Increase profitability with unit economics for ecommerce
2h 00min | 14 lessons | 1 downloadable resource
In this course, you will learn how to:
- Break down unit economics to understand profitability at a product level.
- Calculate key metrics like CAC, LTV, and contribution margin.
- Optimize pricing and discounts without eroding profit.
- Identify and fix hidden costs that drain your margins.
- Make data-driven decisions to scale profitably.

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Chasing revenue without understanding unit economics leads to failure
Growing sales doesn’t guarantee a successful business, if your margins are weak, every sale costs you more than it makes. Too many ecommerce brands scale aggressively without a clear understanding of profitability, leading to cash flow issues and unsustainable growth. This course gives you a structured approach to mastering unit economics so you can increase revenue while ensuring every order contributes to a healthier bottom line.

Master unit economics for ecommerce to improve operational efficiency and drive profitability
Course Length:
2h 00min. 14 lessons.
Growing an ecommerce business without understanding your numbers is a gamble. Weak margins, high acquisition costs, and poor pricing decisions kill profitability before brands even realize the damage. The fastest-growing ecommerce companies know their numbers inside out, this is how they scale with confidence while others burn cash and fail. This course teaches you how to uncover key financial metrics, including cost structures, margins, and customer lifetime value, providing you with insights to increase revenue and reduce costs.
After completing this online course on unit economics for ecommerce, you will be able to assist your team and company with:
- Understand and apply unit economics to improve profitability.
- Calculate and optimize CAC, LTV, and contribution margin.
- Make pricing and discounting decisions that protect your margins.
- Identify hidden costs and inefficiencies in your business.
- Scale your ecommerce brand without losing control of profitability.
This course is for you if you are responsible for:
- Ecommerce founders looking to build a financially sustainable business.
- Marketers responsible for pricing, promotions, and customer acquisition.
- Growth teams focused on increasing revenue while maintaining margins.
- Finance and operations leaders managing ecommerce profitability.
- Anyone responsible for making strategic business decisions in ecommerce.
Look no further than CXL, this is the best and most recommended course you will find on Unit Economics for Ecommerce.

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Course Curriculum
Unit economics for ecommerce
Introduction to unit economics
How is the unit economic value calculated?
Introducing primary component #1: pricing
Introducing primary component #2: margin
Introducing primary component #3: future purchase behavior
Introducing primary component #4: invested capital
Improving primary component #1: pricing
Improving primary component #2: margin
Improving primary component #3: future purchase behavior
Improving primary component #4: invested capital
Example #1: rising CAC (customer acquisition cost)
Example #2: not enough LTV (customer lifetime value)
Closing

I lead the FP&A team at Bloomerang. Bloomerang provides donor management software to nonprofits, empowering fundraisers to do what they love and build a world inspired by giving. Prior to joining Bloomerang, I served as Head of Finance at PetFriendly, a monthly subscription box service focused on providing pet wellness products to dog and cat parents. Prior to PetFriendly, my experiences span across Investment Banking and Growth Equity, exposing me to a wide range of business models, from traditional enterprise and SMB software, to direct-to-consumer, retail and other consumer products, to financial services.
I believe my diverse background of experiences and perspectives makes my finance knowledge a superpower, enabling me to help better founders and operators bridge the gap between weekly operational planning and quarterly/annual/multi-year forecasting. I combine experiences of sitting in board rooms of multi-billion dollar public companies with an unhealthy level of preference towards profitability and operational efficiency so that no matter if you’ve raised capital or are bootstrapped, whether you are big or small, whether you are high growth or steady-eddy, I can best position you for success in achieving your specific objectives.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Unit Economics for Ecommerce Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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