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Become great at leveraging ecommerce merchandising

  • Understand the mechanism of omnichannel and instant gratification in today’s modern world
  • Learn how influencer marketing drives a new style of merchandise creation
  • Understand how important it is to build the foundational software or access to the correct technology to manage tagging values to each product effectively
  • Learn how to leverage product detail pages to get the best results

Course length: 40min

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Naheed Adil

VP Customer Journey & Digital Experience @ Boxed

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About the Ecommerce merchandising course

Ecommerce merchandising is displaying products strategically on a website to increase find-ability.

This course connects advanced science mechanisms of algorithms, optimizations, and personalizations deployed in advanced eCommerce today to escalate conversion and revenue.

Great online merchandising isn’t only about displaying products enticingly — it’s also about optimizing your path to purchase no matter where users enter your website or where they are on that path.

Introduction video

This course is essential for you if…

  • You work (or want to work in) a B2C organization, be it a start-up, mature, or growth stage company.
  • You intend to build a career in e-commerce enterprises, specifically in the merchandise, marketing, data science functions, or launching of your DTC website.
  • You work in an executive capacity and looking to build responsibilities for your next step. Understanding ecommerce merchandising will bring a broader expertise level to your skillset to justify enhanced responsibilities.

After taking this course you will…

  • Understand the mechanism of omnichannel and instant gratification in today’s modern world. Learn how influencer marketing is driving a new style of merchandise creation.
  • Understand how important it is to build the foundational software or access the correct technology to manage tagging values to each product effectively to return smartly in user search results and other customized preferences.
  • Understand the importance of the Product Detail Page (PDP) as a mechanism to ‘own the last mile’ in selling your product.
  • Review the action plans needed to support merchandise storytelling throughout the annual calendar.
  • The impact of ‘the metaverse’ on transforming how consumers will interact with merchandising in the future.

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Your course curriculum

Ecommerce merchandising

1
The changing landscape of consumer behavior


In the opening lesson, we will learn about today’s ecommerce Merchandising Trends.


We will cover the need to build deep personalization from AI and machine learning to focus on the holistic customer experience and reduce manual effort.
We will also shed light on how social influencers and social platforms are commercialized to win in real-time.



2
The power of technology and algorithms


Online course Become great at leveraging ecommerce merchandising Understand the mechanism of omnichannel and instant gratification in today’s modern world Learn how influencer marketing drives a new style of merchandise creation Understand how importan


How have consumer-focused operations driven the shift in presenting merchandise to the end-user? Here we will discover how customizations, preferences, and value attributes go inputs to give the customer collections.



3
The product detail page (PDP)


Online course Become great at leveraging ecommerce merchandising Understand the mechanism of omnichannel and instant gratification in today’s modern world Learn how influencer marketing drives a new style of merchandise creation Understand how importan


You must give consumers more information about the product they are interested in; otherwise, how will they know what size it is or what functions it has?

According to Shiprocket, 98% of shoppers discontinue a purchase if the information about the product is incomplete or incorrect. Reducing bounce and exit rates is directly related to the sophistication of the product detail page.



4
The role of seasonality and promotions in merchandising storytelling


Online course Become great at leveraging ecommerce merchandising Understand the mechanism of omnichannel and instant gratification in today’s modern world Learn how influencer marketing drives a new style of merchandise creation Understand how importan


Seasonal behaviors impact supply chain and inventory functions, so mapping the actions will aid forecasting. This lesson will allow you to understand:

  • Expanding product distribution— in-store or online
  • Upselling or cross-selling a specific product
  • Increasing repeat purchases by 10%
  • Promoting an event
  • Reducing back stock and inventory
  • Launching a new product or product line
  • Promoting a sale



5
Merchandising for the metaverse


Online course Become great at leveraging ecommerce merchandising Understand the mechanism of omnichannel and instant gratification in today’s modern world Learn how influencer marketing drives a new style of merchandise creation Understand how importan


Merchandising for the metaverse will require new consumer specificity, design, and pricing views.
The metaverse allows departing from the limitations of reality. If you want a beautiful designer dress, you are paying for the designer's name and design.
If you want shoes that transform into floats, maybe Sketchers can provide them in any color you can envision.
How much are consumers willing to pay? Well, that remains to be seen, but failing to acknowledge that this will be an area that merchants will manage is risky.



Naheed Adil

VP Customer Journey & Digital Experience @ Boxed

Naheed Adil is an executive leader with over 20 years of Direct to Consumer experience.

Naheed’s experience was instrumental in building growth strategies and turnarounds in fashion, footwear, home, and FMCG. A unique ability to understand consumer psychology and convert it into growth and strategy with a focus on digital technology.

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