Become great understanding and leveraging your unit economics
Unit economics is a simple yet powerful tool that attempts to simplify all this complexity by measuring the profitability on a per-unit basis, allowing you to understand better the health, success, and long-term sustainability of your business. You will learn to:
- Clearly explain what unit economics is, how it is calculated within the context of your business, and the purpose it holds within the broader growth strategy process.
- Understand the interconnectivity of how pricing, margin, future purchase behavior, and invested capital affect each other when assessing performance and strategic decision making
- Develop actionable questions to ask and steps to take towards understanding, measuring, and analyzing the health of your business.
By Jeffrey Bantam,
Head of Finance @ PetFriendly
Course length: 2h 00min
Some of the companies that train their teams at CXL:
Introduction video
This course is essential for you if…
- You want to understand the WHY behind the WHAT regarding strategic decision-making, capital allocation, and operational efficiency.
- You want to TAKE CHARGE in meetings that involve finance executives or outside investors and speak in the strategic language they live and breathe.
- You simply want to level up your understanding of 1) how a company’s finances bind all growth departments together, 2) how strategic decisions can impact a company’s ability to grow and make money, and 3) how to make efficient and profitable growth decisions when allocating capital across channels
After taking this course you will…
- Clearly explain what unit economics is, how it is calculated within the context of your business, and the purpose it holds within the broader growth strategy process.
- Understand the interconnectivity of how pricing, margin, future purchase behavior, and invested capital affect each other when assessing performance and strategic decision making
- Develop actionable questions to ask and steps to take towards understanding, measuring, and analyzing the health of your business.
Skills you will master
Your course curriculum
Unit economics for ecommerce
1 Introduction to unit economics
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
2 How is the unit economic value calculated?
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
3 Introducing primary component #1: pricing
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
4 Introducing primary component #2: margin
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
5 Introducing primary component #3: future purchase behavior
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
6 Introducing primary component #4: invested capital
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
7 Improving primary component #1: pricing
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
8 Improving primary component #2: margin
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
9 Improving primary component #3: future purchase behavior
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
10 Improving primary component #4: invested capital
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
11 Example #1: rising CAC (customer acquisition cost)
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
12 Example #2: not enough LTV (customer lifetime value)
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
13 Closing
Unit economics is a simple, yet powerful, tool that attempts to simplify all this complexity by measuring profitability on a per-unit basis, allowing you to better understand the health, success and long-term sustainability of your business.
Jeffrey Bantam
Head of Finance @ PetFriendly
I lead the FP&A team at Bloomerang. Bloomerang provides donor management software to nonprofits, empowering fundraisers to do what they love and build a world inspired by giving. Prior to joining Bloomerang, I served as Head of Finance at PetFriendly, a monthly subscription box service focused on providing pet wellness products to dog and cat parents. Prior to PetFriendly, my experiences span across Investment Banking and Growth Equity, exposing me to a wide range of business models, from traditional enterprise and SMB software, to direct-to-consumer, retail and other consumer products, to financial services.
I believe my diverse background of experiences and perspectives makes my finance knowledge a superpower, enabling me to help better founders and operators bridge the gap between weekly operational planning and quarterly/annual/multi-year forecasting. I combine experiences of sitting in board rooms of multi-billion dollar public companies with an unhealthy level of preference towards profitability and operational efficiency so that no matter if you’ve raised capital or are bootstrapped, whether you are big or small, whether you are high growth or steady-eddy, I can best position you for success in achieving your specific objectives.
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Learn Unit Economics for Ecommerce: FAQ
Who is this course for?
This course is essential for you if…
- You want to understand the WHY behind the WHAT regarding strategic decision-making, capital allocation, and operational efficiency.
- You want to TAKE CHARGE in meetings that involve finance executives or outside investors and speak in the strategic language they live and breathe.
- You simply want to level up your understanding of 1) how a company’s finances bind all growth departments together, 2) how strategic decisions can impact a company’s ability to grow and make money, and 3) how to make efficient and profitable growth decisions when allocating capital across channels
Some careers that will especially benefit from this course are ecommerce manager, growth manager, content manager, PPC specialist, and SEM specialist.
What will you learn?
After taking this course you will…
- Clearly explain what unit economics is, how it is calculated within the context of your business, and the purpose it holds within the broader growth strategy process.
- Understand the interconnectivity of how pricing, margin, future purchase behavior, and invested capital affect each other when assessing performance and strategic decision making
- Develop actionable questions to ask and steps to take towards understanding, measuring, and analyzing the health of your business.
What does the course include?
Our Unit Economics for Ecommerce training includes 14 lessons, 1 downloadable resource, 2h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Unit Economics for Ecommerce Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.