Become great at
technical marketing

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

When you preface your decisions with “I’m a non-technical marketer”, it just gives yourself an out. Just in case you got a technical part wrong.

A lot of this is fed by the ideas of the single job title: Your title is marketer. Which means you’re not a developer and don’t set foot in that world.

It’s also fed by technical management software — which is designed to remove the technical aspect so you won’t ever have to talk to a developer. Everything is streamlined to a button push.

The problem with that? When you’ve learned enough to do more, your hands are tied.

The software might not have the ‘power user’ interface to give you the control you need when you’re ready.

More and more marketing is implemented through technology

Being coddled by make-it-easy software — and never wading into areas that seem too technical — means you don’t develop your skills. That needs to stop.

Technology plays an ever-increasing part in marketing. Ok, so you’re a marketer who is not technical yet. No zaps, no CDPs, no APIs. That’s fine for now. But won’t be for long.

Choose a path where you can enhance your technological aptitude. When you don’t “get” something at first, it’s time to get curious instead of becoming afraid. Seek mastery, not comfort.

Not moving forward means being left behind.

Marketing is getting harder. More fun, but harder.

One of the reasons it’s getting harder is because of the growing number of technology decisions marketers must struggle with. 

Marketers have more application and platform decisions to make than ever. These decisions have significant consequences. 

In order to make the right decisions, you need to have a level of technical expertise.

If you’re in digital, you’re already technical.

Being a non-technical marketer is a misnomer. Data and analytics are at the heart of every single thing we do in digital. That means you’re technical.

It might be a surprise if you haven’t thought this way before.

What you heard from everyone is there’s a ‘unicorn’ marketer with technical mastery  — something unattainable by mere mortals, so don’t even try.

Then this gets reinforced by tools, bloggers, and conferences. They say it’s okay if you don’t understand the technical part that drives your whole industry.

You get reinforcement that not knowing this stuff is fine.

The reality is this: if you’re the kind of person who wants to learn just a little bit more, you already have the skills to learn the technical side.

The Technical Marketer Minidegree is designed to give you a foundational understanding of all the technical disciplines needed to be a digital marketer today.

This minidegree is designed to bridge the gap between marketing and development

There was no one better to design this course than Simo Ahava.

Simo Ahava is one of the leading voices on bridging the marketing and data divide.

He’s a recognized Google Developer Expert, Partner and Senior Data Advocate at 8-bit-sheep, and regularly sought for his development advice for Google Analytics and Google Tag Manager.

Simo has always been a major advocate of the multidisciplinary team and breaking down the silos.

Simo designed the entire minidegree. He recommended the world’s top experts for each individual course topic. We’ve spent the year sourcing Simo’s recommendations and producing these courses to bring it to you.

4 cumulative tracks of videos & study material