Improve data collection using
Google Tag Manager
8h 43min | 22 lessons
In this course, you will learn how to:
- Use Google Tag Manager to deploy and manage tracking tags without relying on developers.
- Set up and organize tags, triggers, and variables to enhance tracking and data collection.
- Implement cross-domain and custom tracking for better user journey analysis.
- Manage the Google Tag Manager “dataLayer” to collect detailed user interaction data.
- Automate tracking events and create retargeting and tracking pixels to optimize campaigns.
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Simplify tracking and identify hidden opportunities with powerful analytics
Many teams face delays and inefficiencies when relying on developers to implement tracking tags, leading to missed opportunities for data collection and campaign optimization. This course helps you to take control of your tracking setup using Google Tag Manager, allowing you to deploy and manage tags independently. By mastering tag organization, cross-domain tracking, and dataLayer management, you’ll improve data collection, tracking accuracy, and enhance your ability to optimize marketing efforts.
Master Google Tag Manager for beginners and gain control over your tracking and analytics
Course Length:
8h 43min. 22 lessons.
This course provides a step-by-step guide to mastering Google Tag Manager, allowing you to deploy tags, track events, and manage your analytics without relying on developers. You’ll learn how to simplify cross-domain tracking, create custom events, and use the dataLayer to track detailed user interactions. By the end of the course, you’ll have the skills to enhance your analytics and make data-driven marketing decisions confidently.
After completing this online course on Google Tag Manager for beginners, you will be able to assist your team and company with:
- Deploying tracking tags independently, without developer assistance.
- Setting up custom events and variables for granular tracking.
- Implementing cross-domain tracking for more accurate data collection.
- Managing and optimizing the data layer to capture deeper insights.
- Enhancing marketing campaign effectiveness with real-time data.
This course is for you if you are responsible for:
- Managing marketing campaigns and analytics.
- Implementing tracking and conversion pixels.
- Optimizing website performance with detailed user behavior data.
- Creating and managing analytics reports.
- Managing and troubleshooting tracking issues.
Subscribe now and get access
Course Curriculum
Google Tag Manager for Beginners
Welcome to Google Tag Manager Basics
Your Introduction to Google Tag Manager for Beginners
Get to Know GTM: Tags
Get to Know GTM: Triggers
Get to Know GTM: Variables
Get to Know GTM: Data Layer
Get to Know GTM: Organization
Get to Know GTM: Preview Mode
Get to Know GTM: Workflow
Getting Started: Creating Your First Tag
Getting Started: Scripts and Pixels
Tracking Engagement: Clicks and Times
Tracking Engagement: Scroll
Tracking Engagement: YouTube Videos
Data Layer 101: Storing Details
Data Layer 101: Reading Details
Tracking Ecommerce – The Basics
Deep Dive: Cross-Domain Measurement
Deep Dive: Tag Sequencing
Deep Dive: Formatting Variables
Wrap Up and Resources
Mercer (as he’s known) is the co-founder of MeasurementMarketing.io and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics and Google Tag Manager since 2013. He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit, Digital Growth Unleashed, and Social Media Marketing World.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Tag Manager for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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