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Google Tag Manager Course

Take control of your attribution with Google Tag Manager

8h 43min | 22 lessons

In this course, you will learn how to:

  • Implement advanced tracking setups that provide clear, actionable marketing data.
  • Streamline tag management to dramatically improve website performance.
  • Confidently troubleshoot and resolve common GTM issues without external help.
  • Build customized triggers and variables tailored to your specific marketing goals.
  • Efficiently deploy analytics and marketing tags without waiting on developers.

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English subtitles Certificate included
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Trusted by marketers at

Most marketers are underutilizing Google Tag Manager – don’t be one of them

If you’re still relying on developers or getting tangled in inefficient tag setups, you’re slowing down your marketing potential. Inefficient tag management means delayed insights and lost opportunities. This course changes that by teaching you how to manage tags proactively and independently, so you spend less time fixing problems and more time driving results.

Master Google Tag Manager for beginners and gain control over your tracking and analytics

Course Length:
8h 43min. 22 lessons.

Stop depending on developers and become the marketing data expert your team can’t live without. Learn to confidently set up, manage, and troubleshoot advanced GTM implementations, ensuring your marketing team gets accurate data exactly when they need it.

After completing this online course on Google Tag Manager for beginners, you will be able to assist your team and company with:

  • Rapid deployment of marketing tags for immediate impact.
  • Implementing advanced event tracking without needing constant developer support.
  • Simplifying and cleaning up existing tag implementations to boost site speed.
  • Diagnosing and fixing GTM errors quickly to maintain accurate reporting.
  • Leveraging advanced GTM features to gather better marketing intelligence.

This course is for you if you are responsible for:

  • Managing or deploying marketing analytics tags.
  • Optimizing website speed and performance through efficient tag management.
  • Ensuring accurate marketing data collection and reporting.
  • Improving team workflows by reducing technical bottlenecks.
  • Maximizing the impact of digital analytics to support strategic marketing decisions.

Look no further than CXL, this is the best and most recommended course you will find on Google Tag Manager for Beginners.

Subscribe now and get access

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Course Curriculum

Google Tag Manager for Beginners

Welcome to Google Tag Manager Basics

Welcome to Google Tag Manager for Beginners where you will be guided through Google Tag Managers from beginning to end.

Your Introduction to Google Tag Manager for Beginners

We begin with a solid understanding of what Google Tag Manager is and what it is not.

Get to Know GTM: Tags

Get to know Tags, what they are, how to use them, and some real world examples.

Get to Know GTM: Triggers

Get to know triggers, what they are, when and how to use them.

Get to Know GTM: Variables

Explore variables in GTM and learn what they are, and how they work.

Get to Know GTM: Data Layer

Explore how the data layer works in Google Tag Manager

Get to Know GTM: Organization

Learn how to use folders, user management basics, and naming conventions.

Get to Know GTM: Preview Mode

Discover the power of “Previewing: your GTM implementation.

Get to Know GTM: Workflow

Learn how to use workspaces from plan, to build, to preview, to publish, and review.

Getting Started: Creating Your First Tag

It’s time to set up your first GTM tag! We’ll start with Google Analytics

Getting Started: Scripts and Pixels

Move beyond the Google “built-in” tags and explore the power of scripts and templates

Tracking Engagement: Clicks and Times

Start with the easiest engagement to measure…

Tracking Engagement: Scroll

While platforms like GA4 can automatically capture Scroll, GTM does a MUCH better job

Tracking Engagement: YouTube Videos

Using YouTube on your site? You’ll love this feature…

Data Layer 101: Storing Details

It’s time to revisit the Data Layer and actually start using it!

Data Layer 101: Reading Details

With the information we need in the Data Layer, it’s time to get it back out…

Tracking Ecommerce – The Basics

How to deal with ecommerce in Google Tag Manager

Deep Dive: Cross-Domain Measurement

Measuring as users cross through different domains in a customer journey

Deep Dive: Tag Sequencing

Here’s a little known technique that’ll come in handy from time to time

Deep Dive: Formatting Variables

Want cleaner data? Variable formatting can help…

Wrap Up and Resources

A recap and review of everything you’ve learned so far

Chris Mercer

Measurement Marketer @ MeasurementMarketing.io

Mercer (as he’s known) is the co-founder of MeasurementMarketing.io and has been helping marketers, marketing teams, and agencies implement and unlock the power of Google Analytics and Google Tag Manager since 2013. He has spoken at conferences around the globe, including Traffic & Conversion, Digital Elite Camp, Performance Marketing Summit, Digital Growth Unleashed, and Social Media Marketing World.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Google Tag Manager for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

What our students say

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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