Improve targeting with customer segmentation
1h 02min | 6 lessons | 5 downloadable resources
In this course, you will learn how to:
- Identify and utilize key data to increase your brand’s profitability.
- Develop behavior-based customer segments to inform acquisition and retention strategies.
- Understand the motivations behind customer behaviors within specific segments.
- Create a self-serve segmentation funnel for efficient customer categorization.
- Implement segment-based promotions and campaigns using latency, recency, and personalization techniques.
Some companies who train their teams at CXL
Create precision-driven customer segmentation for higher ROI
Many companies struggle with inefficient marketing spend due to a lack of targeted customer segmentation, leading to missed opportunities and low conversion rates. This course teaches you how to effectively analyze customer data, create behavior-based segments, and align campaigns to specific audience needs. By using these segmentation techniques, you’ll drive more personalized engagement, maximize the ROI on marketing investments, and increase the impact of your acquisition and retention strategies.
Master customer segmentation for precise marketing impact & optimized performance
Course Length:
1h 02min. 6 lessons.
In this course, you’ll learn how to precisely define and categorize your customer base, turning broad demographics into optimized segments. You’ll gain the skills to analyze behaviors, create ideal customer personas, and map your marketing efforts to align with audience needs. Use these skills to improve campaign effectiveness, customer retention, and ROI for your organization by speaking directly to what your segmented audiences care about most.
After completing this online course on customer segmentation you will be able to assist your team and company with:
- Designing targeted marketing strategies based on defined customer segments.
- Analyzing data to build behavior-driven segments.
- Personalizing customer engagement strategies.
- Improving customer retention with segment-specific approaches.
- Measuring and refining segment-based campaign performance.
This course is for you if you are responsible for:
- Marketing strategy and customer engagement initiatives.
- Analyzing and optimizing customer data for campaigns.
- Personalization and tailored customer experiences.
- Improving customer acquisition and retention.
- Sales strategies driven by segmented audience insights.
Subscribe now and get access
Course Curriculum
Customer segmentation
1 1001 flavors of segmentation
2 Answering the WHAT – RFM
3 Answering the WHY – Drivers
4 Putting it all together
5 Making money with segments
George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Customer Segmentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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