Use content marketing research to drive traffic, engagement and sales
1h 07min | 6 lessons | 7 downloadable resources
In this course, you will learn how to:
- Use research to develop content that resonates with your audience.
- Identify high-performing topics that drive traffic and conversions.
- Analyze competitor content to find gaps and opportunities.
- Leverage SEO, social listening, and audience data for content decisions.
- Build a content marketing strategy that delivers measurable business impact.
Trusted by marketers at
Content that isn’t backed by research won’t drive results
Publishing more content won’t drive results if it’s not what your audience actually wants. Too many brands waste time and resources creating generic, low-impact content that doesn’t attract traffic or drive engagement. This course gives you a research-backed approach to content marketing, helping you develop content that stands out, ranks higher, and delivers real value to your audience.
Master content marketing research to drive targeted strategies and impactful campaigns
Course Length:
1h 07min. 6 lessons.
Guessing what your audience wants leads to wasted time and missed opportunities. This course is built for marketers who want to create content that drives real traffic, engagement, and conversions. Every framework is tested, and every strategy is designed to help you uncover high-impact topics, analyze competitors, and build a research-backed content strategy that fuels business growth. Learn how to stop creating content that gets ignored and start producing assets that rank and generate results.
After completing this online course on content marketing research, you will be able to assist your team and company with:
- Develop a content strategy based on real audience and competitor research.
- Identify the content formats and topics that drive the most engagement.
- Use SEO data, social insights, and customer research to inform content decisions.
- Optimize content for both search rankings and audience engagement.
- Build a repeatable process for high-performing, research-backed content.
This course is for you if you are responsible for:
- Content marketers looking to improve the impact of their content strategy.
- SEO professionals who want to create content that ranks and drives traffic.
- Growth marketers focused on content-driven customer acquisition.
- Business owners who want to develop a data-backed content marketing plan.
- Anyone responsible for content creation, strategy, or audience engagement.
Look no further than CXL, this is the best and most recommended course you will find on Content Marketing Research.
Subscribe now and get access
Course Curriculum
Content marketing research
What should you cover?
How will you distribute the content?
Audits and research
Identifying themes and topics
Translating topics into strategy
Derek is Content Lead for Shopify. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of nearly 700 posts.
Prior to joining Shopify, nearly four years were spent at a digital marketing agency, delivering content marketing strategies and managing SEO for organizations like Land O’Lakes, Twitter, and Virginia Tech.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Marketing Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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