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Become great at Customer segmentation

Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Course length: 1h 02min

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George Kapernaros

Owner & Founder @ George Kapernaros

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Introduction video

About this course

Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit.

Complete this course and learn how to build reality-based segments based on what customers do and why they do it. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.

This course is essential for you if…

  • You know you need to segment your customer database. You just don’t know-how.
  • You know how to segment your customer database, but you don’t know what to do with your segments.
  • You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.

After taking this course you will…

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Your course curriculum

Customer segmentation

1
1001 flavors of segmentation


Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.


Segmentation can be complicated, but it doesn't need to be. What do our customers do, and why do they do it?



2
Answering the WHAT – RFM


Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.


You'll be able to analyze your store's database, rank customers according to their value, and group them into high-impact, behavioral segments. Quickly and easily.



3
Answering the WHY – Drivers


Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.


We now have the tools to understand what our customers do, what they're likely to do in the future, and how to monitor our database's health over time.



4
Putting it all together


Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.




5
Making money with segments


Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.




George Kapernaros

Owner & Founder @ George Kapernaros

George Kapernaros is the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.

George Kapernaros is the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo. Health. He was the former Marketing Director of Divbrands and has been involved in more than 200 product launches, some of which were multi-million winners. He’s also a verified expert in Growth Mentor, and the host of Greece’s #1 marketing podcast.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

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  • 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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This course is available in the following minidegrees: