Content Marketing Research Course
Use content marketing research to drive traffic, engagement and sales
1h 07min | 5 lessons | 7 downloadable resources
In this course, you will learn how to:
- Use research to develop content that resonates with your audience.
- Identify high-performing topics that drive traffic and conversions.
- Analyze competitor content to find gaps and opportunities.
- Leverage SEO, social listening, and audience data for content decisions.
- Build a content marketing strategy that delivers measurable business impact.
Trusted by marketers at
Master content marketing research to drive targeted strategies and impactful campaigns
Course Length:
1h 07min. 5 lessons.
Guessing what your audience wants leads to wasted time and missed opportunities. This course is built for marketers who want to create content that drives real traffic, engagement, and conversions. Every framework is tested, and every strategy is designed to help you uncover high-impact topics, analyze competitors, and build a research-backed content strategy that fuels business growth. Learn how to stop creating content that gets ignored and start producing assets that rank and generate results.
After completing this online course on content marketing research, you will be able to assist your team and company with:
- Develop a content strategy based on real audience and competitor research.
- Identify the content formats and topics that drive the most engagement.
- Use SEO data, social insights, and customer research to inform content decisions.
- Optimize content for both search rankings and audience engagement.
- Build a repeatable process for high-performing, research-backed content.
This course is for you if you are responsible for:
- Content marketers looking to improve the impact of their content strategy.
- SEO professionals who want to create content that ranks and drives traffic.
- Growth marketers focused on content-driven customer acquisition.
- Business owners who want to develop a data-backed content marketing plan.
- Anyone responsible for content creation, strategy, or audience engagement.
Look no further than CXL, this is the best and most recommended course you will find on Content Marketing Research.
Subscribe now and get access
Course Curriculum
Content marketing research
What should you cover?
How will you distribute the content?
Audits and research
Identifying themes and topics
Translating topics into strategy
Senior Lead, SEO and Content at Shopify, scaling AI content across nearly 700 posts. Ran the CXL blog for two and a half years. Previously SEO for Land O’Lakes and Twitter.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Content Marketing Research Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
This is what marketers said after our live workshops and courses
AI-Forward Marketing Executive
“I was in your workshop 12 hours ago. I already have a workflow live… I feel like a freaking WIZARD!”
Growth Marketer | MBA | Product Owner
“What a great session, and what an incredible week at CXL… what I enjoy the most is this:
Being around curious minds, leaving inspired to test, putting ideas into practice. having conversations that sharpen your thinking, asking (a lot of) questions, sorry, not sorry…
The SEO + n8n session gave me a lot to think about… honestly, I feel like a machine.”
AI/B2B Marketing Programs
“Officially CXL Certified in Redesigning Marketing Workflows for AI.
A great deep-dive into building AI into marketing the right way… rethinking the workflows from the ground up.”
PR & Marketing | MBA
“How is AI affecting the role of a marketer? I have seen this question asked a hundred times and rarely seen a credible answer. CXL ran a webinar this week that actually delivered one.
It had a bit of a cold shower effect, just data and a clear-eyed look at where things are.”
Growth Experimentation | 500+ A/B Tests
“CXL changed my life. I’m not exaggerating, it actually did…
I got so deep in the content that a year later, in a completely unexpected turn of events, I was hired by Speero. Boom. Easily a 50x ROI right there.
CXL doesn’t mess around. They prioritize quality over quantity to make a real impact on your career.”
Here is what other marketers said
Keep up with AI native marketing tactics and workflows.
Subscribe to our weekly newsletter.
We find and report on AI native marketing case studies, success stories, and playbooks that are working out there right now.
Subscribe to our weekly educational newsletter
Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.