign to win 50 demo or trial requests in 7 weeks: five channels, all drafted and through Gate 2.
Campaign engine
E-commerce & Brand Strategist
“I built a visual plugin on top of your Marketing Brain, two actually: Visual Brain for the brand’s visual direction and Product Visual for product image storyboards … I put my own brand through it and it already gives me something I can work with.”
Own plugins on Marketing Brain
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Last cohort
Fractional CMO practice, launching
Tested a new fractional CMO offer on her own website, using public data only.
Marketing Brain
Marketing Communications Manager, TXI
“Connecting my systems made the biggest difference. Pulling deals straight from our HubSpot CRM, plus Semrush data on our content, gave the ICP and the messaging real evidence instead of guesses.”
Marketing Brain
Director of Messaging
“Being able to identify valuable work to be done, build a workflow/agent to do it effectively and consistently, and deploy it across my team will be a skill that sets my team and I apart within the org.”
Workflows
Marketing agency for health clinics
Ran the brand book through it: every claim about the buyer came back tagged hypothesis or blank.
Marketing Brain
Content Strategist
“This course got me to take writing instructions seriously and tailor them to how I work. Before, I was mostly just chatting with AI. Now I’m trying to build actual workflows.”
Workflows
Founder, Mesh Creative Studios
“Biggest learning: the review forced me to stop claiming things I hadn’t proven yet.”
Campaign engine
Here is what other marketers said
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Frequently asked questions
About CXL
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value. Includes a 7-day refund window.
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
Quarterly and monthly plans are not covered by the refund policy. However, you can reach out to Support if you’d like to remove the automatic renewal.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the Marketing Engineer cohort and the subscription?
The Marketing Engineer cohort is 8 live weeks, starting 11 January with setup. You build a working marketing system and get certified on it, not on attendance. It comes with the annual subscription.
The subscription gives you access to our library of 80+ B2B marketing and AI courses. The annual subscription also includes every live cohort and new live workshops every month.
Does the Marketing Engineer cohort include access to the full CXL course library?
Yes. The cohort comes with the annual subscription, which includes the 80+ on-demand courses and every minidegree.
It also includes every live cohort in your year, the community and every update to the systems you build.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
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