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Improve targeting with customer segmentation

1h 02min | 6 lessons | 5 downloadable resources

In this course, you will learn how to:

  • Identify and utilize key data to increase your brand’s profitability.
  • Develop behavior-based customer segments to inform acquisition and retention strategies.
  • Understand the motivations behind customer behaviors within specific segments.
  • Create a self-serve segmentation funnel for efficient customer categorization.
  • Implement segment-based promotions and campaigns using latency, recency, and personalization techniques.

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English subtitles Certificate included
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Some companies who train their teams at CXL

Create precision-driven customer segmentation for higher ROI

Many companies struggle with inefficient marketing spend due to a lack of targeted customer segmentation, leading to missed opportunities and low conversion rates. This course teaches you how to effectively analyze customer data, create behavior-based segments, and align campaigns to specific audience needs. By using these segmentation techniques, you’ll drive more personalized engagement, maximize the ROI on marketing investments, and increase the impact of your acquisition and retention strategies.

Master customer segmentation for precise marketing impact & optimized performance

Course Length:
1h 02min. 6 lessons.

In this course, you’ll learn how to precisely define and categorize your customer base, turning broad demographics into optimized segments. You’ll gain the skills to analyze behaviors, create ideal customer personas, and map your marketing efforts to align with audience needs. Use these skills to improve campaign effectiveness, customer retention, and ROI for your organization by speaking directly to what your segmented audiences care about most.

After completing this online course on customer segmentation you will be able to assist your team and company with:

  • Designing targeted marketing strategies based on defined customer segments.
  • Analyzing data to build behavior-driven segments.
  • Personalizing customer engagement strategies.
  • Improving customer retention with segment-specific approaches.
  • Measuring and refining segment-based campaign performance.

This course is for you if you are responsible for:

  • Marketing strategy and customer engagement initiatives.
  • Analyzing and optimizing customer data for campaigns.
  • Personalization and tailored customer experiences.
  • Improving customer acquisition and retention.
  • Sales strategies driven by segmented audience insights.

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See Pricing

Course Curriculum

Customer segmentation

1 1001 flavors of segmentation

In this introductory lesson, we’ll simplify everything by focusing on how we can answer 2 simple questions with our segments.

2 Answering the WHAT – RFM

By the time you finish this lesson, you will have a clear idea of how to work with RFM.

3 Answering the WHY – Drivers

In this lesson, we’ll learn why they do what they do. And by extension, how to communicate with them with maximum impact.

4 Putting it all together

In this lesson, we’ll learn how everything we’ve learned so far can fit together to build one cohesive strategy that’s infinitely superior to regular e-commerce marketing.

5 Making money with segments

In this closing lesson, we’ll go through actionable promotional techniques that will help you maximize the amount of money you make from your new segments.

George Kapernaros

CEO/ Owner @ YOCTO

George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Customer Segmentation Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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