Become great at hiring product marketers
Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.
By Leo Castro,
Founder of Decisive Moment Marketing
Course length: 1h 06min
Some of the companies that train their teams at CXL:
After taking this course you’ll…
- Apply what you know about your goals and personal strengths to build a team that allows you to exceed your goals both short- and long-term.
- Understand the different ways product marketing teams can be organized, so you can build a team that is relevant to the company’s goals and objectives.
- Apply a framework for building a team of product marketers, so you are able to achieve results over and above the sum of the parts.
- Understand different tasks product marketers need to get done, so you can thoughtfully construct a product marketing team that fulfills the needs of the organization.
- Shorten the time to hire by learning about where to source talent for product marketing roles.
This course is essential for you if…
- Are new to team management and need to quickly hire a strong team of product marketers with complementary skills
- Need to drive outsized results with limited hiring resources.
- Need to find talent beyond your network of product marketers
This course is NOT for you if…
- Need to find talent beyond your network of product marketers
- You aren’t open to thinking about different ways to organize a product marketing team for success.
- Already have a steady pool of candidates in mind to build your team.
Skills you will master
Leo Castro
Founder of Decisive Moment Marketing
Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.
He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.
Your course curriculum
Hiring product marketers
1 Considerations in building and hiring a team
Understand the big picture considerations that impact the kind of team you need to build, so you can build a team that crushes your short-term and long-term goals.
Topics covered:
- Learn how to apply your goals and the long-term outcomes you want to achieve to build a team that performs both now and into the future.
- Reflect on your personal strengths and development areas, and apply your insights from that exercise to think about the types of people you need to hire.
- Compare the typical tasks product marketers have to get done with your own situation, so you can be thoughtful about the skills you need to look for when hiring product marketers.
2 Ways to align a team and roles to hire for
Understand the different ways product marketing teams can be organized and typical tasks product marketers oversee, so you can look for the right things on a resume.
Topics covered:
- Learn three different ways product marketing teams can be organized, and understand how that impacts the roles you need to hire.
- Understand the different pros and cons of organizing a product marketing team one way versus another, and apply what you know about your goals and specific situation to select a specific organizing principle.
- Understand different roles within a product marketing team, so you can look for the right things on a resume when hiring.
3 Hiring framework to evaluate candidates
Apply a framework for thinking about the strengths of candidates, so you can hire for traits that complement the rest of your team.
Topics covered:
- Learn a hiring framework based on individual strengths and needs of the organization, so you can build a complementary team that gets better over time.
- Understand different interview questions and pre-work exercises you can use to evaluate different traits of candidates
- Apply what you have learned in prior lessons of this course to prioritize what traits are important in hiring your next product marketer
4 Where to source candidates
Non-traditional places and functions to find stellar product marketers
Topics covered:
- Understand different non-traditional areas to find future product marketers, to find quality talent quickly in a competitive job market.
- Apply the hiring framework you used in the last lesson to focus on the non-traditional areas that may be most relevant for you to find your next product marketer.
- Understand what you need to do to develop talent you hire from these non-traditional areas, so you can get your team productive and high-performing as soon as possible.
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Learn marketing on the job.
Get better results with networking.
Our Community gives you peer support for every marketing task you face. 90% of marketing tasks are not unique. Someone has already figured it out. Achieve more with less hassle.
- Access our library of thousands of marketing playbooks, each showing you how to do a specific marketing task in 10 steps or less, with real-time peer support.
- Join our community of marketing experts, ready to support you in getting that promotion or master new strategies, skills, and channels.
- Network with some of the world’s best marketers and companies and get noticed, hired, or endorsed.
Subscribe to CXL and get access
- 100+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
- Community with 2000+ playbooks and peer-support
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 90+ other training programs.
or
Learn how to hire product marketers: FAQ
Who is this course for?
This course is essential for you if…
- Are new to team management and need to quickly hire a strong team of product marketers with complementary skills
- Need to drive outsized results with limited hiring resources.
- Need to find talent beyond your network of product marketers
Some careers and roles that will especially benefit from this course are CEOs, hiring manager, HR manager, marketing manager, content manager, growth manager, and product manager.
What will you learn?
After taking this course, you will:
- Apply what you know about your goals and personal strengths to build a team that allows you to exceed your goals both short- and long-term.
- Understand the different ways product marketing teams can be organized, so you can build a team that is relevant to the company’s goals and objectives.
- Apply a framework for building a team of product marketers, so you are able to achieve results over and above the sum of the parts.
- Understand different tasks product marketers need to get done, so you can thoughtfully construct a product marketing team that fulfills the needs of the organization.
- Shorten the time to hire by learning about where to source talent for product marketing roles.
What does the course include?
Our Hiring Product Marketers training includes 5 lessons, 1h 06min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Hiring Product Marketers Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 06min long.