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Become great at hiring product marketers

Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.

By Leo Castro,

Founder of Decisive Moment Marketing

Course length: 1h 06min

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English subtitles Certificate included

Some of the companies that train their teams at CXL:

After taking this course you’ll…

  • Apply what you know about your goals and personal strengths to build a team that allows you to exceed your goals both short- and long-term.
  • Understand the different ways product marketing teams can be organized, so you can build a team that is relevant to the company’s goals and objectives.
  • Apply a framework for building a team of product marketers, so you are able to achieve results over and above the sum of the parts.
  • Understand different tasks product marketers need to get done, so you can thoughtfully construct a product marketing team that fulfills the needs of the organization.
  • Shorten the time to hire by learning about where to source talent for product marketing roles.

This course is essential for you if…

  • Are new to team management and need to quickly hire a strong team of product marketers with complementary skills
  • Need to drive outsized results with limited hiring resources.
  • Need to find talent beyond your network of product marketers

This course is NOT for you if…

  • Need to find talent beyond your network of product marketers
  • You aren’t open to thinking about different ways to organize a product marketing team for success.
  • Already have a steady pool of candidates in mind to build your team.

Skills you will master

Aligning a teamBuilding a Product teamHiring frameworksHiring product marketersSourcing candidates

Leo Castro

Founder of Decisive Moment Marketing

Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.

He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.

Your course curriculum

Hiring product marketers

1 Considerations in building and hiring a team

Understand the big picture considerations that impact the kind of team you need to build, so you can build a team that crushes your short-term and long-term goals. Topics covered: Learn how to apply your goals and the long-term outcomes you want to ach

2 Ways to align a team and roles to hire for

Understand the different ways product marketing teams can be organized and typical tasks product marketers oversee, so you can look for the right things on a resume. Topics covered: Learn three different ways product marketing teams can be organized, a

3 Hiring framework to evaluate candidates

Apply a framework for thinking about the strengths of candidates, so you can hire for traits that complement the rest of your team. Topics covered: Learn a hiring framework based on individual strengths and needs of the organization, so you can build a

4 Where to source candidates

Non-traditional places and functions to find stellar product marketers Topics covered: Understand different non-traditional areas to find future product marketers, to find quality talent quickly in a competitive job market.Apply the hiring framework yo

This online course comes with a certificate to prove completion

Completing this course earns you an On-Page, On-Site and Programmatic SEO Certificate.

2024 - On-Page, On-Site & Programmatic SEO CXL Certificate

What our students say about our online marketing courses:

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Learn how to hire product marketers: FAQ

Who is this course for?

This course is essential for you if…

  • Are new to team management and need to quickly hire a strong team of product marketers with complementary skills
  • Need to drive outsized results with limited hiring resources.
  • Need to find talent beyond your network of product marketers

Some careers and roles that will especially benefit from this course are CEOs, hiring manager, HR manager, marketing manager, content manager, growth manager, and product manager.

What will you learn?

After taking this course, you will:

  • Apply what you know about your goals and personal strengths to build a team that allows you to exceed your goals both short- and long-term.
  • Understand the different ways product marketing teams can be organized, so you can build a team that is relevant to the company’s goals and objectives.
  • Apply a framework for building a team of product marketers, so you are able to achieve results over and above the sum of the parts.
  • Understand different tasks product marketers need to get done, so you can thoughtfully construct a product marketing team that fulfills the needs of the organization.
  • Shorten the time to hire by learning about where to source talent for product marketing roles.

What does the course include?

Our Hiring Product Marketers training includes 5 lessons, 1h 06min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Hiring Product Marketers Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 06min long.