Turn promotional events into a
sales-driving growth engine
1h 05min | 6 lessons | 6 downloadable resources
In this course, you will learn how to:
- Design promotional events that align with business and revenue goals.
- Drive customer engagement before, during, and after your events.
- Maximize reach with targeted promotions and strategic partnerships.
- Convert event attendees into loyal customers and repeat buyers.
- Measure success and optimize event strategies for long-term impact.
Trusted by marketers at
Promotional events without a clear strategy fail to generate revenue
Too many brands treat events as standalone marketing tactics instead of powerful growth drivers. Without a clear sales strategy, most events generate buzz but fail to turn attention into real revenue. The best companies approach events as part of a larger ecosystem, integrating promotions, audience engagement, and conversion strategies to drive meaningful results. This course gives you the step-by-step system to make every event a sales and brand-building success.
Master promotional events to drive sales and growth at key events in the year
Course Length:
1h 05min. 6 lessons.
Events shouldn’t just attract an audience, they should generate long-term value for your brand. The strongest businesses use promotional events to strengthen relationships, accelerate sales, and create lasting brand loyalty. This course gives you a proven framework to build, promote, and execute events that engage customers and fuel sustained growth.
After completing this online course on promotional events, you will be able to assist your team and company with:
- Plan and execute promotional events that drive measurable sales.
- Develop a promotional strategy that attracts the right audience.
- Use partnerships and marketing channels to maximize event success.
- Convert attendees into long-term customers and brand advocates.
- Measure impact and refine event strategies for repeatable success.
This course is for you if you are responsible for:
- Marketers responsible for event strategy and execution.
- Growth teams looking to drive sales and customer engagement through events.
- Business owners who want to use events to increase brand awareness and revenue.
- Ecommerce and retail teams planning promotions around launches and campaigns.
- Anyone involved in planning, promoting, or executing high-impact events.
Look no further than CXL, this is the best and most recommended course you will find on Promotional Events.
Subscribe now and get access
Course Curriculum
Promotional events
The calendar: the big picture strategy for your promotions
The offer: the engine of an effective promotion
The ads: maximizing impact with paid promotion
The emails and texts: your main source of profit
The execution: mobilizing your team for your promotion
I just really love growing ecommerce brands.
That love first formed in 2015 when I began my ecom career as a media buyer at QALO in the heart of its run from $0-$20M in 1.5 years with no external funding. I led our efforts on Facebook Ads, Google Ads, and direct media buys in digital and print.
After the exhilaration of that rapid growth, I became a growth strategist at the newly-formed Common Thread Collective (CTC), a digital sales agency that helps entrepreneurs achieve their dreams. Within two years I was promoted up to VP of Growth, where I led our digital strategy.
Soon after, CTC spun off its brands via its DTC aggregator, 4×400, and I was eager to get my hands dirty there. So I slid over to lead growth at 4×400 until again promoted within two years, this time to CEO.
I ran 4×400 until December 2021, leading up to 6 brands at a time, and now work as an outsourced ecommerce growth executive across multiple brands, where I get to keep doing exactly what I love:
Grow ecommerce brands.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Promotional Events Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
“Getting a CXL Subscription has been one of the best choices I made”
Subscribe to CXL
and get access
✔ 120+ Highly practical and detailed marketing courses
✔ 10x Programs to give your team the competitive edge
✔ Vetted top 1% of marketing practitioners as instructors
✔ New content monthly with on-demand access
The CXL guarantee: 7-day no questions asked money-back period
Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
Get growth experimentation insights and strategies in your inbox.
An expert-led newsletter focused on helping marketing teams scale growth through experimentation.
Get case studies, playbooks and strategies in your inbox once per week.
Join 140,000+ marketers | Subscribe to our educational newsletter