Advanced Meta / Facebook Ads Course

Get better ROI out of your Facebook (Meta) ads

5h 48min | 23 lessons

In this course, you will learn how to:

Launch sophisticated Facebook ad strategies that scale revenue.
Optimize campaigns to consistently lower CPA and increase profits.
Leverage audience insights to build highly targeted ad funnels.
Accurately measure ad impact to make smarter, faster budget decisions.
Systematically troubleshoot and refine campaigns to maximize performance.

English subtitles Certificate included

Trusted by marketers at

Most Facebook Ad campaigns barely scratch the surface of what’s possible

Basic Facebook ad techniques won’t cut it if your goal is consistent, scalable profitability. If your ads plateau or stop delivering reliable results, you’re missing advanced strategies that genuinely drive growth. This course provides the strategic depth you need, pushing your ad performance to new heights.

Master advanced Facebook (Meta) ads to maximize ROI and drive targeted conversions

Course Length:
5h 48min. 23 lessons.

This isn’t another beginner-level Facebook Ads tutorial. It’s an intensive training designed to help you dominate your market through expert-level targeting, funnel optimization, and precise data-driven decision-making. Delivered by practitioners who’ve scaled real-world ad accounts, you’ll unlock proven techniques to reliably grow your revenue. By the end, you’ll be able to create impactful ad creatives, implement advanced tracking, and effectively scale your campaigns to maximize ROI.

After completing this online course on advanced Facebook (Meta) ads, you will be able to assist your team and company with:

Running advanced ad campaigns that drive measurable business growth.
Optimizing ad spend to significantly improve profitability.
Creating targeted ad strategies informed by deep audience insights.
Interpreting Facebook ad data to make stronger, quicker decisions.
Scaling campaigns systematically, ensuring sustainable growth.

This course is for you if you are responsible for:

Maximizing revenue and growth through Facebook advertising.
Managing or optimizing high-budget ad campaigns effectively.
Driving consistent profitability from social media channels.
Delivering clear, measurable results from your ad spend.
Leading teams or clients who demand expert-level Facebook advertising performance.

Look no further than CXL, this is the best and most recommended course you will find on Advanced Facebook Ads.

See Pricing

Course Curriculum

Advanced Facebook Ads

Discovering Sales Conversion Options

In this lesson, we will be diving into META’s Sales Conversion options to understand what options will work best for your unique type of business.

A/B Split Testing

In this lesson, we cover A/B testing in Facebook Ads and how it can be used to improve campaign performance.

Special Ad Categories

Special ad categories are designed to protect users from discrimination in advertising, and as a result, there are additional requirements and restrictions for advertisers running ads within these categories.

ABO vs CBO

This lesson will give you a comprehensive understanding of ABO and CBO in Facebook Ads and how to use them to achieve their campaign goals and objectives.

Effective Ad Creatives

In this lesson, you will learn how to create effective ad copy and images for your META Ads.

Imagery and Video

In this lesson, you are going to learn how effective video and image ads work. It’s critical to understand that we want to pre-qualify customers vs. just generating a click.

Copy & Creative Tools

In this lesson, we are going to be discussing how to use META creative tools and 3rd party creative tools to produce “scroll stopping” images and ad creatives.

Why Carousel and Collection Ads Drive Engagement: How to Master Them

Discover the advanced techniques, best practices, and benefits of using collection and carousel ads in Facebook Ads to effectively showcase multiple products or services, engage your target audience, and optimize performance through audience targeting and bidding strategies.

Why Dynamic Product Ads Convert: Mastering Meta Advantage+ Catalog Ads

In this lesson, students will discover why Dynamic Product Ads are crucial in targeting users who have previously expressed interest or intent, significantly boosting conversion rates.

How Custom Audiences Amplify Your Facebook Ads: Strategies and Optimization

In this lesson, you’ll discover why custom audiences are a powerful tool in Facebook Ads, allowing you to target people who have already interacted with your business for more effective ad campaigns.

How to Maximize Reach with Facebook’s Lookalike Audiences

In this lesson, students will delve into the intricacies of Lookalike Audiences, learning why these offer a compelling way to expand your reach to potential customers who bear a striking resemblance to your current audience.

Why and How to Master Interest Targeting in Facebook Ads

In this lesson, you will learn why interest targeting is a powerful tool to reach audiences who are most likely to resonate with your products or services based on their interests and behaviors. You will also learn how to use Facebook’s audience insights tool and third-party resources effectively to create and refine interest targeting for your ad campaigns.

How Advantage Detailed Targeting+ Transforms Facebook Ad Performance

In this lesson, you’ll master the use of Facebook’s Advantage Detailed Targeting+ tool to reach niche audiences based on nuanced demographic and interest data.

How to Master Advantage+ and Manual Placements on Facebook

In this lesson, students will learn the crucial differences between Advantage+ Placements and Manual Placements in Facebook Ads, and why this distinction matters for ad performance.

How to Amplify Sales with Advantage+ Shopping Campaigns

In this lesson, you will learn the ins and outs of leveraging Facebook’s Advantage+ Shopping Campaigns, a powerful tool to showcase your products directly to your customers and boost sales.

Why The Meta Pixel is Essential and How to Utilize It

In this lesson, you’ll unlock the power of The Meta Pixel, discovering why it’s a critical component in enhancing your Facebook ad campaign’s effectiveness.

How to Optimize Ad Performance with Facebook’s Conversions API

In this lesson, you will learn how to effectively leverage the power of Facebook’s Conversions API to track user behaviors and conversions.

Why Advanced Tracking Techniques Boost Facebook Ads Performance

In this lesson, you will learn why advanced tracking methods, such as tracking multiple conversion events and setting up cross-domain tracking, are crucial in optimizing your Facebook Ads.

How and Why to Master Budgeting & Bidding Strategies in Facebook Ads

In this lesson, you will come to understand the crucial role that a clear budget and strategic bidding play in successfully scaling your Facebook Ads campaigns.

How Automated Rules Can Optimize Your Facebook Campaigns

In this lesson we will delve into the power of automated rules in Facebook Ads, learning why these tools are integral for efficient and effective campaign management.

How Strategic Campaign Structures Enhance Facebook Ad Performance

In this lesson, you will grasp the significance of a well-structured Facebook Ads campaign and its impact on campaign performance and scalability.

Using Day Parting to Optimize Your Facebook Ads

In this lesson, students will master the concept of day parting and understand its pivotal role in optimizing Facebook Ads campaigns for superior performance and efficiency.

About the expert

Curt Maly

Co-Founder at Blackbox Social Media

Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Advanced Facebook Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.

What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.

What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support

Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.

What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.

Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.

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