Drive efficiency with Excel and Google Sheets for marketing
3h 40min | 20 lessons | 32 downloadable resources
In this course, you will learn how to:
- Import and blend data from multiple sources into Excel or Google Sheets.
- Use pivot tables, vlookups, hlookups, and index/match to analyze data efficiently.
- Apply formulas and troubleshoot common spreadsheet errors.
- Manipulate data using advanced Excel/Sheets functions for actionable insights.
- Create data-driven reports that answer key business questions.
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Learn essential spreadsheet skills to create actionable insights & improve marketing efficiency
Many marketers struggle with managing data efficiently, leading to missed opportunities for optimization and insights. This course will teach you how to master Excel and Google Sheets to analyze, organize, and report your marketing data more effectively. You’ll learn to use advanced formulas, automate tasks, and create actionable reports that improve decision-making and efficiency. This course equips you with the skills to streamline your data processes, giving you a competitive edge in driving results.
Master Excel and Google Sheets to supercharge your marketing data and identify growth opportunities
Course Length:
3h 40min. 20 lessons.
This course equips marketers with the essential skills to effectively use Excel and Google Sheets for data management. You’ll learn to blend data from various sources, apply advanced formulas, and troubleshoot common issues. By mastering functions like pivot tables and vlookups, you’ll be able to manipulate data efficiently and create reports that provide actionable insights. With these skills, you’ll improve your marketing efforts and decision-making through better data analysis.
After completing this online course on Excel and Google Sheets for marketers you will be able to assist your team and company with:
- Importing and blending data from multiple sources.
- Using pivot tables and advanced formulas to analyze data.
- Creating automated reports for clear, actionable insights.
- Identifying and fixing spreadsheet errors quickly.
- Visualizing data for more effective communication.
This course is for you if you are responsible for:
- Managing marketing data and reporting.
- Analyzing campaign performance through spreadsheets.
- Automating data-related tasks for better efficiency.
- Presenting data insights to stakeholders.
- Improving decision-making with precise data analysis.
Subscribe now and get access
Course Curriculum
Excel and sheets for marketers
1 GSC – Sort and Filter
2 SUM – Variations
3 COUNT – Variations
4 Tables and Calculated Columns
5 Pivot Tables – Set Up – Sheets
6 Pivot Tables – Set Up – Excel
7 Pivot Tables – Calculated Fields
8 Pivot Tables – Filters, Slicers, and Timeline – Excel
9 Pivot Tables – Filters, Slicers, and Timeline – Sheets
10 Power Tips for Pivot Tables – Excel
11 De-Dup & Text To Columns
12 Vlookup
13 Index and Match
14 XLookup – Excel
15 Sparklines
16 Conditional Formatting
17 String Functions
18 Error Trapping
19 Additional Resources
Fred is a self-avowed GA & GTM freak. He is a Managing Director at Northwoods Software and leads their GA/GTM Practice Area. A sought-after educator, he has spoken multiple times at such events as MeasureSummit, SuperWeek, GA4Ward, MN Search, etc. “GA4 Intro” is his fourth CXL course.
At any point in time, you can find Fred digging into the intricacies of GA4, walking his beloved Pekingese Xuxa, or playing mandolin with the Milwaukee Mandolin Orchestra.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Excel and Google Sheets for Marketers Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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