Create
promotional events people will talk about
1h 05min | 6 lessons | 6 downloadable resources
In this course, you will learn how to:
- Implement the “4 Peaks Theory” to structure your annual marketing calendar for optimal revenue generation.
- Design promotional offers that simultaneously increase average order value and conversion rates without compromising profit margins.
- Utilize promotions to expand your email and SMS subscriber lists, improving the effectiveness of future campaigns.
- Develop strategies for utilizing paid advertising to drive both volume and profitability during promotional periods.
- Execute exceptional promotional events that align with your brand’s objectives and resonate with your target audience.
Some companies who train their teams at CXL
Drive revenue and awareness during peak promotional periods
Many marketers struggle to create promotional campaigns that increase sales without cutting into profit margins or diminishing brand perception. This course guides you in designing promotional events that maximize revenue, engage customers, and improve loyalty. Learn to strategically plan and execute promotions using frameworks like the “4 Peaks Theory,” build offers that lift conversion rates and AOV, and use paid advertising to drive campaign impact. By mastering these skills, you can turn every promotional opportunity into a profit-driving success.
Master promotional events to drive sales and growth at key events in the year
Course Length:
1h 05min. 6 lessons.
This course provides the strategies and frameworks to design and execute promotional events that drive revenue and customer engagement. Learn about planning offers that increase conversion rates, increase average order values, and maintain profitability without harming your brand’s value. From strategic use of paid advertising to increasing your promotions’ reach to employing methods like the “4 Peaks Theory” for consistent success, you’ll leave equipped to make every campaign a winning effort.
After completing this online course on promotional events you will be able to assist your team and company with:
- Designing revenue-driving promotional offers and events.
- Increasing average order values through effective campaigns.
- Using promotional frameworks for predictable, repeatable success.
- Aligning paid advertising strategies with promotions to increase reach.
- Analyzing campaign performance for continual improvement.
This course is for you if you are responsible for:
- Marketing and promotional strategy.
- Campaign planning and execution.
- Customer acquisition and engagement initiatives.
- Paid advertising and performance marketing.
- Revenue and sales growth management.
Subscribe now and get access
Course Curriculum
Promotional events
1 The calendar: the big picture strategy for your promotions
2 The offer: the engine of an effective promotion
3 The ads: maximizing impact with paid promotion
4 The emails and texts: your main source of profit
5 The execution: mobilizing your team for your promotion
I just really love growing ecommerce brands.
That love first formed in 2015 when I began my ecom career as a media buyer at QALO in the heart of its run from $0-$20M in 1.5 years with no external funding. I led our efforts on Facebook Ads, Google Ads, and direct media buys in digital and print.
After the exhilaration of that rapid growth, I became a growth strategist at the newly-formed Common Thread Collective (CTC), a digital sales agency that helps entrepreneurs achieve their dreams. Within two years I was promoted up to VP of Growth, where I led our digital strategy.
Soon after, CTC spun off its brands via its DTC aggregator, 4×400, and I was eager to get my hands dirty there. So I slid over to lead growth at 4×400 until again promoted within two years, this time to CEO.
I ran 4×400 until December 2021, leading up to 6 brands at a time, and now work as an outsourced ecommerce growth executive across multiple brands, where I get to keep doing exactly what I love:
Grow ecommerce brands.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Promotional Events Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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