Live B2B Marketing Courses
Learn growth plays that work right now with live courses
Stuff changes fast. Monthly live courses are designed to bring you the latest tactics that are working to generate demand and fill pipelines today.
- Guided exercises and real-time feedback
- New live courses launching each month
- Interactive sessions with instructors
Trusted by marketers at leading B2B companies
Upcoming Live Workshops
Grab a seat at one of our upcoming live workshops, or get access to all past and future courses with an annual subscription.
Build your team AI operating system
See what working team AI systems look like, then rebuild your personal one to match, sized to your team.
Run AI systems in B2B marketing
Bring an AI system you run for a team or client, or start from ours. Tycho Luijten and the room go through it, then you fix yours live.
B2B ad campaigns with Claude Code and n8n
Use GitHub-Claude Code to turn ICP research into scored, visualized ad variants and automate daily campaign monitoring through n8n.
Optimizing B2B content funnels with AI
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
Building apps as content with AI
Identify which topics in your content plan should be apps, build one live in session one, and iterate on real data in session two.
AI ready agencies: what clients see
Audit your service and pitch readiness against client criteria, map your agents, and build an AI-ready client-facing product.
Watch courses on-demand
Access past live courses in a recorded, on-demand format, or join the waitlist for future reruns.
AI for audience research and social listening
Learn how to use AI to get deep insights about your target audience.
Improve Meta ad performance with AI
Use AI to analyze your competitors’ strategies and build better ads that win more leads and users.
Align marketing, sales and leadership
Increase pipeline quality and go-to-market efficiency.
Increase revenue and visibility from AI search and LLMs
Get your content strategy AI-ready and make sure your brand is showing up and becomes the obvious click on Google and LLMs.
Unique positioning for agencies
Learn modern positioning strategies for agencies tired of blending in.
How to reach $10M ARR in 3 years
What to run, what to skip, and how AI helps execution across outbound, content, and brand.
Run efficient B2B campaigns
Learn to cut CAC by at least 15% and generate more pipeline with your campaigns
AI in ABM list building and outreach
Surface the right accounts, write the outreach, and tailor the message of your ABM campaigns.
Optimize pages for AI search with Answer Engine Optimization
Capture high-intent leads by showing up in AI-powered comparisons and control what LLMs say about your brand.
ICP modelling and targeting with AI
Build a dynamic ICP model with real signals, and use AI to build an ABM program that turns them into pipeline.
Build optimized B2B content funnels with AI
Collect audience insights, align content with buyer intent, and write persuasive CTAs to deliver consistent, quality B2B leads.
Build an all-bound marketing engine
Use AI to research, repurpose trending topics, and automate publishing. Personalize and test outbound messaging using prospect research and launch a remarketing loop.
B2B brand strategy in a zero-click era
Access existing audiences, develop distinctive assets, and develop a POV to grow pipeline with trigger-based strategies.
Content strategy for LLM visibility and changing search habits
Turn proprietary data, research, and subject expertise into content that AI loves to cite and customers trust.
Fix ABM measurement with funnel attribution and outcome modeling
Build conversion models, forecast results, and track account progression. Accurately report and demonstrate value to stakeholders.
Improve ad efficiency with LinkedIn thought leader ads
Build engaged/warm audiences and reclaim your reach to fill your funnel faster and cheaper than before.
Improve your LTV:CAC on Google Ads
Plan your next 12 months and apply targeting, tracking, bidding, and use PMax and AI to improve ROAS.
Measuring the modern AI-powered funnel
Map AI-driven journeys, identify LLM traffic in GA4, and report accurate pipeline impact with clean, AI-ready data.
Built for putting the latest playbooks to work.
Live, interactive and realtime
No pre-recorded slide decks or screen shares. Show up, do the work and upskill right there in the session.
Activities, exercises and discussions
No passive listening, you will leave every session with something valuable, ready to implement and see results.
Personal feedback from instructors
Get direct feedback from the instructor and your peers. Get answers to your questions and stress-test your ideas.
Why take a live course with CXL?
Old playbooks are dead and the law of shitty clickthrough’s is real. What works today, might be useless in a few months. CXL is where you can always come to learn what’s working today.
You get training built for execution – led by the top 1% of marketers from leading brands and agencies. Every course is designed to drive real outcomes: higher conversion rates, faster growth, smarter decisions.
You’re not learning theory. You’re learning what’s already proven to work. Based on what’s actually filling pipelines, generating demand, and building brands that dominate their categories.
Vote for topics and be the first to know about upcoming live courses.
We host new live courses every month. Drop your email and partake in voting for future topics, and be the first to know about upcoming courses.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”