Online course

Leap ahead of your competitors with
Facebook Ads

Facebook Ads still work well if you know the advanced strategies that set you apart from the competitors who are still doing simple campaigns.

Maximize your ROI with advanced Facebook Ads techniques that optimize your campaigns, leading to more effective marketing strategies.
Master advanced targeting methods to reach your ideal customers with laser-like precision, ultimately boosting conversion rates and driving growth.
Discover the secrets to creating eye-catching ad copy, headlines, imagery, and video that resonate with your target audience, increasing engagement and sales.

Online course: Advanced Facebook Ads

By Curt Maly,

Co-Founder at Blackbox Social Media

26 lessons, 2h 00min

English subtitles Certificate included

Some of the companies that train their teams at CXL:

Facebook Ads still works if you know these tactics

You can get exceptional results with Facebook Ads if you start implementing the advanced techniques from world-class experts.

This course helps you do just that. It gives you a competitive edge to stay ahead of your competitors.

By mastering advanced campaign types, targeting methods, ad creatives, and tracking methods, you’ll optimize your campaigns for better performance, higher ROI, and better marketing efforts.

Can you create effective ads after the massive privacy policy updates?

Facebook Ads privacy update has revolutionized the industry in a specific way: targeting is becoming less and less effective. But you can still win… if you switch your focus to crafting the right creative.

While lazy marketers are waiting for Meta to do the heavy lifting and reach their exact audience, smart marketers are generating really good creatives and outperforming the competition.

This course helps you move away from hyper-targeting into hyper-creating by leveraging AI to do market research, write copy, and create effective images.

Go from proficient to master in 2h 00min

Whether you want to escalate your Facebook Ads in-house and save agency fees, or you want to maximize ROI for your clients, you need to know what your clients want, instead of guessing what works for their accounts.

This short, power-packed course is designed to help you outperform competitors by testing and improving your ads.

You’ll come out knowing exactly how to find the best combination of copy, targeting, and creative drives the most conversions.

Learn from an award-winning expert

About the expert

Curt Maly

Co-Founder at Blackbox Social Media

Curt Maly is a highly sought-after award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience in digital marketing. He is the Co-Founder of the Austin-based digital marketing agency Black Box Social Media (BBSM), which has an impressive client list featuring celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.

Curt has also been invited to speak all over the world at exclusive, invite-only high-level masterminds and events to share his thoughts and unique ideas on marketing strategy.

In addition to his work at BBSM, Curt has a passion for teaching others and has been creating digital training and group coaching programs for the last 14 years. Curt also partners with his younger brother Steve inside of Maly Marketing, where the company specializes not only in Facebook but also Google, YouTube, TV, radio, billboards, print publications, direct mail, and more.

Introduction video

Who is this course for:

This course is for you if you…

Are an intermediate or advanced Facebook Ads user who wants to unlock the full potential of the platform to stay ahead of the competition.
Want to optimize your campaigns, improve performance, get higher conversions, and increase revenue for your business by implementing advanced Facebook Asd strategies.
Are already using Facebook Ads in your marketing strategy, but want to ensure that you’re using the most effective and up-to-date techniques to maximize the return on your advertising investment.

Take this course and you will…

After taking this course, you will:

Reach your ideal customers with laser-like precision by using advanced targeting methods.
Make your customers stop scrolling down and start converting by maximizing your impact with winning ad copy.
Use advanced tracking methods, such as Facebook Pixel and Conversions API, to measure and optimize campaign performance.
Scaling your Facebook Ads campaigns, to expand your reach and grow your business while maintaining control over your advertising budget.
Learn how to use A/B testing to learn the best combination of copy, targeting, and creative drives the most conversions.

Skills you will master

Facebook AdsPPC campaignsFacebook Ads TargetingFacebook Ads CreativeFacebook Ads Campaigns

Chris Out

Lead Growth Hacker and Managing Partner of RockBoost

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Josh R.

Managing director @ Mantis3D, US

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Victor A.

Digital Marketing Executive @ Multiskills NG

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Director of People @ Ladder.io, Poland

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients.

Radvilas Š.

Digital Strategist @ Evolvery, Lithuania

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

CRO Manager @ Online Dialogue, Netherlands

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Advanced Facebook Ads

1 Discovering Sales Conversion Options

Online course Leap ahead of your competitors with Facebook Ads Facebook Ads still work well if you know the advanced strategies that set you apart from the competitors who are still doing simple campaigns. Maximize your ROI with advanced Facebook Ads t …

Utilizing multiple conversion options in your ad strategy can help drive more leads and sales.

2 A/B Split Testing

Viewers will learn how to set up and run effective A/B tests, measure and analyze the results, and use the insights gained to optimize different elements of their campaigns.

3 Special Ad Categories

Understand the special ad categories in Facebook Ads and how they impact your campaigns.

4 ABO vs CBO

You will learn how to set up and run ABO and CBO campaigns, optimize their ad creatives, targeting, and bidding strategies, and measure and analyze the performance of their campaigns for better results.

The lesson will also cover advanced techniques for scaling ABO and CBO campaigns effectively and efficiently, while maximizing ROI, and provide practical guidance on how to use Facebook's automated rules and other tools to streamline campaign management and save time and resources.

