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Become great at Customer segmentation

Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

By George Kapernaros,

CEO/ Owner @ YOCTO

Course length: 1h 02min

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English subtitles Certificate included

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Introduction video

About this course

Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit.

Complete this course and learn how to build reality-based segments based on what customers do and why they do it. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.

This course is essential for you if…

  • You know you need to segment your customer database. You just don’t know-how.
  • You know how to segment your customer database, but you don’t know what to do with your segments.
  • You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.

After taking this course you will…

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Skills you will master

Customer segmentationSegmentationUser behaviorUser research

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Customer segmentation

1 1001 flavors of segmentation

In this introductory lesson, we’ll simplify everything by focusing on how we can answer 2 simple questions with our segments.

2 Answering the WHAT – RFM

By the time you finish this lesson, you will have a clear idea of how to work with RFM.

3 Answering the WHY – Drivers

In this lesson, we’ll learn why they do what they do. And by extension, how to communicate with them with maximum impact.

4 Putting it all together

In this lesson, we’ll learn how everything we’ve learned so far can fit together to build one cohesive strategy that’s infinitely superior to regular e-commerce marketing.

5 Making money with segments

In this closing lesson, we’ll go through actionable promotional techniques that will help you maximize the amount of money you make from your new segments.

George Kapernaros

CEO/ Owner @ YOCTO

George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.

This online course comes with a certificate to prove completion

Completing this training earns you a CXL certificate of completion you can add to your Linkedin profile.

What our students say about our online marketing courses:

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Learn Customer Segmentation: FAQ

Who is this course for?

This course is essential for you if…

  • You know you need to segment your customer database. You just don’t know-how.
  • You know how to segment your customer database, but you don’t know what to do with your segments.
  • You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.

Some careers that will especially benefit from this course are growth manager, product marketer, content strategist, PPC specialist, paid media marketer, SEM specialist, SEO specialist.

What will you learn?

After taking this course, you will:

  • Learn exactly what data matters and how it can help your brand make more money.
  • Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
  • Find out how to discover why your customer’s actions in a behavioral segment.
  • Develop a self-serve segmentation funnel.
  • Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

What does the course include?

Our Customer Segmentation training includes 6 lessons, 5 downloadable resources, 1h 02min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Customer Segmentation Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 02min long.