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Become great at selling on Amazon

Learn how to sell on Amazon, build an attractive listing, win the search over your competitors and continuously improve conversions.

  • Understand Amazon landscape and customer behavior
  • Increase profits by mastering Amazon advertising
  • Cut down any unnecessary spending
  • Immediately apply learnings with hundreds of playbooks
  • Network and get peer support in our exclusive community
  • Get certified and hired with our help

Course length: 1h 33min

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Mina Elias

Founder & CEO @ Trivium Group

Some of the companies that train their teams at CXL:

Introduction video (1 minute)

This course is essential for you if…

  • You are a complete beginner and want to start selling on Amazon
  • You want to scale your existing business and make it more profitable
  • Work at a business selling on Amazon

Take this course and you will…

  • Understand the Amazon marketing landscape and how shoppers behave on Amazon, which will allow you to build your Amazon listings and store in a way that captures demand and sales
  • Learn how to build a listing in an optimized manner, resulting in high click through rate, conversion rate and sales, and ultimately giving you a replicable formula and system for scaling on Amazon
  • Dissect the different parts of an Amazon product detail page, understand how each of them can be optimized, and build a system for continuous improvement and revenue growth
  • Demystify the Amazon advertising platform, understand exactly how Amazon ads work, which ads work best in what situations, and avoid any unnecessary spending, allowing you to increase profitable sales without the unnecessary spend
  • Build an advanced analytics dashboard that provides a 360 view of the business, allowing you to identify all the vital signs of your products on Amazon in a heart beat, resulting in the ability to identify patterns on what actions produce which results

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Selling on Amazon

1 Understanding Amazon demand capture

Understanding how Amazon shoppers think and behave. This is a fundamental concept that you need to understand because it will shape your entire marketing strategy on Amazon.

You will learn:

  • Understand how Amazon shoppers think about shopping in terms of keywords and products
  • Figure out how Amazon shoppers choose products in the search, and how they disqualify products
  • Learning about search-demand capture, and how it influences shopping behavior and your marketing strategy on Amazon

2 The two sides: traffic and conversion

The two different sides of the coin, traffic and conversions on Amazon, and how they differ from other platforms.

You will learn:

  • The source of traffic on Amazon, and what factors influence the amount of traffic to your pages
  • Conversion on Amazon, and how it is different from the typical conversion cycles.
  • Tying in traffic and conversion together and getting a grasp on how both need to be managed on Amazon for success and profitability

3 Conversion: the factors that matter in search

How buyers are disqualifying products in the search, and what factors exactly affect the click-through rate on Amazon.

You will learn:

  • How the Amazon shopper behaves on the search and how products are chosen or disqualified in the investigation.
  • Understand the seven factors that affect click-through rate on Amazon and how to optimize each one
  • Learn how to split test and track changes that may affect click-through rate and win the search on Amazon

4 Conversion: the factors that matter on the page

In this lesson, we will do a deep dive into all the details that matter on the Amazon product detail page and actionable steps on improving each element for a better conversion rate.

You will learn:

  • Identifying and understanding all of the different elements of the Amazon product detail page and how they affect conversion and buyer perception
  • A systematic approach to improving every single element on the product detail page and how to measure the effects on conversion rate
  • Understanding how to split test different elements and when each test is appropriate, and the required amount of data

5 Creative split testing

In this lesson, you will learn how to evaluate your images using data, and how to split tests to beat your competition.

You will learn:

  • three ways that you can use live customer data to identify precisely what makes your product better or worse creatively
  • how to use that customer data to split test your images in an effective and time-saving manner
  • how to track the impact of creative testing and how to build a system for continuous improvement

6 Keyword research through Helium 10

In this lesson, we will cover a step-by-step process on how SEO works on Amazon and how to use Helium 10 to identify exactly what keywords you need.

You will learn:

  • how to use the number 1 keyword research tool in the Amazon space
  • how to utilize your competitors on Amazon to extract what keywords they are ranking for
  • how to refine keywords to identify the best and most valuable ones to use to help with organic rank

7 Understanding the purpose of PPC

In this lesson, we will cover how driving traffic works on the complex Amazon platform and how you should look at Amazon PPC for success.

You will learn:

  • how Amazon ads work, and why they are so essential
  • aligning on the purpose of running these ads, to avoid any wasted spending and to utilize effectively budgets
  • how to think about advertising and the limited number of levers you can pull

8 Tracking organic keyword ranking

In this lesson, we will cover how to track your organic ranking on Amazon, and why it is crucial to follow your organic performance.

You will learn:

  • a step by step guide on how to track your organic ranking on Amazon and the tools required
  • what to do when organic ranking is slipping, and strategies to improve ranking
  • to build a system in place to help you identify which keywords to focus on, and which keywords are starting to slip

9 Building analytics to track traffic and conversions

In this lesson, we will cover how to build a comprehensive analytics tracking sheet that gives you a 360 degree view of your business at a glance.

You will learn:

  • what are the important key metrics to track, and why they are important to track
  • how to build the sheet to track both traffic and conversions, and how to monitor them
  • how to interpret the analytics and make sure you pick up on any warning signs

10 Understanding campaign manager

In this lesson will cover navigating Amazon's advertising campaign manager and understanding what it all means and how to utilize the different features.

You will learn:

  • different elements of campaign manager, what it all means, and the importance of each part
  • how to interpret data in Amazon's campaign manager to make data-driven decisions for advertising
  • campaign manager best practices, and a strategy to keep things clean and organized for effective advertising management

11 The differential types of ads: product targeting and keyword targeting, sponsored brand and sponsored display

In this lesson, we will cover all of the different advertising types available on Amazon and how to utilize each of them best.

You will learn:

  • when the best time to use each of the different advertising types
  • the pitfalls of multiple ad types and how to avoid over spending
  • a strategic approach to utilizing the different ads and the timeline for each for a high likelihood of success

12 Launching campaigns

In this lesson, we will cover how to create and launch campaigns and the best practices to follow.

You will learn:

  • a step by step instructional guideline on how you can launch all of the different campaigns available on Amazon
  • the best practices to follow when launching campaigns to avoid complications and inefficient spend
  • how to structure campaigns correctly during launch as well as good naming convention practices

13 Campaign best practices

In this lesson, we will cover a full weekly flow to systematically improve advertising and campaign’s performance.

You will learn:

  • how to perform bid optimizations, the criteria involved, and how to make sure campaign performance is consistently improving
  • how to identify profitable and non-profitable search terms, and how to utilize the profitable ones and kill the non-profitable ones
  • how to optimize budgets and placements to maximize the output of your ads

14 The weekly flow

In this lesson, we will cover a full weekly flow to systematically improve advertising and campaign performance (optimizations of bids, budgets, placements, keyword extraction, negatives, organic rank tracking, filling out the analytics sheet)

You will learn:

  • how to perform bid optimizations, the criteria involved, and how to make sure campaign performance is consistently improving
  • how to identify profitable and nonprofitable search terms, how to utilize the profitable ones and kill the nonprofitable ones
  • how to optimize budgets and placements to maximize the output of your ads

15 Continuous improvement of conversion and traffic

In this lesson, we will cover building a system and a flow for continuous improvements for both traffic and conversions, and measuring changes in improvements and having a data-driven approach.

You will learn:

  • how to measure traffic and conversion improvements and how to drive data-driven decisions
  • the changing landscape of Amazon and how to utilize continuous improvements and first principle thinking to navigate those changes
  • how kaizen principles can be used on Amazon to leave no stone unturned, to increase the likelihood of success

Mina Elias

Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.

He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC, and empower them to take back control and dominate their ads.

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