Create high-impact copy with
content marketing research
1h 07min | 6 lessons | 7 downloadable resources
In this course, you will learn how to:
- Identify your deepest areas of expertise to establish authority in your content.
- Develop a replicable process for effective topic research.
- Adopt professional publishing standards to enhance content credibility.
- Create content that aligns with company goals and relates to your audience.
- Measure and prove the success of your content marketing efforts.
Some companies who train their teams at CXL
Optimize your content strategy with proven research techniques
Inconsistent content quality, low engagement, and poor alignment with business goals can derail any marketing effort. This course provides you with a structured approach to content marketing research, helping you to uncover impactful topics, align your content with strategic goals, and prove its value with meaningful metrics. Learn how to publish content that builds authority and captures the attention of your target audience, ultimately driving better outcomes and sustainable growth.
Master content marketing research to drive targeted strategies and impactful campaigns
Course Length:
1h 07min. 6 lessons.
This course allows you to design effective content strategies that speak directly to your target audience, uncovering insights that shape every piece of content with precision and purpose. From understanding audience motivations to identifying content gaps and measuring impact, you’ll gain a detailed approach to maximizing content effectiveness. Walk away with a stronger grasp of research methods, actionable insights, and a blueprint to deliver content that converts.
After completing this online course on content marketing research you will be able to assist your team and company with:
- Developing targeted content strategies rooted in robust research.
- Analyzing audience needs and identifying key content opportunities.
- Optimizing content performance using evidence-based metrics.
- Bridging content gaps to elevate brand messaging.
- Creating research-backed campaigns that drive engagement and conversions
This course is for you if you are responsible for:
- Content strategy and planning.
- Marketing analytics and audience research.
- Campaign optimization and measurement.
- Content creation and editorial oversight.
- Brand messaging and positioning strategy.
Subscribe now and get access
Course Curriculum
Content marketing research
What should you cover?
How will you distribute the content?
Audits and research
Identifying themes and topics
Translating topics into strategy
Derek is Content Lead for Shopify. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of nearly 700 posts.
Prior to joining Shopify, nearly four years were spent at a digital marketing agency, delivering content marketing strategies and managing SEO for organizations like Land O’Lakes, Twitter, and Virginia Tech.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Marketing Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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