Hire product marketers who drive growth and business impact
1h 06min | 5 lessons | 0 downloadable resources
In this course, you will learn how to:
- Identify the key skills and traits of high-performing product marketers.
- Structure the hiring process to attract and assess the best candidates.
- Write job descriptions that clearly define expectations and value.
- Conduct interviews that uncover strategic thinking and execution ability.
- Align your product marketing team with business and revenue goals.
Trusted by marketers at
Hiring the wrong product marketers can hurt sales, positioning and growth
Product marketing is a critical function, but too many companies struggle to hire the right people for the job. Misaligned expectations lead to slow execution, poor messaging, and ineffective go-to-market strategies. The best companies build product marketing teams that drive demand, improve retention, and fuel long-term growth. This course gives you the exact hiring playbook to ensure your team is set up for success.
Master hiring product marketers to build a talented team that drives successful results
Course Length:
1h 06min. 5 lessons.
Great product marketers don’t just explain features, they create demand, position products strategically, and drive measurable growth. The strongest companies know how to hire product marketers who move the business forward. This course gives you a step-by-step system to find, evaluate, and onboard the right talent, so your product marketing function becomes a key driver of business success.
After completing this online course on hiring product marketers, you will be able to assist your team and company with:
- Define the role and responsibilities of a product marketer in your company.
- Build a hiring process that attracts top-tier talent.
- Assess candidates effectively and hire for both strategy and execution.
- Set clear expectations to ensure new hires succeed.
- Structure your product marketing team for maximum impact.
This course is for you if you are responsible for:
- Hiring managers responsible for product marketing roles.
- Marketing and growth leaders building a high-performing team.
- Founders and executives looking to scale product marketing.
- Recruiters specializing in marketing and product roles.
- Anyone involved in hiring, evaluating, or managing product marketers.
Look no further than CXL, this is the best and most recommended course you will find on Hiring Product Marketers.
Subscribe now and get access
Course Curriculum
Hiring product marketers
Considerations in building and hiring a team
Ways to align a team and roles to hire for
Hiring framework to evaluate candidates
Where to source candidates
Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.
He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Hiring Product Marketers Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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