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Improve market presence with analyst relations

1h 18min | 11 lessons | 0 downloadable resources

In this course, you will learn how to:

  • Understand the role of analyst relations (AR) in optimizing product marketing strategies.
  • Evaluate and select appropriate analyst firms and professionals to align with your company’s objectives.
  • Integrate AR initiatives with product marketing goals to optimize outcomes.
  • Develop and maintain influential relationships with key analysts to increase market presence.
  • Utilize AR deliverables, such as reports and commissioned work, to support sales and marketing efforts.

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English subtitles Certificate included
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Increase market influence with strategic analyst relations

Analyst relations are a key challenge for many organizations aiming to increase their market influence. Without the right strategies, companies often miss opportunities to gain recognition and utilize insights from key industry analysts. This course helps you build connections with analysts, align AR initiatives with product marketing goals, and effectively use analyst reports to improve market positioning. These skills will help build your company’s credibility, drive informed strategic decisions, and make a lasting impact on your market presence.

Master analyst relations to accelerate your product marketing program and goals

Course Length:
1h 18min. 11 lessons.

This course provides you with the skills to build and manage effective analyst relations strategies that amplify your brand’s voice within the industry. You’ll learn how to connect with influential analysts, utilize their insights to shape product strategies, and influence market perceptions in favor of your business. By the end of the course, you’ll be ready to drive impactful AR initiatives that improve your brand’s credibility and make it a trusted market leader.

After completing this online course on analyst relations you will be able to assist your team and company with:

  • Developing strategic connections with key industry analysts.
  • Creating effective AR plans that align with broader business goals.
  • Utilizing analyst reports to boost credibility and market influence.
  • Communicating company vision and product value effectively.
  • Understanding analyst influence in market trends and strategy formulation.

This course is for you if you are responsible for:

  • Public relations and communications strategy.
  • Product marketing and market positioning.
  • Corporate strategy and competitive analysis.
  • Strategic partnerships and industry engagement.
  • Building brand credibility and thought leadership.

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Course Curriculum

Analyst relations

What’s AR’s Role in Product Marketing

Understand what AR is and how it helps product marketing in every aspect of the product strategy. Topics covered: Understand where AR fits in product marketingApply the knowledge of how analysts help to your unique product marketing programBegin mappin …

Evaluating Firms and Analysts

AR programs are not one-size fits all. Learn how to select the right firms and analysts to partner with to achieve your strategy. Topics covered: Understand the various firms and options for creating the right AR program for your company.Evaluate the f …

Align AR with Product Marketing Goals

Know how AR professionals work and align with them in order to optimize their value to your program. Topics covered: Learn about how AR services the entire organization.Apply this knowledge to your Product Marketing programAlign with your AR team to ac …

Create a Relationship Map

Map your organization to your key analysts to identify and develop mutually influential relationships. Topics covered: Understand the importance and role of company spokespeople in creating long term, influential relationships – Product Marketing’s rol …

Develop Relationships & Build Influence

Develop a knowledge exchange partnership with analysts to maximize influence. Topics covered: Understand the purpose of each analyst interaction and how they build on one another to influence the analysts’ thinking.Remember the purpose of each interact …

Leverage AR Deliverables

Dive deeper into AR deliverables including reports, quotes, data and commissioned work to achieve goals. Topics covered: Plan to augment your marketing content and add third party credibility to your messages with analyst content.Remember that this con …

Influence Internal Thinking

Learn how to create a compelling narrative of where you see the product headed based on market insights. Topics covered: Use analysts’ insights to get colleagues excited, educated, and ready to take actionKnow what is available to you – data, forecasts …

Benchmark and Measure AR Progress

Understand the various AR metrics that will demonstrate the impact of your program. Topics covered: Understand that mapping to your company and product goals to your AR program ensures that AR is strategic and delivers results that will have impactChoo …

Elevate Your Program to Tier 1

Learn how the most mature AR programs combine best practices for maximum internal and external impact. Topics covered: Know the pitfalls to avoidInvest in an AR teamKnow the best sources for finding a top notch AR leader Resources Lesson slide deck

Augment Your AR Program

Learn about the AR services and groups that will help keep your program next level. Topics covered: Consider augmenting your AR program to invest in your people, mature your program, manage the workload and get extra help during competitive evaluations …

Maureen Todaro

Independent Consultant

Maureen Todaro is a proven communications leader with expertise in analyst relations, customer marketing, and public and investor relations. In 2006 Maureen launched MSDM Communications and Marketing, a consulting business, which helps companies establish and grow analyst relations and customer marketing programs, including long-term partnerships with Nuance, Genpact, Jive (IPO’d), Twilio (IPO’d) and currently at InVision.

Prior to this, Maureen served as vice president of corporate communications for Viisage (now IDEMIA), was a customer advocate at ATG (now Oracle), acquired her MBA from Simmons University, and worked at Harvard University in their main development office.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Analyst Relations Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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