5 Effective Ad Creatives

We are going to be showing you the resources and tools that we use to create compelling copy for our clients. We will also be demonstrating the ways we are using AI to help us create effective ads.

6 Imagery and Video

Utilizing multiple conversion options on your ad strategy can help drive more leads and sales.

7 Copy & Creative Tools

You will also discover how to use AI to create truly unique and one-of-a-kind types of images.

8 Why Carousel and Collection Ads Drive Engagement: How to Master Them

In this lesson, students will learn why Carousel and Collection ads are powerful tools for showcasing multiple products and engaging potential customers on Facebook.

We'll delve into the how-tos of creating these compelling ad formats, from selecting and arranging impactful visuals and writing persuasive headlines and descriptions to using testing and analytics data for ongoing ad optimization.

9 Why Dynamic Product Ads Convert: Mastering Meta Advantage+ Catalog Ads

We'll delve into how to effectively create and optimize these ads using Meta Advantage+ Catalog Ads, from arranging product images to crafting engaging headlines, descriptions and using testing and analytics for ongoing improvement.

10 How Custom Audiences Amplify Your Facebook Ads: Strategies and Optimization

We'll delve into the creation of custom audiences using various data sources, explore segmentation best practices, and understand the importance of testing, iteration, and advanced optimization techniques, including lookalike audiences and exclusion strategies.

11 How to Maximize Reach with Facebook’s Lookalike Audiences

You will gain practical knowledge on creating and optimizing Lookalike Audiences, and understand how the right selection of data sources and precise targeting can boost your campaigns' effectiveness.

12 Why and How to Master Interest Targeting in Facebook Ads

You will also learn how to use Facebook's audience insights tool and third-party resources effectively to create and refine interest targeting for your ad campaigns.

13 How Advantage Detailed Targeting+ Transforms Facebook Ad Performance

Discover how fine-tuning your targeting with parameters such as income, education level, and job title can significantly enhance your ad effectiveness, and why testing, iterating, and data analysis are the secret ingredients in perfecting this powerful targeting approach.

14 How to Master Advantage+ and Manual Placements on Facebook

Students will also gain skills in creating effective ad placements, optimizing them for maximum engagement, and leveraging testing and iteration to continuously improve their ad performance.

15 How to Amplify Sales with Advantage+ Shopping Campaigns

You will acquire skills on how to build and optimize these campaigns using Facebook's catalog and inventory management tools, and grasp the best practices for product selection and refining product groups.

16 Why The Meta Pixel is Essential and How to Utilize It

You'll learn how to install and verify the Pixel, create retargeting campaigns based on Pixel data, and apply advanced strategies for optimal tracking, all of which contribute to a refined, data-driven advertising approach.

17 How to Optimize Ad Performance with Facebook’s Conversions API

By understanding how to set up, verify, and use this tool to track both online and offline events, you'll be equipped with key strategies to enhance your Facebook Ads campaigns and broaden the scope of your tracking capabilities.

18 Why Advanced Tracking Techniques Boost Facebook Ads Performance

By understanding how to leverage these techniques, you will be empowered to drive better performance in your campaigns, providing you with a deeper understanding of user behavior and more accurate return on ad spend (ROAS) calculations.

19 How and Why to Master Budgeting & Bidding Strategies in Facebook Ads

Learn how to adeptly allocate your budget across varied ad sets and campaigns, adjusting according to performance metrics, and how to navigate through different bidding strategies such as CPC, CPM, and CPA, appreciating when to deploy each.

You will also discover the importance of ongoing testing and iteration in optimizing your budget and bidding strategy, alongside employing advanced techniques such as automatic bidding and accurate audience targeting for maximum campaign impact.

20 How Automated Rules Can Optimize Your Facebook Campaigns

They will also acquire the necessary skills to set up, customize, and monitor these rules, which can automate various aspects like budgets, bids, and ad schedules, consequently driving better ad performance and return on investment.

21 How Strategic Campaign Structures Enhance Facebook Ad Performance

You'll explore different campaign structures, understand how to set up ad set structures effectively, and learn to leverage Facebook's Campaign Budget Optimization feature to manage campaigns efficiently, thus mastering the skills and strategies necessary to optimize and scale your advertising efforts on Facebook.

22 Using Day Parting to Optimize Your Facebook Ads

They'll learn strategies to analyze performance data, identify optimal times for ad runtimes, adjust schedules, and explore varied day parting strategies, thus ensuring their advertisements connect with the audience at the right times for enhanced campaign success.

Google Ads Experiments

1h 30min
Instructor: Susan Wenograd
Google Ads for Beginners

1h 30min
Instructor: Susan Wenograd
Facebook Ads for Beginners

1h 30min
Instructor: Susan Wenograd

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Advanced Facebook Ads course: FAQ

How long does it take to complete this course?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 2h 00min long. The majority of people will complete the course in between 2 and 2.5 hours.

What does the course include?

Our Advanced Facebook Ads training includes 26 lessons, 36 downloadable resources, 2h 00min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the Advanced Facebook Ads from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period 7-day no questions asked money-back period.

Leap ahead of your competitors with Facebook Ads