Optimize growth using ecommerce data & metrics
2h 00min | 10 lessons | 14 downloadable resources
In this course, you will learn how to:
- Analyze essential ecommerce data for business growth.
- Implement behavior-based customer segmentation for targeted marketing.
- Calculate Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) ratios.
- Improve cash flow and profitability with optimized capital and conversion cycles.
- Develop actionable insights using attribution and multi-channel analysis.
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Make data-driven decisions to boost ecommerce growth and profitability
Many ecommerce businesses struggle to convert their data into actionable insights that drive growth. This course teaches you how to interpret essential metrics, segment customers based on behavior, and assess customer lifetime value alongside acquisition costs. By mastering these skills, you’ll be able to enhance profitability, streamline capital usage, and optimize marketing strategies, all through a data-driven approach that maximizes long-term success.
Master ecommerce data and metrics to drive growth and maximize profitability
Course Length:
2h 00min. 10 lessons.
This course provides essential skills to make data-driven decisions that enhance profitability and efficiency in ecommerce. You’ll learn how to interpret key metrics, apply customer segmentation, and evaluate customer lifetime value to optimize marketing and cash flow strategies. By the end, you’ll be equipped to leverage data insights to increase conversions, streamline capital usage, and drive long-term growth.
After completing this online course on ecommerce data and metrics you will be able to assist your team and company with:
- Analyzing ecommerce data for actionable insights.
- Segmenting customers based on behavior for targeted campaigns.
- Calculating Customer Lifetime Value (CLV) and acquisition costs.
- Optimizing cash flow and capital cycles.
- Enhancing profitability with multi-channel analysis.
This course is for you if you are responsible for:
- Managing ecommerce growth strategies.
- Interpreting and reporting on key business metrics.
- Improving customer retention through data insights.
- Optimizing financial strategies for e-commerce.
- Driving targeted marketing initiatives based on customer behavior.
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Course Curriculum
Ecommerce data and metrics
1 The ecommerce growth formula: a framework
2 Customer lifetime value and customer acquisition cost
3 Capital and cash conversion cycle
4 Finding your ideal CLV/CAC Ratio
5 Shopping behavior analysis
6 UTM naming convention best practices
7 Attribution & multi-channel analysis
8 Making data-driven decisions in your company
9 Bonus chapter: Differentiation
Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.
Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Ecommerce Data & Metrics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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