Attract and hire
the best product marketers
1h 06min | 5 lessons | 0 downloadable resources
In this course, you will learn how to:
- Align your product marketing team with your company’s objectives to drive success.
- Organize product marketing roles effectively to meet organizational goals.
- Apply a framework to evaluate candidates’ strengths for a complementary team.
- Identify key tasks product marketers oversee to inform hiring decisions.
- Source talent from non-traditional areas to build a diverse and skilled team.
Some companies who train their teams at CXL
Build an exceptional & high-performing product marketing team
Finding and hiring the right product marketers can be challenging, often leading to gaps in team effectiveness and alignment with company goals. This course equips you with strategies to identify, assess, and hire top talent in product marketing. Learn how to structure roles to maximize impact, evaluate candidates effectively, and use unique talent pools for the best fit. Gain the skills to create a product marketing team that drives success, bridges critical business functions, and supports product growth at every stage.
Master hiring product marketers to build a talented team that drives successful results
Course Length:
1h 06min. 5 lessons.
This course provides you with techniques for hiring the best product marketing talent. You’ll learn how to create clear, high-impact role definitions, develop key hiring frameworks, and leverage assessment tools for cultural and skill fit. By mastering these practices, you will build a high-performing team capable of aligning marketing initiatives with product strategies, driving product growth, and elevating market competitiveness.
After completing this online course on hiring product marketers you will be able to assist your team and company with:
- Defining impactful product marketing roles and functions.
- Building structured and effective hiring processes.
- Identifying and accessing talent pools for diverse candidates.
- Evaluating candidate fit through targeted assessments.
- Ensuring team alignment with company goals and culture.
This course is for you if you are responsible for:
- Product marketing strategy and hiring decisions.
- Building and managing product marketing teams.
- Aligning marketing and product goals.
- Talent acquisition and human resources strategy.
- Cross-functional collaboration with marketing and sales teams.
Subscribe now and get access
Course Curriculum
Hiring product marketers
Considerations in building and hiring a team
Ways to align a team and roles to hire for
Hiring framework to evaluate candidates
Where to source candidates
Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.
He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Hiring Product Marketers Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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