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Increase visibility & sales when selling on Amazon

1h 33min | 16 lessons | 5 downloadable resources

In this course, you will learn how to:

  • Optimize product listings to rank higher and convert more buyers.
  • Use Amazon PPC advertising to drive traffic and increase sales.
  • Develop a pricing and promotion strategy that maximizes profitability.
  • Navigate Amazon’s algorithm to improve visibility and organic reach.
  • Scale your Amazon business without sacrificing margins.

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English subtitles Certificate included
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Selling on Amazon without a strategy means losing to competitors

With millions of products competing for attention, simply listing items isn’t enough. Weak product pages, poor ad strategies, and pricing mistakes will cost you sales and push you further down the rankings. This course gives you a step-by-step approach to positioning your brand for success, getting your products in front of more buyers, and turning Amazon into a powerful revenue stream.

Master selling on Amazon to increase visibility and drive revenue growth

Course Length:
1h 33min. 16 lessons.

Winning on Amazon isn’t just about having a great product, it’s about knowing how to optimize, advertise, and scale effectively. This course is designed for ecommerce professionals who want to take full control of their Amazon strategy. Learn how to create high-performing listings, run profitable ad campaigns, and build a brand that stands out in the world’s largest online marketplace.

After completing this online course on selling on Amazon, you will be able to assist your team and company with:

  • Optimize product listings for higher rankings and conversions.
  • Run profitable Amazon PPC campaigns that drive consistent sales.
  • Develop a pricing and promotional strategy that increases revenue.
  • Navigate Amazon’s algorithm and use data to refine your approach.
  • Scale your Amazon business while maintaining strong profit margins.

This course is for you if you are responsible for:

  • Ecommerce business owners looking to scale on Amazon.
  • Brand managers who want to optimize Amazon sales strategies.
  • Performance marketers managing Amazon PPC and organic growth.
  • Growth teams responsible for increasing marketplace revenue.
  • Anyone selling on Amazon who wants to improve rankings, sales, and profitability.

Look no further than CXL, this is the best and most recommended course you will find on Selling on Amazon.

Subscribe now and get access

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Course Curriculum

Selling on Amazon

Understanding Amazon demand capture

Understanding how Amazon shoppers think and behave. This is a fundamental concept that you need to understand because it will shape your entire marketing strategy on Amazon. You will learn: Understand how Amazon shoppers think about shopping in terms o

The two sides: traffic and conversion

The two different sides of the coin, traffic and conversions on Amazon, and how they differ from other platforms. You will learn: The source of traffic on Amazon, and what factors influence the amount of traffic to your pages Conversion on Amazon, and

Conversion: the factors that matter in search

How buyers are disqualifying products in the search, and what factors exactly affect the click-through rate on Amazon. You will learn: How the Amazon shopper behaves on the search and how products are chosen or disqualified in the investigation.Underst

Conversion: the factors that matter on the page

In this lesson, we will do a deep dive into all the details that matter on the Amazon product detail page and actionable steps on improving each element for a better conversion rate. You will learn: Identifying and understanding all of the different el

Creative split testing

In this lesson, you will learn how to evaluate your images using data, and how to split tests to beat your competition. You will learn: three ways that you can use live customer data to identify precisely what makes your product better or worse creativ

Keyword research through Helium 10

In this lesson, we will cover a step-by-step process on how SEO works on Amazon and how to use Helium 10 to identify exactly what keywords you need. You will learn: how to use the number 1 keyword research tool in the Amazon spacehow to utilize your co

Understanding the purpose of PPC

In this lesson, we will cover how driving traffic works on the complex Amazon platform and how you should look at Amazon PPC for success. You will learn: how Amazon ads work, and why they are so essentialaligning on the purpose of running these ads, to

Tracking organic keyword ranking

In this lesson, we will cover how to track your organic ranking on Amazon, and why it is crucial to follow your organic performance. You will learn: a step by step guide on how to track your organic ranking on Amazon and the tools requiredwhat to do wh

Building analytics to track traffic and conversions

In this lesson, we will cover how to build a comprehensive analytics tracking sheet that gives you a 360 degree view of your business at a glance. You will learn: what are the important key metrics to track, and why they are important to trackhow to bu

Understanding campaign manager

In this lesson will cover navigating Amazon’s advertising campaign manager and understanding what it all means and how to utilize the different features. You will learn: different elements of campaign manager, what it all means, and the importance of e

The differential types of ads: product targeting and keyword targeting, sponsored brand and sponsored display

In this lesson, we will cover all of the different advertising types available on Amazon and how to utilize each of them best. You will learn: when the best time to use each of the different advertising typesthe pitfalls of multiple ad types and how to

Launching campaigns

In this lesson, we will cover how to create and launch campaigns and the best practices to follow. You will learn: a step by step instructional guideline on how you can launch all of the different campaigns available on Amazonthe best practices to foll

Campaign best practices

In this lesson, we will cover a full weekly flow to systematically improve advertising and campaign’s performance. You will learn: how to perform bid optimizations, the criteria involved, and how to make sure campaign performance is consistently improv

The weekly flow

In this lesson, we will cover a full weekly flow to systematically improve advertising and campaign performance (optimizations of bids, budgets, placements, keyword extraction, negatives, organic rank tracking, filling out the analytics sheet) You will

Continuous improvement of conversion and traffic

In this lesson, we will cover building a system and a flow for continuous improvements for both traffic and conversions, and measuring changes in improvements and having a data-driven approach. You will learn: how to measure traffic and conversion impr

Mina Elias

Founder & CEO @ Trivium Group

Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.

He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC, and empower them to take back control and dominate their ads.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Selling on Amazon Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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