Hiring Product Marketers Course
Hire product marketers who drive growth and business impact
1h 06min | 4 lessons
In this course, you will learn how to:
- Identify the key skills and traits of high-performing product marketers.
- Structure the hiring process to attract and assess the best candidates.
- Write job descriptions that clearly define expectations and value.
- Conduct interviews that uncover strategic thinking and execution ability.
- Align your product marketing team with business and revenue goals.
Trusted by marketers at
Master hiring product marketers to build a talented team that drives successful results
Course Length:
1h 06min. 4 lessons.
Great product marketers don’t just explain features, they create demand, position products strategically, and drive measurable growth. The strongest companies know how to hire product marketers who move the business forward. This course gives you a step-by-step system to find, evaluate, and onboard the right talent, so your product marketing function becomes a key driver of business success.
After completing this online course on hiring product marketers, you will be able to assist your team and company with:
- Define the role and responsibilities of a product marketer in your company.
- Build a hiring process that attracts top-tier talent.
- Assess candidates effectively and hire for both strategy and execution.
- Set clear expectations to ensure new hires succeed.
- Structure your product marketing team for maximum impact.
This course is for you if you are responsible for:
- Hiring managers responsible for product marketing roles.
- Marketing and growth leaders building a high-performing team.
- Founders and executives looking to scale product marketing.
- Recruiters specializing in marketing and product roles.
- Anyone involved in hiring, evaluating, or managing product marketers.
Look no further than CXL, this is the best and most recommended course you will find on Hiring Product Marketers.
Subscribe now and get access
Course Curriculum
Hiring product marketers
Considerations in building and hiring a team
Ways to align a team and roles to hire for
Hiring framework to evaluate candidates
Where to source candidates
Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.
He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Hiring Product Marketers Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
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Here is what other marketers said
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Frequently Asked Questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.