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Machine learning fundamentals course is part of the Technical Marketing minidegree.

Master
Technical
Marketing

Get advanced-level skills in technical marketing:

  • Gain a complete picture and technical foundation of the most relevant areas in digital marketing. 
  • Confidently collaborate across multiple technical disciplines with your team.
  • Be able to implement, track, and properly show results.

Sign up to All-Access Buy just this program for $999

English subtitles Certificate included
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Some companies who train their teams at CXL

Taught by the top 1% of technical marketers

The Technical Marketer Minidegree is designed to bridge the gap between marketing and development
and to give you a foundational understanding of all the technical disciplines needed to be a digital
marketer today.

Chris
Mercer

Co-founder
Measurement
Marketer

David
Sottimano

SEO
Expert &
Consultant

Martijn
Scheijbeler

Senior VP
Marketing
RVShare

Milly
KC

Software
Engineer
Google

Simo
Ahava

Co-founder
Simmer
Oy

Ton
Wesseling

CRO
Expert &
Consultant

More and more marketing is implemented through technology

More and more marketing is implemented through technology. You must be the driver of marketing technology, not merely a concerned passenger. But if you don’t have technical depth, how can you navigate this ever-changing industry?

You need to be ready and able to pick up new tools and implement the technology needed to implement your tactics and track what’s happening behind the curtains.

Master the technical side of digital marketing

Data and analytics are at the heart of every single thing we do in digital marketing. The Technical Marketer Minidegree is designed to give you a foundational understanding of all the technical disciplines needed to be a great digital marketer.

Technical marketing refers to all the fields of IT and scientific areas that also play a role in digital marketing, like data analysis, automation, A/B testing, programming, cloud computing, data science, or data engineering.

After taking this minidegree, you’ll:

  • Master technical diciplines like data analysis, automation, A/B testing, programming, cloud computing, data science, or data engineering
  • Gain a complete picture and technical foundation of the most relevant technical areas in digital marketing.
  • Confidently navigate your way across multiple technical disciplines with your team and workflows.
  • Be able to implement, track, and properly show results.

This course is for you if you:

  • Want to get serious about setting up and tracking your data.
  • Want to stop waiting for the devs to do things you can do yourself.
  • Want to collaborate more effectively with technical teams.

Subscribe now and get access

See Pricing

A collection of 22 courses designed to help you master technical marketing

Minidegrees are collections of individual courses grouped around a theme. The Technical Marketing Minidegree is designed to give you specialist-level skills in Technical Marketing.

Testing, Analytics and SEO

Learn by example and by building mini applications to automate your daily workflow
Learn data extraction techniques using API's, Google Sheets and BiqQuery.
Gain an understanding of what Google Tag Manager is and how to utilize it efficiently.
Learn the fundamentals of web data collection
Learn measurement analytics for mobile apps.
Outrank your competition with Technical SEO
Start making more money with your online experiments

Programming

Understand SQL basics for efficient database management. Learn to create, access & modify data seamlessly.
Introduction to R and the powerful tools it provides
Be the marketer who can code and build your data sets, automation tasks or visualizations using Python.

Tech Stack

Begin to understand the breadth of the cloud and Google Cloud platform and how to get started
Build an application using Apps Script to export info from GTM to a spreadsheet to make it easier to find, search and list information from a GTM container
Learn concepts that are often rarely covered but critical in developing and maintaining reliable code.
Explore different types of APIs and learn how to use them and fit them into your existing workflows.

Data and Visualization

Learn how to present and visualize data to change minds and facilitate action.
Apply machine learning with an improved understanding and appreciation with Machine Learning Fundamentals.
Learn how to create machine learning applications, by focusing on the problem solving process rather than languages or tools.

This minidegree
comes with a
Certificate

Completing this course earns you an official CXL Technical Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

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Technical Marketing Minidegree: FAQs

About this Minidegrees

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What will you learn?

After taking this brand management training, you will:

  • Gain a complete picture and technical foundation of the most relevant technical areas in digital marketing. 
  • Confidently talk shop across multiple technical disciplines with your team and in workflows. 
  • Be able to implement, track, and properly show results.
What does this training include?

Our Technical Marketing training includes 8 tracks, 22 courses of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Technical Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in.

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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