Become great at leveraging ecommerce data and metrics
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.
By Maximilian Rast,
Co-Founder & CEO @ Klar
Course length: 2h 00min
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Introduction video
This course is essential for you if…
- You can no longer rely on the Facebook algorithm to do the heavy lifting of your data.
- You want to set smart targets that maximize profitability while ensuring a positive cash flow.
- You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.
After taking this course you will…
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.
Skills you will master
Your course curriculum
Ecommerce data and metrics
1 The ecommerce growth formula: a framework
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
2 Customer lifetime value and customer acquisition cost
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
3 Capital and cash conversion cycle
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
4 Finding your ideal CLV/CAC Ratio
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
5 Shopping behavior analysis
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
6 UTM naming convention best practices
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
7 Attribution & multi-channel analysis
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
8 Making data-driven decisions in your company
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
9 Bonus chapter: Differentiation
This course will help you understand the core metrics driving business growth and how to track them to optimize for maximum profitability.
Maximilian Rast
Co-Founder & CEO @ Klar
Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.
Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.
Victor A.
CXL gave me a big lift in my career.
Few months after my Growth Marketing Minidegree, I got a job.
Ever since then, the story has been different.
Tomek D.
Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.
Radvilas Š.
Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.
My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.
Ruben D.
The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.
New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Josh R.
CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
Crystal Ignatowski, Marketing Content Developer @ Surety Solutions
I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.
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Learn Ecommerce Data and Metrics: FAQ
Who is this course for?
This course is essential for you if…
- You can no longer rely on the Facebook algorithm to do the heavy lifting of your data.
- You want to set smart targets that maximize profitability while ensuring a positive cash flow.
- You are a CEO or CMO and need to balance customer acquisition and retention while guiding your team through always-growing complexity.
Some careers that will especially benefit from this course are data analyst, ecommerce manager, growth manager, content manager, PPC specialist, SEM specialist, SEO specialist.
What will you learn?
After taking this course, you will:
- Learn exactly what data matters and how it can help your brand make more money.
- Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
- Find out how to discover why your customer’s actions in a behavioral segment.
- Develop a self-serve segmentation funnel.
- Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.
What does the course include?
Our Ecommerce Data and Metrics training includes 10 lessons, 14 downloadable resources, 2h 00min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Ecommerce Data and Metrics Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long.