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Build better products with user research

3h 10min | 8 lessons | 31 downloadable resources

In this course, you will learn how to:

  • Develop effective user research questions to gain actionable insights.
  • Select and apply appropriate research methods, such as usability testing and interviews, to address specific objectives.
  • Recruit and engage the right participants to ensure relevant and reliable data.
  • Analyze and synthesize research findings to inform product decisions.
  • Present research outcomes compellingly to secure stakeholder buy-in and drive meaningful change.

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English subtitles Certificate included
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Drive product success with deeper user insights

Effective user research is essential for creating products and experiences that connect with your audience. Without a solid understanding of user needs and behaviors, teams often make assumptions that lead to missed opportunities and wasted resources. This course teaches you to ask the right questions, apply the best research methods, and translate findings into impactful solutions, ensuring every decision is informed by the voice of your users and driving your product’s success.

Master user research to improve customer understanding and drive growth

Course Length:
3h 10min. 8 lessons.

This course takes you through the process of gathering, analyzing, and applying user research in a practical way to boost engagement, conversion, and customer satisfaction. Learn how to utilize effective research methodologies, ask the right questions, and turn data into actionable insights. By developing a solid foundation in user research, you’ll become skilled at aligning user needs with business goals and optimizing overall customer experiences.

After completing this online course on user research you will be able to assist your team and company with:

  • Designing and conducting effective user research studies.
  • Identifying and prioritizing key user pain points.
  • Analyzing and interpreting qualitative and quantitative user data.
  • Creating user personas based on real data and insights.
  • Developing data-backed strategies to improve customer journeys.

This course is for you if you are responsible for:

  • Product management and development.
  • User experience (UX) research and design.
  • Marketing and customer insights.
  • Content strategy and development.
  • Data analysis for user behavior patterns.

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See Pricing

Course Curriculum

User research

1 Why everyone should be doing more user research

What can you learn from a redesigned measuring cup? This example will demonstrate (1) how anyone can learn from their users, (2) what good research really is and (3) how this will help you build better products. Topics Covered: Define what user researc

2 How different research techniques will help you answer different questions

Different research methods help you achieve different goals. Learn about the most common tools in a researcher’s toolbox. And when each of them will (or won’t) give you the answers you need. Topics Covered: Develop specific, useful research questionsEx

3 Listening to what people say

Learn how to make sure you really hear what your users say. Topics Covered: Describe and use both quantitative and qualitative attitudinal research methodsListen to your users and stakeholders with a critical mindAvoid the pitfalls of leading questions

4 Watching what people do

Why watching your users interact with your product is crucial to delivering a great experience. Topics Covered: Build useful, actionable tests to make sure you are building a product that delivers a great experience Avoid making common testing mistakes

5 How to conduct research with the right people

Understand how recruiting the right people will make or break your research agenda. Topics Covered: Learn how to identify the right people to give you great inputHow to make sure users want to participate in research, so you’ll always have participants

6 How to synthesize your research

Data tells a story. Now you’ll learn how to listen to it. Topics Covered: Learn how to organize your data to support insights and long-term usageGet techniques to easily make sense of large amounts of complex informationSynthesize diverse data to suppo

7 Creating memorable, useful research deliverables

Discover how you can build artifacts to make sure your research has a long-lasting impact. Topics Covered: Define the goals and purpose of creating a research artifactCreate personas to help your organization understand how to better build for and mark

Megan Kierstead

Coach @ Megcorp Coaching

Megan is a coach at Megcorp Coaching. She has over a decade of experience in building out pragmatic, scrappy research teams across a variety of industries including healthcare, financial services, retail, and other notoriously complex areas.

This online course
comes with a
Certificate

Completing this course earns you an official CXL User Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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