Optimize customer journeys
to increase conversions and retention
40min | 6 lessons | 1 downloadable resource
In this course, you will learn how to:
- Map the customer journey and identify friction points.
- Optimize touchpoints to increase conversions and customer retention.
- Align marketing, sales, and product efforts with customer needs.
- Use data and research to refine messaging and engagement strategies.
- Build a seamless, high-converting experience from first touch to retention.
Trusted by marketers at
A broken customer journey costs sales and customer trust – fix it and drive growth
If your customer experience is confusing, slow, or inconsistent, you’re losing revenue. Many businesses fail to optimize their journey, leading to abandoned purchases, frustrated users, and lost opportunities. This course gives you a structured approach to mapping, analyzing, and improving the entire customer experience, so more visitors convert and more customers stick around.
Master the secrets of customer journey optimization to increase conversions and build loyalty
Course Length:
40min. 6 lessons.
Great products alone don’t create loyal customers, effortless experiences do. Every frustration in the buying journey is a chance for customers to leave and never return. This course gives you proven strategies to eliminate friction, guide users smoothly through every touchpoint, and turn one-time buyers into repeat customers. Learn how to create a journey so seamless that customers never second-guess their decision to choose you.
After completing this online course on customer journey, you will be able to assist your team and company with:
- Identify weaknesses in your customer journey and fix them fast.
- Optimize website flows, sales funnels, and customer interactions.
- Use customer insights to improve messaging, UX, and engagement.
- Reduce abandonment rates and increase customer lifetime value.
- Create a seamless, high-converting journey that drives business growth.
This course is for you if you are responsible for:
- Marketers focused on improving customer acquisition and retention.
- UX and CRO teams optimizing customer experience and conversion paths.
- Growth teams responsible for driving engagement and reducing churn.
- Business owners who want to build a seamless buying journey.
- Anyone responsible for increasing conversions and customer loyalty.
Look no further than CXL, this is the best and most recommended course you will find on the Customer Journey.
Subscribe now and get access
Course Curriculum
Customer journey
Why beginning with Customer experience is important and the stages of an eCommerce Customer Journey
Create a customer journey map
Create personas to aid user flow, build loyalty and reduce churn
Build a CX-driven organization in a retail-driven environment.
It’s not just about Journey Mapping; its about Activation
Naheed’s experience was instrumental in building growth strategies and turnarounds in fashion, footwear, home, and FMCG. A unique ability to understand consumer psychology and convert it into growth and strategy with a focus on digital technology.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Customer Journey Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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