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Build a winning ecommerce tech stack

2h 00min | 11 lessons | 2 downloadable resources

In this course, you will learn how to:

  • Understand the components of a modern ecommerce tech stack for consumer brands.
  • Identify the role and core business requirements of each significant software in the tech stack.
  • Plan a tech stack that aligns with your business’s scale and needs using a straightforward evaluation framework.
  • Evaluate leading tech solutions and determine their fit for your specific business objectives.
  • Translate business needs into effective tech solutions to improve operational efficiency and growth.

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English subtitles Certificate included
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Build a relevant tech stack to support business needs and drive growth

Many ecommerce businesses struggle with fragmented, outdated, or ineffective technology systems that slow growth and customer experience. This course gives you the expertise to assess, design, and implement a powerful tech stack for your business needs. Learn about evaluating software solutions, aligning tech tools with your business goals, and creating a scalable, efficient infrastructure. By mastering your tech stack, you can improve operational efficiency, deliver superior customer experiences, and position your business for long-term growth and adaptability.

Master your ecommerce tech stack for optimal efficiency and growth

Course Length:
2h 00min. 11 lessons.

This course provides you with the knowledge to build and manage a tech stack that aligns with your ecommerce business goals. You’ll learn how to evaluate and integrate the best technology solutions to improve operational workflows, improve customer experience, and scale your business. By understanding how to configure, connect, and optimize various ecommerce tools, you’ll optimize operations for higher conversions and growth.

After completing this online course on ecommerce tech stack you will be able to assist your team and company with:

  • Assessing and selecting the right tools and platforms for ecommerce needs.
  • Integrating systems for better data flow and operational efficiency.
  • Optimizing customer-facing technology to enhance user experience.
  • Streamlining backend processes to improve productivity.
  • Implementing scalable tech solutions to support growth goals.

This course is for you if you are responsible for:

  • Ecommerce management and strategy.
  • Technology and operations integration.
  • Customer experience and digital performance.
  • IT and software decision-making for ecommerce.
  • Business growth and scalability initiatives.

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Course Curriculum

Ecommerce tech stack

1 Choosing your ecommerce platform

Navigate the ecommerce platform landscape by understanding the benefits and limitations of each major platform.

2 Headless commerce – what it is, what it isn’t

Headless is an over-hyped technical term that’s been twisted to be nearly meaningless. Learn what it really means and when and where it’s a useful technical configuration.

3 Building beautiful pages on Shopify

In this lesson, you will learn how to use different tools to create product pages, landing pages, and even blog pages. When each tool is appropriate and how to get started.

4 Standard Shopify apps to extend functionality

Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

5 Common martech needs

Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

6 Marketing automation

Marketing automation and CRM play a different role in ecommerce than they do in B2B fields. See how merchants use the leading solution to grow repeat revenue.

7 SMS solutions

The three major SMS solution providers for SMB ecommerce, their market position differs, and when to use each.

8 Customer service solutions

An overview of the SMB ecommerce landscape for customer service software solutions.

9 Fulfillment integrations

What do major fulfillment integrations do, and when might you consider for each type for your business.

10 Accounting integrations

What’s the role of accounting software in the overall tech stack, and when does it require an ERP instead?

Dave Rekuc

VP of Marketing @ 4x400

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Tech Stack Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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