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Build a high-performing ecommerce tech stack

2h 00min | 10 lessons | 2 downloadable resources

In this course, you will learn how to:

  • Select the right ecommerce tools for marketing, operations, and customer experience.
  • Build a fully integrated tech stack that eliminates inefficiencies.
  • Optimize automation to improve workflows and reduce manual effort.
  • Use data and analytics tools to track performance and drive smarter decisions.
  • Scale your ecommerce infrastructure to support long-term business growth.

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English subtitles Certificate included
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The wrong tech stack wastes money and slows your business down

Using the wrong tools, or failing to integrate them properly, creates bottlenecks that hold your business back. When data is fragmented and systems don’t communicate, decision-making suffers, operations slow down, and customers feel the impact. The best ecommerce brands build a tech ecosystem that powers efficiency, improves customer experience, and drives revenue. This course gives you the exact strategy to get your ecommerce tech stack right from the start.

Master your ecommerce tech stack for optimal efficiency and growth

Course Length:
2h 00min. 10 lessons.

Your tech stack should do more than just support operations, it should help you sell more, serve customers better, and scale faster. The most successful ecommerce brands use technology strategically to streamline workflows, improve personalization, and maximize customer lifetime value. This course provides a step-by-step framework to build, optimize, and scale a tech stack that works as a competitive advantage for your business.

After completing this online course on ecommerce tech stack, you will be able to assist your team and company with:

  • Choose the right tools to support your ecommerce business goals.
  • Integrate key systems to improve efficiency and customer experience.
  • Automate processes to reduce workload and increase productivity.
  • Track and analyze performance with the right data and analytics tools.
  • Build a future-proof tech stack that scales as your business grows.

This course is for you if you are responsible for:

  • Ecommerce marketers looking to improve automation and personalization.
  • Founders and business owners who need a streamlined tech stack.
  • Growth teams responsible for optimizing conversion rates and retention.
  • Operations and IT teams managing ecommerce platforms and integrations.
  • Anyone involved in selecting and implementing ecommerce technology.

Look no further than CXL, this is the best and most recommended course you will find on Building an Ecommerce Tech Stack.

Subscribe now and get access

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Course Curriculum

Ecommerce tech stack

Choosing your ecommerce platform

Navigate the ecommerce platform landscape by understanding the benefits and limitations of each major platform.

Headless commerce – what it is, what it isn’t

Headless is an over-hyped technical term that’s been twisted to be nearly meaningless. Learn what it really means and when and where it’s a useful technical configuration.

Building beautiful pages on Shopify

In this lesson, you will learn how to use different tools to create product pages, landing pages, and even blog pages. When each tool is appropriate and how to get started.

Standard Shopify apps to extend functionality

Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

Common martech needs

Shopify is a powerful ecommerce platform but relies on apps to extend its functionality. These are the most common needs and my recommended apps for ecommerce merchants.

Marketing automation

Marketing automation and CRM play a different role in ecommerce than they do in B2B fields. See how merchants use the leading solution to grow repeat revenue.

SMS solutions

The three major SMS solution providers for SMB ecommerce, their market position differs, and when to use each.

Customer service solutions

An overview of the SMB ecommerce landscape for customer service software solutions.

Fulfillment integrations

What do major fulfillment integrations do, and when might you consider for each type for your business.

Accounting integrations

What’s the role of accounting software in the overall tech stack, and when does it require an ERP instead?

Dave Rekuc

VP of Marketing @ 4x400

Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Tech Stack Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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