Digital psychology
and persuasion: The course that makes your marketing impossible to ignore
This is the most advanced persuasion and behavioral science training available to marketers. Built for those who want to understand how people really think, feel, and act, so you can influence decisions and drive action at every step of the funnel.
- How to apply behavioral psychology to boost engagement and conversions.
- The cognitive biases and decision-making shortcuts your customers actually use.
- Proven persuasion tactics used by high-performing brands.
- How to evaluate and improve marketing through a psychological lens.
- A repeatable framework for designing behavior-driven experiences.
Trusted by marketers at
Taught by the top 1% of marketing practitioners
In this extensive certification program by CXL, you will learn the methodologies and processes required to
better understand your users and be able to influence their actions. All of our instructors are hand-picked
and carefully vetted.
André
Morys
CRO Expert
& co-founder
of konversionsKRAFT
Bart
Schutz
Expert in digital experimentation
& CRO
Brian
Cugelman
Behavioral Science
& Technology
Specialist
Derek
Gleason
Senior
Content Lead
Shopify
Peep
Laja
Founder of
CXL, Wynter
& Speero
Roger
Dooley
Neuro-
Marketing
Expert
Make your marketing more persuasive, more memorable and more effective
This program gives you the practical playbook to apply behavioral science across your marketing, from campaigns and copy to UX and strategy. No fluff, just science-backed tactics that make your messaging stick and your conversions climb.
Turn digital psychology & persuasion into your most powerful growth advantage
You’ll learn to apply behavioral science in ways that influence how people think, feel, and act, without guesswork or gimmicks. This program is built for marketers who want to deeply understand human decision-making and turn that insight into action. You’ll master the psychology behind persuasion, motivation, and user behavior, so you can design campaigns, experiences, and strategies that consistently convert.
What you’ll master:
- Turning behavioral science into marketing strategies that drive action.
- Identifying cognitive patterns to optimize messaging and UX.
- Designing persuasive content, funnels, and campaigns rooted in psychology.
- Running experiments to validate psychological triggers in your funnel.
- Building emotionally resonant brand experiences that lead to higher CLV.
Who is this course for?
- Marketers who want to move beyond guesswork and start influencing behavior at scale.
- CROs and UX pros looking to understand what truly drives user action.
- Brand and content strategists aiming to connect emotionally with their audience.
- Product marketers who need to shape positioning based on how people think.
- Founders and growth teams who want to build experiences that convert and retain.
Look no further than CXL, this is the best and most recommended course you will find on Digital Psychology & Persuasion.
Subscribe now and get access
A collection of 18 courses designed to help you master digital psychology
Minidegrees are collections of individual courses grouped around a theme. The digital psychology Minidegree is designed to give you specialist-level skills in digital psychology and persuasion.
Psychology foundations
Neuromarketing and persuasion models
Applied behavioral psychology
This minidegree
comes with a
Certificate
Completing this course earns you an official Digital Psychology Minidgree Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“Getting a CXL Subscription has been one of the best choices I made”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Digital Psychology Minidegree: FAQs
About this Minidegrees
What is a Minidegree program?
If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer. All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
What will you learn?
After taking this training, you will:
- Boost the persuasiveness of your copy and design
- Learn to understand your customer’s mindset and needs
- Build habits, increase loyalty, and elicit emotional responses
- Direct attention and catalyze action with cues and triggers
- Integrate psychological tactics with your conversion optimization efforts
What does this training include?
Our Digital Psychology and Persuasion training includes 3 tracks, 18 courses, 54h 54min of video material, several assignments, and a final exam.
Do you add new courses to the minidegrees? How often are the minidegree courses updated?
Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this Minidegree, you will receive the Digital Psychology and Persuasion Certification from CXL, with credentials that you can add to your LinkedIn profile.
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in.
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?
You’ll get:
– Access to 120+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?
One of CXL’s company policies is that we don’t offer discounts. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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