Google Tag Manager Course
Take control of your attribution with Google Tag Manager
8h 43min | 22 lessons
In this course, you will learn how to:
- Implement advanced tracking setups that provide clear, actionable marketing data.
- Streamline tag management to dramatically improve website performance.
- Confidently troubleshoot and resolve common GTM issues without external help.
- Build customized triggers and variables tailored to your specific marketing goals.
- Efficiently deploy analytics and marketing tags without waiting on developers.
Trusted by marketers at
Most marketers are underutilizing Google Tag Manager – don’t be one of them
If you’re still relying on developers or getting tangled in inefficient tag setups, you’re slowing down your marketing potential. Inefficient tag management means delayed insights and lost opportunities. This course changes that by teaching you how to manage tags proactively and independently, so you spend less time fixing problems and more time driving results.
Master Google Tag Manager for beginners and gain control over your tracking and analytics
Course Length:
8h 43min. 22 lessons.
Stop depending on developers and become the marketing data expert your team can’t live without. Learn to confidently set up, manage, and troubleshoot advanced GTM implementations, ensuring your marketing team gets accurate data exactly when they need it.
After completing this online course on Google Tag Manager for beginners, you will be able to assist your team and company with:
- Rapid deployment of marketing tags for immediate impact.
- Implementing advanced event tracking without needing constant developer support.
- Simplifying and cleaning up existing tag implementations to boost site speed.
- Diagnosing and fixing GTM errors quickly to maintain accurate reporting.
- Leveraging advanced GTM features to gather better marketing intelligence.
This course is for you if you are responsible for:
- Managing or deploying marketing analytics tags.
- Optimizing website speed and performance through efficient tag management.
- Ensuring accurate marketing data collection and reporting.
- Improving team workflows by reducing technical bottlenecks.
- Maximizing the impact of digital analytics to support strategic marketing decisions.
Look no further than CXL, this is the best and most recommended course you will find on Google Tag Manager for Beginners.
Subscribe now and get access
Course Curriculum
Google Tag Manager for Beginners
Welcome to Google Tag Manager Basics
Your Introduction to Google Tag Manager for Beginners
Get to Know GTM: Tags
Get to Know GTM: Triggers
Get to Know GTM: Variables
Get to Know GTM: Data Layer
Get to Know GTM: Organization
Get to Know GTM: Preview Mode
Get to Know GTM: Workflow
Getting Started: Creating Your First Tag
Getting Started: Scripts and Pixels
Tracking Engagement: Clicks and Times
Tracking Engagement: Scroll
Tracking Engagement: YouTube Videos
Data Layer 101: Storing Details
Data Layer 101: Reading Details
Tracking Ecommerce – The Basics
Deep Dive: Cross-Domain Measurement
Deep Dive: Tag Sequencing
Deep Dive: Formatting Variables
Wrap Up and Resources
Mercer (as he’s known) is the co-founder of MeasurementMarketing.io and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics and Google Tag Manager since 2013. He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit, Digital Growth Unleashed, and Social Media Marketing World.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Tag Manager for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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