Measure, optimize and grow with brand tracking
1h 04min | 5 lessons | 8 downloadable resources
In this course, you will learn how to:
- Develop a structured brand tracking system that provides actionable insights.
- Measure brand awareness, sentiment, and customer perception accurately.
- Identify trends and shifts in brand positioning over time.
- Use data to refine messaging, campaigns, and overall brand strategy.
- Prove the impact of branding efforts on business growth.
Trusted by marketers at
Not tracking your brand means losing relevance and market share
If you don’t know how your audience perceives your brand, you’re making blind decisions. Without brand tracking, businesses risk losing relevance, wasting marketing dollars, and failing to differentiate in a competitive market. The best brands don’t guess, they measure, adapt, and refine their strategy based on real data. This course gives you a proven approach to tracking brand performance so you can stay ahead of the competition and continuously strengthen your position.
Master brand awareness to improve brand awareness, engagement, affinity and sentiment
Course Length:
1h 04min. 5 lessons.
Brand success isn’t just about visibility, it’s about perception, trust, and long-term relevance. The strongest brands measure their impact and use insights to refine their strategy at every stage. This course gives you the exact frameworks to track, analyze, and optimize your brand’s performance, ensuring you stay top-of-mind and ahead of the competition.
After completing this online course on brand awareness, you will be able to assist your team and company with:
- Implement a brand tracking system that delivers meaningful insights.
- Measure brand awareness, perception, and sentiment with confidence.
- Use data to refine messaging and marketing strategies.
- Identify gaps and opportunities to strengthen brand positioning.
- Prove the impact of brand efforts on business growth.
This course is for you if you are responsible for:
- Brand managers responsible for tracking and optimizing brand performance.
- Marketing leaders who need to measure brand awareness and perception.
- Growth teams looking to refine messaging and positioning based on data.
- Business owners who want to ensure their brand remains relevant and competitive.
- Anyone responsible for improving brand impact and long-term growth.
Look no further than CXL, this is the best and most recommended course you will find on Brand Awareness.
Subscribe now and get access
Course Curriculum
Brand tracking 101
Introduction
Differentiate and Examine Brand Measurement Concepts
Collect Market Research
Set up Social Listening and Measurement
Organize CRM tracking and scoring
Interpret Website Analytics
Choose your Brand Metrics and Set up Dashboards
Strategy Implications from Brand Tracking Results
Final Exam-Brand Tracking 101
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Brand Tracking Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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