Master advanced Facebook (Meta) ads
5h 48min | 23 lessons
In this course, you will learn how to:
- Leverage advanced targeting methods to reach your ideal audience more precisely.
- Create impactful ad creatives that capture attention and drive conversions.
- Use A/B testing to optimize ad performance by finding the best combination of copy, targeting, and creatives.
- Implement advanced tracking techniques like Facebook (Meta) Pixel and Conversions API for better campaign performance insights.
- Scale Facebook (Meta) Ads campaigns effectively while managing budgets and bids to maximize ROI.
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Maximize your Facebook (Meta) ads performance and drive targeted conversions
Many advertisers face challenges with ineffective targeting, wasted ad spend, and underperforming campaigns. This course equips you with advanced strategies to overcome these issues. You’ll learn how to precisely target the right audience, create effective ad creatives, and implement advanced tracking techniques. By mastering these tactics, you’ll increase your ads’ effectiveness, optimize your budget, and consistently drive conversions, ensuring your Facebook (Meta) ad campaigns deliver results and higher ROI.
Master advanced Facebook (Meta) ads to maximize ROI and drive targeted conversions
Course Length:
5h 48min. 23 lessons.
This course teaches advanced techniques for optimizing Facebook (Meta) Ads, where you’ll learn how to use precise audience targeting, A/B testing, and data-driven strategies to improve ad performance. By the end, you’ll be able to create impactful ad creatives, implement advanced tracking, and effectively scale your campaigns to maximize ROI. This course equips you with actionable insights to enhance your advertising strategy and grow your business.
After completing this online course on advanced Facebook (Meta) ads, you will be able to assist your team and company with:
- Implementing advanced targeting strategies for precise audience reach.
- Creating high-converting ad creatives and messaging.
- Using A/B testing to optimize ad performance.
- Setting up and managing Facebook (Meta) Pixel and Conversions API.
- Scaling campaigns efficiently while optimizing budget and bids.
This course is for you if you are responsible for:
- Managing Facebook (Meta) Ads for lead generation or sales.
- Optimizing digital marketing campaigns for ROI.
- Creating and testing ad creatives and copy.
- Tracking and analyzing Facebook (Meta) Ads performance.
- Scaling and managing ad budgets across multiple campaigns.
Subscribe now and get access
Course Curriculum
Advanced Facebook Ads
1 Discovering Sales Conversion Options
2 A/B Split Testing
3 Special Ad Categories
4 ABO vs CBO
5 Effective Ad Creatives
6 Imagery and Video
7 Copy & Creative Tools
8 Why Carousel and Collection Ads Drive Engagement: How to Master Them
9 Why Dynamic Product Ads Convert: Mastering Meta Advantage+ Catalog Ads
10 How Custom Audiences Amplify Your Facebook Ads: Strategies and Optimization
11 How to Maximize Reach with Facebook’s Lookalike Audiences
12 Why and How to Master Interest Targeting in Facebook Ads
13 How Advantage Detailed Targeting+ Transforms Facebook Ad Performance
14 How to Master Advantage+ and Manual Placements on Facebook
15 How to Amplify Sales with Advantage+ Shopping Campaigns
16 Why The Meta Pixel is Essential and How to Utilize It
17 How to Optimize Ad Performance with Facebook’s Conversions API
18 Why Advanced Tracking Techniques Boost Facebook Ads Performance
19 How and Why to Master Budgeting & Bidding Strategies in Facebook Ads
20 How Automated Rules Can Optimize Your Facebook Campaigns
21 How Strategic Campaign Structures Enhance Facebook Ad Performance
22 Using Day Parting to Optimize Your Facebook Ads
Curt Maly is a national speaker, and award-winning expert in Facebook, social media marketing, and paid traffic strategies, with over 17 years of experience. He is the Co-Founder of Black Box Social Media, and works with celebrities, Shark Tank contestants, professional sports teams, and small to medium-sized businesses.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Advanced Facebook Ads Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
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Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
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