Build a high-performing ecommerce tech stack
2h 00min | 10 lessons | 2 downloadable resources
In this course, you will learn how to:
- Select the right ecommerce tools for marketing, operations, and customer experience.
- Build a fully integrated tech stack that eliminates inefficiencies.
- Optimize automation to improve workflows and reduce manual effort.
- Use data and analytics tools to track performance and drive smarter decisions.
- Scale your ecommerce infrastructure to support long-term business growth.

Trusted by marketers at






The wrong tech stack wastes money and slows your business down
Using the wrong tools, or failing to integrate them properly, creates bottlenecks that hold your business back. When data is fragmented and systems don’t communicate, decision-making suffers, operations slow down, and customers feel the impact. The best ecommerce brands build a tech ecosystem that powers efficiency, improves customer experience, and drives revenue. This course gives you the exact strategy to get your ecommerce tech stack right from the start.

Master your ecommerce tech stack for optimal efficiency and growth
Course Length:
2h 00min. 10 lessons.
Your tech stack should do more than just support operations, it should help you sell more, serve customers better, and scale faster. The most successful ecommerce brands use technology strategically to streamline workflows, improve personalization, and maximize customer lifetime value. This course provides a step-by-step framework to build, optimize, and scale a tech stack that works as a competitive advantage for your business.
After completing this online course on ecommerce tech stack, you will be able to assist your team and company with:
- Choose the right tools to support your ecommerce business goals.
- Integrate key systems to improve efficiency and customer experience.
- Automate processes to reduce workload and increase productivity.
- Track and analyze performance with the right data and analytics tools.
- Build a future-proof tech stack that scales as your business grows.
This course is for you if you are responsible for:
- Ecommerce marketers looking to improve automation and personalization.
- Founders and business owners who need a streamlined tech stack.
- Growth teams responsible for optimizing conversion rates and retention.
- Operations and IT teams managing ecommerce platforms and integrations.
- Anyone involved in selecting and implementing ecommerce technology.
Look no further than CXL, this is the best and most recommended course you will find on Building an Ecommerce Tech Stack.

Subscribe now and get access
Course Curriculum
Ecommerce tech stack
Choosing your ecommerce platform
Headless commerce – what it is, what it isn’t
Building beautiful pages on Shopify
Standard Shopify apps to extend functionality
Common martech needs
Marketing automation
SMS solutions
Customer service solutions
Fulfillment integrations
Accounting integrations

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Ecommerce Tech Stack Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Thousands of marketers choose CXL
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period

Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Old playbooks are burning your budget.
Discover the new ones filling the pipeline.
Subscribe to our weekly, expert-led newsletter.
We find and report on case studies, success stories, and playbooks that are working out there right now.
Join 150,000+ marketers | Subscribe to our educational newsletter