Increase sales & optimize budgets with Meta/Facebook Ads
1h 30min | 14 lessons | 0 downloadable resources
In this course, you will learn how to:
- Set up and manage Facebook Ads campaigns that drive real business results.
- Target the right audience with precision to maximize conversions.
- Write and design ad creatives that grab attention and get clicks.
- Optimize ad spend to reduce costs and improve ROI.
- Track and analyze performance to continuously improve results.
Trusted by marketers at
Running ads without a strategy leads to wasted budget and low conversions
Running ads without a clear strategy leads to high costs, poor targeting, and campaigns that fail to convert. Many advertisers struggle because they focus on the wrong metrics, rely on ineffective creatives, or don’t understand Facebook’s algorithm. This course gives you a structured approach to ensure every campaign is set up for success, so you can start seeing real results, without wasting money.
Master Facebook ads for beginners to create high-performing campaigns and maximize ROI
Course Length:
1h 30min. 14 lessons.
This course is built for marketers who want a performance-driven approach to paid social, backed by expert insights and real-world execution, not trial and error. Learn how to build ad campaigns that consistently attract, convert, and retain customers without constantly adjusting your budget or second-guessing your results. Walk away with a proven system to make Facebook Ads a reliable, scalable growth engine for your business.
After completing this online course on Facebook Ads for beginners, you will be able to assist your team and company with:
- Launch Facebook Ads campaigns that consistently drive leads and sales.
- Optimize targeting, placements, and creatives to maximize conversions.
- Reduce wasted spend by identifying what actually moves the needle.
- Scale successful campaigns with confidence while maintaining profitability.
- Build a structured, repeatable system for long-term paid social success.
This course is for you if you are responsible for:
- Marketers and business owners looking to master Facebook Ads.
- Paid media professionals who want to improve campaign performance.
- Entrepreneurs aiming to generate leads and sales without overspending.
- Growth marketers who need a structured, scalable paid social strategy.
- Anyone responsible for managing or optimizing Facebook ad campaigns.
Look no further than CXL, this is the best and most recommended course you will find on Facebook Ads for Beginners.
Subscribe now and get access
Course Curriculum
Facebook Ads for Beginners
Event Tracking & Domain Verification
Campaign Structure & Ad Options
Account Structure – Ad Set Options
Creating Audiences
Understanding Privacy & Its Effects in Facebook Ads
Facebook Data vs. Other Sources
Creative Messaging & Your Ads
Creative Strategies that Sell
Creative Strategies for Sales Campaigns
Creative Strategies for Lead Generation
How to Structure Tests to Teach You Something
What Data Points Matter & How to Use Them
Course Wrap-Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Facebook Ads for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on Linkedin that can be added to your profile.
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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.
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