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Attract more customers and dominate your market with strategic positioning

1h 17min | 9 lessons | 3 downloadable resources

In this course, you will learn how to:

  • Develop a positioning strategy that makes your brand stand out.
  • Identify and communicate your unique value in a crowded market.
  • Create messaging that aligns with your ideal customers.
  • Align your marketing, sales, and product strategy around strong positioning.
  • Build long-term brand differentiation that drives loyalty and growth.

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English subtitles Certificate included
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If customers can’t see what makes you different, they won’t choose you

Being just “another option” in your industry leads to price wars and low margins. Without a strong positioning strategy, businesses struggle to attract the right customers and establish authority in their market. This course gives you the tools to define a clear, compelling market position, so you become the obvious choice, not just an alternative.

Master positioning to differentiate your brand and drive lasting customer loyalty

Course Length:
1h 17min. 9 lessons.

Having a great product isn’t enough if customers don’t understand why they should choose you. This course is built for marketers and business leaders who want to create a strong, differentiated position that attracts the right audience and drives real business growth. Every strategy is tested, and every framework is designed to help you communicate value clearly, outshine competitors, and establish a brand that people trust and prefer. Learn how to develop a positioning strategy that increases demand, builds loyalty, and makes your brand the obvious choice.

After completing this online course on positioning, you will be able to assist your team and company with:

  • Define a market position that makes your brand the go-to choice.
  • Communicate your unique value in a way that resonates with customers.
  • Align brand messaging with customer needs and expectations.
  • Create a positioning strategy that strengthens your competitive advantage.
  • Build a long-term brand identity that drives loyalty and sales.

This course is for you if you are responsible for:

  • Marketers responsible for brand positioning and messaging.
  • Founders and business owners who want to stand out in their market.
  • Growth teams focused on customer acquisition and retention.
  • CMOs and brand strategists developing market differentiation strategies.
  • Anyone who wants to create a brand that attracts and retains the right customers.

Look no further than CXL, this is the best and most recommended course you will find on Positioning.

Subscribe now and get access

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Course Curriculum

Positioning

The 8 Elements of Your Positioning Story

David Cancel, the CEO of one of the fastest-growing start-ups in the world, is famous for saying, “Product-based differentiation is going away. Act accordingly.” So what is effective today? Story-driven positioning. A differentiation strategy that reli

How to Identify Your Best Customers

Great positioning is effective not because you are great, but because you promise transformation for someone else. To make a strong promise, you must have a specific target in mind. In this lesson, we’ll learn three techniques to identify your best cus

How to Mine Your Best Customers for Effective Positioning

The most effective companies don’t position products in a vacuum. They rely on the voice of their customer to frame the language they use. In this lesson, you’ll learn a 12-question framework to mine your customers for insights, so you can create an ir

How to Identify Your Demand Type

Great positioning is about creating change — making it imperative that your best customers do something now. But you can’t create change without understanding your customer’s status quo and frame of reference. How you position that change depends on yo

How to Identify a Compelling Change, Stakes & Villain

In the modern world, it’s not your competitors who pose the biggest threat to your business. It’s the status quo. Yet top companies like Drift, Salesforce, Zuora, Nike and others have learned a framework that allows them to position effectively in an e

How to Craft an Effective Promised Land & ID Your Superpowers, and Harvest Compelling Proof

“People like us do things like this.” Seth Godin explains that this is the essence of great marketing. Your best customers will act when they believe that your product will help them become a better version of themselves. When they believe that people

How to Create a Memorable Simple Promise

If you ask your team or your market about what your company does, what will they say? If they can’t tell you in a sentence the change you’re creating, you have a positioning problem. In this lesson, you’ll learn how to craft a memorable simple promise.

How to Test Your Positioning Story and Roll It Out to Dominate Your Market

Will the story resonate? And if so, what is the most effective way to bring your story to the market? This is what we’ll explore in this lesson. Topics Covered: How to craft a memorable roll-out strategy that breaks through the noiseHow to build effect

Brendan Dell

Founder @ The Daily Creative

Brendan is an author and award-winning messaging expert and the founder of The Daily Creative.

He is the creator of a simple, story-driven communications framework that allows organizations to clearly differentiate themselves in the marketplace, transforming them into a Market of One—an organization that is sought after for what makes it unique.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Positioning Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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