Learn the basics of
brand tracking
1h 04min | 5 lessons | 8 downloadable resources
In this course, you will learn how to:
- Understand the four core brand measurement concepts: brand awareness, brand engagement, brand affinity, and brand sentiment.
- Select appropriate metrics and key performance indicators (KPIs) to ensure your brand tracking is actionable.
- Utilize tools for social listening, market research, and website analytics to gather brand performance data.
- Develop a comprehensive dashboard to monitor and interpret brand metrics effectively.
- Gain strategic insights from brand tracking results to inform and improve marketing investments.
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Understand, measure, and optimize your brand’s performance
Many marketers struggle to accurately track brand performance and measure key areas such as awareness, engagement, and sentiment. This course teaches you methodologies to effectively measure brand impact through metrics, build dashboards, and utilize market research and analytics data. By mastering brand tracking, you can drive better marketing investments, understand brand perception shifts, and ensure your strategies align with your target audience.
Master brand awareness to improve brand awareness, engagement, affinity and sentiment
Course Length:
1h 04min. 5 lessons.
This course provides you with the skills to measure and analyze your brand’s performance in the market. You’ll learn how to set up effective brand tracking systems, interpret key metrics, and utilize data effectively. From identifying shifts in brand awareness and perception to improving customer loyalty and engagement, you can ensure your brand remains impactful and aligns with your target audience – using strategies to refine messaging, gauge market impact, and maximize marketing ROI.
After completing this online course on brand awareness you will be able to assist your team and company with:
- Setting up detailed brand tracking systems.
- Interpreting brand health and perception metrics.
- Identifying market trends and audience sentiment shifts.
- Creating reports that inform strategic brand decisions.
- Optimizing brand positioning for stronger market presence.
This course is for you if you are responsible for:
- Marketing strategy and brand management.
- Brand analytics and performance measurement.
- Customer insights and market research.
- Campaign planning and market positioning.
- Data-driven marketing and reporting initiatives.
Subscribe now and get access
Course Curriculum
Brand tracking 101
1 Introduction
2 Differentiate and Examine Brand Measurement Concepts
3 Collect Market Research
4 Set up Social Listening and Measurement
5 Organize CRM tracking and scoring
6 Interpret Website Analytics
7 Choose your Brand Metrics and Set up Dashboards
8 Strategy Implications from Brand Tracking Results
9 Final Exam-Brand Tracking 101
Phil Nottingham is the CEO and Founder of Nott Media, the video marketing agency for B2B businesses. A strategist who specializes in media transformation, Phil regularly speaks around the world about video strategy, brand marketing and search engine optimisation.
He has consulted on brand and video strategy for both large and small brands including Red Bull, Wistia, Yoast, SparkToro, The Financial Times and Lidl.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Brand Tracking Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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