Become great at defining the best ecommerce tech stack
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
- Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
- Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
- Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.
By Dave Rekuc,
VP of Marketing @ 4×400
Course length: 2h 00min
Some of the companies that train their teams at CXL:
Introduction video
This course is essential for you if…
- You work in a small to mid-size ecommerce business and are a tech solution decision-maker.
- You’re an ecommerce business without a trusted in-house guide to translate business needs into tech solutions.
- You’re an executive in an ecommerce business and need a better understanding of your tech stack to make better decisions.
After taking this course you will…
- Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
- Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
- Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.
Skills you will master
Victor A.
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Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
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Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
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Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
Your course curriculum
Ecommerce tech stack
1 Choosing your ecommerce platform
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
2 Headless commerce – what it is, what it isn’t
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
3 Building beautiful pages on Shopify
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
4 Standard Shopify apps to extend functionality
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
5 Common martech needs
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
6 Marketing automation
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
7 SMS solutions
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
8 Customer service solutions
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
9 Fulfillment integrations
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
10 Accounting integrations
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
Dave Rekuc
VP of Marketing @ 4x400
Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.
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Learn how to build an ecommerce tech stack: FAQ
Who is this course for?
This course is essential for you if…
- You work in a small to mid-size ecommerce business and are a tech solution decision-maker.
- You’re an ecommerce business without a trusted in-house guide to translate business needs into tech solutions.
- You’re an executive in an ecommerce business and need a better understanding of your tech stack to make better decisions.
Some careers that will especially benefit from this course are web developer, ecommerce manager, ecommerce marketer, growth manager, or SEO specialist.
What will you learn?
After taking this course, you will:
- Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
- Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
- Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.
What does the course include?
Our Ecommerce Tech Stack training includes 11 lessons, 1 downloadable resource, 2h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Ecommerce Tech Stack Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.