Apply user research and build experiences that drive growth
3h 10min | 9 lessons | 31 downloadable resources
In this course, you will learn how to:
- Conduct user research that reveals real customer needs and behaviors.
- Use qualitative and quantitative data to improve decision-making.
- Identify friction points that hurt conversions and engagement.
- Test and validate ideas before investing in new features or campaigns.
- Build a customer-driven approach that improves products and marketing.
Trusted by marketers at
Ignoring user research leads to missed opportunities and lost revenue
If you don’t understand your customers, you’re leaving money on the table. Guessing what works leads to wasted resources, low engagement, and missed opportunities for growth. This course gives you a step-by-step system to collect meaningful user insights, refine your strategy, and create experiences that drive real business impact.
Master user research to improve customer understanding and drive growth
Course Length:
3h 10min. 9 lessons.
High-performing companies don’t guess, they listen, test, and adapt. This course is designed for professionals who want to make data-backed decisions that increase customer satisfaction, retention, and conversions. Learn how to uncover insights that eliminate friction, improve usability, and create experiences that keep customers coming back.
After completing this online course on user research, you will be able to assist your team and company with:
- Conduct user research that directly improves customer experience.
- Identify pain points and opportunities in the user journey.
- Apply data-driven insights to product, marketing, and UX decisions.
- Run usability tests and customer interviews with confidence.
- Build a research process that continuously drives business growth.
This course is for you if you are responsible for:
- UX and product teams looking to improve customer experience.
- Marketers who want to create data-backed campaigns that convert.
- Growth teams focused on increasing engagement and retention.
- Founders and business owners who want to build customer-centric products.
- Anyone responsible for optimizing customer interactions and experiences.
Look no further than CXL, this is the best and most recommended course you will find on User Research.
Subscribe now and get access
Course Curriculum
User research
Why everyone should be doing more user research
How different research techniques will help you answer different questions
Listening to what people say
Watching what people do
How to conduct research with the right people
How to synthesize your research
Creating memorable, useful research deliverables
How To Use AI to Increase Efficiency in Your User Research
Megan is a coach at Megcorp Coaching. She has over a decade of experience in building out pragmatic, scrappy research teams across a variety of industries including healthcare, financial services, retail, and other notoriously complex areas.
This online course
comes with a
Certificate
Completing this course earns you an official CXL User Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
What our students say
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Old playbooks are burning your budget. Discover the new ones filling the pipeline.
Subscribe to our weekly, expert-led newsletter. We find and report on case studies, success stories, and playbooks that are working out there right now.
Join 150,000+ marketers | Subscribe to our educational newsletter