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Hiring Product Marketers Course

Hire product marketers who drive growth and business impact

1h 06min | 4 lessons

In this course, you will learn how to:

  • Identify the key skills and traits of high-performing product marketers.
  • Structure the hiring process to attract and assess the best candidates.
  • Write job descriptions that clearly define expectations and value.
  • Conduct interviews that uncover strategic thinking and execution ability.
  • Align your product marketing team with business and revenue goals.

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English subtitles Certificate included
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Master hiring product marketers to build a talented team that drives successful results

Course Length:
1h 06min. 4 lessons.

Great product marketers don’t just explain features, they create demand, position products strategically, and drive measurable growth. The strongest companies know how to hire product marketers who move the business forward. This course gives you a step-by-step system to find, evaluate, and onboard the right talent, so your product marketing function becomes a key driver of business success.

After completing this online course on hiring product marketers, you will be able to assist your team and company with:

  • Define the role and responsibilities of a product marketer in your company.
  • Build a hiring process that attracts top-tier talent.
  • Assess candidates effectively and hire for both strategy and execution.
  • Set clear expectations to ensure new hires succeed.
  • Structure your product marketing team for maximum impact.

This course is for you if you are responsible for:

  • Hiring managers responsible for product marketing roles.
  • Marketing and growth leaders building a high-performing team.
  • Founders and executives looking to scale product marketing.
  • Recruiters specializing in marketing and product roles.
  • Anyone involved in hiring, evaluating, or managing product marketers.

Look no further than CXL, this is the best and most recommended course you will find on Hiring Product Marketers.

Subscribe now and get access

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Course Curriculum

Hiring product marketers

Considerations in building and hiring a team

Understand the big picture considerations that impact the kind of team you need to build, so you can build a team that crushes your short-term and long-term goals. Topics covered: Learn how to apply your goals and the long-term outcomes you want to ach …

Ways to align a team and roles to hire for

Understand the different ways product marketing teams can be organized and typical tasks product marketers oversee, so you can look for the right things on a resume. Topics covered: Learn three different ways product marketing teams can be organized, a …

Hiring framework to evaluate candidates

Apply a framework for thinking about the strengths of candidates, so you can hire for traits that complement the rest of your team. Topics covered: Learn a hiring framework based on individual strengths and needs of the organization, so you can build a …

Where to source candidates

Non-traditional places and functions to find stellar product marketers Topics covered: Understand different non-traditional areas to find future product marketers, to find quality talent quickly in a competitive job market.Apply the hiring framework yo …

Leo Castro

Founder of Decisive Moment Marketing

Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.

He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Hiring Product Marketers Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently Asked Questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:

  • Invite and manage people learning on your team.
  • Create roadmaps for each individual.
  • Access team learning engagement reports.
  • Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:

  • Access to 120+ online courses.
  • Earn certificates and add them to LinkedIn.
  • Thousands of playbooks and resources.
  • All minidegrees
  • Roadmapping and progress tracking
  • Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

Can I pay in my own currency?

All of our products are priced in USD currency. We have established a system where you can pay in your local currency.

Is there a discount available?
  • We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
  • The listed price on the site shows the best price. You can buy with confidence.
  • We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.