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User Research course

Apply user research and build experiences that drive growth

3h 10min | 9 lessons | 31 downloadable resources

In this course, you will learn how to:

  • Conduct user research that reveals real customer needs and behaviors.
  • Use qualitative and quantitative data to improve decision-making.
  • Identify friction points that hurt conversions and engagement.
  • Test and validate ideas before investing in new features or campaigns.
  • Build a customer-driven approach that improves products and marketing.

Sign up to a subscription plan

English subtitles Certificate included
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Trusted by marketers at

Master user research to improve customer understanding and drive growth

Course Length:
3h 10min. 9 lessons.

High-performing companies don’t guess, they listen, test, and adapt. This course is designed for professionals who want to make data-backed decisions that increase customer satisfaction, retention, and conversions. Learn how to uncover insights that eliminate friction, improve usability, and create experiences that keep customers coming back.

After completing this online course on user research, you will be able to assist your team and company with:

  • Conduct user research that directly improves customer experience.
  • Identify pain points and opportunities in the user journey.
  • Apply data-driven insights to product, marketing, and UX decisions.
  • Run usability tests and customer interviews with confidence.
  • Build a research process that continuously drives business growth.

This course is for you if you are responsible for:

  • UX and product teams looking to improve customer experience.
  • Marketers who want to create data-backed campaigns that convert.
  • Growth teams focused on increasing engagement and retention.
  • Founders and business owners who want to build customer-centric products.
  • Anyone responsible for optimizing customer interactions and experiences.

Look no further than CXL, this is the best and most recommended course you will find on User Research.

Subscribe now and get access

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Course Curriculum

User research

Why everyone should be doing more user research

What can you learn from a redesigned measuring cup? This example will demonstrate (1) how anyone can learn from their users, (2) what good research really is and (3) how this will help you build better products. Topics Covered: Define what user researc …

How different research techniques will help you answer different questions

Different research methods help you achieve different goals. Learn about the most common tools in a researcher’s toolbox. And when each of them will (or won’t) give you the answers you need. Topics Covered: Develop specific, useful research questionsEx …

Listening to what people say

Learn how to make sure you really hear what your users say. Topics Covered: Describe and use both quantitative and qualitative attitudinal research methodsListen to your users and stakeholders with a critical mindAvoid the pitfalls of leading questions …

Watching what people do

Why watching your users interact with your product is crucial to delivering a great experience. Topics Covered: Build useful, actionable tests to make sure you are building a product that delivers a great experience Avoid making common testing mistakes …

How to conduct research with the right people

Understand how recruiting the right people will make or break your research agenda. Topics Covered: Learn how to identify the right people to give you great inputHow to make sure users want to participate in research, so you’ll always have participants …

How to synthesize your research

Data tells a story. Now you’ll learn how to listen to it. Topics Covered: Learn how to organize your data to support insights and long-term usageGet techniques to easily make sense of large amounts of complex informationSynthesize diverse data to suppo …

Creating memorable, useful research deliverables

Discover how you can build artifacts to make sure your research has a long-lasting impact. Topics Covered: Define the goals and purpose of creating a research artifactCreate personas to help your organization understand how to better build for and mark …

How To Use AI to Increase Efficiency in Your User Research

Paul Boag demonstrates how AI tools like ChatGPT and Fathom can streamline user research.

Megan Kierstead

Coach @ Megcorp Coaching

Megan is a coach at Megcorp Coaching. She has over a decade of experience in building out pragmatic, scrappy research teams across a variety of industries including healthcare, financial services, retail, and other notoriously complex areas.

This online course
comes with a
Certificate

Completing this course earns you an official CXL User Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

This is what marketers said after our live workshops and courses

Kerry McDonough
Kerry McDonough
AI-Forward Marketing Executive

“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”

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Valeria Castro Rauchwerger
Valeria Castro Rauchwerger
Growth Marketer | MBA | Product Owner

“What a great session, and what an incredible week at CXL… what I enjoy the most is this:

Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…

The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”

See the post

Elliott Barton
Elliott Barton
AI/B2B Marketing Programs

“Officially CXL Certified in Redesigning Marketing Workflows for AI.

A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”

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Alina Kuznetsova
Alina Kuznetsova
PR & Marketing | MBA

“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.

It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”

See the post

Carlos Trujillo
Carlos Trujillo
Growth Experimentation | 500+ A/B Tests

“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.

CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”

See the post

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

The main differences are the billing period and access to live courses:

Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..

Monthly: On-demand courses only. Billed monthly.

Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.

What is the difference between the individual and teams plans?

Individual plans are designed for one learner.

Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:

  • Track learning progress and engagement.
  • Invite and manage team members.
  • Create learning roadmaps for individual users.
What is included in the subscription plan?

All subscription plans include:

  • 80+ certifiable B2B marketing courses and Minidegree programs.
  • Certificates that can be added to LinkedIn.
  • Progress tracking.
Are live courses and workshops included?

Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.

Can I switch plans later if I want to?

Yes. You can change between Monthly, Quarterly, and Annual billing plans.

If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.

What is the difference between the AI Native cohort and the subscription?

The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.

The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.

Does the AI Native cohort include access to the full CXL course library?

No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.

If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.