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Become great at Google Tag Manager

Master fundamentals of Google Tag Manager

Online course:
GTM for beginners

By Chris Mercer, Co-Founder of MeasurementMarketing.io

Course length: 7h 00min

Start 7-day trial for $1

This training program will give you

  • A knowledge of how to use Google Tag Manager to deploy third-party tracking scripts.
  • The power to set up tracking without having to rely on a developer.
  • A system you can immediately use to make sure all of your tags (HotJar, Optimizely, Mixpanel, etc.) stay organized.

Introduction video

Google Tag Manager is an essential skill of any technical digital marketer or analyst

Google Tag Manager probably isn’t something that keeps you up at night, wondering where you’re falling short skillwise. But if you’re in digital marketing, maybe it should be.

Google Tag Manager is a control center for your online data

What is a tag manager, anyway?

It’s like a control center for your data. If you’re operating without a control center, you’re not getting all the value out of your data measurement and analysis.

Maybe you’ve even installed Google Tag Manager and started to play around with it, but you realized it wasn’t as intuitive as you first thought. This is common. Thing is, while some of the basics are easy to get down (setting up tags, for instance), the power of Google Tag Manager goes far beyond these things. But even with some preliminary skills, you can do some awesome things with GTM.

Laura B.

Director of Media & Digital Strategy @ Mandala Agency

US

The content is insightful, actionable and doable.

I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.

Alex B.

Paid Search Analyst @ ConversionWhale

US

CXL Institute has helped me tremendously in my journey to become the best digital marketer I can be.

It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!

Ap S.

Account Manager @ ePPC Digital

Estonia

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.

Google Tag Manager opens up new worlds for you with analytics and optimization

Wouldn’t it be nice to simplify cross-domain tracking so your data is actually useful? To set up custom events and variables to track on page activity with greater granularity? To allow your marketing team to deploy tags without calling over a developer to help out?

Google Tag Manager solves so many of the most common problem marketers have with analytics.

Playing around by yourself can be valuable, but it’s so much more efficient to watch over an expert’s shoulder as they show you the ins and outs, the most important and powerful use cases, of Google Tag Manager.

“I’d go so far as to say that a [Tag Management System] is practically a prerequisite to managing analytics efficiently, and ultimately to deriving serious value from analytics at all.”

Nick Iyengar in MarTechToday, 2016

Tag management is relatively new in the grand scheme of the digital marketing world. It’s only going to become more and more important to know and master in the years to come, especially if you’re in digital marketing.

Take the time and invest in yourself; your future in marketing may depend on it.

This course is right for you if…

  • You’re a digital marketer who wants to increase the value you provide to the company (and get paid more).
  • You’re an analyst who wants to derive more value from their data and open up your analytics insights to your organization, even those without technical skills.
  • You want to accomplish things like cross-domain tracking, custom tracking, enhanced ecommerce tracking, and tag deployment – with ease.
  • You’re tired of having to rely on developers to set up tracking for you.
  • You want to supercharge the analytics skills you already have, and get more out of the data you’re currently working with.

This course is probably not for you if…

  • You consider yourself an advanced Google Tag Manager user.
  • You’re bored by this analytics and “tracking” stuff, and just want to be creative

About
Chris Mercer

Mercer (as he’s known) is the co-founder of MeasurementMarketing.io and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics and Google Tag Manager since 2013.

He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit, Digital Growth Unleashed, and Social Media Marketing World.

8-class intensive
training course on Google Tag Manager

CXL Institute brings you an in-depth online training course led by analytics and tag management expert, Chris Mercer, of Seriously Simple Marketing.

This course will make you effective at using Google Tag Manager to increase your analytics powers at your company.

If you’re on a small team, you’ll be a hero. If you’re a marketer or an analyst at a larger organization, the value you bring to your role will drastically increase.

  • Be competent in one of the most useful tools out there for a digital marketer.
  • Confidently know that your tracking isn’t broken
  • Use Google Tag Manager to deploy third party tracking scripts
  • Set up tracking without having to rely on a developer
  • Get more insights from your data with advanced tracking.
  • Build a system you can use immediately to make sure your tags stay organized

When you complete this course, you’ll be able to

GTM expert Chris Mercer will pull back the curtain and let you watch over his shoulder as he shows you:

  • How to use tags, triggers, and variables to customize your tracking and get more value from your data
  • How to do simple cross-domain tracking
  • How to use GTM to send multiple sources of data to Google Analytics
  • How to create automatic tracking events
  • How to set up retargeting and tracking pixels for customer acquisition campaigns
  • How to use the GTM “dataLayer” feature
  • How to add users and manage workflow, turning your company into a culture that values and uses data to make better decisions

All in all, this course is going to make you a lot of money.

Your full course curriculum

Google Tag Manager

1 Your Introduction to Google Tag Manager Basics

What is a tag manager and how does it differ from Google Analytics?

2 Getting to Know GTM: Tags

A tour of tags

3 Getting to Know GTM: Triggers

A tour of triggers.

4 Getting to Know GTM: Variables

A tour of variables.

5 Getting to Know GTM: Data Layer

An introduction to the data layer.

6 Getting to Know GTM: Organization

Folders, user management basics, and naming conventions.

7 Getting to Know GTM: Preview Mode

Intro to Preview Mode

8 Getting to Know GTM: Workflow

Using Workspaces from plan, to build, to preview, to publish and review

9 Getting Started: Creating Your First Tag

Shows how to setup a GA Pageview tag

10 Getting Started: Scripts & Pixels

Introduces basic pixels (hotjar, paypal, facebook)

11 Tracking Engagement: Clicks & Time

Links & Timers

12 Tracking Engagement: Scroll

13 Tracking Engagement: YouTube Videos

14 Data Layer 101: Storing Details

15 Data Layer 101: Reading Details

Use DVL's to get information from the Data Layer

16 Tracking Ecommerce: The Basics

17 Deep Dive: Cross-Domain Tracking

18 Deep Dive: Tag Sequencing

19 Deep Dive: Formatting Variables

How to control variable results

20 Wrap Up & Resources

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