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Optimize growth using ecommerce data & metrics

2h 00min | 10 lessons | 14 downloadable resources

In this course, you will learn how to:

  • Analyze essential ecommerce data for business growth.
  • Implement behavior-based customer segmentation for targeted marketing.
  • Calculate Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) ratios.
  • Improve cash flow and profitability with optimized capital and conversion cycles.
  • Develop actionable insights using attribution and multi-channel analysis.

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English subtitles Certificate included
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Make data-driven decisions to boost ecommerce growth and profitability

Many ecommerce businesses struggle to convert their data into actionable insights that drive growth. This course teaches you how to interpret essential metrics, segment customers based on behavior, and assess customer lifetime value alongside acquisition costs. By mastering these skills, you’ll be able to enhance profitability, streamline capital usage, and optimize marketing strategies, all through a data-driven approach that maximizes long-term success.

Master ecommerce data and metrics to drive growth and maximize profitability

Course Length:
2h 00min. 10 lessons.

This course provides essential skills to make data-driven decisions that enhance profitability and efficiency in ecommerce. You’ll learn how to interpret key metrics, apply customer segmentation, and evaluate customer lifetime value to optimize marketing and cash flow strategies. By the end, you’ll be equipped to leverage data insights to increase conversions, streamline capital usage, and drive long-term growth.

After completing this online course on ecommerce data and metrics you will be able to assist your team and company with:

  • Analyzing ecommerce data for actionable insights.
  • Segmenting customers based on behavior for targeted campaigns.
  • Calculating Customer Lifetime Value (CLV) and acquisition costs.
  • Optimizing cash flow and capital cycles.
  • Enhancing profitability with multi-channel analysis.

This course is for you if you are responsible for:

  • Managing ecommerce growth strategies.
  • Interpreting and reporting on key business metrics.
  • Improving customer retention through data insights.
  • Optimizing financial strategies for e-commerce.
  • Driving targeted marketing initiatives based on customer behavior.

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Course Curriculum

Ecommerce data and metrics

1 The ecommerce growth formula: a framework

Businesses are complex engines with many small moving parts. The eCommerce growth formula provides clarity by focusing on the key aspects and can be used as a framework when using data.

2 Customer lifetime value and customer acquisition cost

Your CLV and CAC determine the profitability of your customers. But when it comes to powering your growth engines, a more nuanced look must be taken at each.

3 Capital and cash conversion cycle

Ecommerce is a capital-intensive business to be in. The more money you already have and the more efficiently you use it, the faster you can grow your company.

4 Finding your ideal CLV/CAC Ratio

Is a higher CLV relative to your CAC always better? You might think yes, but that would be wrong. Find out the right ratio of CLV to CAC for your business to maximize growth and profit.

5 Shopping behavior analysis

Google Analytics is a powerful and free tool that lets you understand how customers use your site. Set yourself up for success and understand the most frequent use cases to boost your conversion rate.

6 UTM naming convention best practices

Once your marketing strategy is defined, you should first translate it into UTM naming conventions. Learn best practices and how they can be used to generate maximum insight when analyzing your data.

7 Attribution & multi-channel analysis

If you are running marketing across different channels, you might ask yourself: Which one is driving conversion? Attribution modeling can help you understand that but is also limited in various ways.

8 Making data-driven decisions in your company

Everybody calls themselves data-driven when in reality, hardly anyone is. The reason? The foundations of the organization are not in place. Learn what those are to set yourself up for success.

9 Bonus chapter: Differentiation

Why are some brands continuing to grow? Why do others struggle from the beginning? Product and executions are part of that equation, but another, often overlooked one, is differentiation. Learn about different ways to differentiate as an eCommerce brand in these ultra-competitive times.

Maximilian Rast

Co-Founder & CEO @ Klar

Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.

Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Ecommerce Data & Metrics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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