Increase conversions & loyalty with customer segmentation
1h 02min | 6 lessons | 5 downloadable resources
In this course, you will learn how to:
- Build data-driven customer segments that improve targeting and engagement.
- Identify high-value customers and prioritize marketing efforts.
- Personalize messaging to increase conversions and customer loyalty.
- Use behavioral and demographic insights to refine audience segmentation.
- Align segmentation with product, sales, and marketing strategies.
Trusted by marketers at
Broad targeting wastes budget and fails to convert; focus on the customers who drive growth
If your marketing speaks to everyone, it connects with no one. Generic campaigns lead to low engagement, wasted spend, and missed revenue opportunities. The best brands don’t market blindly, they use precise segmentation to reach the right people with the right message. This course gives you the frameworks to break down your audience, create highly targeted segments, and optimize every marketing dollar.
Master customer segmentation for precise marketing impact & optimized performance
Course Length:
1h 02min. 6 lessons.
Understanding your customers isn’t just an advantage, it’s the key to sustainable growth. The best marketing strategies are built on deep customer insights that drive smarter targeting and better messaging. This course gives you the exact frameworks to segment your audience effectively, tailor campaigns for maximum impact, and turn data into a powerful revenue driver.
After completing this online course on customer segmentation, you will be able to assist your team and company with:
- Create high-impact customer segments that drive engagement and conversions.
- Develop messaging that relates to different customer groups.
- Use behavioral and demographic insights to refine marketing strategies.
- Identify and prioritize your most valuable customer segments.
- Align segmentation with marketing, sales, and product development.
This course is for you if you are responsible for:
- Marketers looking to improve targeting and customer engagement.
- Growth teams responsible for increasing conversions and retention.
- Business owners who want to better understand their customers.
- Product teams focused on aligning features with customer needs.
- Anyone responsible for making marketing more data-driven and effective.
Look no further than CXL, this is the best and most recommended course you will find on Customer Segmentation.
Subscribe now and get access
Course Curriculum
Customer segmentation
1001 flavors of segmentation
Answering the WHAT – RFM
Answering the WHY – Drivers
Putting it all together
Making money with segments
George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Customer Segmentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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