Maximize ROI with advanced Facebook (Meta) ads

5h 48min | 23 lessons

In this course, you will learn how to:

Leverage advanced targeting methods to reach your ideal audience more precisely.
Create impactful ad creatives that capture attention and drive conversions.
Use A/B testing to optimize ad performance by finding the best combination of copy, targeting, and creatives.
Implement advanced tracking techniques like Facebook (Meta) Pixel and Conversions API for better campaign performance insights.
Scale Facebook (Meta) Ads campaigns effectively while managing budgets and bids to maximize ROI.

English subtitles Certificate included

Some companies who train their teams at CXL

Maximize your Facebook (Meta) ads performance and drive targeted conversions

Many advertisers face challenges with ineffective targeting, wasted ad spend, and underperforming campaigns. This course equips you with advanced strategies to overcome these issues. You’ll learn how to precisely target the right audience, create effective ad creatives, and implement advanced tracking techniques. By mastering these tactics, you’ll increase your ads’ effectiveness, optimize your budget, and consistently drive conversions, ensuring your Facebook (Meta) ad campaigns deliver results and higher ROI.

Master advanced Facebook (Meta) ads to maximize ROI and drive targeted conversions

Course Length:
5h 48min. 23 lessons.

This course teaches advanced techniques for optimizing Facebook (Meta) Ads, where you’ll learn how to use precise audience targeting, A/B testing, and data-driven strategies to improve ad performance. By the end, you’ll be able to create impactful ad creatives, implement advanced tracking, and effectively scale your campaigns to maximize ROI. This course equips you with actionable insights to enhance your advertising strategy and grow your business.

After completing this online course on advanced Facebook (Meta) ads, you will be able to assist your team and company with:

Implementing advanced targeting strategies for precise audience reach.
Creating high-converting ad creatives and messaging.
Using A/B testing to optimize ad performance.
Setting up and managing Facebook (Meta) Pixel and Conversions API.
Scaling campaigns efficiently while optimizing budget and bids.

This course is for you if you are responsible for:

Managing Facebook (Meta) Ads for lead generation or sales.
Optimizing digital marketing campaigns for ROI.
Creating and testing ad creatives and copy.
Tracking and analyzing Facebook (Meta) Ads performance.
Scaling and managing ad budgets across multiple campaigns.

See Pricing

Course Curriculum

Advanced Facebook Ads

1 Discovering Sales Conversion Options

In this lesson, we will be diving into META’s Sales Conversion options to understand what options will work best for your unique type of business.

2 A/B Split Testing

In this lesson, we cover A/B testing in Facebook Ads and how it can be used to improve campaign performance.

3 Special Ad Categories

Special ad categories are designed to protect users from discrimination in advertising, and as a result, there are additional requirements and restrictions for advertisers running ads within these categories.

4 ABO vs CBO

This lesson will give you a comprehensive understanding of ABO and CBO in Facebook Ads and how to use them to achieve their campaign goals and objectives.

5 Effective Ad Creatives

In this lesson, you will learn how to create effective ad copy and images for your META Ads.

6 Imagery and Video

In this lesson, you are going to learn how effective video and image ads work. It’s critical to understand that we want to pre-qualify customers vs. just generating a click.

7 Copy & Creative Tools

In this lesson, we are going to be discussing how to use META creative tools and 3rd party creative tools to produce “scroll stopping” images and ad creatives.

8 Why Carousel and Collection Ads Drive Engagement: How to Master Them

Discover the advanced techniques, best practices, and benefits of using collection and carousel ads in Facebook Ads to effectively showcase multiple products or services, engage your target audience, and optimize performance through audience targeting and bidding strategies.

9 Why Dynamic Product Ads Convert: Mastering Meta Advantage+ Catalog Ads

In this lesson, students will discover why Dynamic Product Ads are crucial in targeting users who have previously expressed interest or intent, significantly boosting conversion rates.

10 How Custom Audiences Amplify Your Facebook Ads: Strategies and Optimization

In this lesson, you’ll discover why custom audiences are a powerful tool in Facebook Ads, allowing you to target people who have already interacted with your business for more effective ad campaigns.

11 How to Maximize Reach with Facebook’s Lookalike Audiences

In this lesson, students will delve into the intricacies of Lookalike Audiences, learning why these offer a compelling way to expand your reach to potential customers who bear a striking resemblance to your current audience.

12 Why and How to Master Interest Targeting in Facebook Ads

In this lesson, you will learn why interest targeting is a powerful tool to reach audiences who are most likely to resonate with your products or services based on their interests and behaviors. You will also learn how to use Facebook’s audience insights tool and third-party resources effectively to create and refine interest targeting for your ad campaigns.

13 How Advantage Detailed Targeting+ Transforms Facebook Ad Performance

In this lesson, you’ll master the use of Facebook’s Advantage Detailed Targeting+ tool to reach niche audiences based on nuanced demographic and interest data.

14 How to Master Advantage+ and Manual Placements on Facebook

In this lesson, students will learn the crucial differences between Advantage+ Placements and Manual Placements in Facebook Ads, and why this distinction matters for ad performance.

15 How to Amplify Sales with Advantage+ Shopping Campaigns

In this lesson, you will learn the ins and outs of leveraging Facebook’s Advantage+ Shopping Campaigns, a powerful tool to showcase your products directly to your customers and boost sales.

16 Why The Meta Pixel is Essential and How to Utilize It

In this lesson, you’ll unlock the power of The Meta Pixel, discovering why it’s a critical component in enhancing your Facebook ad campaign’s effectiveness.

17 How to Optimize Ad Performance with Facebook’s Conversions API

In this lesson, you will learn how to effectively leverage the power of Facebook’s Conversions API to track user behaviors and conversions.

18 Why Advanced Tracking Techniques Boost Facebook Ads Performance

In this lesson, you will learn why advanced tracking methods, such as tracking multiple conversion events and setting up cross-domain tracking, are crucial in optimizing your Facebook Ads.

19 How and Why to Master Budgeting & Bidding Strategies in Facebook Ads

In this lesson, you will come to understand the crucial role that a clear budget and strategic bidding play in successfully scaling your Facebook Ads campaigns.

20 How Automated Rules Can Optimize Your Facebook Campaigns

In this lesson we will delve into the power of automated rules in Facebook Ads, learning why these tools are integral for efficient and effective campaign management.

21 How Strategic Campaign Structures Enhance Facebook Ad Performance

In this lesson, you will grasp the significance of a well-structured Facebook Ads campaign and its impact on campaign performance and scalability.

22 Using Day Parting to Optimize Your Facebook Ads

In this lesson, students will master the concept of day parting and understand its pivotal role in optimizing Facebook Ads campaigns for superior performance and efficiency.

About the expert

Curt Maly

Co-Founder at Blackbox Social Media

Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Advanced Facebook Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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