Optimize growth and sales using ecommerce data & metrics
2h 00min | 10 lessons | 14 downloadable resources
In this course, you will learn how to:
- Track and analyze the key ecommerce metrics that impact revenue.
- Identify the data that actually moves the needle, no vanity metrics.
- Optimize customer journeys using data-backed insights.
- Make smarter marketing and pricing decisions based on real performance.
- Build a data-driven approach to scaling your ecommerce business.
Trusted by marketers at
Ecommerce businesses struggle when they rely on the wrong data
More reports, more dashboards, and more data don’t automatically lead to better decisions. Many ecommerce brands focus on surface-level numbers instead of understanding what actually drives profitability. This course gives you a system to cut through the noise, focus on the right metrics, and make informed decisions that fuel growth.
Master ecommerce data and metrics to drive growth and maximize profitability
Course Length:
2h 00min. 10 lessons.
Revenue doesn’t just increase because you drive more traffic, it grows when you understand customer behavior, optimize pricing, and improve retention. This course is built for ecommerce professionals who want to leverage data to drive real, measurable business impact. Learn how to analyze key performance metrics, uncover opportunities for optimization, and scale with confidence.
After completing this online course on ecommerce data and metrics, you will be able to assist your team and company with:
- Identify and track the ecommerce metrics that impact profitability.
- Make data-driven decisions to improve conversion rates and revenue.
- Optimize marketing spend based on real performance insights.
- Use customer data to refine targeting and retention strategies.
- Build a scalable, data-backed approach to ecommerce growth.
This course is for you if you are responsible for:
- Ecommerce marketers who want to improve performance with data.
- Business owners looking for a clearer understanding of their store’s metrics.
- Growth teams focused on optimizing sales and conversion rates.
- Analysts responsible for making ecommerce data actionable.
- Anyone who wants to scale an ecommerce business with smarter decision-making.
Look no further than CXL, this is the best and most recommended course you will find on Ecommerce Data and Metrics.
Subscribe now and get access
Course Curriculum
Ecommerce data and metrics
The ecommerce growth formula: a framework
Customer lifetime value and customer acquisition cost
Capital and cash conversion cycle
Finding your ideal CLV/CAC Ratio
Shopping behavior analysis
UTM naming convention best practices
Attribution & multi-channel analysis
Making data-driven decisions in your company
Bonus chapter: Differentiation
Previously I was CMO at yfood, one of Europe’s fastest-growing DTC brands with over 100m in revenue per year. With a marketing team of 45 people and operations in 8 different countries, staying on top of my data was crucial for our growth.
Before that, I was CMO at Zando, South Africa’s largest online fashion retailer, which is part of the Jumia Group listed on the NYSE and became Africa’s first unicorn.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Ecommerce Data & Metrics Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“CXL gives a fantastic learning experience. Highly recommended”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter