fbpx

Ecommerce Merchandising Course

Increase ecommerce product visibility and sales

40min | 6 lessons | 1 downloadable resource

In this course, you will learn how to:

  • Design product pages that drive more conversions and higher order values.
  • Use data-driven merchandising strategies to showcase the right products at the right time.
  • Optimize category pages and search functions to increase product discovery.
  • Leverage pricing, promotions, and bundling to boost revenue.
  • Create a seamless shopping experience that keeps customers coming back.

Sign up to All-Access Buy just this course

English subtitles Certificate included
CXL-Rating-Transparent

Trusted by marketers at

Most ecommerce stores lose sales because their merchandising is ineffective

Great products alone won’t drive revenue, how you present them matters just as much. Poor product organization, weak category pages, and ineffective promotions cost brands millions in lost sales. This course teaches you how to optimize every touchpoint so customers find what they want, buy more, and return again.

Master ecommerce merchandising to optimize product display and increase sales

Course Length:
40min. 6 lessons.

Every element of your store impacts how much customers buy. This course gives you the tools to optimize product discovery, category navigation, and pricing strategies to maximize conversions and revenue. Learn the proven merchandising tactics that top ecommerce brands use to turn more visitors into loyal, high-value customers. You’ll be able to design product detail pages that convert and build a merchandising calendar that aligns with consumer trends and promotions.

After completing this online course on ecommerce merchandising, you will be able to assist your team and company with:

  • Structuring product and category pages for higher conversions.
  • Implementing merchandising strategies that increase average order value.
  • Optimizing site search and navigation to improve product discovery.
  • Using data to inform promotions, pricing, and product positioning.
  • Creating an ecommerce experience that turns one-time buyers into repeat customers.

This course is for you if you are responsible for:

  • Managing or optimizing an ecommerce store.
  • Improving conversion rates and revenue through better merchandising.
  • Enhancing product visibility and discoverability on your site.
  • Increasing average order value and customer retention.
  • Building a scalable ecommerce merchandising strategy that drives long-term growth.

Look no further than CXL, this is the best and most recommended course you will find on Ecommerce Merchandising.

Subscribe now and get access

See Pricing

Course Curriculum

Ecommerce merchandising

The changing landscape of consumer behavior

In the opening lesson, we will learn about today’s ecommerce Merchandising Trends.

The power of technology and algorithms

This lesson aims to bring awareness to merchants’ ability to tag every product with a broad range of values and attributes before uploading and have the skills to know what comes down the path.

The product detail page (PDP)

In this lesson, we will learn why a well-designed product detail page is essential to your merchandising strategy since it is the page that leads directly to a sale.

The role of seasonality and promotions in merchandising storytelling

In this lesson, you will learn about concepts that need to be developed to manage an annual merchandise calendar.

Merchandising for the metaverse

Retailers and brands should prepare merchandise for the metaverse We expect the metaverse to become a digital channel. Since all products are virtual, merchandising and marketing will be a great challenge for traditional organizations.

Naheed Adil

VP Customer Journey & Digital Experience @ Boxed

Naheed’s experience was instrumental in building growth strategies and turnarounds in fashion, footwear, home, and FMCG. A unique ability to understand consumer psychology and convert it into growth and strategy with a focus on digital technology.

This online course
comes with a
Certificate

Completing this course earns you an official CXL ecommerce merchandising Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

Thousands of marketers choose CXL

Subscribe to CXL
and get access

✔ 120+ Highly practical and detailed marketing courses

✔ 10x Programs to give your team the competitive edge

✔ Vetted top 1% of marketing practitioners as instructors

✔ New content monthly with on-demand access

The CXL guarantee: 7-day no questions asked money-back period

Sign up now
Team Trial

Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

Subscribe to our weekly, expert-led newsletter.
We find and report on case studies, success stories, and playbooks that are working out there right now.

  • Hidden
  • This field is for validation purposes and should be left unchanged.

Join 150,000+ marketers | Subscribe to our educational newsletter